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ActiveCampaign home HOW AUTHENTICATION COULD HELP YOU IMPROVE EMAIL DELIVERABILITY

Authentication might just help more people see your emails. But how can you set it up right?

Thursday 13 August 2020

What is email authentication? Every time you send an email, inbox providers check to make sure you aren’t a spammer or phisher.

And you aren’t a spammer – so your emails are definitely worthy of making it to the inbox. But without the proper authentication, you could end up in the spam folder, or even not be delivered at all.

How do you set up the proper authentication? It sounds like it could be hard. That’s what you’ll learn in this webinar.

How can email authentication improve your email deliverability? What are DKIM, DMARC, and SPF (no, not like the sunscreen), and why are they important?

To answer these questions, you’ll sit down with Hanna Fray, Patrick Cappy, and David Carriger of ActiveCampaign’s Email Deliverability Team.

You can download the webinar presentation slides here.
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You'll learn:

  • What authentication means for your email deliverability, and how to set it up
  • How to make sense of the email deliverability acronym alphabet soup
  • The pros and cons of authentication
  • What “domain alignment” means and why it matters

It looks like an email that was sent from a person. It doesn’t look like a newsletter that people see non-stop from people trying to get business from them.

Jon Carissimo, Tamp School of Real Estate