Email subject lines that get your emails opened

Would you ever write a one-word email subject line?

Thursday 16 April 2020

A one-word subject line breaks all the rules. But what are the rules? How can you write subject lines that consistently get opens and win A/B tests? Why do some subject lines perform better — and how can you write subject lines that work?

Sometimes the best subject lines break the rules — or seem to.

To answer these questions (and learn the rules of great subject lines), you’ll sit down with ActiveCampaign’s Director of Content Marketing, Benyamin Elias.

You can download the presentation slides here.

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You'll learn:

4 reasons why people open emails, and how you can use them to your advantage
The 5 ways (according to research) to make people so curious they have to click
Why “weird” words can wrangle eyeballs and grab attention
Email subject line formulas you can steal and customize

It looks like an email that was sent from a person. It doesn’t look like a newsletter that people see non-stop from people trying to get business from them.

Tampa School of Real Estate