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When should I use the “Start an automation” action instead of a start trigger?

Recording of Office Hours hosted by Chris Davis on July 24, 2018. In this session, we covered the new ActiveCampaign homepage redesign, the pros and cons of using a start trigger vs. the “Start an automation” action, and a response to the “Set it and forget it” approach.

Transcript

Chris Davis: 00:00 All right. We’ll record here. Let me see. Yes, oh yes, Katrina, it’s about that time to do another one. Yes, always have the beginners in mind. You know what? I’m going to use this as a question. How they used to say in radio, the phone lines are open. We’ll say the digital lines are clear. And I am ready to take on your questions. Let me do one more because I think I need to save that one for last.

Let me put your question up because I want to talk about that actually. There we go. All right. All right. Czar says, speaking of product updates, I’ve seen the new homepage, really like it. Is it a hint about a major redesign on the way or just a one off experience? Great observation and great question. There is no question off limits here. So if you haven’t seen it here’s the new homepage and I have to say, I try to be as objective as possible. It’s kind of hard when you have the ActiveCampaign shirt on all the time.

But I do, I try to look at the things we do from an objective point of view. And when I went to this website, I couldn’t have been more happy with it. I think that it’s spot on. Look at, we’ve removed all of the technical talk. Email marketing sends super personalized, responsive beautiful emails in just a few clicks. What do we call marketing automation? Trigger personalized email based on customer actions and send automated follow ups. Look down here. Look at this. Send exactly what your contacts wants. Look at that language. Gives you back your time. Make it easy to run your marketing. It’s very … it goes down easy and it stays down even easier. This is not one of the … the messaging on here, I feel like to answer your question, Czar, this is speaking to the direction we’re going across the board. So the homepage is the start. And you will see this across all pages.

Every single page. So this is the new branding. You’ll see that the old blue, we’ve added some saturation to it, to make it pop a little more, just to update it. There are small things. There’s so many small things like even this, showing automations, but even in a simpler form. They look like this in ActiveCampaign, but not really. Everything and most of you know that these are your saved responses. Look how clean everything looks and it’s doing a really good job of communicating, at least I feel. Correct me if I’m wrong everybody if you have a different opinion, please let me know. But, yes, this is the new branding and you will see it across the board on all pages.

I’m excited for the education center to get it. That’s all I can say on that one. But yes, [inaudible 00:03:23], this would be across the board. And we did experiment with this. If you want to know, I’m so glad you asked this because he brings up a really good point about experimentation. There is no way … we would have done this in no way. I recommend you doing it. Any redesign or any major visual overhaul of anything. I don’t care if it’s a website or a landing page, without having testing in place. Now, with that being said, check this out. When it comes to testing, some decisions that you make, you may just have to live with. So for instance, we made the decision to make this blue better.

If there were people that were saying we like the old blue or even if we saw conversions drop ever since we changed the blue color. If changing the blue is part of a bigger mission that is required, then what you’ll need to do is adjust things on the back end to make up for, or to take into account that the blue change may have … all things constant, we were 90% efficient. We changed the blue, now we’re 85%. So that extra 5% doesn’t necessarily mean you need to change the blue back. You may have other areas that you can optimize to get back up to 90%. So when it comes to testing, I’m not trying to put on my conversion and testing hat, but I just want you all to know, there are many variables.

There are some things that change that you’re like, “Oh whoa, wait, change that back.” But then, some things that you as a business owner, you’re going to make an executive decision on and you’re just going to have to adjust elsewhere to make up for any negative implications it may have. All right. For whoever that’s for. However valuable that is. Katrina says it makes it easier for people to understand, visualize what AC is all about. Yes, absolutely. [inaudible 00:05:20] will the platform get it at some point as well? Yes, [inaudible 00:05:23]. Well, let me say this. You will start seeing a lot of parity between the two. I don’t have a time table, but this color, it’s our new blue. So eventually, these blues will be updated as well.

I’m actually really excited to see. I think automations maps, everyone, if you haven’t seen automations map, you go to automations and click on map. I think this, this just kind of how it looks, is very much like how you see here. Instead of vertical, it’s just horizontal though. So our new features are in line with the branding. So you can see … and it’s kind of fun right? It’s kind of fun to see a brand evolve because as ActiveCampaign, you can’t do everything at once. You will terrify people. Do you … if only you all knew when we did … when we moved the navigation to the side, it was terror for a few weeks, but again, that was another executive decision we made. We knew we wanted to move it to the side because there’s bigger things that rely on that.

