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Episode 95: Using Gamification in Email to Increase Sales

Justin reveals how he uses gamification to provide points to his leads for opening emails and clicking links which eventually leads to more sales.

Listen to Episode (36:21)

Synopsis

Getting people to engage with your emails is becoming harder as time goes by. Justin reveals how he uses gamification to provide points to his leads for opening emails and clicking links which eventually leads to more sales.

Justin Brooke turned $60 into a 6 figure business with AdWords then started an agency, managed $10 million as a digital ads agency, and is now founder of AdSkills a digital school for digital advertisers with over 8,000 members.

Transcript

Speaker 1: Welcome to the Active Campaign podcast, where it’s all about marketing automation for your small business so you can get more done with less time. Find all the latest tips, tricks and strategies in our ever-growing education center at activecampaign.com/learn. And now our host, the director education at Active Campaign, Chris Davis.

Chris Davis: Welcome to another episode of the Active Campaign Podcast. I’m your host, Chris Davis. On this episode I have Justin Brooke, the CEO of AdSkills, which is an online community for digital advertisers to learn all things relative to be successful with running ads.

Chris Davis: Justin’s story, which you’ll find out about in the podcast, really does properly position him to be the perfect person to create such a community. But he’s got an extensive background in education, or learning I should say, from some of the top marketers in the space.

Chris Davis: So I got to sit down and talk to him on this podcast twofold; one, about that journey of building out the community, but two, something that I am extremely intentional about, is educating you all more on gamification. It’s come up more and more that I’ve been engaged online with you all just reading comments and feedback. Everybody is asking about gamification and how it can impact their business.

Chris Davis: This is the podcast episode where Justin gives you a peak at how he’s using email to gamify purchases in his business, so enjoy the episode.

Chris Davis: Justin, welcome to the podcast. Excited, glad to have you on. How are you doing?

Justin Brooke: I’m doing good man. I’m excited to be on. Thank you for having me.

Chris Davis: Great.

Justin Brooke: I’ve been an Active Campaign fan for years.

Chris Davis: Oh man, and I can’t wait for our listeners to get the gems that you’ve come packed in your bag for us man. But before we get too far into the podcast, give us a little bit about your … Give us some insight about your background and your path to business.

Justin Brooke: Okay. I’ll try to make it as short a version as I can. So I started … You know, back in 2005, that was like my first trying to money. I didn’t make a dollar until 2007. Probably like most people starting out a business, you read all the books, tried selling MOM drinks to my mother. Just all failed at everything.

Justin Brooke: In 2007 I did an internship with an online millionaire, [inaudible 00:02:46] click funnels, or Russell Brunson, he was my intern back in 2007. My job as an intern, he had this like quarter million dollar library of … I mean tapes from every marketing seminar, every course, books, DVDs. So I got the education of a lifetime, because my job was to go through this material and write affiliate review articles so he could make his money back from all these things that he bought.

Justin Brooke: Yeah, so I got the education of a lifetime. I learned from the greatest of all times, Chet [inaudible 00:03:21], Dan Kennedy. I mean the best of the best. I studied them and I wrote reviews about them. And during that internship … I had previously had a sales job, you know, telemarketing type stuff, and I noticed while writing reviews out in the front office that his customer support rep was mishandling their refunds.

Justin Brooke: I could hear … Just because I was trained over the phone, I could hear because people were just calling because they were confused about the charge. They didn’t know like what is this company that’s charging me, and she was jumping right into the refund, because she was just scared and untrained and didn’t know how to deal with it.

Justin Brooke: So I realized … So I went home and I wrote up a quick little script for them, and I said look, here’s how you handle it. If they’re feeling this way, if they’re feeling that way. Just ask a couple qualifier questions. So I took it back to him, showed him how it worked. He was real happy, put in place. Over the next couple days we were able to see how many sales he was actually saving, and some of these people were willing to be upsold.

Justin Brooke: They were getting transferred over to the sales floor. They just … They weren’t made and upset. They were just confused. And so that … We figured, you know, based on the numbers that he was doing, was going to save him over $100,000 a year, and for that he was like, “Why don’t you come on over into my office? Stop writing those reviews and let’s really talk.”

