How to Create a Form and Deliver a Lead Magnet

Recording of Office Hours hosted by Chris Davis on August 28, 2018. In this session, we covered how to create a form and deliver a lead magnet with the confirmation opt-in email. We also found a solution to prevent contacts from entering an automation that they are currently in, and learned about some of the latest ActiveCampaign product updates.


Chris Davis: 00:00 … that. Let me just double check my email, to make sure I didn’t miss any of your questions. And if I did, feel free to let me know in the chats. Say, “Hey Chris, I emailed you a question. Just wanted you to know.” Let me see. All right, good. Got them all. Perfect. All right. So, with that being said, [Lazar 00:00:26], I see you’ve got a question. Let’s get yours going. And remember, those of you who came in a little late, we don’t qualify questions on office hours here. So, any question that you have, whether you think it’s beginner or advanced, they’re all welcome.

So, my only ask is that you don’t think about what it is before you ask it. Just ask it. Just ask your question. All right? So, let me see here. Doesn’t matter where you’re at in your journey of automation. Lazar. All right. “Do you plan to include an add-to-automation action when subscribing through an ActiveCampaign form? And until that happens, what is a generally accepted way of adding context to an automation after they subscribe through a form?”

“Maybe use the add-a-tag action, and use the tag as a trigger for the automation? And if yes, do you have to remove the tag before the automations ends if I wanted to run multiple time? That is, every time the person subscribes through that form, he or she enters the automation.” Yeah, this one would be simplified a bit. I’ll show you. And Lazar, let me know if I’m misinterpreting the goal that you’re trying to do here. So, do we plan to add an automation action through subscribing through a form? I don’t think so. In fact, I’m actually against form actions. I know that sounds a little bit rough, and everybody hears what Lazar’s talking about. Here, let me just create a … No, I’m going to [inaudible 00:02:17]. When you have a form created, you’ll see here, you can have all of these actions. And most of you will see this … Let me just go through that, new form, right here. So I can add a few actions. And, of those actions I can have an email results sent to somebody, or myself. I can add a deal, or I can add a tag.

Now, the initial intent for this … I won’t go into it. But it dates back to when our application wasn’t what it is now. Here’s the problem with this. There’s no easy visibility when I view this form, to know what’s happening. So, right here I have, subscribe to list, add a tag. I don’t know what tag that is. And I would have to click this, then click this, just to see the list, and tags, and even potentially a deal. So, that’s why I don’t like to use form actions, because it’s not visible.

And, the goal is … And here’s really where the answer is, do you plan on adding automation? I highly doubt it because, the form start trigger is really what you should be using. Now here, we can do the same thing. Say, submit to form, continue. And, I’ll say the walkthrough form. And now, I can easily add a tag, and say, “Find new prospect.” I can easily see what happens when someone submits that form. And all of this … So, if I had a tag, and then maybe I had subscribes to a list, I can see this more easily here, then I can here. Look at this. So look at this same form. When I look at it, A walkthrough, subscribe to list, add a tag. I don’t know what it is. I just don’t know. If I open up the automation, I see it. “Add this tag, subscribe to this list.” Which brings me to the answer of the second question, I would not use a tag if they’re submitting a form. I would use the actually form. Yup. And here’s the thing Lazar, the beauty about using the form … See, this is why every question is important, because look at what Lazar says. He says, “Maybe use add-a-tag action, and use the tag as a trigger for the automation.”

And if he uses the tag, does he have to remove the tag in order for them to enter the automation multiple times? So, maybe every time they fill out the form you add a tag. And what Lazar was saying, is if the tag is already on the record and I add it again, is it going to trigger? Or, do I need to remove the tag? The tag swapping is now eliminated when we use a form as a start-trigger by just doing that. Run multiple times.