So, even me, I will admit, I fought it. I was like, “Where’s my stuff?” I was just so used … muscle memory right? You’re used to clicking on those links up top. But, it didn’t take long to get used to it and honestly, I enjoy the extra real estate and the convenience of being able to easily hop around a lot quicker. So, yeah, you’ll be seeing more parity between the two when it comes to brand, brand wise. With that being said, I see quite a few new faces on. Feel free to drop your question, or even if you just want to introduce yourself and your business, we also look at websites. So if you want us to check out your website and give some feedback, anything … this time is about you. So there is no … this is a no judgment zone for those of you who are just now jumping on.

So there is no question that you’re going to get, “Oh, that was a terrible question.” Or, “did you try the Google search?” Don’t you hate that when you go into certain forums online and you ask what’s a basic question and then someone’s like, “the search is your friend.” Or they do a search and then post a link to their search, instead of taking the time and really answering your question. This is not that. ActiveCampaign as a company is not that and Office Hours is not that. So this is here for you. And as you all get your questions, I know a lot of you this is your first time, you may be a little nervous or maybe a little hesitant I should say. Not nervous, but a little hesitant. Or maybe you’re multitaskers, you just have me on in the background.

I would recommend thinking about these things okay. Do you know how to create segments in ActiveCampaign? And if so, do you know how to send an email to those segments? And if so, do you know how to automatically create those segments with an automation within an automation? If so, do you know how to create those segments using lists, custom fields and tags? And between those three, do you understand how to use each one effectively? Because each one plays a different part. Right. Have you created a pipeline in the CRM? And if not, did you know that you could use the CRM beyond just sales automation? You can use it for process automation as well, where the top line becomes your process and the stages become your steps within that process.

What else? Have you built enough automations to see the automations map show what they’re connected to? Have you don’t that? In fact, I do want to highlight this. Let me … I’m just giving you some questions. If you answered no to any of those questions that I asked, then that means you definitely have some questions that I would love to answer for you. I just don’t know which one you’re not aware of. So let me see if I can show you all this. We added this. Beforehand, with the automations map, what you used to have to do is, here it is, decide navigation to the rescue.

I want to go here. What you used to have to do to connect automations is, here’s one. You used to have to go in here and say enter an automation. This would show on the automations map as connected. Well, as you know, you can start an automation by adding a tag in automation a and using that as a start trigger in automation b. So if I had another automation that was essentially saying add the tag and my start trigger was tag is added. Let’s just say tag is added and I say customer. Okay. Let’s say the customer tag starts this. Now, I’ve got a separate automation that’s adding this customer tag. But now that I have … what used to happen is, it wouldn’t show here. You wouldn’t see it as a connection. You wouldn’t see the tags … you wouldn’t see any action within an automation that started another automation as a connection.

But now you do. You see this? It lists as connections and it lists why it’s connected. So this automation webinar sequence starts the open time stamp why? Because within that automation, whenever somebody reads an email, it starts. It also starts the engagement trigger. Why? Because the email is read. What else? Click when an email is clicked. When an email is clicked and when an email is clicked. Then it starts this crowd cast. Its started by this crowd cast because someone is using the starting automation action. So all of this information … this is crazy. You have all of this information just within your map you, your automations map view is available on all plans. And this is a level of insight … I’ll just be honest with you. I’ve used every platform. Every small marketing automation platform I have got my hands on.

I’ve essentially used them to a high capacity honestly. This is unseen. Normally what you have to do is create a flowchart outside of ActiveCampaign to get this level of insight. And it’s going to be extremely valuable to those of you who have automation, who have automation that you built over a year ago. Can you imagine that? Having an automation you built last year, then going into it saying, “Hey, I need to update this.” I can speak from experience. It’s like research. You’re like okay, what was … even with notes. Even if you’re using notes. And by the way, we should all be using notes on every action. Just because they’re easy reminders as you’re doing your research on your automations, you can easily understand, “Oh, this is why I had this trigger as well.”

