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CXA: CHANGING THE GAME FOR ECOMMERCE AND SHOPIFY BUSINESSES THAT WANT TO GROW

Elevate Your Ecommerce Business with Customer Experience Automation

As ecommerce growth continues to soar, what trends actually matter? And as your own online business grows, how can you continue to deliver the personal touch your customers want?

We sat down with Aaron Orendorff: Forbes Top 10 B2B Content Marketer, VP of Marketing at Common Thread Collective, and former Editor in Chief of Shopify Plus. Discussion topics include:
  • The state of the ecommerce industry right now — and what current trends suggest for the industry’s future
  • Why the answer isn’t to abandon traditional channels but instead to think retention first, then reverse engineer acquisition
  • How to send emails that make each customer feel like they’re your best customer

“With ActiveCampaign, I’ve found it very easy to integrate with Shopify. It’s really freed me up, mentally, knowing that information is collected as orders are coming in. With all of the automations that we’re using, the store runs by itself. I’m able to focus on other projects.”

— Mike Morrow, Morrow Audio