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Episode 86: How to Podcast: A Conversation with Podcaster Harry Duran

One of the first professional podcasters on finding your voice and using it to build trust and empathy with your audience.

Listen to Episode (33:19)

Synopsis

Harry Duran joins the podcast to discuss podcasting best practices, including how he ties his podcast into his email marketing strategy, and the one thing that holds people back from getting started in the podcast business.

Harry Duran is founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy. He helps 6-figure entrepreneurs amplify their authority and extend their reach through the power of podcasting.

Find Harry online at PodcastJunkies.com and on Twitter @harryduranfc.

Transcript

Chris Davis: 00:24 Welcome to another episode of the ActiveCampaign Podcast. I’m your host Chris Davis. On this episode, I have Harry Duran of FullCast.CO, which is a podcast publishing company. They work with influencers and help you not only get started with podcasting, but they handle the entire production of it. So, it’s not very often that I get to talk to another podcaster alone another podcaster that has a business in publishing podcasts. So, this is a bit [inaudible 00:00:58] and we do geek a little bit on podcasting itself, but I want you to listen to this podcast, listen to Harry’s journey as well as how he’s automating his business with the various technical tools and pay attention to his stack. So, that’s all in this episode. Enjoy.

Harry welcome to the podcast. Glad to have you on. How are you doing?

Harry Duran: 01:23 Chris, thank you so much. I’m back on the East Coast for a spell and I’ve forgotten how humid it gets. I’m [inaudible 00:01:28], so, I’m dealing with that and obviously, as a podcaster, air conditioning is their enemy, so, I’m gonna have to shut it down for now.

Chris Davis: 01:38 Yeah, so you’ve made history, Harry. As of right now, you are the first professional podcaster and you maybe for a while, the only podcaster that has a service or a business around helping people podcast but let me not jump ahead of myself. Give our audience a little bit about your background and your business.

Harry Duran: 01:59 So, I think it all started … I think if I go way back, if I think about this journey, because I think it’s gonna be valuable for your listeners, it’s this idea of listening to people’s voices. Ever since I was in high school, my father’s voice instilled the importance of going to college. He was the first one. Unfortunately for him, that never happened because I took my first suit-wearing job and to wear a suit was like, you made it right.

Chris Davis: 02:23 Right.

Harry Duran: 02:25 I was wearing a suit every day. I was like, this is it. I felt like Christian [inaudible 00:02:30] in that American Cycle where he’s sitting back with his sunglasses chilling, staring at his business cards like, “Oh, this is cool.” So, I was in there, corporate America and then the next voice was my boss at the time. I would keep getting promotions and he was like, “You know, you’re six figure salary puts you in the top 10% of all income earners. You’ve got it made.” I was like, “Six figures, that’s it,” but there was always this idea sprouting up of something like more and in 1999, I’m dating myself now at this point but the dot-com craze hit. Who could forget pets.com and everyone. Companies changing their name to dot-com. I was like, “Okay, I’ll do that.” So, the third voice was my future business partner and he was like, “Come join my company.” It was an unpaid position. I [inaudible 00:03:13] was titled VP of Operation, whatever and I was so convinced that this was my [inaudible 00:03:20] dot-com millions, I cashed out my 401K to zero.

Chris Davis: 03:22 Oh, wow.

Harry Duran: 03:23 So, needless to say, we probably wouldn’t be having this conversation if that hadn’t turned out differently.

Chris Davis: 03:29 Right. Right.

Harry Duran: 03:30 So, did that for a couple years. That didn’t work out. Had to go back to cubicle life but my boss, I still kept in contact with him. I called him my corporate godfather. I ended up working three different companies, five different positions. He got me another job. I kept working at that for a while and then another voice, my brother, half-brother, he was in Atlanta at the time. He had just got remarried. I went down to visit him. He owned a construction company, of all things, a construction company. He was like, “You should come down here, be my GM.” I was like, “That sounds like a great idea.” I went from IT consulting to being a GM, hard hat, scaffold, boots, all that.

The warning sign should have been that we signed a deal on a Hooters restaurant. So, needless to say, you know what they say about working with family. Like two years later, I was back on a plane to New Yorker with my tail between my legs and I was forced to go live with my parents again at 34. I was like, “Wow. What’s going on here? I keep listening to all these people.” So, I got back into corporate life again, but the entrepreneur bug was super strong and my passion was music. I started working on this mobile app. I’ve been DJ’ing since I was in high school, turntables, [inaudible 00:04:44], vinyl, all that. I created this app called, Know your DJ. I started to get into podcasting and I went to this new media expo and it was in Vegas in 2014 and I saw all these podcasters there and initially, I thought I was gonna start podcasting my show and I realized how hard it was going to be to interview these globe-trotting DJ’s.

