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Task Notifications, Tags, and Contact Re-engagement

Recording of Office Hours hosted by Chris Davis on February 16, 2018.

Topics covered in this session:

  • How to configure task notifications
  • Tagging contacts from drop-down selections
  • Contact re-engagement strategies

Transcript

Chris Davis: Okay so while I wait for the questions to come in, I did want to show you all that haven’t seen the new UI. Here it is, here it is, the new UI update. Now like with everything, I should really say … With everything with technology, there’s always improvement, there’s always like the first version and then it improves over time. That’s what this is, as you see we have taken [00:00:30] the navigation from the very top, and moved it to the left. So we’ve got this left navigation and the reasoning behind this was workflow efficiency. And let me highlight one of the workflow efficiencies. If I go into automations and I’m in an automation … Beforehand this used to be my entire screen here. There was no way for me to easily jump to another feature. Well, [00:01:00] now you can do that. So if I’m in automations and need to create a form, I can click there and get to forms. So that’s one benefit of the side navigation. The other benefit is … Check this out. Contacts is a good example.

A lot of you, a lot of the users did not know about this secondary navigation, so when we were updating the accounts one by one people were like, “Oh, look it, ActiveCampaign added settings.” These aren’t added settings. What it is is that this was that [00:01:30] button that used to be at the top left, but a lot of people didn’t realize that that was a drop down with additional settings. So what the side nav allows us to do as well is expose all of the other settings that were easily overlooked.

And one of them was managing tags. The tag manager … I was so surprised at how many people didn’t know we had a tag manager, that this was one of the reasons why I was really excited about the side navigation. [00:02:00] I’ll just say I’ve had this for about a week, I still … Now, I’ve seen it, of course, in development and all of that. But it’s still growing on me in the terms of I use the old application nav so much I felt like it was muscle memory. Whenever I wanted to go to automations I feel like my hand just goes up here. And there’s nothing up here anymore.

So, there is a transition period for those of you who are long time users. If you’re just getting [00:02:30] started out, welcome to paradise. This is all you know. This is all you know, so good for you. But this is our UI update everybody and if you are … There’s certain accounts that can get … We’re actually kind of figuring it out. Katrina, I know you had emailed me earlier. Some of them, I think, depending on if it’s a reseller or if you’re a consultant or if you’re set to beta status, some of you may be getting this sooner than later. But [00:03:00] soon going forward this will be standard for all accounts. So this is the new UI.

And I do have another update while I wait for questions. Active … What is this called? ActiveCampaign. Campaign.com, let me see. I shouldn’t do things live but I am. Oh, that’s why I don’t do things live. Okay, let me go back. We have our user conference, and I thought [00:03:30] we had it up on the website. I was pretty sure … Events activate. Oh, okay. Forgot events. Activate conference everybody, please make sure that here, let me put this link in the chat. I’m putting it in the chat now.

Let me be selfish for a minute. I’ve been doing office hours for a little bit over a year and some of you have asked questions to where your camera [00:04:00] comes on, a lot of the times on accident but still, I get to see your face. That’s really the only time I get to see your face and actually talk to you in that manner. June 25th and 26th will give me the opportunity to shake your hand and talk to you in person. I would love that opportunity. I love conferences, I love meeting people. I love talking through business ideas on the fly. I’ve been known, at my previous start-up, I’ve been known to draw flowcharts [00:04:30] in your notebook, not mine. I’ve been known to draw flowcharts in your notebook. But that’s the level of engagement that you can expect at Activate. Not just from me. From the entire team. So make sure that you are registered for this amazing event.

And we have questions so let’s jump right over to the questions. It’s a nice page, isn’t it? Let me get them as they have come in. [00:05:00] Alright. I hope I’m saying this right. Caryn, I believe that’s your name, Caryn, Caryn Erickson, alright, let me put yours up here. And Caryn, let me know if I’m saying your name wrong. I always like to ensure that I’m saying names right. Names are important. Alright. If I set up a task under a contact and add an alert, can I have the alert email go to one of our agents and not just to me? [00:05:30] That’s a good question. It’s going to depend … Let me see. It’s going to depend on how it’s set up, honestly, because if I go … Just move this over. If I go into Contacts … Oh, [Anil 00:05:46], you’re coming to Activate. Great. It will be my pleasure to meet you. Amazing. Let me get my buddy, Phil, here … And I’m just realizing with this extra real estate gone I kind of need [00:06:00] to expand my window a little more, so lots of things to kind of keep into account.

