What’s new for partners

Active Intelligence 3.0: Wavelength

Marketing support for your clients before they have to ask

Active Intelligence 3.0: Wavelength proactively monitors your clients’ accounts, handles repeat work, and prepares their next best move, all grounded in their context, history, and goals.

That means you can deliver more proactive strategic value without taking on more manual campaign work.

Explore Active Intelligence

Help your clients find gaps in their marketing and fix them fast

When a client misses a send, their audience can quietly lose interest. Active Intelligence 3.0 spots gaps in their marketing cadence before they show up in engagement data and drafts campaigns to fill them, based on what has worked in their account.

Help clients stay consistent, relevant, and ready to engage their audience.

  • Bring external intelligence into every customer conversation

    Active Intelligence 3.0 tracks updates across your clients’ websites, as well as relevant competitor activity, and proactively identifies opportunities for new marketing touchpoints.

    This gives users timely recommendations and helps them respond to changes in their market before they become missed opportunities.

  • Set up a Scheduled Task once and skip the daily routine

    Your clients no longer need to open Active Intelligence 3.0 every day, enter the same prompt, and review the output manually. They can now set up a Scheduled Task, and recurring insights land in their inbox automatically.

    Allow your clients to stay ahead of campaign opportunities, performance changes, and follow-up actions.

  • Get new campaigns built for your clients, proactively

    There's no need to start from scratch before every major sale or seasonal moment. Active Intelligence 3.0 spots upcoming opportunities and builds complete campaigns using each customer’s account history, audience, and previous results.

    Help clients move from idea to execution faster, with campaigns that are grounded in what already works for them.

  • Catch issues before they affect your clients’ results

    Active Intelligence 3.0 continuously monitors your clients’ marketing performance and recommends adjustments to maximize engagement.

    You can identify issues earlier, improve campaign performance, and help clients get more value from ActiveCampaign.

MCP Connectors

Work from the platforms your clients already use, including ChatGPT & Claude

MCP connects ActiveCampaign with the tools your clients already rely on, helping bring more of their marketing workflow into one connected experience.

Bring external apps like Stripe, Webflow, and more into ActiveCampaign, then use Claude or ChatGPT to manage marketing tasks with greater context. As a partner, you can help clients work faster across the platforms they already use, while making their marketing more connected and actionable.

Active Intelligence 2.8

Campaigns you’d put your name on

Active Intelligence 2.8 learns your client’s brand voice and top performing campaigns and builds from there so you can deliver more for every client without starting from scratch every time.

Explore the overview

Memory that compounds every session

Active Intelligence 2.8 remembers your clients brand voice and improves with use, so you don’t have to start from scratch for every client workflow

Learn more
  • Upload a doc, get a campaign

    Drop in a brief, or reference a past campaign. Active Intelligence reads it, extracts key messages, and builds from what you already wrote, not from a generic template.

  • Fix images without leaving the campaign

    Hover any image, describe the change, and Active Intelligence generates a high quality version on the spot. Swap directly from your content library or pull from a URL, all without leaving the campaign editor. You’ll deliver campaigns faster without an extra round of revisions.

  • Small change, not a total rebuild

    Keep what works from past client campaigns, describe what you need to change and everything else stays intact, allowing you to collaborate on output instead of restarting work.

  • Customize your AI experience

    Set your rules once and keep work consistent and easy to operationalize across your client accounts.

Active Intelligence Workspace for Resellers

Scale client success

Bring together billions of data points and purpose-built AI agents to transform your agency and your client goals into fully realized marketing strategies in the newly designed Active Intelligence workspace overlay.

Active Intelligence Workspace for Partner Portal

See more, do more

Revolutionize your multi-account operations with Active Intelligence Workspace in the Partner Portal, leveraging natural language AI for unparalleled insights and efficiency.

Partner Portal Revamp

Leverage real-time insights

Our updated Partner Portal gives you more control, efficiency, and insight into your business. Enhanced visibility, lightning-fast performance, and advanced filtering with personalized views mean you spend less time searching and more time managing what matters. Everything you need is now easier to find, faster to access, and built around how you work.

AI Actions Library for Resellers

Automate what matters

Empower clients to instantly activate pre-built AI actions into their automation flows. This library provides curated suggested actions to streamline automation building, making marketing processes more efficient.

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