You’ve heard the old email marketing cliche, “send the right message to the right person at the right time.” A simple saying — but not that easy in practice.
The hardest of the 3 is reaching the right person. Your message’s subject, timing, wording, offering, and goal all depend on who you’re trying to talk to.
Every step gets easier if you nail your segmentation.
How can you create a contact organization system that works for your business? When should you use lists? Tags? Custom fields? What are some segmentation best practices?
To answer these questions, you’ll sit down with subject matter experts Molly Tierney and Rob Girvin of ActiveCampaign’s Success team.
You can download the presentation slides here!