How to Create an Automation: Webinar Registration

Recording of Office Hours hosted by Chris Davis on September 18, 2018. In this session, we demonstrated how to build an automation that runs a registration confirmation sequence for contacts who register for a webinar. We also learned how to reconfigure an automation using wait conditions and goals, and Chris discussed the importance of leveraging tools your team knows how to use or can easily learn.

Chris Davis: 00:01 Alright. The first question that we will answer is coming from Sandy. Let me see if I can copy and paste it here. There we go. Perfect. Do that. Alright.

Chris Davis: 00:17 Sandy, let me walk through this with you. Sandy says, “When I open an email automation on my phone, it does not keep all of the formatting. For example, things that are indented on desktop do not show up indented on phone. Is there a way to fix that?” I’m assuming you mean an email that’s being sent via an automation, and when you’re in the email builder, it looks different. Let me just go here. Are you saying when you go here, and you’re building an email on your desktop, that when you’re designing it here, by the time you look at it on your phone, the formatting is different? Is that what you’re saying? Sandy, just let me know.

Chris Davis: 01:08 If that is the case … She says, “For example, it’s indented on the desktop, but they don’t show indented on the phone.” Some of that can be a little deceiving to the eyes. First off, let me just say our apologies. We’re working on updating. “Yes, it looks the same on my desktop when I get email.” Okay, great. We’re working on updating the flow of the campaign builder. Here’s why. Sandy, for instance, if you were to use this, and right now it looks like you’ve got all of this space on the left and the right, in fact, that’s how it would display on your desktop, but the truth is when you move to mobile, the box itself is all that shows. Now you see that there’s no padding and it will be edge to edge. This is something that’s very common that happens.

Chris Davis: 02:05 I think actually … Let me see. Do we have it? Email client preview. Let me see if I can pull this up. Alright. Here is where we can preview what it will look like. Here, it appears to be a lot more padding. When you go to the phone, there appears to be less padding, and some devices would show no padding. The reason being is because of this. First off, I don’t know if you all knew about that. You can click on this gear and go and hit Email Client Preview, and that will allow you to preview it on desktop and mobile.

Chris Davis: 02:55 That’s one, but I would also recommend doing this, Sandy. Select the actual block under consideration, and you’ll see that when you … Okay. When nothing is selected, you see you have all of these, right? When a particular block is selected, you see that I now have the opportunity to set some padding. What I would do is I would, just to be safe, do 15 all around. You see where my black box is? There’s even a space between that and the black box. That’s going to allow me now if I look into the preview, I should see even more space so that it’s not edge to edge, because edge to edge emails will drive people crazy, especially when there’s text. It’s just too hard to read. See? Now we’ve got even more space between it. You can see I didn’t add it to this block, and you see this one is indented a bit more.

Chris Davis: 03:56 Those are the things that I found, Sandy, to be the issue. Whenever something is not matching up, there’s some padding that needs to be added. Like I said, it’s not clear as of right now, so it’s kind of like one of those things if you don’t know, you’ll miss it, but yes. That’s that. Then lastly, I wanted to share one more thing with this, but it slipped my mind. It’s okay, but try that out. Try that out, Sandy. Hopefully, that solves the issue that you’re seeing with the formatting being a bit off. Normally, it’s a combination of those two things. Alright? Thank you so much, Sandy.

Chris Davis: 04:44 Sandy, I am coming back to your second question. John had one that he mentioned, so I want to get John in, and then I’m coming back to the question I have for you, Sandy. You’ve got an automation you’re sharing, so thank you for that. In the meantime, Sandy, if you could provide the link to this email as well. I don’t have access to log into everybody’s account. GDPR changed all of that, so if you could just send me the link to the automation. By the link to the automation, this is what I mean. If you go to the particular automation you would like to share with me and select this drop down, and then select Share, copy and paste this URL for me and I’ll be able to import that automation and take a look at it for you.

Chris Davis: 05:37 Alright, John. John, welcome back. John, I’m starting to learn names. I think I’ve seen you before, John, so welcome back. For those of you who this is your first time to Office Hours, I want to say welcome. Sandy, I know you’ve been on Office Hours before, but everybody else who this is your first time on Office Hours, I want to say welcome. Thank you for attending Office Hours live for the first time. If you’re watching it in the replay, thank you for attending the replay for the first time. Thank you all for coming back.

