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Office Hours – August 18, 2017

Recording of Office Hours hosted by Chris Davis on August 18, 2017.

Topics covered in this session:

  • Recent updates to the email builder
  • Email Readability vs. Deliverability
  • How to establish good sending history to maximize deliverability

Transcript

Chris Davis: What I want to do first is show you these minor improvements. In fact, let me … It seemed to work well for the team when I use my notepad and kind of tell what I’m talking about. It’s easy to timestamp. Mark, he was a champion of this idea. Just goes to show, though I may be doing the majority of the presenting, the [00:00:30] majority of the good ideas may or may not come from me specifically. Alright, so let’s do this. Email builder enhancements. If we go into campaigns, and I’ll just start … Like I said, these are minor things, but if you’re already using the platform and comfortable with the flow, there are things that you didn’t even realize [00:01:00] could be improved because you’re just used to using them as they are. Oh. Look at that. I can twist this mic. That’s even better.

One of those things are … Let me go back to design. We used to have a green bar that showed you where you were dropping your elements. Now, you’ll see that the bar is a bit more responsive. You see it’s got the two green ball dots at the very end. Excuse me. [00:01:30] Just to help you better understand what’s happening. You’re gonna drop something, and it’s gonna span from one dot to the next. As you’re moving this around, you just see, it’s just a lot more fluid. To me, I felt like it was easier to find out where I wanted to place stuff. I felt like the old builder, it just wasn’t this responsive. You maybe had to wait a little bit and sometimes you would drop it, and maybe it was in the wrong spot because those balls [00:02:00] at the end weren’t … Look at that. See that? Just seeing the line get shorter and bigger with those balls. It’s just easier to get a little more granularity of where you’re dropping things.

That’s one update. Another update is this, you’ll realize that if I go and add a text block now, the default size is 12. Remember, I called these minor updates, but [00:02:30] I am one of those people, and I would recommend you all test this. Okay? Test this out. What I found is that I like to use bigger font in my email, so this didn’t really affect me too much, and the reason being is because the old default size was 13, which was just weird. What is 13? The reason why this update didn’t bother me [00:03:00] as much or save much time, because I always bump this font size up to at least 15. What I’ve learned, and I’m talking about personally, what I’ve learned personally with sending emails, is that a lot of times my audience is not young millennials. It would be nice if young millennials were interested in marketing automation and really leveraging and growing their business, but for me, the mass majority of people that end up engaging with me [00:03:30] are more professional, as far as tenure in either corporate world or running a business.

With that being said … Not to say, listen everybody, not to say that the more mature you get in age, the worse your eyes get, but what I’ve learned, even in my addition of years on my life, is that these devices are nice, like your cell phone and all of that is nice, but nobody wants to squint. Nobody wants to squint, and it’s beyond just [00:04:00] your eyesight. Sometimes it’s the reflection. Sometimes it’s the environment. I have just found … I’ve tested this actually. I have found my click through actually increase for using a bigger font. Now, this is specific to me everybody. This is specific to me. I’m just pointing this out. I by no means am I requiring that you use anything bigger than 12. I just wanted to point out that the default is now 12, and that is something that I almost overlooked because [00:04:30] I always bump the size of the text up.

Anyway, and you’ll see that it’s a true black. For whatever reason beforehand … In fact, you can see it here. This was the default text. It’s like a gray-ish color. If I were to guess a hex value, this is like pound three, three, three, three, three or something like that. In between three and five. Now, your default text is a true black. [00:05:00] This was really … This is subtle, but big because sometimes you would have default text in there and then you would add text and change it to black, and when you sent the email, you could tell that some of the text was black, and some of it was gray. Now you never have to worry about that. It’s always going to be black. The text, you can adjust from there.

Katrina says she always uses at least 16. 12 point or less is only if [00:05:30] it’s fine print. You don’t necessarily care for people [inaudible 00:05:34] care in quotes here. Yep. Yep. I like that. Ronald, it would be nice if each person could set his or her own default size. You know what? Ronald, that’s a great point because that could be something right up here. We could set the background, the link color, the alignment. It would be nice to just set the size right there. Ronald, for the early win. [00:06:00] We’re not even 15 minutes in, and that’s a good one. Ronald, if you could submit that to ideas.activecampaign.com and forward me that email, so I could upload it internally, that would be amazing. Great recommendation there. Really solid recommendation. Those were the two things there. Okay, great Ronald.

Another thing that has happened. I don’t know if this is live. I think this is live, [00:06:30] so I’ll show it anyway. Let me put a spacer here. This is another one that I didn’t … This didn’t affect me too much, everybody, but you see this? You see how the image is now auto filled, regardless of the size of the container? That didn’t used to be the case. If there was a max size, then as you stretched it, it would just stop growing. Now we’ve added it to where it will truly fit [00:07:00] the size of the container. It’s a lot smoother. Remember, if you want to use snap to create, because you’re trying to keep things aligned, you can just highlight that there. Yeah, those are the ‘small enhancements’ to the email builder that a lot of people have caught. A lot of people have kind of, “Hey, wait a minute. The email builder [00:07:30] now does this,” and, you know. It’s nice.