Justin Brooke: So I got under his wing and he really taught me everything. So long story short, I went home … It was an unpaid internship, but I got to learn a lot of stuff. So I get back home and I’m broke. I pay half my electric bill. I’m telling my girlfriend, who’s now my wife … I’m like, “Listen, I learned some crazy stuff over there. You’ve got to let me do it.”

Justin Brooke: She said, “Okay, that’s fine, but we don’t have the money.” I was talking about Google Ads at this time, because that was like the one course that I watched, and I was like I really think this could help. I had this little website, selling like a $35 tutorial, I mean just this rinky-dink website.

Justin Brooke: So I’m like all right, I want to do this. We don’t have no money, so I said, “Okay, let’s pay half the electric bill. I’m so confident that I’m going to be able to make money doing this, let’s pay half the electric bill. We’ll take 60 bucks and we’ll a $2 a day campaign on AdWords.”

Justin Brooke: I did it bro. I made double my money that first month. I had doubled my money 11 months after that. I ended up having like a six-figure business from that initial $60 I invested into AdWords. And then, you know, that’s kind of what changed my life. I mean that’s what took me from eating ramen noodle soups to Red Lobster.

Justin Brooke: So I’ve been a traffic guy ever since, a paid traffic guy. Now I have … I actually landed Dan Kennedy as a client when I had my own service, and he was a guy, I was studying his books and his seminars and now he’s my client.

Justin Brooke: I don’t do services anymore. I’ve got a training site, ad skills. It’s a little bit like a Udemy, but just for paid traffic, Instagram, Twitter Ads, all that stuff. We teach ads to people. We now have over 9,000 customers. That’s what I do now.

Chris Davis: Nice. Nice. It’s interesting though, because a lot of times people do not value the education piece. And I know you as a young, aspiring person trying to make money in some way, you had no idea the value of that education library you got access to through Russell Brunson.

Chris Davis: But I can just see it as you detailed your story at a very high level, because there’s so many more details, that that … Just the fact that you were able to take that education journey really puts you in a position that saved you from a lot of the bumps and bruises that people who jump into business prematurely with false expectations end up having.

Justin Brooke: Absolutely. Absolutely.

Chris Davis: Yeah. So that’s great man. So now that we’ve got that out of the way, there’s actually two things I want to dive into with you, because I feel people … I feel like somebody like yourself could probably lend more clarity to it than most of the people that I follow or I’ve heard or even I’ve talked to, because of the skill, right, and the experience.

Chris Davis: So for you, you have a … You said you don’t do services anymore. You have a community where people can learn at their own pace and the knowledge share becomes the value, and that’s at like 8,000 members. Walk us through the process of growing that 8,000 members, because this is 8,000 members independent-

Justin Brooke: We’re 9,000 members. Just crossed over 9,000.

Chris Davis: And this is on your own platform, like a membership site, right? So it’s not like 9,000 joined a Facebook group? It’s … They joined this platform and have access to a Facebook or something like that, right?

Justin Brooke: Right. Absolutely.

Chris Davis: Yeah. So walk us through that. What was the start … I know the thought came from okay, how can I … I can’t keep doing one-on-one services. How do I scale this? And then there’s also the respect for education. You wanted to give that back. But how did you start and then how … What was the point where you really started to see the community grow?

Justin Brooke: So yeah, you’re right. There was 11 years in between that like internship and 9,000 customers, so there is a long, long story in between there. I’ll try to tell the short part. The service thing, I find myself in Bali … And this could be like a whole other story, but just know right now we’re jumping right to Bali, okay?

Justin Brooke: I find myself in Bali and I’ve narrowed it down to just like a few clients, because I’m trying to live this traveling life and I’m overseas, and Dan Kennedy is one of my clients at this point. Of course I’m not going to let that one go.

Justin Brooke: But I’m trying to keep up with everything and I’m doing calls with my clients at like 2:00 a.m., just because that’s 2:00 p.m. their time. And I just can’t … I want … I hate to term this as a failure. We did great at an agency, as a services. We made millions. We made many more millions for our clients, had big names, but it was just … I’m trying to live this travel lifestyle and I’m doing these calls, I just couldn’t keep up. I didn’t want this business model anymore.