Chris Davis: 06:06 Alright. John says, “If attendees opt into a webinar, and that webinar is hosted through GoToWebinar, is there an automation that can bring them into a particular sequence?” John, this makes me smile. This question makes me smile, mainly because I haven’t answered a webinar question in a while. Maybe that’s why, and this is a really important question that you should ask. I’m going to expand this a little bit, John, if you don’t mind. I’m going to expand this a little bit to any live event. Any live event, you should be thinking about exactly what John is asking.

Chris Davis: 06:47 The big question is this. This is huge. Is there an automation that can bring them into a particular sequence? Once they attended the webinar, didn’t attend however you would like to follow up, this is extremely important, extremely important. That’s why I’m so glad John asked this. The answer is, yes, but it’s going to be by way of third-party. Alright, John? That third party tool is called Zapier, Here’s what it looks like. GoToWebinar. Sorry. I was going to do meeting. GoToWebinar. So where is it? Where is GoToWebinar? Alright. There it is.

Chris Davis: 07:42 So GoToWebinar. Look at this, ActiveCampaign. “Add new GoToWebinar registrants to ActiveCampaign as new subscribers.” Alright. When we take … I don’t want to do that. I thought they were going to let me preview it. What you do is you’ll sign up, you’ll create a Zapier account, and what you’ll be able to do is add your event to Zapier GoToWebinar. What it allows you to do, look at this. You can do a trigger when someone attends the webinar and when someone registers.

Chris Davis: 08:18 What I would do is set up … Here’s exactly how I would set up the automation. Okay. Let’s do it. Let’s do it, John. I haven’t built an automation in a little bit, so I’m going to do this because I think this will be really important. Watch how I’m doing it. I’m not going through the Zapier integration right now, so I’m going to do Tag As Added, and then I’m going to do Registers for Webinar. Whenever that tag is added, it’s going to start this. Then I’m going to send them an email, which is pretty much confirming registration.

Chris Davis: 09:07 Alright. The question is … John Webinar Registrants. The question is, how does this tag get added? This tag is going to be added … When someone registers, we’re going to set this Zap up to add a tag to someone in ActiveCampaign. That’s what Zapier’s going to do. This is going to be your first one. You can do anything else after this. I just have it here. Maybe you want to do something and send an SMS as well. “Nothing wrong. Just confirming your seat is saved for our upcoming webinar. Please check your email for details. See you soon.” Something simply like that I’ll say.

Chris Davis: 10:06 Now they registered. John, you’re seeing this is getting powerful quick, right? They registered via GoToWebinar, and then using a platform like Zapier, I was able to tag them in ActiveCampaign as registrants. When that tag is added, they get a confirmation email from me, as well as a text message, assuming you’re grabbing their number on registration. It’s saying, “Hey, just confirming your seat is saved. Check your email.” Now we’ve got them in the loop and we can send reminders. I recommend like version 1.0 of course to use GoToWebinar for your reminders. Just set it up to send it at least a day in advance, an hour in advance, just to make sure that you’re on the top of mind.

Chris Davis: 10:55 Then we can do the exact same thing. We could have another animation. Here, let me do this. Let me do this actually because I want to make this great for you. “Got version 1.0 GoToWebinar reminders running.” Great, John. Do this for me, John. Everybody’s coming in here, and I’m going to share this automation with you, but this is what I want you to do. I want you to do this. What do I want to do? I want to set a goal. For instance, I’m going to say your webinar is on September 20, so a couple days away. Webinar has ended. This is going to be very important.

Chris Davis: 11:56 The webinar has ended, I’m going to say … First off, the date is, the current day of the month is, the 21st. I’m not even going to use September because I don’t need to. We’re in this month. They’re going to my registration page right now. I could if I wanted to, but just for this one to keep it very simple, the day is the 20th. Let’s say my webinar is at noon. What I want to do is say I want to give it a couple hours. The current time is, let’s say, 3:00pm. I’ll give it a few hours. 3:00pm.