Alright. [Ab 00:07:34] says, “An alternative is to use saved blocks of text to our …” Yes. That’s a good point. Alright. Let me show you all what Ab is talking about. This is a text block. Here’s what Ab is saying, if I take this, and I’m gonna use yours, Katrina, 16. In fact, let me type a whole [00:08:00] entire two sentences because I want to show you all something. This is a … Oh my goodness … Is a continuation of that same text block that I am typing for absolutely no reason, but to show spacing. Alright. If we do 16, what I like to do is make sure [00:08:30] we adjust the line height. Some people like to do 100. That keeps the text just nice and close. Your Gs, let me put a G, your Gs and your Ys, you see they swoop down, but the don’t overlap the bottom of the second sentence, the sentence below it. That’s what 100% would do. If you do 120%, it’ll give you a little more space.

What I have found is that online, we [00:09:00] are in … The web now, as far as when you’re reading, if you pay attention to the spacing, I found that it’s around … Oh my goodness. Not that much. I found that it’s around 140, give or take 10%. That seems to be the sweet spot. It’s enough space to where things are spaced out, but not too spaced out. What happens is, when you start to read text like [00:09:30] this, let me just do this. Oh my goodness. There we go. Okay? Say we had a block of text like this. This doesn’t look overwhelming at all. To read. Watch this. What if I go back, put this at 12 point, and take my line height to 100. Look at that.

This is 100% line height, so it’s not [00:10:00] like anything is wrong, but you know what this reminds me of? I’ll date myself a little bit, but this reminds me of back when Blogger, when Blogspot.com websites were the primary blogs, and this was the default. At this time, this was fine. I remember reading blogs like this with 12 point font with 100% spacing or 12 point spacing. Now, when I look at this, this really does make my head [00:10:30] hurt. If I got an email from somebody that just used the default like this, and it wasn’t like, Katrina, like you’re saying, like some … What was it? What did you call it? Yeah, some fine print, this would be overwhelming for me, even on a mobile device.

It just is because I’m used to nice spacing now, online and bigger text and everything. You take this same text [00:11:00] block and bump it up, 16, take the line height like I said, 140. This is the same text everybody. Look at how much more inviting and easy that is to read. What I would say is, test this out and see if you get responses from your audience like, “Oh my gosh.” See if more people are reading and clicking, but I know for me, increasing the text [00:11:30] size and adding a little more spacing has been really good.

Alright. Katrina, is there any truth to that text size and line height can affect deliverability? They won’t affect deliverability. What they’ll affect is your readability. That’s a new one, because we … Oh, oh, let me finish your point, then I’ll continue on that. Let’s say we have this block, and it’s exactly how we want it. What Ab [00:12:00] was saying is now look at this, I can go and save it to my content library and say text block. Okay? It’s got all my settings in there, so now when I want to use another text block with 140% spacing and 16 point font, I can just grab this text block and drag it, and look, it’ll inherit all of that.

That was Ab’s setting here, Ab’s suggestion, which is [00:12:30] really good, and in fact, this is why I love Office Hours. I realize, I don’t have this set up in my account. This is an easy one everybody. Type two sentences real quick, highlight them, adjust the line height, and the text size to where you like it, and save it. Save it to the content library. Now when you go to insert, under saved, you’ll see it right there, and you can always change the name of it, of course. You’ll see [00:13:00] it there, and you can drag the text block from here instead of dragging the default like that. Great. Great recommendation Ab.

Katrina, yeah, so the line height … This is really good, everybody. Oh, this is such a good question, Katrina because I want us to think about it. You know what, you’re gonna get me to draw. I’m gonna do a diagram. Why not? Nobody wants to look at just regular [00:13:30] pictures or text and everything all day. What color should I choose? We’ll use this blue for now. I would say, if we split it up … Okay, we’ll say deliverability and, as always, forgive my chicken scratch. You know what, do I want to put that there? No. No. [00:14:00] No, no, no, no, no. Let’s do this. Let’s do this everybody. This is readability. Then this is deliver … Oh my gosh. Let me do this. There we go. Deliverability. These are some long ility words. Alright. Deliverability, readability. [00:14:30] Okay?