Justin Brooke: So while there I record our course. Okay, I’m going to try and switch over, especially because I’m living in Bali, and if ever you’re going to go broke Bali is a pretty good place to be broke, because for $100 a month you can eat like a king over there, just because of the currency differences and other things.

Justin Brooke: Well, I’ve got my shot … Right now I got this little window. While I’m here, let me record a course, put it out for sale … And people knew me. You know, at this point I had already been … You know, I had been on interviews and spoke on stages. I mean we had big name clients, a lot of people are paying attention, so we have a little bit of a list. There was like 11,000 people on our email list.

Justin Brooke: So I put out this course and we made $48,000 in a weekend, right? I recorded it like all week long, I planned it all out on Monday, recorded it. The cool thing was is in all the videos there as like the Bali background, so there’s like exotic trees in the background and like beautiful flowers, so it really added to the aesthetics. But I just like ghetto-style recorded this thing, selfie stick with a GoPro on it.

Justin Brooke: Get it out there. Made 48 grand, and I was like okay. If you got 48 grand in Bali, you’re doing all right. So I’m like okay, so now I got this little bit of a comfort buffer in my bank account. If ever I’m going to switch a business, now is the time to switch.

Justin Brooke: So I call my clients … Well, first I call a buddy of mine who I knew would take care of my clients, because I didn’t want to leave them just high and dry. I call my buddy and I say, “Hey, I’m going to give you my clients. I just want 10%. I know you’ll take care of them.”

Justin Brooke: So I pass over all my clients to this guy. He takes care of everybody. Called them all, let them know that I’m still getting a little piece of the business, and then I switch over to this course model, and it was from there, that one course … And from there they started sharing with me what else they needed to know.

Justin Brooke: They’re like how do we do this in Facebook, and then we made a Facebook course. Then they’re like how do I do this in Google, so we made a Google course. Then I brought on a business partner who was a former Google Ads rep. I mean that’s the biggest credibility in the world, I mean legit insider information.

Justin Brooke: But the thing was is, you know, he was just coming out of Google and trying to make his way as an agency, and so he was in a perfect time in his life to jump into a business like this.

Justin Brooke: So me with my career with clients, him with his career as Google, we just started making courses, and just based on the demand our customers were telling us, hey how do we do this now, how do we do that now, we just made another course and another course.

Justin Brooke: We got 14 courses now, 9,000 customers. The bulk of all of our revenue comes from email. I mean to define how we do it, we get people on an email list by offering them free cool things that we know are useful, helpful, and then once they’re on our email list we show them our courses. We give them like a coupon to create like a deadline, like hey, because it’s Easter we have this 20% off coupon, or because it’s back-to-school day we have a 25% off coupon.

Justin Brooke: All those little promotions with deadlines and a discount gets people to jump on, and we just did that over and over again for the last two and a half years.

Chris Davis: Wow. And you know what I see too in your path, whether it was something that you did directly or just it happened indirectly as you studied all of the gurus of the space and started operating in your business is your understanding of business. Because just for you to even say I wanted to switch business models, and get a buffer … There are so many people that switch business models and don’t realize that’s what they’re doing.

Chris Davis: Like we have phrases like shiny objects and all of those, but it’s really the same thing, right? Like today I’m targeting females who had a baby. Oh, tomorrow I want to sell water to kids with this new bottle that I … And it’s like you’re literally changing business models.

Chris Davis: So for you … You knew enough about business man, you were savvy enough to say okay, if I’m going to change the model I need a buffer, because nobody just changes a model and money flows from one to the next, right?

Justin Brooke: And you know what? That first course could have failed, and I would have just done it again, you know. Like you just got to keep trying. What are you going to do? Give up? Then what are you going to do? Go out … You still got to buy food, so you can’t give up. You just-

Chris Davis: Yeah. And you know what? I feel like … Oh, my goodness, I feel like the success of your course, one, it was not as risky as most people, because in order to teach something you have to know something. And I just said that and people are like duh, but it’s not duh nowadays, right? Because you have so many people online trying to teach something that they heard of, that they watched one video somewhere and now they’re a quote-unquote professional or expert on. So it’s getting harder and harder to find good content, because there’s so many fakers.

