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What can your recycling bin teach you about SEO?

Thursday 2 July 2020

You know search engine optimization (SEO) is important for your business, but it seems like everyone has a different take on which strategies work, how to rank for keywords, and how every new Google algorithm update is going to make your life miserable. How do you know what’s what?

SEO is tough — and it doesn’t get any easier when everyone has a different opinion on what works best. But the truth is, 80% of the important stuff is universal — most people are just focused on the controversial minority.

What SEO actually works?

To answer that question, you’ll sit down with Joe Baugnet, ActiveCampaign’s SEO Marketing Manager.

You can download the presentation slides here.

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You'll learn:

  • How and when to use SEO to achieve your business goals
  • Which SEO content has the highest value
  • Why SEO doesn’t always have to lead back to your website

We only focus on marketing channels where the work we do today will still be working 2 or 3 years down the line… What would have to be done for us to not touch this business for a year, and then come back and find it bigger than we left it?

Marcus Taylor, Venture Harbour