Chris Davis: 12:35 At this point, what happens is when it’s the 20th, and since my webinar is at 12:00, my webinar runs from 12:00 to 1:00, I know without a shadow of a doubt by 3:00pm, the webinar is over. This is a static goal that’s specific to this one webinar. That’s why the goal is “the webinar has ended” below, and I’m going to have people wait here until the conditions are met. Hit Save. In fact, not only that, I’m going to make this smart and say “is greater than”, so any day after the 20th and any time after 3:00pm. The reason why I did that is because it’s going to serve as a fail safe if someone were to register after the webinar had run. If they register after the webinar has run, this tag will be added and they’ll immediately jump down here to “the webinar has ended”. They won’t get these confirmations at all.

Chris Davis: 13:38 Extremely powerful webinar registration process. This is one automation where I’m almost done with this. I’m so excited about it because you can literally just copy this every time you run a webinar, change the date in this goal, and then you’re good to go. Since the webinar has ended, here’s what I want to do. I’m also using Zapier, so this will be my second Zap, to tag attendees, new attendees or not. Here’s what I want to see. After the webinar has ended, I want to see if they have the tag “attended webinar”.

Chris Davis: 14:26 Now check this out, John. If they have attended … Excuse me. If they have attended the webinar, what I can do is I can start a separate automation, and if they have not attended the webinar, I can start a different automation. Could you just have some emails here or some follow up actions here? Absolutely. You could, you could. The reason why I break it up into separate automations is because I like to, those of you who know me, I like to plan my automations as if something’s going to break and something’s not going to happen.

Chris Davis: 15:06 Let’s take an account that maybe GoToWebinar has a mistake and doesn’t tag everybody as attendee, or maybe I’m getting emails and people are saying, “Hey, I attended the webinar”, and I’m realizing that GoToWebinar didn’t tag them. If they’re separate automations … Let me just say “Start An Automation”. Let’s see if I have one. Let’s go down the Ws. Do I have a webinar follow up? Webinar … Look at this. Alright, fine. I’ll just say … I don’t want to use any of these because I don’t want it to be confusing. Do I have post? Do I have one that says post? Let me know. Nope. Alright, fine. That’s okay.

Chris Davis: 15:59 Anyways, if I have it as a separate automation for everybody that’s attended, guess what? I can now reuse that automation for all ongoing … I’m going to do it. I need to make this. I need to make this visual because I don’t want any confusion. For right now, I’m not going to do much. I just need to create one.

Chris Davis: 16:28 Here’s what I’m going to do. ” Attended Webinar Follow Up”. Save that. Go back here. “Attended Webinar Follow Up”, I’m going to copy that one and edit it. What I want to call this one is … Nope. I want to say “Missed Webinar”. “Missed Webinar Follow Up”. I’m going to assume, as a smart marketer, you’re building your follow up more modular. It doesn’t matter what … Okay. Let me say it like this. You run the same webinar, the same type of webinar, frequently, so it doesn’t matter which one they attend. When they miss one, they should all get this follow up, and when they attend one, they should all get the other follow up.

Chris Davis: 17:24 Now that I have that in place, what happens is I now have these. They’re saving me. They’re watching my back because at any point, somebody via supporter email says, “Hey, I attended the webinar. I didn’t get any follow up”, or you find out yourself. You can now go to that contact record. I can go pull their contact and say, “You know what? You said you were on, but you didn’t have the tag, so let me just remedy this right here. Let me do our new feature, Hide Empty Fields. Let me remedy this right here. Go to Automations and just add you. You said you attended? Okay. I’m goin to add you.” Click Okay. That’s why I would recommend splitting those two up.

Chris Davis: 18:14 Now your official webinar registration automation now looks like if they’ve attended … “Start An Automation”, and this automation … Oh my goodness! What did I call it? Oh. “Attended Webinar”. I had one called “Attended Follow Up”, “Attended Webinar Follow Up”. If not, missed. This one I called “Missed”. Wish we could search, just type in instead of scrolling through. Didn’t I call it “Missed”? There we go. “Missed Webinar Follow Up.” There you go.

