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Office Hours – October 3, 2017

Recording of Office Hours hosted by Chris Davis on October 3, 2017.

Transcript

Chris Davis: All right. I have a couple questions. Susan, just make sure, just confirm for me in the check that you’re squared away with the email you sent earlier, and if you have a follow-up question feel free to add that in the chat. Okay, Susan. You say you’re good. All right. If you have a follow-up, feel free to ask it as well. That’s what I’m here for. Brett, is Brett here? Brett, hey. There it is. Brett, you are here. So let [00:00:30] me copy this. This is a great question Brett has. Let me just do that. I’m working on a new flow here, everybody. What I want to do is make this bigger. Paste next. There we go. All right. Brett asks, “Do we have to have the unsubscribe information in the footer? I want to track these emails but [00:01:00] I want to make it look like I am doing it from my Gmail account.”

Excellent question, Brett. Excellent question, and let me show you something. If we jump into my account, [Phil 00:01:14] has it all. There is essentially three ways you can send an email in ActiveCampaign everybody. The first way is through campaigns. Second way is through automations. So if we send an email via a campaign, then it is going [00:01:30] to have the unsubscribe link at the bottom, at the footer. It’s actually against the law not to include that. If you send it via an automated email, it’s also going to be at the bottom because again the Can Spam Act requires that.

However, Brett, however, since you would like to … There it is. Since Brett wants to make it look like he’s [00:02:00] doing it from his Gmail account, your best option, Brett, is this. You go into the contact record and send the email from here. Okay? Now, if this is an email where you’re like, “Oh, I don’t want to have to type the email every time,” it’s a standard email, just a few things changed, that’s when I would highly recommend right here, in the bottom right, saved responses. You see this one? If I say, “Follow up tomorrow,” it’s [00:02:30] just going to automatically populate the subject line and the email, and you see that it’s posting the name and the phone number specific to the contact record that I’m on.

Then I could just hit send here. Now, when you send an email from here, the contact record, this is called a personal email, you do not have any of the links at the footer. It looks exactly like you just mentioned coming from your Gmail account. I use this very often because a lot of times it is just easier to email somebody right from their contact record [00:03:00] when you’re in ActiveCampaign. Let me know if that answers your question, Brett. “Wow, we’re on it. Okay, yes. Great. I really appreciate …” Brett, thank you Brett. Thank you so much. Brett says he really appreciates it. This is great.

All right. Just real quick, Brett. Let me show you here, and feel free. Yes, ask your other question as well. Right here, under settings, I went to my avatar, my settings. [00:03:30] Right here is where you set up your saved responses. That’s where you can set them up. Now go ahead, shoot off your other question if you have it. While you’re typing that question, I want to equip you all with why we’re talking about saved responses. There it is. Three use cases of using saved responses. We have a guide on it as well, and it kind of walks you through how we recommend setting [00:04:00] up your saved responses.

I’ve started using these. This was one of those features where I was like, “Hey, that’s cool. I can see that, I could see that being useful,” and then when I started using it, I was like, “Oh my goodness, how did I make it this far without using something like this?” “How’d you get there? I don’t have …” So yeah, yeah Brett let me go back. I’m sorry. If we’re in just your regular nav here, what you would do is hover over your avatar [00:04:30] and select the drop down, and go to “my settings”. Then when you go to “my settings” on the left, you’ll see towards the bottom it says, “saved responses” and then here we go. You can set up your saved responses here by selecting “add a new response”.

I don’t know when this one is launching everybody, but I recorded a podcast a little while back. It may be out mid-October [00:05:00] with a lady, her name is Janet. Yes, I believe it is Janet, and she had one of the most creative ways of using internal notifications where you can notify somebody internally to do something. Really, it was a really strong use case so make sure you subscribe to the podcast so you can catch that one when it comes out. Yep, and Brett, at any point feel free to ask one of your other questions.

