Bonjoro video: Donor Stewardship


What type of relationship do you have with your donors? Have you had a real conversation with them? Do your new donors keep donating again and again?

More and more data is coming out that shows the more personal your relationship with your donors and community, the more money you will raise, the more donor retention you will have and the more recession proof your non-profit becomes. So how do you do it?

One great way is with personal video emails. In this Donor Stewardship automation, when a new donor tag is added to a contact in ActiveCampaign, it will trigger a Bonjoro task for you to record. Then, every two months, it will remind you to touch base. Feel free to adjust this frequency as it makes sense. The idea is that instead of a routine generic email when your next fundraising drive starts, you can be reminded to send them a personal touch base.

Here is a great example:

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