And I like to make my notes as long as possible. This task is being added in this automation so that when the owner logs into AC, they already have it assigned. Oh my goodness. Have it assigned to them in the task view of the [inaudible 00:13:20] CRM. Now, I just typed that in less than a minute. Okay. Can you imagine how much time in the future that’s going to save you? Just having this note here and being able to easily reflect back when you’re trying to remember. Boom, it’s right there. Time saved isn’t just by automation, it’s actually by the documentation of your automations. So it’s many layers. Katrina says now I can cancel my loosely charted account. Yes, this is, essentially, I would take that as success. And I hope you all are defining success in your business as well with every activity, everything that you’re doing. What makes it successful, I think our automations map, if we did see less reliance on my mapping and flowcharting software. For this reason. You’re probably going to use flowchart software for other stuff. But when it comes to visualizing your automations, yes, this is … what Katrina said is like the gold for this. Not to say we don’t like those companies, but you’re logged into ActiveCampaign. Why leave for valuable information that you need? That’s our automations map. Another thing. I was just looking at this. Another thing that is very, very, I would say … I don’t want to say necessary, it’s bigger than necessary. It helps you operate more efficiently. Much needed is this. Filtered by actions because I don’t know about you all, but like I said, I’ve got hundreds of automations in this account and in my personal account.

There’s just no way that you can keep up with it all. The thing about automation, remember what we say is, it allows you to set it and forget it. I have thoughts about that. Set it and forget it and you will regret it, is what I’ve been known to say. The reason being is because people try to forget too soon. Whenever you build an automation, it needs time to mature to where it can be on it’s own. It’s like raising a child. Your first time building an automation, it’s in it’s infant stages. It can’t eat, it can’t walk. And here you are, you’re trying to forget it. That’s called child neglect. Listen, no more automation neglect. You have to start that automation and then it has to run in your business for a time and you have to assess how it’s doing. And you’re going to make changes. You’re going to optimize it. You’re going to, “oh, I should have added a tag here instead of this.” Or, “Maybe I should use a custom field.” And as it grows, it gets to the point where it can stand on its own.

When your automations are adults, that’s when you can forget about it because they can take care of themselves. So there are automations … so it’s not a fantasy, set it and forget it. It just takes time to the forget part. The set is … there’s some time between set it and forget it that’s just kind of glossed over. It’s like set it, analyze, optimize, analyze, optimize some more, measure, analyze, optimize, measure it then forget it. We know that as experienced marketers. So with that being said, you’re going to have automations that are running for years, literally for years. Because once they’re good, they’re good. They’re running for years and you’ll forget about them and now, you want to locate it, but maybe you forgot the name of it. And maybe you were using labels and just forgot. You have so many labels, maybe you forgot which label that you were using.

But, you know what’s happening in there. And you’re like, “Oh. I was applying a tag. Look at this.” You can go filter automations by action and go to add a tag. Apply. Now you’re at least one step closer to seeing, “Oh. These are all of my automations.” I have 369 automations in my account, just by filtering by the add a tag, I lowered it to 71. Okay. So these are all … a lot of times what happens is, these things aren’t important to you until you’re in pain and my goal, especially for Office Hours, is to increase the appreciation for them without the pain or before the pain. So it’s a lot of … you all voices are very valuable because I love to know how you’re using it, using ActiveCampaign because this really does help understand how useful some of this stuff is.

All right. I’ve got some questions here. And the floor is you all’s. I was just speaking to give you all an opportunity to get ready to ask. All right. So one of my questions was, if it’s better to have a trigger for the automation tag or use the enter stop actions in the previous automation. Does it matter at all or is it just a personal preference? You know what? Excuse me. I used to think it was personal preference. I used to think it was kind of like that, it’s more than one road to your destination. It’s like okay, some people prefer the highway, some people prefer the street. But this is not a personal preference thing because there’s actually benefits to doing it in particular ways. Here’s what I mean.

I’m going to walk through this. You did an automation … so what’s important is, let’s say we have an automation that starts by a tag is added. And we’ll just stay in the vein of customer. One thing that the start trigger allows you to do that the enter stop actions do not allow you to do is this. Determine whether you want it to run once or multiple times and segment. So I can say all customers, everybody who has a customer tag. But then I can go down and say total revenue is 500. Okay. So now I can filter. I can get more targeted with the people who are entering this automation.