Justin Brooke: And I had an audience.

Chris Davis: Yes, and you had an audience.

Justin Brooke: That’s the big thing. Everybody always asks me what do you do if you don’t have an audience? You got to go get one. You got to go build an audience.

Chris Davis: Yeah. Right. Because here’s what I was … When it comes to audiences … It’s funny, Justin, I just had this conversation with someone. They were like, “Hey, how do I find people to buy my stuff?” I was like, “Well, you’re essentially asking me to create your business for you. If I could answer that question, you would be in business right now.” It was a young guy, so I understood it.

Chris Davis: So we go through … I educate him on what a target market is and the importance of building an audience, and I said, “Listen, just think of a business as a monetized audience,” and he got it. He was like … Because I couldn’t get him to focus on the audience. He kept focusing on the product and the money he would make from the product.

Chris Davis: I was like stop thinking about the product man. Like it’s about the people, and you need to have a message that resonates with those people, XYZ. So yeah, the audience … Definitely you have to have that. So it’s like you had all of the foundational elements in place, but you also had enough business savvy to understand, you know, and set your expectations accurately.

Chris Davis: So man, it’s so refreshing to hear. And now we get into the second piece I wanted to talk about, because I don’t get to talk about it enough. I believe I’ve mentioned it maybe twice on the podcast, and every time I mention it I get emails, I get comments. People are like tell me more, tell me more.

Chris Davis: Gamification, how it has impacted your business growth and engagement. Just walk us through that. What do you define gamification as and how are you executing it in your business?

Justin Brooke: So gamification is just turning whatever into a game, just gamifying whatever you’re doing. I use it in helping me lose weight. I use it in helping my daughter clean her room. It’s like when she’s trying to clean her room I’m like, “All right, if you can just make your bed in seven minutes I’ll give you a cookie,” turning it into a game. She doesn’t even know it, but 20 minutes later her whole room is clean. But that’s gamification.

Justin Brooke: So for me, for my email list gamification is as soon as they get in I let them know that a game is being played, and the game is is as you click links and open emails you’re earning points. So now I’m rewarding them for the very things that help my deliverability and my engagement rates with the ISPs and all that stuff. And I make it super easy for them. You got to let them know there’s no hurdles to start playing the game or anything like that. It’s like hey, you’re already in, everybody else is playing. Do you want to come with us?

Justin Brooke: That’s the attitude you got to take. And then, by the way, because you’re reading this you already have 15 points. So do you want five more? Let me tell you what happens at 25 points. Let me tell you want happens at 100 points. So that’s gamification.

Chris Davis: Oh, Justin, I love that. You know what? I feel so ashamed right now. I feel so ashamed, because as much as … Listen, as much as I know about gamification and have done it myself personally, I never thought of using it in an email and displaying their progress via email. Just by opening this email-

Justin Brooke: Yeah, just using the lead scoring in automation you guys already have built in, you know. So yeah, they get five points … And everybody can make up their own points. Since I read some more books and studied a little bit more, if I were to redo it, there’s … Most of the guys today are talking about instead of doing five and 10 points, you should be like 500 and 1,000 points. Make the points seem like more, you know. It just makes it more exciting and interesting, even though they’re points to nothing. Take these points to the bank or even the Chuck E. Cheese and cash them out.

Justin Brooke: So five points if you open, 10 points if you click a link. That means every email you can be earning 15 points. When you get to 100, you’re going to unlock X. And for me, X is a coupon, so it’s like they’re literally winning the ability to buy my product. But for them it’s great because it’s positioned a little bit differently.

Justin Brooke: When you get to 25 points, you’re going to be moved on to our elite list, so you’re more priority … I don’t have the email files and everything in front of me right now to tell everybody what comes with it, but you want them to already have some points. That’s big. Let them know they’re already playing. You got no friction, because people don’t want to start this new game if there’s friction, especially because they kind of know that they’re doing marketing for you, it’s not … Anyways, they know. So you already have some points. You’re real close to getting to the next level. Now once you get to this level there’s another level after that. So you just make it very easy, low friction.

