Window Shoppers - Dynamic eCommerce Segment

Greg Getner

Window shoppers are your primary prospect segment. They are contacts who have never purchased from your store, but engage with your emails.

This automation will add users to the segment when they meet your store criteria for a one time purchaser or have them lapse when they haven’t purchased recently.

The eagle eyed among you may ask what happens if someone makes a purchase? While using a goal would be a good way to remove them from the automation, we set the other automations up to remove contacts from this flow when they purchase.

This automation is part of an ecommerce strategy for dynamic segmentation. You'll need to set up all my recommended ecommerce segment automations and supporting automations as defined in my article Hacking ActiveCampaign to Build Dynamic Ecommerce Segments Using Infinite Loops.

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