Chris Davis: 18:54 Listen, everybody. This can be used for live events. This can be used for any event that’s dependent on a specific time that you know. In this example, John, it’s September 20th at noon. We know that that’s when the webinar is. We have a goal that progresses people through when it’s after the 20th and after 3:00 pm, which is great. They will proceed through this automation. They’ll skip these steps. They’ll go here and say, “Hey, did you attend or not?” If they did not attend, it’s like, “Sorry you missed a webinar.”

Chris Davis: 19:31 Guess what? This “sorry you missed a webinar”, this follow up, it works regardless if they register before the webinar, excuse me, or after because the case is the same. If I craft my email to say, “Hey, so sorry you weren’t able to make the webinar. Here’s the dates for the next upcoming webinars. By the way, here’s something for registering. Here’s the download that I gave away, or here’s the bullet points. Make sure you bring these to the webinar. Here’s the checklist. Make sure you bring these to the next webinar so we can go through them live.” Something like that. That email is good for someone who registered and didn’t attend, and someone who registered after the event took place and couldn’t attend, so really powerful.

Chris Davis: 20:19 If they did attend, look at that. You’re going to say, “Hey, thank you so much for attending the webinar. Just a quick recap, here’s what I covered. Here are the next steps. If you have any questions, here’s my number. Reach out to our team.” You can really craft that follow up, this follow up in here, to be really specific to people who have attended the webinar. This is how you do it, John. This is how you do it.

Chris Davis: 20:49 Let me share this automation with you. Feel free, John. Feel free. You can remove things. You do not have to keep it exactly how I built it. I just wanted to make sure it was meaty enough for you to be able to take away instead of it being so slim that you have to work to add meat to it. “Webinar Registration Automation”, and I am putting it in the chat now, John. Everybody else who’s on, feel free to download that as well. John said he received it. Thank you. Great. John, great question, man. Thank you so much for asking that one. Let me know how that works out for you. You are very welcome. You are very welcome.

Chris Davis: 21:35 Alright, Sandy. Look at that. Sandy, you are on it today. Alright. Sandy has an automation for me to check out. I want to thank you all for this. Just a moment of transparency. In my day-to-day, I do a lot of managing content that we’re putting out for you guys as educational purposes. I do a lot of trainings. Sometimes I just don’t get to jump into the app and build out as much. You all give me that, so thank you for jumping on, asking questions, giving me a solid reason to jump into the app and build. Sandy, I’m going to import this automation.

Chris Davis: 22:21 First is, “This email went out on Monday, but with errors. I’m trying to resend the email. I have changed the goal, but it is still not going out.” Alright, great. While I import this, Sandy, let me know which errors happened. Just real quick while Sandy’s typing that, everybody, if someone ever shares a link to an automation as Sandy has done with me, you go to the Automations page, click on New Automation, and then select Import Automation. You’ll paste the URL right there. Then it will import it right into your account. Just for those of you who maybe not have imported an automation yet. Am I plugged into landline? Forgive my wifi everybody. There we go.

Chris Davis: 23:12 Alright. It’s going to walk us through the Getting Started wizard, which should ask me for my name for each email you have here. Then we’re done. Here is, forgive me if I say this wrong, I want to get this right, Jehrin? Did I get your name right? Let me know. Thank you for your question. I have it. I just wanted to acknowledge that. Great. Jehrin, welcome. I believe you’re new too. I don’t know if I’ve ever mentioned your name, so welcome and thank you for asking a question.

Chris Davis: 23:46 Alright. Let me just walk through this with you, Sandy. What’s going to happen is a contact is going to subscribe to any list. This could be very dangerous. Just off the top, this could be extremely dangerous. I would not use “Subscribes to Any List” as a start trigger only because it’s just the nature of building out automations. You’re going to add more lists, you’re going to add more stuff, and you’re going to forget that this automation can be triggered by any list, currently and in the future. I would get a little more granular. If it is any list, I would have a segment on there that says “Any List” and then “with this tag” or something like that, but “Any List” is so broad. I would try to filter it down to a tag or a form being filled out. Like I said, if you’ve got four lists, they can join any of those four lists and be added to here, even if you have a test list, which I recommend everybody have a test list that you add yourself and other contacts through to just test out your automations. I definitely wouldn’t use that.