[00:05:30] Susan, I got yours. All right. There we go. If we use … All right, let me do this. Let me copy and paste it up here. Oops, that didn’t work. Edit, paste and match [style 00:05:47]. So the question was, “If we use the deal feature, is there a way to make those automatic emails not have the footer?” I think I follow you. You can’t, the deal … [00:06:00] All right, so if I go to a deal, there’s no way to send an automatic email without an automation sending it. So maybe you mean like in an automation, if a deal goes to a certain stage, the automation starts and then sends an email. That would have the footer because it will be using the automations, [inaudible 00:06:21] and automations or a campaign, but what you can do, and one of the reasons why I brought up internal [00:06:30] notifications is instead of using the automation to send the email, Brett, you can have it notify you to send the email from the deal’s record.

Okay. “That is what I wanted to see. You can send the same type of email at the footer.” Oh, are you talking … When you say footer area, are you talking about right here? Oh okay. My apologies. [00:07:00] That was the first time I’ve heard it called footer area so that just threw me off. So yes, all right. All right, Brett. We’re on the same page. Now that I’m in the deal view, if I go and hit “send email” absolutely, I can send this email and no information will be at the bottom of the email. It will send as a personal email, and I can still use all of my saved responses. Okay? So yes. The difference, [00:07:30] everybody, just for the record, deal, when you email from the deal view, they’ll show up here. Emails will be connected to that deal. You won’t see them in the personal communication.

They won’t show up down here because this is a personal email. If I switch over to deal, this is the deal email. I know the footer looks the same. It did not change one bit, but it’s all respective to which tab you’re on. [00:08:00] Yep. Okay, great, great. Brett, I’m glad that makes sense. I always love deal use cases. So if you all have any question on deals or maybe creative ways to use our CRM to automate processes, feel free to ask away. Yes. So, great question, great question. “Will those emails have the account information in our signature?” They will not. Let’s just double check. [00:08:30] Let me double check.

What they’re going to have … Brett, let me go to the personal. I’m going to show you real quick. Let me test this out in my email. If I go to field, which is me, and I say, “I want to do a save response, call back tomorrow,” you’ll need to put your signature here. Now, check this out, check this out. If I did this, this question seems simple, but look at [00:09:00] how it’s layering … Told you all the simple questions are amazing. So if I did this, if I went to campaigns and then I did message variables, you’ll see that I have a signature variable and under this signature variable, I have this text.

I don’t know why that is that way. So to use this anywhere, [inaudible 00:09:29] … [00:09:30] Forgive my internet connection everybody. I try to wire in, but I know it’s unstable. So now to use this signature in any messaging, I just copy that. Percentage, save, percentage. Now I can go back and then I can … Let me not do it this way. What I really want to do is update the saved response. We’ll call back, and instead [00:10:00] I’m going to put my signature there. Hit save, and now let’s try this again.

So this is … All right, so to your question, “Will the emails have your account information,” it will have the admin’s name and the admin’s email address, whoever is logged in. If you’re logged in Brett, it will have [00:10:30] Brett [Berkey 00:10:31] and then it will have your email address that you have here under “my settings”. You can’t change that. If you want it to come from someone else, a personal email from someone else, they have to be logged in. If we take that, remember I just created that message variable because we want to put the signature on the bottom of each one. I should probably hardwire in. I’ll say, “Will call back.”

So now it’s going to fill in, and then when it sends this off, [00:11:00] this should pre-populate and expand out to be my signature because it’s a message variable. Let’s test it out. I’m going to send it. All right, great. It was sent. Should be able to see it down here. There it is, email is there. Excuse me. There it is. I should get … I should see it here. Eventually it will populate as an email, be seen here, but we can see it here. [00:11:30] Let me go into my email and see if I’m telling the truth. All right. I’m glad I tested this out. So what I saw, this is what I saw. So it did work, but it did not populate the personalization tag, so I give all credit to this one [00:12:00] to you Brett. Thanks for finding this out. I’ll let the product team know because ideally what this should’ve done is expanded.