Alright, so now when I go to add task, this is what you’re talking about, right? You want to set a reminder, an alert, for this task, how many what? 15 minutes before whatever via email and hit save. So, what’s going to happen at this point is it’s going to send the alert to whoever [00:06:30] created the task. Okay? So, I believe that’s what you’re experiencing right now, Caryn. I believe that’s … And that’s what you’re trying to solve.

So, what you want to do is at X amount of time before the meeting you want an email to go out to an agent. Well, let me see here. There’s a way to do it. There is a way to do it if you have … Okay, so, [00:07:00] let me say this. You can’t determine who to send a notification to, an alert for a task. You can’t determine that. Alright? As is now, you can’t select which email to go to. But let’s say that you had … I’ll show you how to do this. Watch this. Manage fields, oh, this is so new. And I go to a date field, okay? And [00:07:30] I say, “Meeting date.” Oh, it’s only going to give me date, it’s not going to give me the time. But let me just show you this, Caryn, just so it can kind of get the gears turning, alright?

I go to automations and … Well, first, let me go back to Phil. What I’m going to do is give him … So you want to make sure this [00:08:00] is populated. I want to give him a meeting date of next Friday. And hit save. So that’s the critical step is that you want to make sure that the meeting date is populated, alright, with the value. Because now I can go into the new … To an automation and watch what I can do. I can say date based and I can say it starts on a day before or [00:08:30] I can do weeks, months, years. Let’s just say one day, I’ll do it before. One day before the meeting date. Where’s my meeting date? Meeting date. And check every day at three a.m. Let me do one a.m. And see … I want it to happen multiple times.

So one day before the meeting date is when this automation is going to start. And then what I could do is notify someone here. [00:09:00] Now when I do send to, let me see if I can do … Can I automatically select who it goes to? Okay, I can’t do it here. But let’s say you were assigning leads manually and you had a custom field … So like, here I have referral email. This is one of the office hires where we built a [00:09:30] referral program actually, a referral platform if I did that. So then it would send an email to that person. That’s still not what you want to achieve. So, Caryn, I’m sorry. I tried to make a way around it but, as of right now, it’s going to go to whoever the owner is. That’s who it’ll go to.

Right. Hit okay. Close. [00:10:00] Do not enter an email address. I did enter an email address, you just didn’t receive the email address I entered. Now I’ve confused the program so we’ll take note of that. That’s worth of ideas, ideas.activecampaign.com. I would put that in there so we could have that on our radar.

Alright, Rosalyn. Hey, Rosalyn, good to see you back. I’ve got Rosalyn, Jon, and then [00:10:30] Rosalyn, so I’ll get your first one, and then Jon, I’m coming to you. If you have questions, get them in the chat. Just keep adding them everybody. We’ll get through all of them. Rosalyn … I can’t remember, but I would love to see you there at Activate as well, Rosalyn. Alright. I was wondering how to add tags to item selections that are in a drop down list. So, if the visitor chooses option A, [00:11:00] they would get that respective tag. Or, if they try option D, they would get that tag. Is that possible?

Rosalyn, great question, great question. And the short answer is yes … Oh, that’s the wrong thing. No, I wanted to do sort. Okay, let me see here. I’ve got an automation built that does exactly that. Let me see if I can [00:11:30] pull it up. This is not the one. Score, sorting … Think this it. Ah, no, no, no, no, no, that’s not what you’re asking, either. Think this is it. If not, I’m going to make this for you right now. Okay, this is … Ah, this is still not it. [00:12:00] Let me just make one. And that’ll be good for everybody.

So here’s the case everyone. Let’s go to manage fields, and Rosalyn, let me know what your options are that you have on your drop down. She’s got a drop down menu … Just tell me a couple of them, I’m going to add them here just so we have a very applicable example. If not, I can create some. I could do this, like what [00:12:30] is your current position? Alright? And I could do CEO … Oh, I actually already have this. It’s created. I have that. So now what I could do is go to a new … Oh, I actually did this. Alright, great. I’m going to use yours. I’m going to use yours, Rosalyn. Drop down and this one say market is the CF, the options of [00:13:00] food. Okay. I don’t know what a CF is, Rosalyn. What should I say? What is your … Oh, the custom field, okay. What do you provide? I don’t know. I don’t know how to say it. We’ll do that, alright?

