Contact & Lead Scoring

If you’ve ever come across the acronyms MQL & SQL and scratched your head, or wondered how to prioritize your leads, then this one’s for you! Contact & Lead Scoring is an amazing way to focus the incredible power of ActiveCampaign’s ability to constantly garner and analyze contact behavior and engagement to give your marketing and sales teams actionable insight. In this webinar, you’ll be brought through the journey of conceptualizing to implementing a scoring methodology that will fit your business.