Justin Brooke: I also just study games. I’m a gamer myself. I’ve got two Xboxes, a PlayStation, a Nintendo Switch. I play Dungeons and Dragons. I play Warhammer. I’m a gamer through and through, and so I just take these things from the games, like for instance lightning rounds. So one of my emails has five of my blog posts. I take my top five most trafficked blog posts and I tell them in the emails like hey, the lightning round, you can earn 25 points in this email alone. Here’s the top five blog posts everybody loves from our blog. Just by clicking these links you’re going to get 10 or 50 points, so man, you’re going to be almost at the 100 point mark just by clicking these links.

Justin Brooke: We know they’re going to love them, because we looked at our Google Analytics. These are our most popular blog posts, so we know that they’re going to be popular for them. We’re just making our … We’re taking our best assets and reusing them, making them even better. And then finally when you get to 100 points, you get into the VIP Club.

Justin Brooke: So that email, it has like a picture of a guy opening the red carpet type thing, the VIP room, and the coupon code. That coupon code is going to save you $100 because you’ve got 100 points. So they’re buying a $500 product for $400 because they just got through all the points and everything. Now we have our best customers, our best email highly active subscribers.

Chris Davis: Man, I love it.

Justin Brooke: It’s the first time ever … This is the biggest thing that people don’t really recognize. Most of the time if you have like an autoresponder sequence or a followup sequence, you notice that the open rate starts to drop off.

Chris Davis: Right.

Justin Brooke: It seems like nothing you do can stop it. This is the first time ever that that open rate drops and then comes back up, because [inaudible 00:22:41].

Chris Davis: Wow. Wow. That’s heavy, because, you know, I often talk about that drop off, and for some people … You know, I tell them like your welcome email, that very first email, that’s the one they’re going to open. If they’re going to open an email, that’s the one they’re going to see, so put your best content there and set expectations XYZ. Some people have a cliff, some people have a hill when it comes to their [inaudible 00:23:05].

Chris Davis: And we talk about the camel hump, like how do I get engagement back up? And a lot of times I talk about, you know, launches, new products, partnerships, XYZ. But this adds a whole additional element, with gamification being able to get that engagement back up, because I mean I’m just thinking of all of the retail stores that I purchase from, and any time I get an email from them saying, “Hey, since you just made a purchase here’s some points,” now to your point, if the points I get are like 50 and it take 5,000 just for $5 off, that does the exact opposite. Now I don’t want to open these emails, because it’s too … It’s insurmountable. It’s a mountain that I can’t climb.

Chris Davis: But if you give me 5,000 points and 50,000 is like $10 off, I’m like well, I just got 5,000 from purchasing one thing. If I purchase a few more things I’ll be there. So it turns email, especially with everybody worried about gmail changing and it’s harder to land in the inbox, it’s like look, we have creativity as marketers. We can find ways to incentivize people to look for our emails and open them.

Justin Brooke: Absolutely. I mean with the gamification … Now not everybody is as sold into it, but you get some people who are really into it, and they’re like I’m at 95 points. I haven’t received an email from you in three days. What’s going on? They’re emailing me and saying hey, did I get unsubscribed or something, you know?

Chris Davis: Oh, I love it, I love it. But it speaks to value, right? In all of this you’re looking at Google Analytics, you know what’s the top visited pages. That’s also instructing what type of content you create. Your audience is telling you what kind of course they want, so you’re very much in tune.

Justin Brooke: You got to be. I mean you’re not going to make them go out and pushups. You don’t want to have them go watch a webinar that’s 40 minutes of you telling your origin story or anything like that. It’s got to be things that they would already want to do, and you’re just giving them a little bit of a … A little carrot, a little reason why to go do that.

Chris Davis: Yep. Yep. And you know what? One other thing too I want to highlight is that you said you play video games, and here’s what I want people to understand. When I started to truly understand marketing, Justin, I started watching infomercials with an entirely different appreciation, right? Beforehand it was like only a dummy would buy this stuff.

Chris Davis: Now I’m watching to see, okay, here’s where they’re showing the social proof. Oh, look at … They’re putting the results on display. You know, like there’s a formula and you learn to appreciate the formula, because the formula will always work. Just the tools and the methodologies in which we execute them will change.