Chris Davis: 24:53 Anyways, alright. When they subscribe to a list … Let me do this, Sandy. I’m going to say when a particular action is taken, this automation is started. The first thing we want to do is we’re waiting until … Let me see what you’re waiting until. Waiting until it’s September. It’s the 18th of September. I wouldn’t do 2018. I’m just going to take that out. The less in here the better. Just confuse it. Plus, I would always go in order too. If you were going to do 2018, I would have that first. The year, the month, the date, the time. I would kind of walk through it like that.

Chris Davis: 25:39 As long as it’s September 18th at 10:00 am, fire this goal. Here is the only issue I see with this, is that this is only going to be true for one hour. This is only going to be true for one hour. Once it’s September 18th 11:00 am, this is no longer true. This goal can only be executed from the hours of 10:00 am on September 18th to 11:00 am. I’m really assuming that because I think if it’s after 10:00, like if it’s 10:05 or 10:30, this may not fire. In fact, I’m sure this won’t fire actually. This is really only true for like a few minutes.

Chris Davis: 26:26 Okay. Sandy says, “It did not go out at 10:00 today for some reason. I have it set to earlier.” Yep. She has it set to September 18th at 10:00 am. You had it set to earlier, and she added the person to here, and it didn’t go out. What I would say is do what I did for John. John, I had “greater than”. I’m sorry. Use “greater than or equal to”. Just a quick update. I would use that “greater than or equal to”. Whoa, whoa, whoa, whoa. No, I’m sorry. “Is” the 18th, and here is “greater than or equal to” 10:00 am. Do I want to do that?

Chris Davis: 27:22 Actually, let’s rewind. Sandy, you’re trying to send this email at 10:00 am on September 18th, right? You could do it this way, but there’s something telling me that there’s a better way to do this. You may not want to use a goal. You may not want to use a goal because I think the goal is kind of confusing because there’s too many variables to have this set up as the first thing. Instead, you know what I would do, Sandy? I would do this. Same conditions, use a “Wait Until”. What I want you to do is instead of using that goal, I want you to do this. I want you to wait until the date. What is it, the month? The current month is September. Try this out. I’m pretty sure this is going to work. The date is the 18th. Day of the month is the 18th. Whoa, whoa, whoa. The time is 10:00 am. I’m sure this will work.

Chris Davis: 28:55 Right when they come in … I’m just nervous having a goal as the first action. It makes me really nervous. Right when they come in, they’re going to wait until it’s the 18th at 10:00 am. I’m going to move this goal down just for now. When it’s 10:00 am, they’re going to get three emails, which you definitely want some delays within this. You’ll want to wait for one week between this one since it’s week one. Then Copy Action here and wait another week before you send that one. Now they come in, they’re going to wait until 10:00 am today, and then at 10:00 am, which it’s 9:30 where I am, 9:39, so you can change this to a time that’s closer to where you’re at. You may want to change this to 11:00 if you’re in Eastern.

Chris Davis: 29:58 Right at 10:00, they’re going to get email one. They’re going to wait one week, and then get email two. Wait another week, and get email three. What’s going to happen is if they subscribe after 10:00 am, they’ll just wait here. They won’t be able to proceed because this is only for people who subscribed before September 18th at 10:00 am. Try this one. This is exactly what I would try. I’m just going to remove this goal for now. Maybe this goal is they … Let me see. This is “Riding Waves”, “Rise Up”. This seems like a resilience program, so I’ll say the goal here is “Signed Up For … ” I’ll just say this, “Resilience Program Enrolled”. We’ll just say they enrolled in the program. I’ll show you why I would do that. I’m going to create a tag. This is not your tag. I know that. “New Enrollment Resilience Program”. When a contact has that tag, they will achieve this goal, and “wait until conditions are met below”. Perfect.