And now life is much more easy. Every time they fill out this form they’re going to enter into this automation. So, they can fill it out five times in a day, guess what? They’re gonna get this tag five times. If it’s not there … They’ll run through all the actions in the automation five times. So, let me answer a question that you didn’t ask Lazar, but it kind of takes us down this path. What if you have an automation, and it uses the, submits a form, start trigger? And you want people to be able to come into this automation every time they submit the form.

And, initially what would happen is … Let me say this. Let me add a [inaudible 00:06:33] state. We wait for a day. Well, what would happen is, if they submit this form five times, five versions of that contact will be waiting. So, it’ll show a five right here, and they’ll be waiting. Now, if you have an email right afterwards … Let’s do it, just so we could stay visual here. Look what happens. If I have an email right there, and someone has entered this automation five times.

They filled out the form five times within a day or so. People do strange things online with forms, by the way. So, this is not far-fetched. Somebody could do that. Maybe there’s an error on your website, or maybe you’ve got the same form multiple places and they love your content so much they just don’t wanna miss out. Well guess what’s gonna happen? Five versions of them will be waiting right here, and then they’ll get five emails. Because, we don’t limit the amount of time someone can come through when this is set to multiple times.

So, if that’s the case, the question I’m answered that wasn’t asked, is how do I allow people to come through multiple times, but I don’t want them to enter the automation if they’re currently in the automation? I don’t want the cloned version of them to go in the automation. So, with that being said … Excuse me. You will go to the start trigger, and a lot of people … Again, this is why I really like the form start trigger. We could do segment. And would could say, “Action,” and say, “Is not in.” Or is it in automation? Is the one that I want.

Oh. Currently in automation. Not currently in automation. And it’s this automation. Lazar. Okay? So, you see how that works. Once someone submits this form as many times as they want they can come in, if, and only if, they’re not currently in this automation. Now when I hit save, they would have to complete all these steps before they would be able to enter back into this automation. And these start triggers are extremely powerful for this very reason. You’re not going to find any platforms really out there that are able to give you this level of control as a start trigger.

So, it’s very important to understand the journey that you would like people to take. I tend to do this, especially if it’s like a drip email campaign. If you’ve got, maybe, three to five emails, and some wait days in between the emails, and you have the form set to multiple times, because you want them to be able to go through as many times, I would definitely recommend having this statement, “Not currently in automation.” Otherwise, they’ll be getting so many emails from you. And they don’t know.

They don’t know when they submit that form that they’re being essentially, quote unquote cloned, and added to the automation again. They don’t know that. So, they’ll start getting the same emails. And over time they’re like, “Stop spamming. Oh my gosh, I just put my information in on your site, and now all of the sudden I’m getting all of these emails.” It happens all the time when people just don’t understand how to configure these start triggers.

So, thanks for asking that Lazar. He says, “Oh, makes more sense.” He said, “I totally forget there was a, submit a form, trigger.” Yup. “I actually already have an automation that uses the, submit a form, trigger. Yup. Yeah, no, no. No problem at all Lazar. That’s why we’re here, is to just cross those T’s and dot those I’s. And for those of you that don’t know, you may be new to ActiveCampaign. There’s a few folks who’s name I haven’t seen. By the way, welcome, if this is your first time at office hours. Welcome if you’re watching a replay. But these are all of the start triggers. All of them.

And if you ever had a question on any of them, just hover over the question mark. See, webpage is visited. The automation begins when webpage is visited. You are able to specify whether it is triggered on any webpage, or a specific webpage. Here’s some common uses, increase a contact or lead score, deliver behavior base messages, identify you contact’s interests and create segment conditions for targeting campaigns. So, you can do that on every single start trigger. And, it’s definitely worthwhile for you to go through and just see how many different ways you can start an automation. Many behaviors can trigger automated follow-ups. Thanks for that questions, Lazar.

All right. All right, [Trinette 00:11:57] has a question. Let me post this here. Trinette. All right. So, she says, her question is around placing code from ActiveCampaign to WordPress, for automated note request delivery. Let me know what a note is in your business, Trinette, just so I make sure I have this correct. But, let’s talk about this for a minute. Oh, oh. So, this note is kind of like a lead magnet or something, right? “You’re giving something away for free, and you need to deliver it to them once they submit the form.” Got it. Got it, got it, got it.