Chris Davis: So the same for gamification. When I started to really appreciate and understand its impact in marketing, I did from phone apps to, like you said, the games, but now I don’t even think gameship … Well, most people don’t even buy games anymore, but if you bought a physical game, I don’t even think you have an instruction manual anymore.

Justin Brooke: Right.

Chris Davis: Right. Remember the Nintendo Sega days? You used to read … We used to have that instruction manual open. Now it’s a guided tour, like you start learning by them just throwing you in the game. You turn it on and all of a sudden you’re just in the field with an X. They say hit X, and swing it, and before you know it you’ve gone through the whole instruction manual and you’re ready to play. But it’s to the same point with you. They open their email, here’s five points, keep doing it. I love man. I love it.

Justin Brooke: And so like you, I always get a bunch of questions. Do you have a course on this? I don’t. I don’t have anything to sell you on this. I’d love to reference a few books if you don’t mind.

Chris Davis: Sure. Sure.

Justin Brooke: So there’s a book called Actionable Gamification. That’s like the authority book on the subject. There’s a lot that’s been written. A lot of people jumped on the bandwagon because this stuff works, but what I found, the bible of gamification, I think it’s written by … I think his name is Yu-kai Chou. I’m probably butchering his name. I’m sorry. But it’s Actionable Gamification.

Justin Brooke: Then there is another book called Level Up Your Life. Now this one’s not teaching you gamification necessarily for your business or anything like that, but it’s a book by a guy who’s also a gamer, and he helps people gamify their lives, gamify their workouts, their eating and stuff. So if you read Level Up Your Life, it’s a good book. If you need to lose weight, it’ll help you with that too. But it really shows you lots of gamification principles inside Level Up Your Life.

Justin Brooke: And there’s a couple of good Ted Talks as well, if you look up like Ted Talk Gamification. That’s really where I would point people to.

Chris Davis: Okay. No, that’s good. That’s good, because again gamification, it’s nothing new. It’s being introduced to marketers … Well, I should say it’s being introduced to small businesses now in a way that is not always a clear line, right? You say, “How can I use gamification? I have a restaurant.” It’s like well, you’ve got loyalty programs. That’s gamification. They’re like, “Oh, is that what gamification is?” It’s just the term itself until you’ve learned what it means can be a little bit confusing and offsetting.

Justin Brooke: Yeah. And I start with what do I need them to do? Well first I need them to open an email, okay? So if they open an email, that’s five points. Click is really important to me. Okay, well then click will be worth 10 points. What do I want them to click on? Let me go look and see what’s my best performing stuff. Okay, those are the links. I’m going to have them earn points to click on those things.

Justin Brooke: So it’s just what do you want them to do. And then I think like … And for me, I don’t make it go too far, because it gets … It’s crazy. People really aren’t going to … You’re not call to duty. They’re not going to spend hours and hours clicking your emails and stuff.

Justin Brooke: So it’s a short little game just to get people involved. So for me it’s like a five email sequence, and then what’s the last thing I need them to do? I need them to buy. Okay, well that’s the big thing that they’re going to get. They also get the VIP. So for me, the VIP is every once in a while I’m going to send you an email that I’m not sending to anybody else. You might get access to a blog post early. I might do a quarterly webinar for just you guys, and then you’re going to get coupons. You’re always going to get the best deals I have on my products.

Chris Davis: Yeah. I love it man. I love it. Justin, this has been great man. This has been absolutely amazing. I just love the ease of use in it. And again, everybody listening, keep it simple. Like you say, you’re not trying to do call to duty. You don’t need these advanced if else, and okay if they click a link and if it’s Monday and it’s before 2:00 a.m. … Like don’t overthink this thing.

Chris Davis: And also like … Justin, you said it. There are some people who are just going to game the system. Okay. Right? Don’t worry about them. Worry about the people who are going to truly go through that, engage in looking for the destination, like getting to the destination and appreciating the journey for it. That’s who you need to focus on. Don’t focus on the person who’s just going to be sitting at home bored, clicking on every link, like look at all these points I’m storing up. You know, like those people don’t matter.

Chris Davis: So yeah, I appreciate this, Justin, so much. If people want to connect with you and find out more about what you’re doing, or just follow you, where can they go?