Chris Davis: 31:38 I think this automation would be a lot strong for you. That way, if somebody subscribes to this if they’re already in the program, they’ll skip all of these reminders and go down here. If they’re going through the program, if they’re going through the sequence, and at any point, they enroll, they’ll just jump down. They won’t get any of the other weekly reminders, unless that’s not how you want it to work. Then just delete this. I have the goal down there just to serve as a means of letting them advance once they enroll, assuming the sequence is to get them to enroll in some program or whatnot. Try this one out. I’m going to share this right back with you, Sandy. Don’t use the goal. I think the goals was confusing things.

Chris Davis: 32:28 Yeah. Sandy said, “That looks much easier to set up.” I agree. “Sandy Resilience Program”, I’m just going to call it that. I know it may not be the name of it. This one is going to be a lot easier to test and update, Sandy. Let me share this with you. Did I click it? Yeah. There we go. Alright. I’m going to share this with you. Sandy, you are very welcome. No problem at all. Resilience. I feel like I’m misspelling it now. Whatever. Resilience program. I called it the resilience program, and I misspelled resilience just so you know. Let me also put it in your … There it is. I put it in the Q&A as well. Great. Thank you so much, Sandy, for asking that, asking those questions. Great questions, by the way. This is why … You all see now why I say ask anything, because they all just expand our understanding and they help tremendously. Because you all ask these questions, there’s going to be somebody on the replay that’s being helped. It just goes beyond you. Let me get Jehrin in here. Jehrin, got you. Actually, I have a cousin named Jehrin. There we go. Let me bold that.

Chris Davis: 34:16 Alright. “I’ve got no questions at this time, but wanted to thank you for putting on for the … ” Oh, oh! Listen, you’re very … Thank you! The man. Thank you very much. “Brilliant and speak extremely intelligible about the AC product and its suite of services, and I’m thrilled to learn more about the … ” Wow! Man, I wasn’t expecting this one. Thank you so much, Jehrin. I can’t tell you how much I appreciate that. I work really hard, so I’m glad it comes out.

Chris Davis: 34:45 Alright. “I’ve struggled with transitioning from Pipedrive, Salesforce, and HubSpot,” ooh, yeah, “to delve into the depths of ActiveCampaign, but I’m excited. This morning, you reinvigorated my optimism about how we as an org can champion our industry with assets and tools that ActiveCampaign enables us to use.” Yes, absolutely. “I struggle with build out, content, and workflows.” Yeah. “But I’m not discouraged because it’s stuff like you being well-versed that helps me get through. I just want to thank you for being a pillar in the realm of your expertise. I’ll for sure push a question or two over as I come across them.” Wow! Wow, wow. Thank you! Thank you so much, Jehrin. I cannot express how grateful I am for your kind words, man, and just your attention to detail. I appreciate that.

Chris Davis: 35:37 One thing that I wanted to mention that I think is applicable to many people is this is very common, everybody. I like to highlight Jehrin’s case. First off, it points out the savvy here. The fact that he’s using Pipedrive, Salesforce, and HubSpot, this is a stack, and I can project, just because I’m familiar with this stack setup, how difficult things are to keep things in sync and really flow smoothly.

Chris Davis: 36:14 More so, the reason why I’m bringing this up, one thing that I wanted to point out is … Because what’s often quickly overlooked, everybody, is how easy is it to train your team on processes using the technology that you are. This is a consideration that often gets overlooked. It’s so easy to get caught up into the tool functionality and it meets our needs. It does this, this, and that. Guess what? If you have a tool or a stack that does what you need to do in your business, but you’re finding it difficult to train your team on how to use it, that in itself is enough to look for another alternative because it does not matter if the tool can work for you if the people who work for you can not work the tool.

Chris Davis: 37:09 It kind of sounds like a riddle, so I’ll repeat it. Actually, I don’t know if I can repeat it. That was fresh off the top of my head. I’m going to try. It doesn’t matter if the tool can work for you if the people who work for you cannot work the tools. That is something that I just want you all to be aware of. Jehrin says, “Super facts.” I do, and Jehrin brings this up, with just the attention to know that, “Hey, using ActiveCampaign, I can simplify a lot of this stuff.” You’ll be using the CRM a lot, Jehrin, and automating through stages. You’ll use that a lot, and it will be a lot easier.