It should’ve expanded to that signature text, so Brett that’s all yours. We’re going to call this the Berkey fix. How about that? Call it the Berkey fix. Now, [on that 00:12:19] product know about that one. Great. Thank you for asking that man.. So yeah, and now you see here too, I opened the email. So [00:12:30] Brett brings up a really good point everybody. The reason why, one is convenience. If you’re looking at a contact information and you’re like, “Oh, let me send them an email real quick,” why jump out of ActiveCampaign and go into Gmail to do that? You can do so right from the contact record. Plus, a lot of times when you send emails, if you’re not using Outlook or some add on to Gmail, which a lot of us are not, you want to know when the contact opens the email.

Well, look. You can get [00:13:00] the opened email tracking inside of the application, so if you send the personal email from here, you’ll know exactly when it’s opened. You can just keep, like I said, keep record of every communication and every response that that person has done that you’ve emailed, and also don’t forget when we send this email, when we send personal emails, don’t forget about this. Automate this email. What we can do is we can select [00:13:30] an automation. Let’s say test run, and this is going to run … They’re going to be added to this automation either when you send the email or when they reply to the email. So if we just start thinking of use cases, “Okay, I’m sending this email,” and maybe there is an automation that you want to add them to that waits for seven days and then it just checks to see if they’ve taken the action that you wanted them to take [00:14:00] and if not, maybe it sends out a reminder to yourself to, “Hey, follow up,” or you can send them an automated email.

Or when they reply to the email, you can, maybe you want to tag them, or when they reply to a personal email, maybe you want to move them to a specific stage in the deal CRM and notify somebody on your team to reach out to them immediately, depending on the nature of the email, so don’t forget about that little icon. It’s easy to [00:14:30] look past. Yeah, don’t forget that icon there. You can add some automation to those personal emails as well. Again, Brett, thank you for that question. Let me just make sure I got all of them.

Susan, I got yours. Brett, I got yours. Mark, I got yours. The cue is cleared and the floor is open, whatever question you have, if you want to share victories, something [00:15:00] that you found in the app or something that you’re doing that’s working really well that you’d like to share amongst the community. Remember people who don’t watch it live do watch the replay so your value is continually added to others. The picture … Oh, good question. Oh. Oh. Let me … If we did a signature here, can we … Brett, let me copy this Brett so everybody knows what you’re asking. [00:15:30] These are good questions because some of these, I don’t … I need to know this stuff and I haven’t gone that far down the road.

“What about a picture in the signature, is that possible?” I’m not sure. In here, if I … I guess we could have a link if I do text mode. Oh, I guess we can. HTML mode is what I would want, I [00:16:00] think. I don’t know. Let me see. Can you see this picture? I’m just asking back to as you were. All right. I’ll go down here, and what does link do? Link allows me to link to another [00:16:30] anchor email. Okay, link does that. All right, fair enough. If I do a link, what happens? Let’s just explore this and if I have that there and switch to text mode … Okay, so no. I don’t think you can add a picture. I don’t think you can add a picture. I’ll [00:17:00] double check, but it looks like you can add links, bullets, and some formatting here, but if the signature were to expand like I showed you all with the message variables, then you most definitely could have a picture because I can add a picture to this.

I can just go down here and insert [00:17:30] an image. Do I have one in here? I do. There we go. I can insert it there. So if I did it this way, most definitely I could … And maybe I want to do 75, 75. That’s a lot better. So [00:18:00] when we get this working and we use that, then we most definitely could add an image to that signature, yep. All right. Is there … Let me get yours. Brett, they’ll love you man. They’ll love you. I’m telling you, once I … because these are small oversights that when they are brought to their attention, they’re like, “Oh, sorry.” Great. Let’s add that too. [00:18:30] Let me get yours here. “Is there a way to insert conditional content and saved responses?”