And one is food. What is your market? Alright, what is your market? Food [00:13:30] and beverage. Everybody, I’m taking these questions from what Rosalyn’s sending me. Personal care, and then she’s got one for general. Alright? So this is how you make a custom field in ActiveCampaign. And when someone fills out this field it will be added to their contact record. So, one of the primary ways to get somebody to fill out a field is on a form. So, if we create a form, [00:14:00] Rosalyn market form, doesn’t matter. Always make sure someone is subscribed to a list when they submit a form. Always make sure you have at least one action. Tell us a little more about who you serve? Okay. I’m just [00:14:30] going to delete that to make it easier and then market. What is your market? Add this here, and we’ll see here is all our options.

One thing I will say, Rosalyn … Okay, no problem, Anil. One thing I will say, Rosalyn, is when you come to using a drop down, the alternative to a drop down is a radio button. They both operate the same meaning you can only select one at a time instead of many. [00:15:00] The rule of thumb that I like to teach is that if it’s seven or less, use a radio button. If it’s more than seven, use a drop down. I think since we’ve got four here, I think this could’ve easily just been a drop down. And here’s why drop downs are really important for conversion is because to fill out … I mean, radio buttons are important for conversions because if I want to fill out this form, I’ve got to at least click just the see the options. [00:15:30] Whereas a radio button, the options are already displayed and if I click something, I’m selecting. So the dropdowns add an additional click. I know that seems little but those things do and can impact your conversion.

So if it’s under seven, I like to use a radio button here. But that’s fine, we’ve got the drop down. Let me just turn off confirmation opt-in, hit integrate. Alright, so at this point [00:16:00] we’re good. We’ve got our form here and it’s got our drop down. There we go. Perfect. So now, what Rosalyn is asking is she wants to tag the people who submit this form respective to what they’ve selected, alright? So what … Did I type in Rosalyn, I know you’ve been on here before, just want to make sure I didn’t start one. Alright.

[00:16:30] So Rosalyn says, “Can you easily change to a radio button now that you’ve made it a drop down?” You can’t change field types. It was one of the things that I was like, “Hey, everybody, we need to be able to change field types,” but it makes sense why you can’t because each one, each field type, is formatted differently. So to change a date based, a date field, custom field, into a radio button is impossible. Because [00:17:00] how the date is displayed is differently. You could argue you should be able to convert a drop down to a radio button, but as it is now, you can’t convert over. So you’d just need to create the drop down again … With a radio … Create the field as a radio button instead of a drop down.

So the first thing we would do is what I like to say is I would prioritize them, right? It may not matter now but it may matter later. When prioritizing, I mean which one do you want [00:17:30] to check for first? I’m just going to go in this order: food, beverage, personal care, general. So, what I would do is go to custom fields and find my field. What is your market? And I would say, “Is it food?” And hit okay. If it is, it’s down to yes … Watch this. I’m going to take this under no and move it and copy it. Then I’m going to change it from food to the next one: beverage. This is how you create a sorting [00:18:00] automation the fast way. Then I could take this and duplicate it again. Copy this action in all following actions, I can’t … I tried to cheat. I tried to cheat, everybody. Then change this from beverage to personal care. And then do it one more time and change this one from personal care [00:18:30] to general.

Another observation is it seems like I’ve got less space with that little bitty over there. You’d think it wouldn’t make a difference, but that little bit does make a difference so I’m going to zoom out some.

So now when they submit the form, we’re going to check and say, “Hey, did you say you’re in the market for food?” Yes? We’re going to add that tag. Oops, we’re going to go to the contact, add tag. Market. [00:19:00] Food.

Then we’re going to say, “Oh, you said you’re in the market for beverage,” so I will say, “Beverage.” Then copy this one, tag them for personal care. And then lastly, it’s general. [00:19:30] I believe, right? General. There we go.

Alright, so now we say, “Hey, are you in the market of food?” If yes, tag them. If not, check the next radio button. Are you in the market for beverage? If yes, tag them. If not, check the next one. Are you in the market for personal care? If you are, then do this, and actually since this is the last option, if they got here I could actually just move [00:20:00] this up here. But, this reads easier. Are you in the market of general? Yes. No, at the end of the no branch what we would do … Oops, is end this automation.