This line, this is … I had it right the first time actually. I want to do deliverability first. Anyways, we’ll just do that first, second. I have readability here because that’s what you build your email for is readability. Here is where font size, [00:15:00] spacing. Hey, Roselyn, I see yours too, I’m gonna get to you in a second. Font size, spacing, what could we say? Image sizes. You could have images that take forever to load. Image size. We could even say font color. Font colors, and [00:15:30] we’ll just say layout and know, it’s overall layout. These are gonna affect your readability of your email. These are some factors to take into account, these five factors. Now, deliverability is … Readability is how easy is it to read what you sent me? How enjoyable is that? Then, deliverability is, what’s the chances that your [00:16:00] email will even get to me to read?

When we’re sending email, it’s really about deliverability first, then readability, but when we’re building emails, we’re focused on the readability first, and then the deliverability later. I guess I could’ve drawn these either way. One or two first and second, it doesn’t matter, but you all get it. Deliverability is gonna have other factors. First [00:16:30] and foremost, sending history. Okay? If you’re new to the platform, you have zero sending history. We don’t know whether or not you’re a good sender or not, so you’ve got to build a reputation. As you build a good reputation, you’ll realize your deliverability goes more and more. Now your, deliverable … Oh, readability, we should say subject line because that’s gonna get people to actually open it to [00:17:00] actually read it. Subject line. You’re creating readable emails and you’re sending them to the right segments of people, your deliverability is gonna go up because our data is gonna show you have a positive sending history.

Deliverability is sending history, target audience, [00:17:30] or I should say segment, who you’re sending it to is important because if you’re sending it to bounced emails, or fake email addresses, or email addresses that are reporting you as spam, that’s going to affect your deliverability, and it’s gonna affect it in a major way. Okay? Deliverability is very [00:18:00] much focused on who you’re sending it to and their probability of opening and engaging with it. What else? What else would affect deliverability? You know, and this is somewhat out of your control, servers. Okay? I would say ISP and what’s that real technical term, it’s like demark or something like that? I’ll just … What [00:18:30] is it? CNAMES, we’ll do CNAME, there’s another technical term, but I won’t use it.

That’s moreso on our side. You want to be sending emails from a platform that have reputable servers, and can ensure that our server relationship with all of the ESPs are on the up and up. Along with that, what [00:19:00] you’ll see is that under servers … That was supposed to be an arrow. We’ll do shared. How does that company handle shared servers? Every email service provider that you use is using shared service everybody. You can’t get away from that, but what you want to do is look at the type of businesses that are using the platform, and how they’re using it. That will give you a key [00:19:30] indicator of the type of impacts that potentially, you could have on that shared server.

Here’s what I mean, if you’re using a platform, thebestautoresponder.com, it’s a new platform, comes out, and you realize that everybody’s using it, so you go and you start opting in. You’re getting emails that are real spammy, real questionable, that’s telling to who they’re allowing to use their platform. [00:20:00] If you see this ongoing, that’s gonna let you know that their servers are going to take a hit as far as their reputation with Gmail, Outlook, and Yahoo, then the two that I have, sending history and target audience, isn’t even gonna matter because the reputation of that server and the ESPs is so low that they’re gonna say, “Hey look, everybody who sends a message from this IP address, it’s spammy,” and they’re just gonna group you in.

[00:20:30] That’s why, here at ActiveCampaign, you always hear us talk about responsible marketing, because we turn away people who are not going to use the platform responsibly because their bad habits can have grave impacts on responsible users, and that’s just not fair. That’s just not fair. Anyways, I’ll just leave it at that. We have an entire post on deliverability that I’ll share with you all, but there are the things to take into account, deliverability. I would say the things in your control, [00:21:00] that have the biggest impact, is your audience, segmenting your audience and sending targeted messaging as much as possible. You do that, you’re not gonna have any issues with deliverability overall. There may be a few things that I left out, but these are the glaring ones. Now you see a difference between readability and deliverability.

Deliverability, think of it like the Post Office. How reliable [00:21:30] is the UPS truck? How competent are their drivers? Do you trust them to get the package to the house? Can they get the package there, that’s all your focused on with deliverability. Readability is, okay, it’s at their house, I’ve done my job, how hard or easy is it for them to tell that, oh I need to open this package and easily consume the contents. If you think about a package, [00:22:00] we’ll just keep with the UPS example, and they drop a package off, and the legibility of the label, small print, maybe it’s been rained on and the ink has been smudged. You can’t read it. Maybe because you like packages, you’re gonna open it anyway, and traditionally people are nosy, so they’re gonna open it anyway, but that doesn’t work in email.

If I can’t tell who sent this to me and [00:22:30] the subject line is really vague, I’m not gonna open that. When I do open it, let’s say there’s instructions or information. Let’s say it’s a flyer in there, and I open the flyer and I can’t … This text is too small, the pictures are just pixelated. It’s just not appealing. The readability of the package, though it was delivered, is now impacting my ability to act. What act does everybody want to take? If you’re sending email, yes you want people to open [00:23:00] your emails, but at the email, but at the end of the day, what’s greater than an open is a click. There’s nothing that can take place in email. You can’t make a purchase in email without clicking on something. We haven’t made it to that point in technology. You can’t get additional information in email without clicking on something. The whole point of an email is to elicit a click. You want to get a click.

