Ecommerce: Bounce Back Email


What is a bounce back email?

A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer. Bounce back emails often include information about related products, as well as discount coupons that take effect after repeat purchases.

Using ActiveCampaign's powerful deep data integration with Shopify, WooCommerce, or BigCommerce, this automation sends out a bounce back email with a special offer to contacts after they make their first purchase.

Here's how this automation works:
1. The contact enters the automation when they make a purchase from your ecommerce store.
2. The contact is held in a wait step for four hours. Feel free to adjust this time to what makes sense for your business.
3. The contact is sent an email with a bounce back offer.

Note: You will need to provide the coupon codes or special offer discount for the bounce back offer.

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