Now, I could put end this automation after all of these but they’re pretty standard. One thing I will say [00:20:30] is that this same sorting automation works for if it was a checkbox which means they could have selected more than one. The only thing that we would change is, instead of ending the automation, we would use a go to after each tag and check for the next one. So if they came down here and said, “Hey, I serve the food and beverage industry,” it will come and say, “Hey, do you serve food?” You said, “Yes,” [00:21:00] it’ll tag it and instead of ending it will go check for the next field. And say, “Hey, are you in the industry for a beverage?” You say, “Yes,” so it’ll go and add that tag. So they can get multiple tags added, like a checkbox, by adding the go to action at the end of each one.

This sorting automation, you can make it into … Like I said, if you copied these two, it could be a checkbox. And if you just delete these two go to actions it’s now a radio button. So, [00:21:30] that’s how you would do it. And Rosalyn, let me share this out with you. Just so you have it. It will serve as good reference for you. Alright, I’ve put it in the chat. That dollar sign is part of the URL, I don’t know why I isolated it like that.

[00:22:00] Okay, Jon [Kurisimo 00:22:03] has a question. Jon, I don’t know why but I just feel like you’ve got a podcast-worthy business. Don’t ask me why. I think this is my first time seeing you on but I feel like you do, for whatever reason. Alright. What are some best practices for re-engagement campaigns? Already using the engaged/disengaged automation to tag, [00:22:30] but now I want to try to re-engage and disengage. Alright, I’ve got some recommendations here. And, in fact, this type of automation would be set up from one of our success team members if they were doing … If you were on the call doing a one-on-one with them. There’s two things that I would recommend, and I have seen this work really well.

If I go to engagement … [00:23:00] One of the good things about engagement … See, I’ve got so many. The question is, which one is which? Think it’s this one. Think it’s the monitor. Okay, this is the one that’s going to set it. Alright, perfect. So the thing that you’ll want to do, Jon, we’re talking about best practices here for re-engagement campaigns, is identify when is somebody disengaged? [00:23:30] Is it after seven days? Is it after 14 days? Is it after 30? Is it after 60? Now we have our when and then we also have to say what actions tell us that. And by actions, this is what I mean. If I go to my engagement trigger, these are the actions that I’m saying are engagement-worthy. So clicking a link or opening an email.

What I have seen people do is also add [00:24:00] a start trigger here for visits the webpage, because that’s a form of engagement. So the first thing is to determine when. When is somebody disengaged. And two is, how are you measuring engagement? In my case, I’m measuring it by email opens and link clicks. In your case, it may be something else. Maybe it’s attendance of an event and you have events quarterly. So if somebody [00:24:30] goes 60 days in your funnel, that doesn’t mean that they’re disengaged. They’ve got to go like six months, to say, “Hey, you’ve missed the last two meetings. You’re falling away.” So that’s the importance of determining when somebody is not engaged. And then what events trigger engagement. So the two standard are click any link or open an email. One extra one would be visits a webpage [00:25:00] because if they’ve visited your website they’re still engaging with your content, just not your email. And maybe that needs to be its own engagement monitored there.

With that being said, once you have when someone is disengaged or when you’re determining when someone’s not engaged, I would have an automation … So you have those two automations set up running. They’re tagging them, seven, 14, 30, 60, 90 days. And let’s say you want to say 60 days out I [00:25:30] want to try to re-engage them. So, I would have an automation that starts when the tag is added and it should look … Look at that, not engaged for 60 days. So once they’ve not engaged for 60 days and it start right here you can send an email.

I’ll give you a good subject line is this one right here. Goodbye? You can test it out with [00:26:00] a lower case G for goodbye, but I have seen this email work really, really well. And it’s a short email. It’s like goodbye say, “Hey, it’s been a couple months since you’ve engaged and I’m starting to think maybe you’re no longer interested. If I’m totally wrong, click the link below and let me know that you’d like to continue to receive awesome content that I’m creating. If not, don’t do anything and [00:26:30] I’ll disable you from receiving emails in the next seven days.”

That’s how I would frame that email. This email … Now, let me be specific. This email in a market that engages on social media and, let me see, this email, a business who’s market is primarily on social media and then send [00:27:00] weekly communication out, this goodbye email has saved 10 … I think it’s 15. 15 to 20% of their disengaged leads after 60 days. That’s the click percentage of that email, of people clicking saying, “Hey, I still want your information.”

