Order Status: Send Cross-sell Email After Order Status is Completed


Post-purchase workflows are a great way to keep in touch with your customers and ensure they’re happy with your product or service. They can help onboard your new customer, source reviews and testimonials, and, in this case, promote your other products that can enhance the customer’s purchase experience.

This automation sends contacts a cross-sell email for other accessories and products after their order status has updated from any stage to “complete”. They’ll wait a week in a wait step before being sent the email to ensure there’s time for the customer to receive their order first. Before importing, integrate your ecommerce integration into your ActiveCampaign account.

Here’s how Order Status: Send Cross-sell Email After Order Status is Completed works:

1. The automation is triggered when the contact’s order status moves from any stage to “complete”.
2. The contact will then arrive at a wait step. Feel free to adjust this timing to what makes sense for your business.
3. The contact comes to a send email step, which sends out a cross-sell email.
4. The contact exits the automation.

Note: You can customize this automation recipe so that it aligns with your current post-purchase experience. Build out more messages, add tagging, and more can help maken this automation your own.

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