I would say, let me see, [00:23:30] if you’re … Opens are good. Clicks are better. What are some other things that impact it, that you would want to do? Share. You know, you would want someone to share the email. Speaking of share, you want them to reply. What you want to do … Let me change the color. Ideally, with all these things, we want them to open. Then we want them to click. [00:24:00] We also want them to share. Then we also want them to reply. Reply. That’s tough. It looks like a P. There we go, reply. That’s the goal of making it readable, or increasing the readability of it. Alright, let me look at what you guys have.

[00:24:30] Yeah Katrina replies on her [inaudible 00:24:34]. Two peas in a pod. Alright. Ronald says, “What helps us to have good sending history if we are new to marketing?” Yes, so the best thing you can do to start off and get a good sending history, Ronald, is to ensure that you have, A, an offer that is strongly aligned with your audience so that when people [00:25:00] ask for, or they opt in for what you’re offering, you’ve built up anticipation, expectation, and some urgency. They got it and they’re going straight to their email to check it. That’s if you’re new to marketing, don’t have any lists any existing lists, your biggest challenging is going to be your messaging, clarity of messaging. Then when you get these leads, it’s important to send them [00:25:30] timely, and by timely, I mean don’t send them 10 emails within the first month and then just go silent for three or four months. That’s gonna hurt your reputation. What you want to do is … This is a good question. Roslyn, I’m coming to yours right after this.

This will talk about, how do we approach email sending everybody. I think people just skip that step. They say, “Okay, I want to send email,” and they think preparation to email sending [00:26:00] is building the email. Then you start hearing things like, “Hey, how can I add this to the email building,” and, “I’ve got two columns and 50 pictures and I sent …” We skip this step to even, how do we prepare for sending good email? Alright? Here’s what my proposal to you all is, the first thing we need to do is sit down and really understand, what is the message we want to get across? I’m not talking about email right now. I’m talking about, [00:26:30] as a business owner, what type of messaging, what is our messaging that we would like to get across? Do we want to use messaging to position ourselves as the industry leader? Do we want to provide messaging that provides clarity on our product? Do we want to provide messaging that elicits some form of emotional reaction or behavior? What does our brand stand for and what is [00:27:00] our goal with our messaging?

I haven’t even touch an email yet everybody. Okay? Once I understand what my messaging is, now the second part is, who is this type of messaging good for? Right? Who is this type of messaging good for? Make sure … Alright. Who is this messaging good for? That’s [00:27:30] where we’re talking about the relevancy of what you send, because if you’re not sending relevant messaging, guess what happens? Your email then turns into … I don’t want to use … You get real annoying. How about that? What could be valuable now just becomes very annoying, because it’s not that your messaging isn’t [00:28:00] good, it’s just not good for the people you’re sending it to. Understanding your market and understanding your messaging are the two preparatory steps that you have to make sure that you have in place. Now, you’re gonna say, “Well Chris, I may need to get some people on my list to figure out what resonates.” I would say to you, absolutely. Just like anything in marketing, you’re gonna give it your best shot [00:28:30] coming out the gate. Then you’re gonna adjust accordingly.

Now that you say, “Okay, this is what I stand for.” Ronald, I know that based off your landing page, spirituality is important to you. Right? You say, “Look, I’m standing for … Since my business is around spirituality and what’s important for people to understand about spirit … I want to make sure I’m clear [00:29:00] because the message that I’m trying to get across to them is a message of freedom. It’s a freeing message. I want them to feel a certain way after reading what I have. I want them to be encouraged and inspired and be better.” If that’s the case, now I have to say, “Okay, who? Who is that good for? Am I gonna use that for the people who are new to spirituality, or am I addressing the people who are in spirituality, and helping them [00:29:30] get deeper, the right way, in it, or am I trying to introduce it.”

Let’s say you’re trying to introduce it, so now I know that the audience is now people who are not spiritual, or maybe they just don’t know, and maybe they have a desire to be, or they don’t know how to, but that becomes my audience. All of my messaging is for that audience. That’s who I’m gonna practice on. We’re all practitioners from marketers to doctors. Nobody has it all figured out until people [00:30:00] stop dying on the deathbeds with the doctor and the scalpel in hand, we’re all practitioners. We all get paid to practice. Now, you have this audience, now it’s time to practice responsibly. Right, Ronald? Now we’re gonna practice and say, “Okay, I’m gonna create this offer for this audience and then I’m gonna send ongoing communication.” The third piece of planning out, would be, what is your ongoing communication gonna be? What’s the frequency of it.

