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How to adjust your Facebook Ad spend during uncertain times

Thursday 9 April | 1:00 pm CST

Paid marketing on social media is complicated. In an ever-changing global climate, how do you know what makes sense for your business? How can you use Facebook Ads to reach more customers?

To answer these questions, you’ll sit down with Brian Lastovich and Phu Bui of ActiveCampaign’s paid acquisition team.

You can download the presentation slides here.

You’ll learn:
  • Best practices for paid social media in turbulent times
  • How to use Facebook Ads to engage with your current and future customers
  • The ways to effectively target site visitors, current customers, and people who have never heard of you before
  • The 4 common types of advertising units — and when to use them

“ActiveCampaign is so complete and full of possibilities… Conditional content, automation, Facebook Custom Audience, predictive sending, CRM…The synergy of ActiveCampaign’s features is amazing.”

— Tiago Albuquerque, Desmistificando