A contact buys from you, maybe multiple times. But you know that there's more to add to their purchases that they would love to have.
Sometimes they don't think of it first, so you can send them an automated email to upsell the additional products they could want.
What is upselling?
Upselling is a sales technique where a business entices a customer to buy more expensive items, upgrades or other add-ons after an initial purchase to complete their experience with the purchased product.
For example, if the contact has purchased a guitar, you may want to incentivize the purchase of a stand or capo. You can incentivize an upsell email campaign with discount codes and free shipping.
Better product experience for them, better sales for you. Win-win!
And you can automate this process with an accessory upsell after purchase automation recipe. This means that you don't have to create your own flow of emails to send after each purchase. This automation recipe is ready to use and can be customized for your upsell needs.
How does an accessory upsell after purchase automation work?
1. A contact makes a purchase through a Deep Data integration and enters the automation
2. After this trigger, a specified wait time begins between the time of purchase and when the upsell campaign sends. This short wait time is to see if the contact didn't include the additional accessory in the original purchase. You can customize this wait time.
3. The contact moves into the "If/Else" condition. This action looks to see whether the contact has bought both the product and the accessory product.
4. If they didn't get the accessory, they go down the "Yes" path and receive the upsell email incentivizing purchasing the accessory product. If they already bought it, the automation ends.
What do you need to use this accessory upsell after purchase automation recipe?
Just an ActiveCampaign account, a native ecommerce integration (like Shopify, WooCommerce, or BigCommerce), and a contact list!