[00:30:30] Everybody is so focused on having a follow up sequence. When someone downloads the lead magnet, then I send them five emails, and then after that, you ask them what happens and they’re like, “Uh …” They get silent, and maybe they can scatter a weekly newsletter for a couple months, and then the get burned out. You’d be amazed at how hard it is to maintain a weekly newsletter and stay relevant with information people actually want to read. They find that out the hard way, and then they go dead silent. [00:31:00] Now their deliverability gets hurt because the sending history is showing, you’re not consistently sending. Before we send, we’ve got our messaging down, we’ve got our audience down, and then we’ve got our plan for continuity. Is it gonna be every week? Is it gonna be twice a week? Is it gonna be every month? We have those three things, you’re ready. Now you’re ready to say, “You know what, I’ve taken my offer,” if [00:31:30] Ronald has built an InstaPage page, he’s got his offer on the page. He’s got his ActiveCampaign from hooked up to it. Now he’s ready to start sending messaging.

You’re going to test exactly what we just said. You’re gonna get four, five emails in sequence, or more, and it’s gonna deliver value specific to your audience and what you’re trying to communicate to them. What are you gonna do? You’re gonna look at your open rate. If you got a 5% open rate on your emails, your message is not resonating. If you’ve got 30% or [00:32:00] more, keep going. Hey, this is good. Remember, in the previous Office Hours, I mentioned 25-30% is a great range to shoot for, for open rates, 25-30%. If you’re just getting started, 25-30%, those are a good parameter to shoot for. The reason why I use that range, is because if you’re really targeted, you will see a higher open rate. [00:32:30] If you don’t know what you’re doing, you’ll see a lot lower open rate. 25-30% gets us in a range that’s safe. That’s my safe zone. Okay? It gives you a parameter to say, “You know what, I’m at 15%. What can I do to get it up?” Right?

Work to get it up unless, like last Office Hours, you saw that we looked at the entire funnel and maybe 15% is profitable for you, so you’re good. Traditionally, just getting started out, Ronald, I would say shoot for 25-30%. [00:33:00] It’s a good growth percentage to shoot for so you’re not satisfied with 10%, especially if you’re getting started. We’re looking at our open rates. If they’re all at 30% or between that 25-30% … Katrina says Phil Davis get for open rates? I’ll have to ask Phil. Phil is all over the place. Phil opens everything, so I would imagine, whoever sends Phil emails, their [00:33:30] deliverability is out the roof because Phil is all over the place. Ronald, you’ve got your sending, you’ve got a free lead magnet out, and now you’ve got some messaging and you’re sending it out. The follow up sequence is going, and you’re seeing, you’re right around 26%, 32%, that’s a green light. Okay? That is a green light. Keep going.

In fact, maybe I could even illustrate that. Maybe that’ll help [00:34:00] even bring this home is that if I had … Oh, look everybody, I think I got it. I don’t want to clear this off though. I want to save it. I don’t know how to. I’m new to this app, so … No I don’t want to do that. I’ll just do it down, right here. We’ve got the green light. What will we say? I don’t have orange here. This will be yellow. Oh my goodness. [00:34:30] Okay. It will have to do. Alright. Deliverability, we would say that … Let’s say 25% and up. Right? Keep going. Things to improve on would be maybe if we’re … I’m going off the cuff here, but [00:35:00] 15% to 24%. It’s just like, hey you can keep sending, but you might want to get that up some. Focus on improving that a bit. Then the red light, just stop. What are you doing? I would say is really … Let’s do that.

That’s the safest stop [00:35:30] indicator is 5%. If you’ve got 5% open rate, we really need to reevaluate what we’re doing. Open rates. Okay? Yeah, 5% open rates definitely qualifies as red. Stop. Do not proceed. Do not pass go. Just take your lead magnet down, put a coming soon something up, [00:36:00] but stop. Please stop what you’re doing. This is getting started and these are … Let me see. Let me save this because experienced people would be like, “Wait a minute. There’s a catch to this.” Getting started. Open rates for getting started. That’s your barometer. You’ve got [00:36:30] that going. Remember, consistency is the key.

All of that was just a setup Ronald, honestly. I mean, look at all of those decisions that we went through to make sure that we can get a good sending history with our email service provider. Now we’re sending and we’re adjusting and seeing. People are replying. They’re sharing. We can see which messages are performing better than others and then add more [00:37:00] of that into the existing one, you know, and just grow from there. Alright. Alright. Great, great, great. Ronald gets it. Appreciate it, Ronald. I try man. Look, we’re here for an hour and I want to make sure that we leverage every bit of it so you can get as much understanding as possible.