Not yet, not yet. I see where you’re going, and I like how you’re thinking. Just so everybody knows, just so everybody knows … Okay, hold on. [inaudible 00:18:50] blog. Here, use this for [00:19:00] the blog. Here’s the blog. Brett, I’m putting the blog in there. Oops. I’m not sending it to everybody. There is the blog, and then here is for the Learn Center. That’s another one where we’re creating posts for you, those two. I’ll put them in there for you Mark. All right, so what [Obb 00:19:27] is referring to, which is … This will be amazing. If [00:19:30] we can insert conditional content, this is what Obb is talking about. If I go in here … Did I hit continue? Okay, no. I didn’t hit it.

So like this, hey, first name at blah blah blah. So let me do this, and duplicate this. [00:20:00] Let me know what best describes your current employment status. I am unemployed. I love my job, and I live in the basement. All right, so we’ve got three options. Let me just, [00:20:30] just because it looks ugly when it’s not all properly formatted. This means nothing, the links mean nothing. I’m just doing this because it will drive me crazy just looking at these broken links. So now I can say … I can go here and say, “Make conditional.” Perhaps I want to say, “Tag exists, equals employed,” [00:21:00] or I should say … No, I’ll say it. No. Anyways, any tag about that. We’ll just use one for now because these are two different types of …

I wanted to use one that was at least applicable. Okay, if they’re a lead. Okay, so if they’re a lead, they’ll see this information, and if they’re here, [00:21:30] make conditional. Essentially you want to do the opposite of each so you don’t have a case where there’s a blank status or a blank email. So when you’re doing conditional, make sure you have the inverse of whatever you’ve selected at the top as the bottom. Now if they’re a lead, they’re going to get this part. If they’re not a lead, they’re going to get this part. So nobody will ever [00:22:00] get both. You’re either going to see the question asking about your employment or you’re going to see the question asking about your interests because they’re inverses.

Now if I would’ve done this, check this out, this is probably … We probably should create a guide on this. So if I do “tag exists” and equals something else like customer, now this [00:22:30] is a very, very dangerous and bad approach because what am I saying now? What if someone has both this tag for the stage, the lead stage, and has a customer tag? They’ll get one email and it will have both of these content boxes there, or what if they don’t have the stage tag, the lead stage tag, or the customer tag? Then they won’t see any of these and [00:23:00] then it’ll just go right down here. That could be a very weird experience so when you’re using conditional content in your emails … Oops, sorry about that. When you’re using conditional content in your emails, make sure the block that you want to display you always have the inverse of that block below it so that you cover all cases, all cases.

I’m going to change this back to tag. [00:23:30] Maybe. Maybe they’ll let me. Well, I’ll just remove it for now so I can … Then Obb asked, “Can you do a custom field in [radio buttons 00:23:43],” which is another great question. Conditional content, you can use tags in any custom field data that you have. All of these are custom fields I’ve created, and [00:24:00] it doesn’t matter the format, whether they’re a checkbox, radio button or whatnot. All of your custom fields, your tags, and then as you see down here, deep data. So essentially, anything that appears in the segment builder you can use to set content as being conditional using that. Yep.

So a lot of applications here, a lot of applications with conditional content. I use it in very creative ways. A lot of times I’ll have a different footer display. [00:24:30] Think of this. I’ll give you guys a trick I’ve used in the past that’s worked really well for me. In your email follow-up, let’s say you have an automation that’s sending out four emails, maybe they are two or three days apart per email. Standard follow-up, and what happens is maybe you want them to take a particular action throughout those emails. At email number three, let’s say it’s a sales page, like [00:25:00] you wanted them to see your offer, and at email number three you have a conditional block right down here.

Now, this is after your regular email and under your signature. You have like a PS box or something like that, and what you can do is you can go and say, “Do they have the tag that they visited?” Do I have one visited? I don’t have one, but let’s say I had a visited [00:25:30] sales page, and I want to say, “Does not equal.” What is wrong with my computer? Let me try this again. Visited sales page, and I hit “okay” so now this … Oops, I did the [00:26:00] wrong one. Let’s say this is my footer, let’s get rid of this. All right. We’re there. Sorry everybody. Now I’m ready.

