Wednesday, January 19 at 12:00 pm CST | 17:00 UTC
Wednesday 19 January at 12:00pm AEDT
You lose about a quarter of your email subscribers every year. That’s 1 out of 4!
Sure, people unsubscribe. Everyone knows that. But you’re actually losing more people than you realize — how?
Not because they unsubscribe – but because they stay subscribed and stop interacting with you.
Here’s the good news: A re-engagement email sequence can win them back.
A re-engagement campaign is a sequence of emails sent to inactive subscribers to with back nearly-lost subscribers and get them to interact with your emails
How do you track and measure subscriber engagement? How long do you wait before sending a re-engagement email? How many re-engagement emails should you send before unsubscribing your contacts?
To answer these questions, you’ll sit down with Shiv Chibber, Senior Learning Program & Content Manager at ActiveCampaign.