That is the big difference between using a start trigger or the enter stop automation action. Because this is included in the start trigger. So when I do this, I now have said, just by using the start trigger, if I want this automation to run only once, I can do that. So now I know if you have the customer tag and your total revenue is 500.00 it’s going to happen one time. So that’s an entirely different level of control. Well what happens when I do this? Starting automation. It doesn’t matter which automation I start. Okay. They’re just going to go into that automation. They’re going to bypass the start trigger. So they’re going to enter this automation in and you’ll essentially have, I don’t want to say no control, but it’s going to be a blind addition.

You’re going to throw them in there. It doesn’t matter which criteria unless you couple the enter in automation or stop in automation with what? With an if-then statement. Okay. So now, I can start building out some criteria that says e-commerce total revenue is $500.00. And if it is, then you enter the automation. And if it’s not, you do something else. Right. And if I wanted this to run one time, I could also have … so we’d have to layer it a bit. Let’s say I only wanted them to enter this one time, I have another one under this, yes, if it’s $500 and then have another if-else that says have they entered it before? So I could do this. Say actions, what is it? All dogs has entered. What am I looking for? There it is. Has entered automation all dogs. Okay. And if they have not entered the automation, then I want them to. But if they have entered the automation, don’t do anything.

So look at the equivalence. Using it as a start trigger, you just configure it here. This configuration is identical to this. I’ve got two clauses. I say, you have to have the customer tag. Well, actually, I didn’t even use that customer tag. So that’s another one. So it’s like this actually. There’s three clauses here; customer tag, run once and revenue. So those three clauses are more easily configured in a start trigger than it is when adding to enter an automation. The reason why, I’m so glad you asked this, is because this is huge. Because if I’m just using enter an automation, I’m probably not thinking that … you know what some people think? That if this is a start trigger and they use this, that it will somehow go through the start trigger. It absolutely will not. It will bypass the start trigger. When you say enter an automation, that is an override command. And it enters them into the automation regardless, even if they’re already in the automation, it will enter them into that automation. So I always recommend, unless you know what you’re doing. There are cases where you always want to, where it’s an absolute yes. I would say. So look for the absolute yes cases where you want to add them to an automation no matter what. It’s like listen, if they made it to this point in the automation, add them there. No matter what. This is close to that, is that absolute yes. And in fact, [inaudible 00:24:04] thank you so much for this question because, you’ve helped me realize … you know, I do this just by training and muscle memory, but any time you use the enter and automation function, it should be prepended with a condition that makes it an absolute yes.

So by the time they get here, you should have done all the criteria in conditioning because they’re going. There’s no stopping. Once they reach here, there is no stopping them. They’re going to be added to this automation, whether you like it or not. Now, you could do things like, when someone is added to the automation, have no start trigger and start these if-else’s, but it’s really the same thing. I’m either going to use the if-else before the enter an automation, or I’m going to use the if-else afterwards. Or, in going to use it in the start trigger. So it may be easier, [inaudible 00:24:59], it may be much easier for you to have those, if it’s conditional on that level. If you’re segmenting on a fine scale, I think the start trigger is better. But there are cases where you may have, depending on the criteria … now, let’s talk about the drawbacks though.

This, I don’t have any control. What if they meet only two of these criteria and I want to do something else? Well, I’m not going to have that ability to configure all of that in a start trigger. Now we’re starting to see this is really helpful. Because if they’re prioritized, and again, this is not priority, this is all equal, all equal conditions. Whereas, if-else is priority. It says, okay, what’s more important than anything is are they making over $500.00? Right. Have they spent over $500.00. And if they haven’t, maybe I want to do something totally different. So this is going to give you a whole entirely different level of control. And if they have spent over $500.00, I want to know, maybe this is a coupon automation. Okay, they spent over $500.00. However, have I already sent them that coupon? Have I already put them in that promotional automation? And if yes, okay then I don’t want anything to happen.

That’s not the case up here. It’s just going to look at it all equal and you’re not going to have that granularity of targeting your marketing based on their behavior or where they’re at. So, listen, everybody. I told you there are no beginner questions because look at what happens with a beginner question. This is exactly what happens. Okay. Omar says, well, that wasn’t a beginner question. [inaudible 00:26:56] says that was a beginner question that got a ton of value from. Yeah. Run once versus multiple times is something I totally forgot about and it’s so important to have control over. Yes. And in fact, I would argue … can we all virtually agree? This is probably the most simple, powerful function in a marketing automation platform. Because if you think about it, if any of you have used any of our competitors, or anybody else in the space, in order to mandate that they can only go through a given process or automation one time is not as easy as just a drop-down. Once or multiple times.