The tag, this is not equal, visited sales page. There we go, so now if they haven’t visited my page that means [00:26:30] I’ve sent them three automated emails essentially. On the third one., this is only going to display if they haven’t visited. If they visited the page, this would be invisible. What I can do is I can use this to say, “Hey, real quick, I see you haven’t visited XYZ,” and maybe I want to use this footer to describe it and say, “It’s something that’s this, this, and that with this benefit and this benefit. Click here if you want to check it out.”

[00:27:00] Maybe email four and five have this same footer. It just says something different, “Hey, don’t want to bug you. That’s why I put this down here, but since you’re still reading, if you want to check out XYZ, click here to do so.” It’s just a simple … It’s a gentle nudge, a gentle reminder of an action you want somebody to take. That’s one really good use of conditional content that you can use or you [00:27:30] flip it and display content only for people who have visited. So maybe on the third email, if they visited your sales page, maybe you want to give them a discount. So maybe email number one, email two, they visit the sales page and say, “Hey, that’s interesting,” and then a couple days later, they get email number three and this only shows for people who have visited the sales page, but don’t have the customer tag.

So you’ve gotten two emails, you’ve seen [00:28:00] the page, you’ve seen my offer and you haven’t bought. Now I can use some conditional content right in the email to say, “Hey, 10% off just for you,” so you can make the journey, the email journey, very customized doing conditional content like that. Then to bring it full circle, this is what I was talking about. This is conditional content, everybody, and it would be nice to be able to put that [00:28:30] in a saved response so that even though you’re sending the response to them, you could even have the saved responses to the point where they pull in conditional content.

This could say, “Sorry I missed you. Talk to you next week,” if it was a non-customer or a lead and then for customers it could say, “Sorry I missed your call. Log into your platform to [00:29:00] schedule another one.” That way it doesn’t matter to me who the person is. Now granted, right when I said that I heard the argument saying, “Well, just make a saved response for leads and then duplicate this one.” Go to … Oh, you can’t duplicate. Hey, look at that. You’ve got all kinds … Let me just, let me write these down. Let me see. All right. Let me do this [00:29:30] one. What is it?

[Perky 00:29:41] fix. That is, what did we find? I can’t remember what we found. Brett was there. Let me see here. There we go. [00:30:00] Yes, yes, the footer. Yes, all right. Perky bug, I call it the perky bug. The [sig 00:30:11], not expanding, and then saved responses. No duplicate. All right, and then, what was the other one? Brett I thought it was [00:30:30] a couple that you had. Anyways, all right, great. So what was I saying? Yeah. I can see the argument now. Some will say, “Oh. Well, just create a different saved response for leads and then customers,” so that’s probably the best work around right now for that, Obb, when they’re asking for conditional content is you can make the saved response conditional and just have it [00:31:00] maybe in a new category or just name something different.

Yes, photo in the signature. Great. Thank you. Thank you, Brett. Follow up. I had [almost 00:31:11] photo in signature. All right. Great. Perfect. All right. I still have some time for more questions if you all have any. Remember, I don’t hold you all hostage. I know you’re all business owners, you’re busy. If you have to take off, feel [00:31:30] free to, and if we’ve satisfied all questions there’s no need for me to hold you on the line any longer as well. It’s Tuesday here in Chicago and yes, every week, this is every week at the same time Brett. Tuesday at 10 AM central and then Friday at 1 PM central. Yes, every week you can attend as many as you’d like. You can do as you did and send the email beforehand.

[00:32:00] One thing I will say, I get a few emails and sometimes I don’t know if they’re from Office Hours or not, so if you could, if you’re watching the replay and you’re getting the email from the replay, if you could just put Office Hours in the subject line that will help me understand that this is something that I need to save and answer because you would be amazed, and maybe some of you wouldn’t be amazed at the amount of emails from people trying to solicit stuff to me that I get. I get it. [00:32:30] You’re working for a company. Everybody wants to sell their software, but if you could just perpend or append Office Hours somewhere in the subject line, it would help.