I said, let me talk to these podcasters. So, SuperMega, I started a podcast called Podcast junkies and I interview other podcasters. So, that’s been a fascinating ride four years strong, 174 episodes as of this week and I’ve actually gotten the opportunity now to have face to face conversations with some of my favorite podcasters because I did it in this format like face to face, suing Skype. Imagine the power of having hour long conversation with someone. In the beginning, I wouldn’t use the video. I would just use it for the eye contact, for the body language, just kind of like we’re having the conversation now. It’s just a different dynamic. So, I go to these conferences now and they see me because they know the face to face and they’re like, “Harry, what’s up.” So, you start building up relationships in the podcasting world and I just came back from Podcast Movement in Philadelphia and it’s just amazing. It’s almost like a high school reunion at this point because I’ve got [inaudible 00:05:54] and now, I’m establishing relationships. I’m advising companies on podcasting and as of three years ago, I started a company called FullCast because I learned there’s a recipe for a successful show.

So, everything that I was learning … Imagine, you speak to 170 plus podcasters, you start to figure out what makes sense, what’s the recipe for success. Why [inaudible 00:06:13] and I was just soaking it all in, soaking it all in and it would be my advice to anyone, if you want to get expertise in the field, even if you don’t have the knowledge now, start a podcast, talk to your hero’s, and ask questions like a newbie would because everyone knows if I said, “Hey, Chris can I pick your brain 15 minutes? Can we grab some coffee?” It’s like you want free consulting. Just say it.

Chris Davis: 06:34 Right, Right.

Harry Duran: 06:37 But if I said, “Hey, would you like to come on my podcast where I interview some of the best podcasters in any [inaudible 00:06:44] marketing,” they’re like, “Yeah, I want to be on that show.”

Chris Davis: 06:46 Absolutely.

Harry Duran: 06:47 It’s really just how you position it and I’ve just been lucky enough to have been doing that now. I left my corporate job and that’s now my full-time business. The company’s called FullCast.

Chris Davis: 06:55 Okay. You know what, Harry. I’m so glad you shared your story because here’s what I believe happens, especially nowadays. You only hear about the hero’s journey. You know like, “I was working this good job and the money was good but there was something bigger, there was something better. So, I left that corporate job never to go back and I struggled and I tell you, my car got repossessed and then, I built this landing page and everything” … It’s just like, no, that is not how it happens and foolishly, I actually thought that was the way when I left the corporate world for the first time but to hear you come out of the corporate world, try something, go back, then try to go out again, that is the entrepreneur journey, right. You have to be willing to put yourself out there, try new things, and figure out if it’s going to work and if not, not harm, go back, recalibrate, reassess, and then try again.

Harry Duran: 08:00 One of the things they tell you as an entrepreneur is you have to be very comfortable with failure and it sounds weird if you’re coming from the corporate world but you need to surround yourself. One of the things that I did early on is I got a business coach and I worked with someone by the name of [inaudible 00:08:13], the programs called Black Belt. He’s been really like a friend and a mentor to me because I didn’t know anything about that world and there’s a very famous influencer, inspirational speaker by the name of Jim Rohn and he’s actually influenced Tony Robbins and Jim Rhon said, “You are the average of the five people you spend the most time with.” I was like, “Whoa. I’m coming from … I was hanging around a water cooler. We were talking about sports and I was like, “I don’t know anyone that’s making a million dollars in their business online. I didn’t even know if that was possible.

When I went to one of these masterminds, the first time I heard that, I basically did one of those cartoon eyes coming out of my sockets, “You did what online? You don’t physically sell stuff? You’re just selling your IP?” It was blowing my mind and I was like, ” I need to be hanging around you and I need to know where you go. I need to know what books you read. I need to know what conferences you go to. I need to know who you get coached by,” because I was like. I’ve got to be in that circle. That’s what I did and that’s what’s been happening because I just realized it’s a completely different mindset at that level.

Chris Davis: 09:19 Yeah, you’re right and I know for us, I’ve done a podcast on this podcast on how to start a podcast. We did a Facebook live on how to start a podcast. So, to see you find a space helping people start and it’s not just start a podcast, it’s the full production of the podcast, which is huge because I tell you, when I got started, there were so many questions and the information out there, I’m gonna say it bluntly, is garbage.

Harry Duran: 09:48 It is.

Chris Davis: 09:49 Absolutely garbage. When I looked and I was like, Oh, I just need to know what the steps are. There was some okay information. Pat Flynn has a podcast course or what not. I looked at that. I did all … But, it was like I just felt like my setup was different. I just didn’t have the information that I needed. So, I just started and the earlier podcasts, I’m ashamed of. I can’t even listen to them.

