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ActiveCampaign home HOW YOU SHOULD SEGMENT YOUR AUDIENCE

If you get this right, you’ll always know what to do next in your email marketing

Thursday 24 September 2020

You’ve heard the old email marketing cliche, “send the right message to the right person at the right time.” A simple saying — but not that easy in practice.

The hardest of the 3 is reaching the right person. Your message’s subject, timing, wording, offering, and goal all depend on who you’re trying to talk to.

Every step gets easier if you nail your segmentation.

How can you create a contact organization system that works for your business? When should you use lists? Tags? Custom fields? What are some segmentation best practices?

To answer these questions, you’ll sit down with subject matter experts Molly Tierney and Rob Girvin of ActiveCampaign’s Success team.

You can download the presentation slides here!
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You'll learn:

  • Why segmentation can show you exactly what to do next
  • How to set up different levels of segmentation
  • When to use lists, tags, and custom fields to organize your contacts
  • How to use your current contact list to identify and target new audiences

As we get more sophisticated in how we engage guests, we can say the right thing at the right time. When guests open an email it should speak to them personally, whether they’re a 22-year-old or a family of 4.

Steven Beasley, Museum of Science and Industry