Let’s walk through this. Now, this is an important process for you to know. Everybody, if I’m thinking of the foundation in the basic muscles that you need for marketing, this is definitely one of them. And I’m just gonna start from … See, I have some free offers. But, I’m gonna start from scratch. Let’s say, Trinette [inaudible 00:13:20]. I’m gonna make sure I spell this right. Yup. And then I’ll, just for now, I’ll subscribe them to a list. Just to get going. So now, I’m going to say, get your 30 … No, let’s do 10. 10-day business transformation. Get your 10-day business transformation blueprint. That sounds interesting.

Blueprint today. And, let’s be descriptive. Enter your name and email below to receive instant access to learn how to take your business from its current state, to unbelievable. Making a big claim there. So, unbelievable. All right, so I have that. Fill out your name, email, here we go. And then, maybe I wanna go into the style and take the AC branding off my options. Here, I can send them to a URL, which I recommend. So I’ll just do this. TrinetteStanford. com/thankyou. This page does not exist everybody, I made up this URL because that is Trinette’s name.

So now, I’ve got my form set up. They’re gonna submit this form, and then they’re gonna get this email. So now, the question is, how do I get this form on WordPress, and how do I automatically deliver the lead magnet? I’m going to show you the way … If you’re just getting started with ActiveCampaign, and you don’t have a lot of automations under your belt, it’s still kind of feeling it out. This is the way I recommend delivering your lead magnet. Watch this. Right here where you have a form action, subscribe to list, click this gear button. And you see, opt-in confirmation? Keep this on.

Where it says, opt-in email, click edit. And what we’re gonna do is, we’re just gonna totally change this, honestly. I’m gonna change the background to be all white. Then I’m gonna go to this column. And, I’m moving a little fast. This will be recorded, so you’ll be able to watch the recording and slow it down. One of the things that’s nice about ActiveCampaign in this double opt-in, or opt-in confirmation, is that you’re not limited to this design. A lot of other platforms, you can’t change this text or anything. You’re stuck with whatever they have.

So, what I’m going to do … I’m gonna align it this way. What I’m gonna do is, I’m gonna remove this. Because I don’t want my list name that they subscribe to show. Just gonna remove it. Just like that. Let me left-justify everything. All right. I’m gonna delete this too. Because now I can put my language, the language I would like to have. Left, I’ll give you five. Right, you don’t matter. Why don’t you move over some? Margin [inaudible 00:17:14], here it is. Left, I’ll give you [inaudible 00:17:18]. Or, I’ll give you 10.

So, now, I can customize this and say, “Thank you for requesting the business blueprint transformation.” Oh, the business transformation blueprint. This does not exist everybody. So please do not email me asking for this one, it is purely fictitious. Thank you for requesting the business transformation blueprint. And I wanna go through this, because this is literally how you should go through setting up your form. Business [inaudible 00:17:55] blueprint. It’s ready for you to download. Click the button below to download it instantly. When you do, you will also be providing permission … We’re being clear here. For us, or me, to send you ongoing communication and updates about our business.

Keep that in there. I like to err on the side of a bit larger font. Just because you market long enough and you realize, everybody’s eyes are not like yours. What is happening here? There we go. And, as great as it is for your eyesight to be 20/20, and you be able to view emails on your iPhone without zooming in, the reality is, a lot of people cannot. So, I like to err on the side of making the text as big as possible. And if you wanted to, you could even add your logo right here. You can go grab an image, you could add your logo up there. So you can truly customize this deliverability … I mean, this double opt-in email.

Keep this down here. If you believe this is a mistake, and you did not intend to … intend on … If you did not intend on receiving communication from us, you can ignore this message and nothing will happen. And, that is true. So right here I can change this text from, ” Confirm my subscription,” to, “Download now, and confirm my email address.” That’s a bit long but, you could do it. Or, you could just do, download now, since you’re saying here, that when you do you’ll do be providing information … So, we get two for one. We get to click on the link, and get them to confirm their email address.