Things like one time offers, especially a lot of our e-commerce users want to give you a coupon and maybe the form on the website to grab the coupon is a pop-up or something like that, 10% off new, your first time. How easy is it just to set it to once? Now it doesn’t matter how many times they fill out that pop-up form, they’re not going to get that promo code more than once. So it’s a very small setting that has huge impacts, huge impacts. And it’s one of the things, like you mentioned [inaudible 00:28:13], it’s one of the things to remember when you’re deciding if you want to do start another automation or use the start trigger or another automation. Oh, Katrina, I missed yours. Katrina says there’s nothing I hate more than when I can tell I’ve gotten a set and forget it email with old … yes. Yes, yes. In fact, we can all come and agree and say that the most accurate statement is set it, wait some time, figure out if it’s working, optimize whatever, then forget it and then remember it. It’s not a forever forget.

Remember. We should all … I’m not trying to tell you how to run your business. But, if you want best practice, you should schedule a time on your calendar for automation check up and clean up, 100%. Here’s why. Let’s just think about this everybody. When you hear the definition of marketing automation from me, from ActiveCampaign, we define it as employing technology to execute your marketing strategy. That word employ means that you are hiring technology. Now, I’m going to say something that nobody on Earth should even think about or have to think twice about. When you hire somebody, you do not hire them, put them in the office and just forget about it. And just pay them. You don’t do that. Right? How crazy would that be? Say, “Hey, welcome to my company. Here’s your office. Here’s what you’re supposed to do. See you around.” And an entire goes by. You’re paying their salary and you never come in and check on them. If automation, if ActiveCampaign is truly an employee, then you would check in on it.

You would just go in, “Hey, is there anything that you need?” What does that look like in terms of automation? Excuse me, is there any data I need to be passing to you? Right? Are there any features I can be using to help you work more effectively? You’re checking in with your automation, with your employee because you’re paying their salary. What’s the salary to ActiveCampaign? Whatever you’re paying monthly or yearly. You’re paying it, so you have to make sure that you truly are not forgetting it. Now, the check in, here’s what I recommend. At least quarterly. Can we agree to quarterly? That’s once every three months. One time every three months on your calendar. Set aside an hour to just go and just make sure everything is functioning like it should. If you have access to one of our certified partners like Katrina, you can have her do it. That could be part of what your package, or what you negotiate with her.

Any of our consultants are capable of this. Say, “Hey, every quarter can you go in and just make sure everything is okay?” Now, if you want to be really responsible, I would say every month. No greater than once a month, you should be going in and just checking on your automations. Marketing is the bloodline of your business. No marketing, no blood. No blood, no life. Zombies. Zombie businesses. We don’t want those. Right. Anyways. I’m remembering now. The morning is getting me a little bit fired up more than the evenings, so just bear with me because I’ve got some stuff to say. All right. Katrina says I recently had a new client come to me who couldn’t understand why and when someone opted in to their lead magnet, they got three other lead magnets. Wow. They had every opting going through the same form to the same list, with the same start trigger being the form in all automations. Yes. And now, Katrina, as the consultant, all you have to do is ask which automation, go to it, click on the automations map and you can see like, Oh my gosh, this is … look at all these automations that are being started. That one wasn’t connected. Let me try to find one that’s connected. But you know. Yeah, look. It’s starting all of these automations. You know, they’re connected in some way. So, yeah. Then Katrina says on a set it and forget it, I make a point of setting a repeated … okay. No, no, I’ve got to put this up. Katrina. There we go. I want to read it so you all can see it in the replay too. I need to make this a little bigger because this is a huge point. On set it and forget it automations, I make a point of setting a repeated calendar reminder to review the automation in three or six months time, depending on the automation. And go through each email to make sure the content is still up to date. Absolutely. Absolutely. Now, if we want to … okay, I’m doing some consulting talk here, just really quick. If we wanted to systemize this, we could have a Google doc, I’m saying Google doc because it’s simple. Maybe you have your own technology where you track your projects and everything. But you can have a Google doc that’s a running doc.