Harry Duran: 09:49 The way every podcaster is.

Chris Davis: 09:49 Right.

Harry Duran: 10:17 Yeah, no harm, no foul because if you ask every legit podcaster, they will cringe at their episode one but like I said, your episode 10 is better than your episode one. Your episode 50 is going to be better than your episode zero and something I learned early on, perfect is the enemy of done.

Chris Davis: 10:32 Oh my goodness, you’re right.

Harry Duran: 10:34 You just got to just do it and you’re not gonna have the perfect mic. Even Pat Flynn said, I just saw my podcast movement. He recorded his episode one in 2008. He didn’t publish it until 2010. It’s [inaudible 00:10:47].

Chris Davis: 10:47 That is. In that respect, I guess I have to pat myself on the back for the quick turn around but of course, you know, in the space of entrepreneurs and start-ups, you kind of get that in your blood. It’s just like go, iterate later or what not. One thing I wanted to do because I want to touch on some of the ways that you’re using automation as a podcaster so I can enlighten those who aspire to podcast and who are currently podcasting but before that, I wanted to ask you, for somebody thinking right now, ‘I keep hearing this podcast thing. Every time I hear one I get excited. I know I have something to talk about. I know I have something to share.” What would you say, in your experience has been, if you can minimize it to one thing, the main thing that really holds people back from getting started?

Harry Duran: 11:37 I mean, if it’s one word, it’s fear. It’s just fear and sometimes it’s fear of not understanding the technology. Fear of not thinking you don’t have anything to say.

Chris Davis: 11:51 Interesting.

Harry Duran: 11:52 Fear of thinking that the file has already been covered. I started a podcast about podcasting and so I looked at the market and there was great folks like Dave Jackson’s school of podcasting, Daniel J. Lewis, [inaudible 00:12:05] did a podcast, Eric K. Johnson, the podcaster down coach. Some of my people that I looked up to were just doing really amazing things in the podcasting world about podcasting. You can’t get more [inaudible 00:12:15] than that. I’m like, “Man, do I really want to do this,” and I just went in there and I just made my own voice. It’s something that I say a lot when I speak on stage is I said, “I believe everyone has a unique voice. I believe every single person has a message that needs to be heard by your intended audience and I just don’t want people to wait like 20 plus years to find there’s, like I did.

It’s interesting, when I came back from Atlanta, I was like, “What am I going to do?” The one thing that was the shiny spot in my life was I had bought a ticket to Thailand and I was like, “Oh, this is cool.” So, I go to Thailand and I came back to my parents. I was living at my parents house. I was like, “I don’t have a job but I’m going to Thailand.” They were like, “Okay.” So, I got a plane 26 hours. My friend picks me up on a motorcycle, scooter. He’s like, “I’m going to show you around the island.” I was like, “Cool. Cool.” We go up to this waterhole. He’s like, “the view is going to be amazing here. You’re gonna love it.” He’s like on this lookout point. He’s like, “Come over here. Check out the view from here. It’s amazing.” So, I go, “Yeah, sure.” I step over, to where he is but I have to step into this little stream. I stepped into what is the slipperiest rock you can imagine. Both legs go up in the air like a fucking cartoon.

Chris Davis: 13:32 Wow.

Harry Duran: 13:32 I’m sorry and I land on my back and I proceed to be carried over the falls. This is happening in seconds mind you, seconds. So, I’m on my back, almost like one of those paper boats in the water. It’s literally carrying me and I was so helpless and then out of the corner of my eye, I spot a boulder on the bank and I stick out my left leg, like straighten it out and I hit the boulder and I stop myself from going over. I wouldn’t have died immediately because it wasn’t a huge drop but it was just like jagged rocks. It would have been horrible.

I was in Thailand just in a mess. My friend is staring at me, his eyes as big as saucers and he pulls me over. I’m shaking. I managed to make the most out of the rest of the trip and I get back to New York and you don’t realize this stuff. Obviously, in the middle, I wasn’t thinking like, Oh, this was a profound moment but I got back and then I realized, “Oh man, for most of my adult life, I’ve been listening to other peoples voices and what a shame it would have been if I had died with my voice inside of me.” I was like, That’s my mission now.

Chris Davis: 14:36 Wow.

Harry Duran: 14:36 Now I’m reaching to just empower a million people to find their voice.

Chris Davis: 14:41 Wow.