If they don’t, we won’t be about to market to them. And two is, we get to deliver the email, deliver our download to them immediately. So, what does this look? We’ll hit done. We’ve got a nice customer double opt-in email. And we go back, and guess what? This confirmation action is what they see after they select the link in your email. So, what do you want them to see once they click this button? My recommendation, once they click this button, it is, this that they will see next. So if you wanna show a message, I recommend redirecting them to a URL. Now this URL can be the direct link to the file.

So, right when they click it, they just download the file immediately. Or, it could be on your website. So, in the same thing here. And, this is the site. This is the webpage where you have an image of the download, and they can click a button and download it. So it’s up to you, you can do that, or you can just do like this. Let me show you. Look at this office hours’ deck. So maybe you’re delivering via Google doc, or something like that. I can just take this entire URL and put that here too.

So, I’ve got options. It’s whether you want to send them direction to the download from email, which can be really good especially if you’re PDF is optimized and has links in it, and everything. Or, if you wanna send them to a webpage you can do that, but you put that here in the confirmation action, and you hit save. At this point, we’ve done this. Automated lead magnet request delivery. We’ve done that. That’s what it takes to automatically send that. So the next alternate says, “Yes. Baby boomers need larger font and color contrast.” Yup, yup. So, keep that in mind everybody. Keep that in mind. Understand your audience.

So with that, now we just need to get the form on the WordPress site, so that people can opt-in for it. Now, I know it sounds like the easiest to use the plugin, but here’s what I’ve grown to know … well, grown to learn. I’ve grown to learn that installing a WordPress plugin for some business owners is a big task, because a lot of business owners have a web developer that does that. So, having to have them download and install a plugin, sometimes it just adds a barrier, for whatever reason. I’m not here to judge, or say that’s not right, or that’s wrong. So, for me, the primary way that I end up embedding forms, is going right here and just grabbing this.

Grabbing the simple embed code. That means I can play it anywhere on my WordPress website. Pretty much everybody that I know knows how to create a page in WordPress. So, if you were to paste this link, right here, or this code under simple embed in the text portion … I think it’s like, visual and test. You have to switch in WordPress over to text. And you paste that, you can now put this form anywhere on your website that you choose using this HTML. And the nice thing about it is, whenever you change something in ActiveCampaign, it will update wherever this form is being displayed. So, you’ll wanna do that.

That’s how I recommend getting your ActiveCampaign form on your WordPress site quickly. However, a couple benefits to the WordPress plugin is, once you have done the extra work to get this plugin downloaded and installed on WordPress, you get a few bonuses. When this is installed on your website, it automatically adds the site tracking to your entire site. So, with the WordPress plugin, you’ll be able to start tracking the website visitors of that WordPress page. That’s one. And two is, whenever you build a form in ActiveCampaign, you’ll be able to easily see it in the plugin.

It definitely makes life easier. I will admit. But if we’re looking at what’s quicker, it’s the simple embed. WordPress plugin, more powerful. Integrate your form using the simple embed, quicker. And then, if you don’t have a website … You’re like, “Look, I don’t know what my web developer’s doing. I’m trying to just keep them out the loop. Can I just send them to a page?” Use your link. Copy that. If you use the link, I’d recommend putting your logo on the top of it something like that, because this is kind of a bare-bones page. Put your logo up here.

Add something a little bit, maybe change the text of the button, and the color. Things of that nature. And then, yeah. This is your link to your form. So, that’s how I recommend getting the ActiveCampaign form on WordPress and out to the world. And, to finish this off, remember this … Hey Mary, I’m gonna answer your question in just one second. Remember this, with that setup … So, Trinette we’ve got what I call confirmation opt-in, setup. So when they fill out the form, they get that email. If they do not click that button, the don’t get the download, nor do they get to be marketed to. They won’t be marked as active.