Alright Roslyn, as promised, I’m coming to you. “Hi Chris, I noticed that this seems to be a template that is used as a thank you page, how could this be used as a default thank you page to [00:37:30] a form? I don’t see where there is a URL for this page.” Okay, I’m probably a bit … Since we’ve talked about other things, are you talking about this email Roslyn? Sorry it took me so long. Rosalyn. I didn’t get yours. I didn’t get yours Ronald, but we’ll see. The URL for this page. Okay, alright great. Yes, the email. Let me go back now that I know what you’re … I noticed that [00:38:00] this seems to be a template, yep, that is used as a thank you page. Oh, I get it now. I get it. This just so happened to be a template that I chose, Roslyn, that had thank you for your purchase. I think I created this. Who knows. Who knows.

I created this as an email confirmation. [00:38:30] That’s what I created this as, Roselyn. Yep. Yep. The URL for this page, we could actually get the URL. What I would do is this. you know, say click … Oh, nope, I don’t want to do that. I go to personalize and I will go to message, and then web copy. [00:39:00] Then this URL would be the actual URL of the email. Anyways, but what I was saying is, initially, this was an email after someone purchased, that says, “Hey, thank you for purchasing,” and then gives them a button to click to download or access their product. It’s not necessarily a thank you page for that, but … Roselyn said, “How could this be used as a default [00:39:30] thank you page to a form? I was thinking this would be a clever way to make a nice thank you page for a form.” [inaudible 00:39:38] answer my question.

Okay, good Roselyn, but you bring up a really good question. I’m selfishly saying this because I’m petitioning that we make this easier for everybody. What if, what if, just in the land of [00:40:00] what ifs in la la land, what if these same elements were available on the form thank you page? I’m being dangerous here. I’m essentially rallying the troops around a feature that I can’t personally deliver. I’m just saying, when I think about the workflow of ActiveCampaign, and we go to here. I believe [00:40:30] this is the heart of what Roselyn was asking, and we go here and we say show thank you page, and now we could add these types of elements.

Would that not be cool? Right? The trick is this, … Being able to do this, essentially, having a thank you page. The trick is this, the second we do that, you know what everybody’s gonna want? They’re gonna want to [00:41:00] be able to build landing pages in ActiveCampaign. That’s the … Ugh, that’s the gotcha, right, because now people are gonna, “Hey, how can I have multiple pages like this?” I get it. I promise you all, I get it. At that point, then it becomes, how much functionality do we put into this thing, and is it even enough for people to say it’s great, or are they always going to be saying it’s lacking something?

Katrina [00:41:30] says, “100%, but what a great way to make AC even more inclusive.” Yeah. I know. I know. It is. You know what? The main reason why we probably wouldn’t see something like this anytime soon is because of the partners that we have. We have partners the specialize in building landing pages, and the partnerships are so strong and so mutually beneficial, that it doesn’t help either side to take … In fact, [00:42:00] you could argue, a lot of confusion was caused by LeadPages when they purchased Drip, because now people who were using Infusion Soft and ActiveCampaign, HubSpot, and all these other platforms that were using LeadPages, now can you imagine if I’m HubSpot or Infusion Soft, or even ActiveCampaign.

Now it becomes a question, are you gonna try to sell your platform to our users when we were promoting you as a integration partner with us, [00:42:30] as a landing page platform, but now you can send email. How does MailChimp feel about that? Sometimes things can really muddy up the waters when one platform chooses to add more functionality that their integration partners were offering, and because they offered, it, it strengthened both sides. Essentially, it becomes real, real tricky there. Alright.

Roselyn says, “For now, as a workaround, can you put in the URL you just made [00:43:00] in the URL option on the thank you page?” Nope. You know why? You know why Roselyn? Because this URL, because it has … I’ll just say because it’s a campaign URL, you have to be logged in. You have to be logged in to see this. Let me show you. If I take this URL and I go in incognito, watch what’ll happen. It’ll take me to the login screen. See that? Because it’s [00:43:30] only accessible to the logged in user of ActiveCampaign. You could get the web copy, you could take the URL and use it. You could do that. Let me show you what that would look like. By the way, I don’t recommend this, but just let me show you what it would look like. [inaudible 00:43:53] the ActiveCampaign. Send test. Send anyway. I’m gonna show you exactly what it would look like, [00:44:00] because this is Office Hours and we can do that, that’s what it’s for, to give you all insight on … Alright, so let me pull this up. See that? This is the email. If I display images, there it is. Click here for a web copy. Alright. Let’s see what the web copy looks like. Remember, I’m not plugged into our ethernet here, so the internet is gonna do what it wants [00:44:30] to do, til we get faster … By the way, let me just look at … Okay. Katrina says, “Funny, I had the same conversation with someone the other day.” Yeah. The tech space and integrating application, it can get very, very tricky. What about the URL that comes up when you click [inaudible 00:44:50] Okay. Yeah, that’s what we’re looking at now. Alright.