Harry Duran: 14:41 The vehicle now is podcasting but it could change at some point and the way to do that is to talking to people like you, who are amplifiers, who have audiences because you know, it’s easier if you can reach people who have an audience of 10,000 or 100,000. So, that’s my new mission and I’m trying to spread the word as far and as wide as possible. Find your voice.

Chris Davis: 14:58 I love it man, and it’s funny because when you live your life going forward it’s often tricky to piece it together but when you look at it backwards, you’re like, Oh, I see how this experience played into that one, positioned me, and it’s the same with business right. A lot of times, you just have to keep pushing, just keep going, get wise council, lean on people who have been down that path before, make sure your circle is smarter than you, as you mentioned and just stick with it because there is no recipe to life. Me, I could start a podcast interviewing podcasters right now and say, “Look, Harry, just give me your blueprint,” follow your blueprint to a T Harry, and it still wouldn’t get …

Harry Duran: 15:47 Totally but it would be a different show and you’re gonna attract your own audience.

Chris Davis: 15:47 It would be totally different, yeah.

Harry Duran: 15:50 It would be a cool show because it’s you and your unique voice.

Chris Davis: 15:53 Yes. Exactly, exactly. So, all right. So, speaking about podcasting, I know when I highlight a lot of times, whether it’s in office hours or just in talking, when I tell people how I’m using automation with podcasting, they’re always shocked. It’s almost like if the email you send is not selling something, it’s unbelievable to a lot of people. I think people understand newsletter and informational type emails but then they’re just like but okay, if it’s not a newsletter and you’re not selling anything, what could a podcaster be doing? What else could you be doing with automation. So, I wanted to talk about some of the more basic things that you’re doing with the platform as far as a podcaster and running your business.

Harry Duran: 16:41 Yeah, I’m mean, early on, I’m a huge fan of automation. IM a fan of productivity podcast and squeezing as much out inbox zero, all that super stuff to make your life more efficient. So, I already had that mindset when I came into the podcasting world. So, one of the simplest tools I used was streak and it’s a plug CRM for Gmail and I just wanted to use the tool that I was already using and I was already in Gmail to do my stuff, so, let me just stay in there. I wanted to make sure I communicated with folks on a regular basis and early on, I didn’t know a lot of people. So, I had to send a lot of emails out and I had to keep track of a lot of conversations and I know I’m excited to start working with the CRM [inaudible 00:17:19] and ActiveCampaign as well because I think that’s definitely next level but you just use the tool that’s appropriate for you at the moment in time and start with the simple stuff.

I had a spreadsheet where I was keeping track in Excel and then eventually Google Sheets just like who did I talked to? Have I created their artwork? Have I recorded their episode? Have I written an email for them? Have I promoted them on Twitter? Have I promoted them on LinkedIn? I’m a fan of treating my guests like gold. So, I don’t think of the conversation as a transaction although I know a lot of podcasters, they just want to get a big name on. They’re like, check, check, check, check the box. SO, I’m always looking at ways to develop systems, so I can continue to stay in contact with them. So, the CRM tools was really helpful for me in the beginning and I love these tools that I use in our text expander tools, where you write a little snippet of code and it scrips out all the words you’re gonna use.

If you’re repeating phrases, I really like using a lot, one of my favorite ones right now, it’s called text expander and if you just start using it more and more and more it just makes your life easy. Even when I’m typing Los Angeles. I do dot-LA and it just gets out Los Angeles. Little things like that, they save seconds but they add up over time.

Chris Davis: 18:33 Yeah, and you know what’s funny. We use text expander at ActiveCampaign and I was using it before I was here for years. I think it was back when they were still smile, promoted as smile the company. It was early before I even knew what text expander was. I was like, “Wait a minute. I don’t have to keep typing this every time?” Now, I’m to the point where, if I use a computer, because my short cuts, I’m so ingrained with those short cuts. So, like for you, if I were to type dot-LA, I would just automatically assume it expands and when it doesn’t, I’m like, what’s wrong with this computer. It’s like, oh yeah, text expander.

Harry Duran: 18:33 Exactly.

Chris Davis: 19:07 So, yeah, that’s cool and go ahead. I’m sorry. I jumped in. The tools …

Harry Duran: 19:13 No, no, no, I mean, so there’s no shortage of those tools. As a podcaster, our time is so valuable, so, I was like how can I create my designs easier. I found [inaudible 00:19:26] was amazing. We create [inaudible 00:19:28] and now we create templates and now we use it in our business and literally here’s a template and I have VA’s in the Philippines and they basically create my artworks because they know, all I got to do is change my title, change the episode number, swap in the new graphics and that’s a good thing. If you want to talk about automation it’s one of the right times to find a VA because that makes sense as well because anything you can do to offload stuff that’s not your genius, you need to get that off your plate as soon as possible.

