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How to Re-Engage Your Subscriber List with Email

You’re 3 steps away from keeping more of your subscribers

Wednesday, January 19 at 12:00 pm CST | 17:00 UTC

Wednesday 19 January at 12:00pm AEDT

You lose about a quarter of your email subscribers every year. That’s 1 out of 4!


Sure, people unsubscribe. Everyone knows that. But you’re actually losing more people than you realize — how?


Not because they unsubscribe – but because they stay subscribed and stop interacting with you.


Here’s the good news: A re-engagement email sequence can win them back.


A re-engagement campaign is a sequence of emails sent to inactive subscribers to with back nearly-lost subscribers and get them to interact with your emails


How do you track and measure subscriber engagement? How long do you wait before sending a re-engagement email? How many re-engagement emails should you send before unsubscribing your contacts?


To answer these questions, you’ll sit down with Shiv Chibber, Senior Learning Program & Content Manager at ActiveCampaign.


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You'll learn:

ActiveCampaign not only lets us track the entire customer journey for any segment we want to look at, but also helps us easily improve the customer journey... When we can be this in tune to the customer journey and what’s working and what’s not, we can engage our customer base more meaningfully, and be a leader in providing great customer experiences,
— Jonas Couffignal, Iconosquare

Meet your presenter:

Shiv Chibber

Senior Learning Program & Content Manager at ActiveCampaign