This should be standard, now that we’re talking about it. Jon, this should really be standard. Just as standard as the engagement tracking, [00:27:30] this one should be standard, too. Jon engagement. So that’s one way. That’s one way to determine who’s disengaging and how to get them to re-engage automatically.

Now, one thing I will say that I haven’t stated is your engagement, your re-engagement and continual engagement is going to live and die [00:28:00] off your email sending frequency. Infrequent email sending is the killer to any re-engagement strategy or campaign I could ever give you. So, if you send out this email and it works and people are clicking and you start … You’re sending emails very sporadic and random, this was for nothing. When we talk about re-engagement, my first thing is to establish a frequency, a consistent frequency that you [00:28:30] can maintain in sending email. Once you have that consistent frequency, then determine when is somebody disengaged in terms of time.

Then go and think of how am I measuring they’re disengaged and then what am I going to do. I’m saying, look, 60 days, if you haven’t opened an email or clicked a link, you’re not engaged. And I question if you even want to be here anymore. It’s kind of like that break-up scenario. Like, [00:29:00] look, are we even still an item? I never see you. You don’t call. I’m always calling you. Do we just need to part ways? Then it’s like, oh, no, wait a minute, I was just busy. I do still like you. I do just still want your content. This is how this re-engagement email works.

Any other ways to re-engage the audience? Your other way, Jon, honestly is to create a new offer or update [00:29:30] an existing offer and use re-targeting. Because another mistake that a lot of people make is, if someone’s not engaging via email, and this … Oh, my gosh, I just got a light bulb moment. And this gives credence to tracking website engagement separate than email engagement. Katrina, so, you know what I’m thinking everybody? I’ll work this out later, but I had a light bulb. Katrina, check this for me, too, see if this [00:30:00] is a good idea. Listen everybody, watch this. We should most definitely have an email engagement monitor and a website engagement monitor. So you have a tag with how long it’s been since they’ve engaged via email and how long it’s been since they’ve engaged via your website.

Because this is critical information. If they’re going … Now if you went to a contacts record and you saw that they were disengaged from email but they were engaging on your website, [00:30:30] that changes the game. So now with our re-engagement strategy, I can say, “Oh, they’re engaging on my website.” What does that mean? If you’ve done your due diligence and you’ve got your Facebook pixel on your website, that means you’ve [pixeled 00:30:45] them. So with your new offer, Jon, check this out. Now you can create a custom audience for website visitors and put your new offer in front of them using re-targeting. I’m just using Facebook for now [00:31:00] but there’s other platforms. And now they can re-engage with your brand that way. And if they say, “Oh, yeah, I want that. I want that eBook,” now when they download it they’ll go back to their email and you’ve re-engaged them via email.

Oh, wow. That’s a good one. Okay, let me see. Yep, you’re very welcome. You’re very welcome, Jon, thank you for asking. Thank you. Okay, Katrina does agree. I set up all my clients with last email [00:31:30] opened, automation custom field, yeah, plus last email clicked. That’s a good one. And last website visit, yeah. Super great info to have. So, yeah, Katrina’s already doing it. Just so you all know, Katrina’s a regular and she’s one of our certified consultants so that’s how I know Katrina so well.

Yes, so Jon, I’m so glad you asked that because everybody please ensure you’re tracking engagement across email and website. [00:32:00] And who knows? If I sit here and think there may be other things that I want to track engagement to. Maybe even filling out a form. I don’t know. It will be specific to your business but that’s why, when we’re talking about re-engagement, it’s important to say what actions am I monitoring for engagement? What is important to me for engagement? For every business it’s going to be the same but I would say across the board it’s safe to have email and website visits. You [00:32:30] could just do so much. You could do so much off of it.

Alright, so Rosalyn, I think you had another question. There we go. Alright, let me see here. Get to your question, Rosalyn. Jon, that was a great first question, man. Good job. Good job there. Rosalyn, let me get to yours. Alright, and here we go. Is there a way to have only [00:33:00] the completed fields show in my email alert? I have a lot of fields and sometimes the field I need to see information on is at the bottom beneath blank fields. It would be so much easier to see the information I need if the blank fields were gone. If I use the custom field full name will AC automatic … Oh, okay, so two.

