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Doesn’t it feel like your marketing could work a little bit better?

Thursday 22 October | 12:00 pm CDT | 17:00 UTC

Do you feel like your marketing should be working better? Like you could be getting more out of it? Do you want to know if you’re sending too many emails, or why your open rates aren’t higher?

If you feel this way, or are asking these questions — you’re probably doing email wrong.

Email still has the highest ROI of any digital medium today. But if you’re sending everyone the same things or if you’re doing email the way you did it 5 years ago, you’re boring your contacts.

The good news is, it doesn’t have to be this way.

You can turn the tide and know that every time you press “Send” on an email, that it’s going to the right person who has been waiting for you to send it. And you can use the same tactics everywhere you communicate with your audience to grow your contact list.


To answer that question, you’ll sit down with Monique Hoelker and Shiv Chibber of ActiveCampaign’s Education team.

You can download the presentation slides here!

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You'll learn:

  • The big mistakes of email marketing that most companies make
  • How to use email best practices to better communicate with your audience on every channel
  • How to use automation to fuel your growth marketing strategy
  • Why the key to effective automation is segmenting your audience

As we get more sophisticated in how we engage guests, we can say the right thing at the right time. When guests open an email it should speak to them personally, whether they’re a 22-year-old or a family of 4.

Steven Beasley, Museum of Science and Industry