Ronald says, to get into landing pages would also mean that AC would have to diffuse its expertise or get other expertise. [00:45:00] Right, right. Yeah, we start spreading ourself a little wide, and then you know what’s gonna happen? You put landing pages in there, and then people are gonna ask for payment processing, and then before you know it, you’re an all in one platform, which is the exact opposite of what we’re trying to accomplish as a pure marketing automation platform that allows other platforms to plug in.

Alright. I’m gonna take this URL, I’ve never tested this, honestly. Let’s go incognito, [00:45:30] and let’s see. Look at that. It is available to the public. You wouldn’t be breaking anything, Roselyn. You would be breaking nothing at all if you wanted to do this. She said, “There’s a workaround.” Yeah, you wouldn’t break anything. It’s just a few extra [00:46:00] steps. I’ve got to go, send myself a test, open the email, click the link, then grab the link. Yeah. No, this is no trouble at all because, like I said, you’re not actually abusing the system doing this. I mean, this is why we have the link if you want to view a web copy, because sometimes people, their browser maybe doesn’t render it correctly or whatnot, and look, we have the share links just for that. We want you to be [00:46:30] able to share these things. In essence, this is a public page.

Roselyn, that is some … You know what? You and Ronald, you and Ronald are competing today. This is a good one. You know what, honestly, if you’re more comfortable using the email builder for that quick confirmation, and you can double up and have the ability to send this as a thank you as well. [00:47:00] Yeah. Hey, you’re not breaking any rules with this at all. Like I said, if I hit Tweet, that link right there, when they click it, they’re gonna go here. So what’s the difference? What’s the difference? Yeah, that was a … I never, ever thought of that. I’ll keep thinking about it and maybe even test it out, and you all do it, and if there’s something that we missed, [00:47:30] and didn’t realized, then we’ll bring it up then, but yeah. I know some people are gonna say, “I want to brand it. I want it to be on my … How do I get this page on my website.” It’s like hey, you don’t build a page on your website and add the links.

Alright. Let’s see. Katrina says, “If you are to every delete the campaign in your account, does the web copy die too? Yes. Yes, this would render … It will probably take you back to the login screen [00:48:00] again. That’s what more than likely happened to it. Yep. Let me just make sure i got all the questions. We’ve got seven more minutes. If you all have anything pressing, or if I brought up anything that made you … You know, things that make you go, “Hmm,” let me know. We’ve got seven more minutes. Overall, I [00:48:30] think we did a good job just kind of going over, thanks to you, Katrina. Thanks to you, Ronald, for asking about sending history, and then, thanks to you Roselyn too, about asking about the email, and Ab’s great suggestion. This is a collective effort. I can name everybody today, as well as a few other people that are on.

Just a quick recap. [00:49:00] We’ve got some updates to the email builder that will hopefully make sending a lot easier, or building or getting ready to send, a lot easier. Oh, okay, Ab said he’s got to go. Alright. Have a good one Ab. We covered that, some of the enhancements in the email builder, and then we talked about readability versus deliverability, and how to account for both of them. How do we account for readability? What factors play a part? What factors play a part in deliverability. With [00:49:30] that being said, how do we ensure we’ve got the maximum deliverability by sending ongoing communication to our audience.

Ronald says, “Chris, could we please go over how to get the, click here to see the web copy of this email?” Yes. Absolutely Ronald. I will do that now. I did kind of move fast with that. Everybody, slow me down at any point. Any point, slow me down because I’m so familiar with [00:50:00] the application, it’s almost like I see my steps before I even do them, so I just click fast. Web, copy review. I’ve got to get better with this. I didn’t know everything. In the design, what you’ll do is this. Let me delete this. I’ll delete it, and then I’ll add it again. I’ll go and text block, since I want it to be small text. [00:50:30] I’ll select it. I’ll give it a background. Let’s see if I can match the background. Did I match it? Nope, that’s pretty dark. Maybe that’s E1. That’s close. Okay. There we go.

Now I’ve got this space up here, and what you’ll do is, select [00:51:00] where you want to put that link. Click on personalize, go to message, and then hit, you can either do web copy or web copy with no social links. Oh, I closed it out. Let me see, I think I can pull it back up. There we go. It means these. You can create a version that just has this, or you can create a version that has the social links. That’s what no social links in the regular one is. If I just select [00:51:30] web copy, now you can see, I can change this text. View this in your browser. If I hit okay, it’s automatically gonna put it in there for me. Most of the time, for whatever reason, it’s always to the right. Who knows why? Maybe it’s worth testing, but yeah, so now you’ll have your link to view it in the browser. [00:52:00] Yep. Yep. You’re very welcome, Ronald. No problem at all.