Justin Brooke: I talk about my gaming stuff on Twitter. @justinbrooke pretty much everywhere, YouTube, Twitter, Facebook, Instagram. I talk about gaming stuff on Twitter. I don’t talk about business stuff over there. That’s just my gaming outlet. So if you want to know like what next cosplay I’m doing at the next comicon, go there.

Justin Brooke: If you want to know like about business and marketing stuff and paid ads, go to Facebook or Instagram. That’s where I’m talking about that stuff. If you search Justin Brooke, I should show up at the top. If you Google Justin Brooke, tons of podcast episodes and stuff will show up there.

Chris Davis: Great. Great. Well, we’ll put those social-

Justin Brooke: AdSkills.com is my main website.

Chris Davis: Okay. And AdSkills, that’s where the members are, right?

Justin Brooke: Yeah. Yeah. All of my courses are there.

Chris Davis: Okay. Great. We’ll put the social handle, as well as the URL to the community in the show notes, activecampaign.com/podcast. Everybody, you’ll be able to get to that easily. Justin, again man thank you so much for coming on the podcast and bestowing on us-

Justin Brooke: Oh man, thank you for having me.

Chris Davis: This was good man. This was really fun. I really appreciate it.

Justin Brooke: No problem.

Chris Davis: All right. I’ll see you online.

Chris Davis: Thank you so much for listening to this episode of the Active Campaign podcast. I hope that you understand gamification at a deeper level. You don’t need to understand everything, but just enough to know that it is a means of incentivizing someone to take an action that will greatly benefit them, and we see it everywhere. We see it everywhere with the loyalty programs, as Justin mentioned video games.

Chris Davis: It’s just a way to start thinking of encouraging engagement. That’s what I want you all to be thinking about, is not necessarily worrying about open rates and are people seeing my emails? Are they going to click? Are they going to buy from me? Worry about engaging with your audience, because I’m telling you, if you can increase engagement all other issues in your business will be solved. They will solve themselves through intelligence, because you’re going to take that engagement and analyze it, and that is how you strategically and efficiently grow your business. Gamification is just one way, and I’m glad that Justin touched on it in this episode.

Chris Davis: If you’re new to the Active Campaign podcast, guess what? We are available anywhere where you listen to podcast, iTunes, Stitcher Radio, Google Play, SoundCloud, and much, much more. This is my personal invitation to you to go to any of those and subscribe to the Active Campaign podcast.

Chris Davis: And while you’re there, do me a favor and leave a rating and a review, five-star rating and review to help get the word out. Let people know how this podcast is helping you understand your business, change the way that you’re doing business and understanding marketing. Let’s not keep such a gem to ourselves, all right?

Chris Davis: And if you are just getting started with Active Campaign, I’ve got a couple resources that I want to give to you. One is activecampaign.com/training. You can go and sign up for a complimentary one-on-one, where you can talk to somebody from our Success Team live about any issues that you’re facing with getting started with Active Campaign.

Chris Davis: If you want to take a more self-guided approach, if you’re maybe more busy, or you just want to learn on your own, that’s perfectly fine. We have the education center for you, activecampaign.com/learn. That’s where you’ll find all of our podcasts, webinars, videos, guides, courses.

Chris Davis: Speaking of courses, we have a … We’re in the process of adding more and more courses to our library as well, so you’ll definitely want to check out that, the education center at activecampaign.com/learn, to keep updated with all of the educational content that we’re creating specifically for you.

Chris Davis: Last, but not least, if we are coming to your city I would love to meet you. I am not in every single event, but I’m at a lot of them, and if it’s not me it’s someone from the team just as good. We want to meet you in person in your city. We’re coming to your city, so keep your eyes close to our events page, activecampaign.com/events. If an event pops up in your city, please register for it.

Chris Davis: Here’s what I’m going to do for you. If you use the coupon code podcast, you’ll get a percentage off your registration, all right? So you have no reason now to not come in your city and meet us at one of our Study Halls to help you leverage Active Campaign for your small business success.

Chris Davis: This is Active Campaign podcast, the small business podcast to help you scale and propel your business with automation. I’ll see you on the next episode.

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