All right. Yes, yes, you’re right. [inaudible 00:32:43] account. Yep, yep. Exactly. It’s all the same. I wish they wanted to be on my podcast, Brett. I would love if people actually cold emailed me with a true [00:33:00] value proposition instead of trying to get us to do something for them. Sometimes I just wonder what world of marketing do people live in at times? If I ever cold emailed somebody, I would be leading with as much value as possible. “Hey, just reaching out,” this and that. “Would love to be a guest on your podcast. I’ve done this, this and that with your platform and thought it would be great for your users.” Then we get on the podcast, record the podcast, get [00:33:30] the value, then maybe in the 10 minute wrap up, like, “Hey. I also wanted to know, would you be interested in maybe sitting down or me showing the platform to your sales team or whatnot?”

The chances that you would get a yes are a lot higher, and I guess it’s all in the mindset of leading with value in all that you do, whether it’s an email, a phone call. Let the person [00:34:00] feel the value or understand the value before you ask them to do anything. That’s just kind of like a guiding principle I want you all to use in your marketing, is always asking yourself, “Before I sent this email, how can I make it more valuable? How can I add more value?” Maybe you’re not going to ask for the sales so soon, but maybe you push the sale back in email so that you can use that first [00:34:30] email to really just give them value, but think about it. Seriously, think about that.

Maybe it’s a phone call. Maybe it’s a sales call in the first 10 minutes you want to dedicate to truly adding value to them before you jump into your pitch and all of that. Just never forget that. Never lose sight of an opportunity to add value and make people feel valued and important. “How responsive [00:35:00] is the team behind ideas at ActiveCampaign.com?” Very. They look at it every day. This is a good point. This is something interesting that Obb brings up. We have hired … When I started here, I believe I was like employee 56 and 57 or whatnot. We’re up to almost 200 now, so with rapid growth we’ve hired a lot of I mean sharp, sharp individuals, and most of them being sales developers in [00:35:30] product because those are the heirs we really want to [shore 00:35:34] up, so we want to do that so that, of course, we can get more clients and then we could deliver a better product to said clients sooner as well as the existing clients.

So, what’s happening is if you all have ever worked in the start of space or a growing company, you’ll realize that there’s this ramp up time. There’s a time that people just need to get acclimated with app. Then there’s a time that they need to get acclimated to the processes and how we get things done. Then it’s a time that they [00:36:00] need to ramp up to get acclimated with how they get things done within the existing framework. That normally takes around 4 to 6 months. Knowing that we just had this surge of hiring, I think we’re about 2 to 3 months so probably right at the beginning of the year you’ll see things be a lot more responsive, Obb, in the ideas at ActiveCampaign.com because, as we’re rebuilding the foundation to be able to execute more quickly and more [00:36:30] stable, that’s something that you all will see, see the benefits of, and be the main beneficiaries of it.

“Is there a value …” Yep, no problem. “Is there a value automation that could be created that’s something to work on?” Yeah, this is what I found, Brett. Brett asks, “Is there a value automation?” What I love doing, the easiest way to add value … [00:37:00] Let me do that, Brett. Value automation. This is a simple automation. This is a really simple one, but powerful. I’m going to go to automation’s here and just show you all something really quick. I’m going to call this a [inaudible 00:37:23]. Don’t need it, don’t need it. All right. I’ll call this “Brett value”. How about if I call it “Value [00:37:30] Brett” like a store or something.

Value Brett, so let’s say something happens, and I am going to use this. Let’s say the deal stage changes in, let’s say Office Hours course from any stage to module one, so that means they’ve started. What you could do is this. Notify, send [00:38:00] it to … You can send it to yourself or your team, somebody on your team. That is not what I wanted to do. You can send it to yourself. There’s nothing wrong with sending it to yourself. It says, “First name, just started the course.” Go into their [00:38:30] personal record in AC and send the saved response, “Thanks for getting started,” and so essentially when … Excuse me. When someone goes and starts my course, they purchase my course, and what I want to do is I want to give them value. I want to make a personal contact with [00:39:00] them right at the first module.

