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ActiveCampaign home HOW TO RUN A SUCCESSFUL BLACK FRIDAY CAMPAIGN IN A WORLD WITHOUT RETAIL

Black Friday 2020: Using email to capitalize on retail’s biggest day in a digital world

Thursday 15 October | 12:00 pm CDT | 17:00 UTC

In 2020, the biggest shopping day of the year will be online. Without retail options, Black Friday shoppers will move online — will your store be there to meet them?

This year, more businesses than ever have gone digital. You need a Black Friday strategy that stands out from all the other Black Friday strategies — and it’s just around the corner!

When should you start planning? Are there recent ecommerce trends that you can take advantage of? What type of impact will COVID have on this year’s Black Friday? How can you take this into account to craft a great Black Friday email?

To answer these questions, you’ll sit down with Finch Grace, product marketing manager at ActiveCampaign and ecommerce business owner.

You can download the presentation slides here.
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You'll learn:

  • 2020 ecommerce trends and what they mean for COVID and this year’s Black Friday
  • 10 examples of the best Black Friday emails — and what makes them great
  • How to meet and exceed your customer’s Black Friday expectations with Customer Experience Automation

For 2018 we did $90,000 in sales through almost no effort of our own. Just by adding calls-to-action that were targeted and customized. So almost $180,000 in those two avenues alone — and that’s directly traceable to ActiveCampaign

Chad Carman, RMEF