As you’re building out automations, you’re just adding to this doc things to remember to check for. So you built out an automation, you’re like, “Oh, I need to add to my three month check up to double check that open rate on this email.” Then you do something else in the pipeline. Say okay, I need to, at my three month check up, I need to make sure this is [inaudible 00:34:07]. So you’re just adding it to a Google doc as you operate your business throughout the weeks, months, whatnot. When it comes check in time, guess what you’re not going to do? You’re not going to get that calendar invite and be scratching your head, like what should I be … which automations did I say I was supposed to be looking at? Because in that calendar invite, guess what you have a link to? You have a link to your Google doc.

No remember, as Katrina says, it’s a repeated calendar reminder. So this is a one time setup. I set up my calendar reminder for the year, every three months. I add the Google doc, the link to the Google doc there, done. We’re good. That is truly one set it and forget it that we can rely on. So now I get the reminder. All I have to do is click on the Google doc and if I’ve been responsible and disciplined, I’ve been adding to this Google doc. Not just me, other people on my team. Hey listen, you get your team together, it can be a virtual team. It could be a team of two, whatever and you say hey listen, every three months, we’re doing a clean up. We need to make sure everything is firing on all cylinders, everything’s working. So I need you all to add to this document throughout the weeks any area that you would like to have checked in on.

And if they’re responsible, they better have something on there because if you end up not checking something and it breaks, then that’s on the manager of that piece right. So everybody has some buy-in to say okay, as we’re going, this is the document that we add all of our check in items to. Now, as the year is going on, people are independently, or you, you’re independently just adding bullet points and items to this doc. You get the reminder, click on it, go and you just check … maybe you want to delete them or maybe you just want to do a strike through of every one, or maybe you want to add something … this is a really good idea. Maybe you want to add some verbiage on, like what the result was.

So if it’s a bullet point for check Jeff drip automation open rate of email four. You can say we checked this on July 24th. The open rate was 30%. When we set it up, we were targeting 25%. This email seems to be working well. You add a note to it. Now what does this document serve as? This is like your change log. This is your documentation of performance throughout the year. You see what I’m saying? It’s not really high tech at all. We’re using a document, we’re using a calendar reminder and we’re just getting people aligned. How much more powerful would that be? How much more confident would you be that your business is truly running on all cylinders? Just like getting the oil check on your vehicle.

You do that every 3,000 miles or 3 months, whichever one is first to ensure the system’s flowing. You gotta do the same with technology. And it’s not as hard as many people have made it out to be if you’re disciplined, structured and committed. Those are the three things that you need. You need to be disciplined to add, because I’ll tell you. It’s easy to stop adding to that document and be like, “Oh, I’ll remember it.” Or, “Oh, I’ll put it in tomorrow.” No, no, no. So if it needs to be something where somebody can have an app on their phone to easily get to, you could, I would even recommend having voice notes. If it’s easy for somebody to just record voice. Have them drop that in there.

Whatever the case is, that is critical information to capture because you’re in the moment. You’re not going to be in the moment forever. You shouldn’t because growth will say you’re in another moment tomorrow because you’re growing. Right. Katrina says can’t review progress if you don’t have a means of tracking. Yes. Absolutely. So a lot of our tracking and just marketing online I’ll say, is tracking the performance of our marketing. How do we do that? How do we track the performance of our marketing? But another one is, how do you track the performance of your business? And when you ask that question, you’ll see that the two are really intertwined. This will help us check in on our business because guess what? You’re not going to just have ActiveCampaign in this document.

Maybe ActiveCampaign is a header and you have items under it, but there’s going to be other areas of your business that you want to check in on. So when we talk about set it and forget it, it’s a very, very small portion of your business that’s truly set it and forget it. In fact, none of it is set it and forget it forever. When you say, “I set it. It’s working. I’m going to forget it.” Right when you speak those words, I’m going to forget it, you better set a time table. You’re going to forget it for how long? There’s nothing wrong with getting it off your mind. That’s what automation is here for. Clear your mind and help you spend less time, operate more efficiently, scale faster. However, you set this automation, when are you going to remember it? You can’t forget it forever. You can’t forget it forever.

Okay. Listen, for those of you who are attending for the first time, get used to it. This is Office Hours. We don’t hold any punches. This is not one of those meetings just to have a meeting. I value your time. As a business owner, I understand an hour, I am not minimizing the fact that you’re giving me an hour of your day, whether live or in replay. I get it. I know what some of you can make in an hour. One hour, you could generate your month’s revenue. Some of your businesses you could. So the fact that you’ve given me that time, I’m grateful for and it is my mission to make sure you get every minute’s worth. So this is why we go deep on these questions and we talk about, we frame them so that they can have value beyond just the basics. So, I love basic questions because they allow me to answer them beyond the basics.