They start the first module, and they get added to that deal stage and it fires this internal notification, so I’m just … Throughout my day I get this at 7:13 PM in the evening. It says, “So-and-so just started the course, going to their personal record in ActiveCampaign and send the saved response, ‘Thanks for getting started.'” Just so happens at 7:13 I’m watching Sports Center, something on my laptop, so I open up the browser. [00:39:30] Let me just hit “okay” here. Activate that. All right, so I open up the browser and go in, select a saved response and hit “send”. That’s it, I’m done, and I’ve just added some value right there.

Maybe you want to do it before they’re a customer. Maybe you have a video series, and they watched video number one, and you just want to send a simple thank you, “Hey, thanks for watching video number one. I just wanted to send this personal email [00:40:00] to let you know I’m here if you have any questions. Video number two will be right … You should have video number two first thing in the morning tomorrow.” These are ways that we’re mixing messaging, we’re back to message types. Now I’m mixing automations with personal emails, and I’m kind of keeping people guessing. It’s kind of disruptive in a good way, whereas if I say, “Hey. You’re going to be getting an email from me every day with the next video,” you’re kind [00:40:30] of anticipating that. Nothing wrong with that at all.

That’s what we recommend you do, but we can do some positive disruption so every day they are expecting one a day. Why not over deliver? Say, “Hey, thank you so much for watching video one. I wanted to give you an extra bonu-” and maybe you give them like a download. Why not? Why not give them a download? “Take this. It’s a gift [00:41:00] from me to you for finishing the first video.” Easy. These are … Listen everybody, these are easy things that … Let me not say “easy”. These are low effort, lower effort things that you can do in your marketing that will increase the effectiveness of it because the difference in regular marketing and a truly personalized marketing experience is oftentimes [00:41:30] five minutes.

Can you believe that? Five minutes more thinking about, “What can I do after they watch video one,” and putting it in place can have tremendous results. It’s the difference. If you’ve ever read Good to Great you see that there is not a big difference between people who are good and great. They just do the small percentage [00:42:00] things effectively. They do that 1% more. They keep doing that 1% more, so how can you, in your marketing, thinking about personalizing the journey, making it as comfortable, personalized and specific to the contact as possible, how can you add that 1% on every email?

When you’re done, how you say, “How can I put a bow on this one? How can I put a cherry on the top?” Sometimes maybe [00:42:30] it is just send the next email. Maybe you’ve already done that in the automation, but it’s just worth thinking. You can never, I’m telling you, as the market gets more and more saturated with people using email, there’s more platforms coming up claiming, “Use me for email. Use this. Do that,” I’m telling you, people are just going to abuse it more and more. It’s the nature of humans, is that we abuse. We abuse things that are easy to use, unfortunately. [00:43:00] Those who are discipline do not, but oftentimes those who are disciplined are punished for the ones who are not disciplined. So in that, you know I’m telling you right now, email marketing, it already is, but at a greater scale is going to start being misused.

Okay, so now for you, you need a way to stand out. You want to make sure that you’re always standing out from the crowd and your emails are always getting opened, so it’s going to take that extra 1% going forward. All right? [00:43:30] Okay, so it looks like all minds are clear. I want to thank you all for attending today’s Office Hours. Really great questions. Like I said, I always love diving into the CRM, looking at the deal, saved responses. I learned some things today everybody so thank you all for asking your question. Those who didn’t ask questions, thank you for attending and thinking along with this and following.

Those of you watching the replay, thank you for watching. If [00:44:00] you have any questions, don’t hesitate to email me and just make sure you perpend Office Hours in the subject line of your question so that I can keep track of it effectively and make sure it gets answered. All right. With that being said everybody, I’m going to sign off. I hope you all are having a great jumpstart to your week. Hopefully this helps, and I look for to seeing you all on Friday, hopefully. 1 PM central, we do it all over again. All right, so farewell. Thank you [00:44:30] and have a great rest of your week.