So when you build out your automation … Let’s say here, start from scratch, and they fill out a form. You get your form Trinette, there it is. That was it, there we go. We’ll do it multiple times at the end, add start. Send an email. Trinette, solution there. Follow-up number one. And I just need to illustrate this really quick, and then Mary I’ll show you how to add a logo. And this is Trinette follow-up. So, when someone submits this form what’s kind of invisible is, they submit this form, they’re not gonna get this email follow-up. They’re not gonna get that follow-up until they’ve clicked the link. Because, since you have confirmation opt-in enabled, they have to provide permission in order to proceed.

They much provide permission in order to proceed. To proceed you must provide permission. So they’ll fill this out, and you won’t see it, but they’ll be in the system waiting until they click the link. Once they click that link, this start trigger will trigger, and then it to them. So, I would recommend also adding a delay. Because, the second they click that link, they’re gonna get your download. You don’t wanna send them another email immediately. So, wait for a day, and then tomorrow they’ll get the follow-up, and you can continue to drip out more and more emails.

That’s how to do it. And, you know what? Mary, I am going to show you how to do this, how to add a form. I mean, a logo to a form. Here’s what I wanted to show you though. If I go to tip of the week. This is great. Where is it? Tip of the week logo. Come on, give me something. There we go. Adding the logo to a form. I’m gonna put this in here for your bookkeeping, and then show you how to do it. So, you’ve got that link. And now, if we wanted to add a logo to this form, what we would do is go to fields and click on standard, and then grab image. Put that right up there, select it. Let’s see, do I have a logo?

Use this. There we go. And now I have a logo on my form. And if you’re like, “It’s so close, can we add some space?” Go ahead and grab the … Don’t we have a space … Oh, I’m thinking of our email builder. I’m thinking of our email builder. But we could see throw some code in there. Delete it. And that adds little bit of space there to make it look nice and even. So now, we’ve got a logo when I go to the actual page that has the form. This just looks better, honestly. If I went here and actually changed the button. I’ll do this and say, “Yes, give me this download.” I can go that. And go to style, change the background of the button.

Something a little closer to our [inaudible 00:30:55]. There we go. That’s great. Come here, refresh. Look at this. Just those little changes make a difference. They make a major difference. So, yeah that’s how you do … Oh, the thing I did not do, I’m sorry. Mary, I did not put your name. There. All right. So, that’s how you do it. That’s how you do it. Those are your options. Is there any other questions? We’ve got about 15 minutes here. So, I’ve got time if you have time. If not, that’s fine. That’s perfectly fine. No pressure at all. Just wanna make sure that we’re all aligned, and all minds are clear. And there are no outstanding questions regarding ActiveCampaign.

One of the features … In us waiting. One of the features I wanted to show you all was the pre-header text. So, if I go into here, what that preheader text is … Come on. You see this? Preheader text? What would happen before this feature, you will see this, “Hey, first name, start your email, and … right about width.” “Hey, first name, start your email with, dot, dot, dot.” That’s what you would’ve seen in your email. Your Gmail, Yahoo, whatever. It would’ve come from … Who would it come from? Active Chris. And then, you would’ve seen the first sentence as the preheader text.

Well now, I can change it, and I can make my preheader text say something like, “Can’t wait to show you this new offer I created,” or whatnot. It doesn’t matter. So this is gonna help your open rate. Because, now I’m not limited to this, as showing as my preheader text. This will show. And let me see if I can show you an example. Right there. Oh, this is small. But right here, you see this is the name, this is the subject line, and here’s the preheader text. See that? Refer friends, and get cash back. View in browser, “Welcome. Hey Bhargav. Welcome and thanks …” No. You can change all of this now, because look at what that reads.