Thank you all for the questions that you’ve asked. Yep. Let me see here. [inaudible 00:40:42] got another question. And listen, for those of you who didn’t ask questions, or you’re watching the replay or whatnot, no judgements on that either. I’ve seen people have to attend a few of these Office Hours before they get really comfortable asking a question. Sometimes you just don’t know how to word it right? How many times have you gone to Google and you’re trying to search for something and you’re just looking in the air like how do I say this? You know what I’m saying? So that’s fine too. There’s no pressure at all. Is there a way to be automatically subscribed to future Office Hours and it appears in your calendar? Or do you have to subscribe each time?

Here is where I will ask the community for help. I’m using Zoom as our, and to my knowledge, and maybe I need to look again, I can’t set up a … well, no, no, no that’s inaccurate. How the technology is on the back end is, we have it to where actually these webinars are auto created. We’ve got a script that runs and it auto creates these and the reason why is because we want to make sure … to give you a little insight into the inner workings of ActiveCampaign, this drop down is populated by that. So what it does, is it goes out and it just schedules the next four Office Hours, which lets me see I need to add Tuesday to the script. But it creates them. It creates them in my account. So as far as my end, it’s purely automated, but on your end, there is no way to subscribe to every one ever. But I can see. I’ll ask and see if that’s a capability because that has not come up for the first time with you. There have been people that have asked that. So I’ll look into it for you because it would just be easier to get that reminder.

But most of the times, when things like that happen, what you have is a series of webinars, like pre-planned because the Zoom link changes every time. So, being that they’re auto created, I don’t know. I’ll look into it though. I’ll look into it. But if you could next Tuesday, Friday it appears instead [inaudible 00:42:59]. Okay. When I do this. Okay. Yeah, I’ll look at it. And I’ll let you know. I’ll let you know. It’s how we’re doing it. And maybe this mandates … remember everybody, I’m all about strategy dictating tools. If the strategy, if we need to deploy strategy that allows you to subscribe like that and Zoom can’t do it, well guess what? Gotta look at another tool. But I wouldn’t want to look at another tool just for the sake of, ooh, this looks cool.

So we’re responsible in that sense. Let me see. Oh, okay. I’ll test that out [inaudible 00:43:49]. Thank you for bringing that up because I’ll get with the team on that one. So thank you for that. Any more questions anybody? If not, [inaudible 00:44:05]. Oh, that’s a good one. That’s a good one Katrina. Yeah. With the link right? Add a calendar invite with the link to Office Hours. Maybe, yeah, with the link to here. Let me put it in. Okay. [inaudible 00:44:23] said yep, that’s what I did. See, there’s some smart individuals. I love our community, I really do. You all are a lot smarter than you’ll ever imagine. I think the day you realize how smart you all are, what will it be?

You’ll probably already be successful, massively successful and you’ll look back and you’ll just laugh. Like you know what? I thought I had so much more to learn. But I knew so much back then, it was just a matter of really sharpening. Not to say we all are, we’re perfect, but we all strive to be better. Yes. Katrina’s favorite quote. She says never be the smartest person in the room. Yes, speaks to humility and your willingness to learn and your ability to be coachable. With that being said, I want to thank you all for joining us on Office Hours, joining me on our Tuesday 9 am Office Hours. Listen, we’re not going anywhere. So as [inaudible 00:45:27] mentioned, you can set it, set it on your clock, put a calendar reminder in there. You can do that because I’ll be here, myself or someone from the team, we are, I promise you the show will not stop if I’m absent.

We are dedicated to making sure that you all get what you need, when you need, how you need it. I’m appreciative again of all of you who have joined today. The replay will be up soon. Have a great week. It’s a great way to start off the week with a community of people who are on the same page, same mind and are really passionate about not only ActiveCampaign, but their business growth. The next one is Friday. So if you can make it Friday at 1 PM Central Standard Time, I’d love to have you on. There is no limit to the Office Hours that you can attend. Like I said, have an amazing week and hopefully I’ll see you Friday. As always, automate responsibly my friends.