Alright everybody. This was great. As always, as always, are they ever not? I know I enjoy them. I’m thankful for all of the people who this is your first time on Office Hours, welcome, and welcome back for the future. If you would like to continue to attend these, I do them every Tuesday at 10:00 AM central, and every Friday at 1: [00:52:30] 00 PM central. Yeah, CST. It’s not going anywhere, so as you continue to use the app and grow and learn more, and you have questions, don’t hesitate to come on here. Shoot me emails if you want to make sure that they get answered, if you’re not gonna be able to make it, shoot me an email, say, “Hey, I can’t make it. Can you answer this question?” I’ll answer it and then you can watch it on the replay. I really want you all … Let me say this … [00:53:00] Katrina says, “I love how much these feed my brain and get my AC mojo flowing.” Yes. I agree. It does the same for me.

Let me say this everybody, we are, right now, this is a smaller group of people that are on Office Hours, and that is working to your advantage. I’m telling you. Use this service to your advantage while you can because as the crowds continue to grow, as more people start using the platform and [00:53:30] word gets out, we’re gonna have a lot more people online. We’re gonna have a lot more people on these calls, and they’re gonna be a bit more structured. We won’t be able to cover as much as we can when we’re small and more nimble. I’m not saying that … If that is the case, we might be doing multiple Office hours or something. There’ll be some adjustment, but all I’m saying is, I can’t tell the future, but for right now, these are a great resource for you all to get your questions answered [00:54:00] with a high level of expertise and you have no reason to be stuck at any point in your journey with ActiveCampaign, seriously, because we also have one on ones. You can just go and talk to somebody one on one about your business, come back here, ask some more questions. This is it. This is what we’re here for.

Roselyn, “how do we get the replay? I have not been getting emails afterwards. Also, when is your next podcast?” [00:54:30] The next podcast is dropping today. I can … Can I, should I spill the beans? I won’t spill the beans, Roselyn. Just make sure you’re subscribed with iTunes, Google Play, or Stitcher, and you’ll get a notification within the next couple hours or so because we’re publishing it as I speak. We get the replay … You know what, somebody else asked me that. Here’s what I’ll do, I’ll create a email list [00:55:00] for specifically this, and whenever a replay goes up, it will send an email out to those who want to be notified via email. As of right now, it’s just the length that you check periodically, but you bring up a good point. Why do that when you can get it emailed immediately when it’s up and ready? Roselyn, I’ll do that. Let me work on that on the back end. It may take me a little bit to get a form up on the website and get all of the [00:55:30] flow going, but that would be the best bet going forward.

For now, it’s the link. It’s this link here. Yeah. No problem, Roselyn, thank you for the suggestion, seriously. In fact, let me just give you the Vimeo link for now. The Vimeo link will … [00:56:00] That’s not it. I’m using the wrong text expander. I’m trying to use this thing, but I don’t know. URL for Office Hours. Office Hours Vimeo link. I think that’s it. This one will at least take you to the album, the collection on Vimeo, where you can see … It doesn’t look like they’re in the right order though. Anyways, let me give this to you, because I don’t see August. I say that because I don’t see [00:56:30] August when I go to page three. See more. Wait a minute, where is … Oh. I have to make sure they’re being added to this collection. They’ll be added to this collection. Let me just give you this link for now, and right after this I’ll make sure all of the previous videos have been marked as part of this collection.

Alright, then Ronald, “I most certainly enjoyed them also.” Great. “I was wondering if you can go out [inaudible 00:56:58], but you [00:57:00] are doing so. Have a great …” okay. Yep. Yep. Thank you, Ronald. Absolutely. Katrina. Roselyn, if you have a Vimeo account, you can follow the AC channel and request notification when new videos are added. Yeah. We’ll give you two layers. Remember, we are redoing the website, so this is all … I’m telling you all, the new website’s gonna be beautiful. I’m talking about the learn site, not the whole website. [00:57:30] It’s gonna have all of this stuff. I’m trying so hard to be patient and I know you all are being patient with me, so thank you for that. Thank you for your continued support, and we’ll just keep improving. We’ll keep getting better and better for you, to the new site. Yep thanks. Thanks, Katrina.

Alright, so that’s it everybody. Have a great weekend. In the U.S., enjoy the last few weeks of summer, [00:58:00] and for those of you who love fall, your season is coming. It is coming. Internationally, enjoy whatever season you’re in. Enjoy yourself. Enjoy your family. You know what? Just make sure you surround yourself with loving people, this weekend especially. I think we can’t get enough of that. We can never surround ourselves with too much love. It’ll just allow you to unplug a bit, really enjoy the presence of people who truly care for you, allow you the [00:58:30] ability to express care for someone else, and then come back on Monday recharged and ready to tackle your business. New challenges for the new week. That’s my advice. For everybody else, if you’re watching the replay, thank you for making it this far, hopefully you can attend live, and I’ll see you all Tuesday at 10:00 AM central. Have a good one.