Hackathon - Follow-up after non-purchase
Provide automation for someone who has visited the site or has been tagged non-purchaser. The goal is to get customers to purchase a product. Flow includes a product sale email (using predictive sending to provide a few specific products in the email), offer/coupon email code, and expiration to convert the customer and provide urgency. Coupon email will be combined with site messaging. If customer converts they are tagged active providing more data on the individual to use predictive .
Base automation to work from (add predictive sending) including a coupon offer.
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