Chris Davis: 37:58 Absolutely just keep that in the back of your mind. For those of you who don’t have a team yet, you are your team, just know that as you grow, as you continue to get success with ActiveCampaign, you will, you will have a team. It is part of business growth. Do not shy away from it. I’m not saying you have to have people on staff. I know that can be scary, like payroll and all of that. I’m talking about a virtual team. You may have a VA. You may have a web developer. You may have a designer that you find on freelancing websites. That’s a team. That is a team. Maybe your spouse, maybe your children, maybe a close friend. That is your team. Factoring in their ability to use the tools that you’re using is most definitely a factor. If they can’t use them, then look for another tool that’s easier. It doesn’t matter the price point. It doesn’t matter the feature set. If it doesn’t work, it doesn’t work. If you’ve got the cleanest sports car that the engine does not turn over, it doesn’t matter the potential. You know it can drive fast. You know it can look great and make you look good and feel good, but if that engine doesn’t turnover, I guess we could take pictures, we could take pictures and talk about it, talk about what it could do, but nobody wants to have a business where we, “You know, in my business, I could one day send out an automated email.” No. You want to be the one saying you did, not what you could do. You want to be speaking from “I did”. Sometimes it’s as simple, or I shouldn’t say as simple, it boils down to not just your team, but also the tools that you’re giving to your team.

Chris Davis: 39:46 Those are my wise words of wisdom, inspired by Jehrin’s post. I hope that helps you, Jehrin, in your transition as well. Thank you all. Listen, I just want to say I needed this. I need Office Hours this morning. I needed to talk to you all. I needed to engage with you all because, like I said, it just helps me get out of the day to day and get on the ground level with everybody and hear what you’re trying to do, what you’re coming up against, and things that you’re struggling with, and just be able to be a resource and a help.

Chris Davis: 40:24 Hopefully everything that I’ve said today was helpful. Even if it wasn’t a specific question you asked, just seeing a reworking of an automation can really … Maybe you didn’t know there was a “Wait Until” wait state. Now start thinking, “How can I use ‘Wait Until’?” Maybe you haven’t run live events, but since John asked about his live webinar, you at least have an automation in mind. You’re not starting from scratch, everybody. You’ll never start from scratch now because you’ve seen it. John has it. He has it. You’ve seen it, and it’s an automation now that you can add to your back pocket. Guess what? It may not be you who uses it. Maybe you run into a business associate, a friend, or maybe you have a client that wants to do it. Now you’re one step further, or one step closer, to being that expert, that industry thought leader and, dare I say, guru that people rely on as a resource to their business.

Chris Davis: 41:29 This is the importance of Office Hours and you all’s attendance. I want to thank you for taking the time out of your day to day. I don’t take that lightly, whether it’s live or watching the replay, but definitely those of you who are live and are hearing my voice as I’m speaking right now, I want to thank you for taking time out of your busy schedule away from your family, your friends, your business. Oh my goodness! Thank you for joining me. I hope I was able to return the favor and give you an hour’s worth of value that you can take to help you shorten your learning curve, execute faster, grow your business bigger, and just have less to worry about, one less thing to try to figure out this week.

Chris Davis: 42:14 As business owners, I get it. It’s enough. You wake up with a task list, boxes to check, so hopefully we checked a few and you can continue the momentum through the week. I want to thank you all personally for attending, asking questions, emailing, just the whole shebang. I appreciate it. The kind words shared, it is not taken lightly and it does not go unseen. Thank you all again.

Chris Davis: 42:39 Remember, we do it all over again on Friday. Friday at 1:00 pm CST, we’re back for Office Hours. If you could, just no pressure, but if you could take anything that you learn from this one, put it into play, and perhaps come back on Friday and just report back. If you can’t make it, email me and let me know, “Hey, Chris. The automation worked. Hey, Chris. I changed this and it seemed to work even better.” I will be most grateful for that. If you can attend, attend. Spread the word. You can attend as many Office Hours as you’d like. There’s no limit. I will make sure that every Office Hours session is enabled for you to speak, ask your questions, and get help.

Chris Davis: 43:21 With that being said, have a great rest of the week, a powerful Tuesday, and I hope to see you all on future Office Hours. Until then, automate responsibly everyone.