Alright, Rosalyn, let me tell you this. This is part [00:33:30] of an internal talk of the town. This is. Having the option to not show blank fields. It currently is not in the platform and really do wish it was. It’s not something that we’re not aware of, it’s just a matter of, as you guys have seen with the UI update, dev and product have their hands full completing that and then we will be able to open up ideas and start moving forward on a lot [00:34:00] of those. But this … Yes. Yes, I would like that, too. It happens to me too, Rosalyn. I get emails and it’s like, out of the 50 fields I have, it’s only one that I really need and I’ve got to kind of scroll through all the other ones to find it. It’s kind of a pain but hopefully a solution to it is coming soon.

And then if I use the full name will ActiveCampaign automatically populate the fields first and last [00:34:30] or do I have to manually populate that? Let me show you all what Rosalyn means. Let me answer the question first. The answer is no, you do not have to manually populate it because yes, we will determine what’s what. As long as there’s a space. So you see here if I do re-order, so these are all my fields and I do a search for full name. You see that? There is no custom field called full name. And the reason being [00:35:00] is because the full name custom field is first and last name in one. Okay? So, if I go here … And what this field does, see that full name, what it does … Standard. So I can add my first … Watch this. Add first name. Did you see what just happened? When I added first it swapped out full name. If I add full name it swaps out first. So it’s an either/or function. You’re either going to use full [00:35:30] name or you’re going to use first and last name.

The benefit of full name is if there’s two words separated by a space, ActiveCampaign will take the first word and put it in the first name field, the second word and put it in the last name field. In fact, let me make a more accurate statement. ActiveCampaign will look for the first space and take the word before that and add it to the first name and then any text after that first space will go in the last [00:36:00] name. Because sometimes people have three names and sometimes it’s not hyphenated. So, the first word will always go in the first name, and then whatever’s left in that field after the first word will be dumped into the last name. so, yeah, if someone fills out … Let me do it, let me show you. What’s better than showing … Oh, Rosalyn, watch this.

Let me activate that automation. I’ll fill out that form and use my full name. Watch this, Rosalyn. [00:36:30] Market sort, let me activate you. Alright. Then go back to the form. Was it this one? Alright, let me refresh. So this says, “Full name.” I’m going to say, “Clark Kent.” Alright? Do cdavis+superman@activecampaign.com. And I’m going to say I’m in the [00:37:00] beverage … Oh, let’s do personal care. We’ll do personal care and hit submit.

Now you see full name is Clark Kent, right? Look how it displays in the contact view. Clark Kent is right here. You see that?Clark Kent, it broke it up. So first name is Clark, last name Kent. It broke it up for me. If I would’ve just put [00:37:30] in Clark, it would’ve just had Clark as the first name field. And also, I should have a tag for personal care. See that? That is because, Rosalyn, I used your automation. And look at that. No, you’re not in the food industry. No, you’re not in the beverage industry. Yes, you’re in the personal care, add a tag. Okay, so that’s two for one. That’s bringing your first question in to the last one. And [00:38:00] like I said, I’ve got the tag here to show for it. Yep. Great question, great question.

Alright. Is there anymore? Anymore questions? We’re 15 minutes away, so I’m here for another 15 minutes if you have questions. If not, there’s no harm in getting an early jump on your weekend and getting relaxed … Well, I shouldn’t say, “Doing some relaxing,” because some people are more effective over [00:38:30] the weekends than during the week because of all the meetings. But, I want to make sure I’m available to you all for any questions. It looks like all minds are cleared. Alright, that’s fine.

Thank you all. Thank you all for attending today’s Office Hours. This was amazing and I’d invite you to attend as many Office Hours as possible. There is a possibility that our times will be changing for the month after February, but I [00:39:00] can guarantee you every Friday at a bare minimum we will be here at one p.m. Friday for Office Hours. Right now you can still come to Tuesday at 10 a.m., Friday at one p.m. You can attend twice a week right now if you would like to. I would love to have you on and like I said, don’t think that it’s just for if you’re having struggles or having troubles or hurdles, but also come back and report what’s working well and some of your successes so that we can share with the group [00:39:30] and everybody can glean from your experience, expertise and successes.

With that … Yes, yes, you’re very welcome, Katrina, you have a fantastic weekend as well. Everybody be safe, take care of yourself, hug your family and loved ones and just make sure that we’re always keeping things in the proper perspective, right? Family is the most important. I get it, you want a successful business. I want you to use ActiveCampaign to blow your business [00:40:00] up. Just be very successful. But never at the expense of our loved ones, right? And the things that we truly do value. So let’s not forget that. And, as always, automate responsibly, everybody. And I’ll see you next week on Office Hours.