Maybe I just wanna do that. Look, it says, “Refer a friend is back.” I could change this preheader text to read something like, “We’ve got some money waiting for you.” What was I gonna say? I was gonna say something a lot more copy suited. Anyways, “We’re glad to bring back, refer a friend, and have all the details listed below.” Like, that could be my preheader text, so that it’s not pulling all of this. All right? So, as you see here, we’ve got the subject, refer a friend is back. And, refer a friend and get cash back. You see that? Refer a friend and get cash back. And then, it’s on into the message.

So, I would recommend making this a bit longer, just for this sake. Because, once your preheader text is done, it is gonna start pulling from the email. So, I would err on the side of making this longer, so that when it does clip off, it is your preheader text and not the email. So, that’s the preheader text. If you didn’t know … And, why is that important? That’s important because, this is why … Got confused. This is why people open emails. Right here. You’re not gonna open an email if it’s from somebody you don’t know, first off. And then, if the subject line is not descriptive and inciting. It’s just not gonna happen. So, we understand that, and want you to have high deliverability in your emails.

Look at that. Nice. Great update, keep them coming. Katrina Holy Hannah. Just say how happy this update makes me. No more ghosted white text at the start of an email. Yeah. A lot of people what they did to control that, since they knew inside of the email it was being pulled, they would do stuff like this. Watch this, this is what she means by ghosted. Can’t wait to show you what we have in store, and all of the new features that will blow your mind. If this was the pretext that I wanted to display … What people would do. No joke.

They would go here, and do that. You see that? Oh my gosh. Just writing it, just doing that pains me. Because what the computer would do, or your technology, it doesn’t care what color stuff is. It will see that, that’s text. And, it would display that … Got too many windows open now. And, it would display that right here in black, because it doesn’t look at color. So, when Katrina says, “Ghosted text,” that’s it. Because she understands how important it is to be able to control that text, so that you can increase open rates. So, no more ghosted white text at the start of an email. Absolutely. If this is what you wanna say … Copy that, get it out of there, actually.

I can now go into my preheader, and just put it there. Just put it here. So now I’m not doing anything. Because, although I have heard of white text being frowned upon from the email service provider, like Gmail and Yahoo. So, there isn’t a potential of you getting a bad reputation if you have white background and white text. So, that’s just something to keep in mind when doing it. But that’s our preheader text function. And, this one, Taylor, your marketing looked better … connections. Look at this. So, in the segment builder, we added, date created has not been sent, last order date, and showing how …

Whoa, showing how it empty fields. Whoa. How did I not … I heard about this. I didn’t realize it was in this release. Wow. Look at this everybody. Come on, let’s jump in. See. For those of you with a lot of customer fields, this is absolutely it for you. You’re like, “Oh my gosh. Thank you, finally.” Because, custom fields display, whether they’re empty of not … I’ll show you in a minute. Watch this. That’s what I’m saying, dropping so many updates even I can’t keep up with it. So look, there’s no data in a lot of these custom fields. So why display them? Well, there is a reason to display them.

If you’re updating the fields manually, you will definitely want them to display. But for many people they’re just trying to view. So right here we can do, hide empty fields. And now, only the fields that have values show. If I show empty fields, all fields show. So that’s great. That’s beautiful. That is beautiful. In fact, I recommend you all looking at this one. Put it in the chat. Mary, let me say, I’m gonna put this up Mary, too. Just so the people on the replay may wanna know. “Has anyone had trouble with Yahoo addresses not being received sent through AC?”

Here’s what I would say. The hardest inbox that I’ve ever attempted to land in was Outlook., not Outlook the app. But, if you go to, that is hands-down the hardest. Your emails always look the ugliest. And, probably in Outlook, the app would be the same way. So, anything Outlook. Yahoo has traditionally been okay. We don’t get a lot of issues out of Yahoo. Gmail can be hit or miss. More people use Gmail than any of them of course. So, Gmail can be a bit restrictive. iCloud. iCloud addresses don’t tend to mark as much as spam. But, for you Mary, if you’re seeing that Yahoo … specifically Yahoo addresses. That’s interesting.

