Marketing automation and email automation built to drive results

ActiveCampaign's marketing automation platform gives you behavior-triggered email sequences, AI-built workflows, and 1,000+ integrations, so your campaigns run while you focus on strategy.

What marketing automation actually does for you

ActiveCampaign helps you automate routine marketing tasks, easily build automations that drive engagement, and know what’s working. As you build, use AI tools to create and optimize your campaigns.

  • Send automated emails that respond to real customer behavior

    Build personalized email automation that triggers on any action. A site visit, a purchase, a form fill. Use AI to generate copy and images in seconds, then let your sequences run on autopilot.

  • Build email automation workflows that save 10 hours a week

    ActiveCampaign customers report saving 10 hours per week using automation workflows and AI campaign tools. Pre-built recipes handle welcome series, abandoned cart, re-engagement, and more - no developer needed.

  • Connect 1,000+ tools to build email marketing solutions that fit your stack

    Trigger automated email sequences from Calendly bookings, Google Form submissions, Shopify purchases, and more. If your business uses it, ActiveCampaign likely connects to it.

  • Know exactly which email campaigns are driving revenue

    Cross-channel reporting shows campaign performance, automation effectiveness, and customer behavior across email, SMS, and WhatsApp - in one dashboard.

Build smarter email automation workflows with AI-Suggested Actions

As you build your email automation workflows, ActiveCampaign's AI-Suggested Actions recommends the highest-impact next step based on contact behavior, engagement history, and industry best practices, so you spend less time guessing and more time converting.

✅ Nurture leads with automated email sequences triggered by content downloads
✅ Re-engage contacts who haven't opened an email in 30 days, automatically.
✅ Convert leads to deals by tagging high-intent contacts after pricing page visits.
✅ Personalize follow-up by triggering sales tasks when high-value prospects engage.

The reviews are in:

We’re the most positively reviewed marketing automation platform in the world

4.5 rating out of 5 stars
14,000+ reviews

The time we save not having to rebuild automations every time is easily hundreds of hours.”

"ActiveCampaign is a huge part of our ability to scale. We need to be able to build a show in 60 days, do it fast, and then make sure that the emails are getting delivered. We need to know the emails aren’t going to spam, and that they're going to be high-quality and on time....The time we save not having to rebuild automations every time we launch a new podcast is easily hundreds of hours."

— Ian Faison, Co-founder @ Caspian Studios

See real customer impact

  • Internet Strategy Labs

    50%
    reduction in manual sales qualification tasks.
    ActiveCampaign’s open architecture and robust integrations have been transformative for our business, enabling us to fully integrate CRM data points into our marketing analytics dashboard to better serve our clients.”
  • Morrow Audio

    3.7x
    the industry average abandoned cart recovery rate
    Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.”
  • Spark Joy New York

    3x
    Sales volume using AI-powered automations
    When I combine my existing automations with ActiveCampaign’s AI features, I get three times as many sales calls as before.”

FAQs

  • What is marketing automation software?

    Marketing automation software lets you send targeted, behavior-triggered messages to your audience without manual work. ActiveCampaign automates email sequences, lead nurturing, CRM updates, and cross-channel campaigns based on what your contacts actually do.

  • What is an email automation tool?

    An email automation tool lets you create workflows that send the right email at the right time — automatically. ActiveCampaign’s email automation tool includes 850+ pre-built templates, AI-suggested actions, and triggers from 1,000+ integrated apps.

  • How does ActiveCampaign compare to other email marketing solutions?

    ActiveCampaign delivers 94.2% email deliverability — 13% above industry average — and offers 2.5x more automation actions than Mailchimp. Over 14,000+ verified reviews on G2, with 95% rating us a 4 or 5.

  • What email marketing platforms integrate with ActiveCampaign?

    ActiveCampaign connects to 1,000+ tools including Shopify, Salesforce, WordPress, Zapier, Calendly, and Google. Any data from these platforms can be used to trigger automated email sequences or update CRM records automatically.

  • Can I try ActiveCampaign’s marketing automation for free?

    Yes. ActiveCampaign offers a free 14-day trial with no credit card required. All paid plans include a 30-day money-back guarantee, and migration from your current platform is included at no extra cost (up to 10 objects, including lists, automations, etc.).

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join thousands of customers. No credit card needed. Instant setup.