I don’t think it would have anything to do with ActiveCampaign’s ability to. I would reach out to support and see, and just make sure that there’s nothing strange going on Mary. That would be my first thing. And once you can take that out as a potential, then we could look at it. But overall, regardless of Yahoo or not, you’re gonna see lower email performance if you’re emailing people that you haven’t emailed in a while. Not saying that you are Mary, I’m just giving some pointers. So, if you’ve got some people on your list and you stop emailing them, certain ESPs will be different. They will definitely treat that silence. Some will take that negatively, and that may be what you’re seeing. Some may ignore it, and that may be what you’re seeing. That other platforms are not docking points from your ability to get into inbox for not sending overtime. But, I’d definitely reach out to support. All right. So, just starting thinking about how you could use these. The date created segment will allow you to create a segment and target contacts base on a specific date they were created. So, look at this. A personal trainer may send that email promotion out for a free class to new customers in a specific month.

Let’s look at it real quick. Just so you can see. Let’s put it in an if / else. Oh my gosh, can I put it in an if / else? I don’t even know if I can. I’m just trying things on the fly. This could be dangerous. Look at that, date created is after today. So, were they created after today? If yes, follow-up. If not, don’t do anything. Don’t do anything. And, maybe this is a promo. Whatever the case may be. I wanna say … Let me do this for next month. All right. So, you have up until September 28th to take action. Every contact created after that will get another email. Will get a different path, or different journey.

So, this is really good if you’re running a promotion. Or, if you know you ran a promotion between the months of February and March, and you just wanna see all of the contacts that were created within that timeframe, you could easily do that here under advanced … excuse me, advanced search. And go to date created is after February. I wanna include February first. But before March. And, the date created is less than March. Through April 1st, because I wanna include March 31st. And then hit search, and then that will give me all of the contacts. Of course, these are all me. And then a fake one that I created.

But, Tory Jones, Clark Kent, and Mark Lewis. They were all created in, essentially between February and March. And look at this, we can see that. Date created was in February. So, if you ever wanna see a segment of folks who were created a particular time. Maybe you had a really good month in business, and you were like, “Hold on. I’m just trying to figure out why this worked so well.” And you wanna look at all of the contacts that were new in that month, and look for trends, and patterns. So, yeah, that’s a really good one. The next one is, has not been sent.

We already had, has been sent. And you could easily do the inverse. But, it was just easier to have people say, “Has not been sent.” So now you have, has been sent, has not been sent. For our eCommerce folks, last order date. So, if the last order date is greater than 14, greater than 30, greater than 60, you can trigger to reach out, “Hey, it’s been a month. We’d love to have you back, here’s a 10% coupon.” I can see many use cases for that. Then hide. So, did I put this in there? Yup, I put this in the chat as well. New features. These are great. These are really great. Will really improve your workflow with it.

So, with that being said, we’re approaching the final hour. I don’t have any more questions queued up. I wanna thank you all for attending ActiveCampaign office hours. Listen, this happens every third Tuesday at 9:00 AM, and every Friday at 1:00 PM. Tonight is a special Office Hours, at 7:00 PM for our Australian folks, we’re testing something new out. So, if you saw that on the website, yes it is true. There will be office hours again tonight at 7:00 PM, and yes it will be yours truly. But, you are welcome to come to as many of these as possible.

You are not limited in any capacity, say, “Hey, one a month.” You can come to as many as possible, you can ask as many questions as you need to, and you can stay on as long as you need to. This is a service for you. So, make it work for you, how you need it to work for you. I’ll be here, me. If I’m not here physically, somebody from the team will be here who’s just as good as walking through questions, and answering them as me. So you will always have a resource in Office Hours to get your questions answered by a human being. So take advantage.

With that being said, I hope you all have a great rest of the week, filled with success and rest. How about that? How about both? Rest and success. And, hopefully I’ll see some of you, or all of you on Friday. So, until then, have a good one, and automate responsibly.

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