A quick note on that. There’s four types of tests, there’s those your incompetent at, those your competent at, those you’re excellent at, and then your genius. Incompetent, competent, obviously that’s a no-brainer. Get those off your plate as soon as possible. A task like having a housekeeper come by and clean up the house, doing that once a month in your house will give you so much sanity, sanity in your mind especially if you’re an entrepreneur and own your business but the excellent is where we get stuck. It’s those task that we learn, get a little bit of training on. For me, it was web design. I took some interesting [inaudible 00:20:29]. I took some [inaudible 00:20:29]. So, I was like, I can do this. One day I’m in the sidebar of my website and I’m just like, I’ve go to change this graphic real quick, it’s gonna take me like 20 minutes. I go in there, it’s like six hours later, a dozen websites.

Chris Davis: 20:38 Yeah, man. That always happens.

Harry Duran: 20:40 I’m like brackets and hashtags and I’m like, “Oh my God, what’s going on here.” I’m breaking my site. I’m like [inaudible 00:20:49] symbol show up. I was like, “Oh my God.” Then, I finally reached out to a super web friend and I’m like, “Can you look at this?” He did it in like 15 minutes. Maybe that, maybe less. Maybe five and then he just waited ten minutes to tell me he was done but I was like, “Oh, that’s your genius.”

Chris Davis: 21:07 Yes.

Harry Duran: 21:07 I quickly realized. So, those excellent tasks, if we’re gonna grow as entrepreneurs, that genius, it’s like a small percentage. It’s like 5% if you think about what you can do but it’s your superpower. The thing that only you can do because of your training, your life skills, your personality, where you are in life, who you’ve associated yourself with, your network, there’s that superpower and that’s your genius and that’s what you should be focusing on because that’s the exponential growth that’s gonna come in your business from doing those tasks. For me it’s sales and marketing and having these types of conversations. As much as I like doing the admin and the day to day stuff that got me to where I am now, that’s not going to get me to where I want to go.

Chris Davis: 21:50 Yeah, and I love how when you talked about automating your business, you touched on more than one tool. I think that is really the true story is that when it comes to automation, you’re not gonna have one tool and say, okay, I am now automated. I love the stack that you’re using. As you’re naming off these tools, I can literally envision myself doing that and the second piece to it is, like Harry, you went through the process. You created that [inaudible 00:22:21]. You looked and said, Okay, here’s my text expander snippets.” So, you have all of that down so when it comes to hand off it’s not a blind handoff because where a lot of people get caught up is when they try to hand something off to somebody that they’ve never done or have no oversight of and now all of a sudden I’m supposed to be a manager and I don’t know what I’m managing, which most of the time, the result of that is micromanaging and if you’re not paying somebody handsomely …

Even if you do pay them handsomely actually, micromanaging is just not going to get things done. So, I love how you’ve pieced together the technology and I think that for those who are podcasting or are looking to do podcasting, having you explain there is a process for getting that podcast out and that process is run by technology like, hey the graphic. You may not be doing it but you have at least the indicator like okay, new podcast is recorded. It needs a new graphic. So, just indicating or notifying your team member, that’s huge right?

Harry Duran: 23:35 I think what a lot of podcasters don’t realize is that there’s … I call it the holistic podcaster because you think about all the moving parts. So, for those of you listening, pull out a piece of paper, draw a Venn diagram, three connecting circles, and then the middle is gonna be authority. Authority is what every podcaster is after, regardless of if you’re trying to make money or become a [inaudible 00:23:58] leader or just get more people listening to your dungeons and dragons podcast. You’re looking for authority in that space and then what happens is, if you draw those circles and you see how they connect, there’s some overlapping things that look like petals and so the way the authority is achieved is to reach through relationships and through return and then, what we do internally, like with FullCast, we think about it in three pillars like how we’re gonna produce a show.

We’re gonna make sure we deliver first. That’s the first pillar and then we’re gonna make sure we connect and then we’re gonna make sure we influence. A lot of podcasters, they’re just focused on the delivery because like, Oh, I launched my show. So, within delivery, I like to use alliteration. So, it’s all P’s. So, it’s positioning your show, and then planning and position your show. What’s your show gonna be about? Who’s your audience? Who are you gonna target? What’s your format? What’s your frequency? Things like that. A lot of podcasters don’t put that homework in.

When you get to connect pillar, you talk about procuring and publishing like quality. Are you in a great room? Do you have a good mic? Where are you going to publish? What platforms are you going to … What hosting service are you going to use? Don’t host your MP3’s on your personal site. That’s like every podcasters nightmare. Don’t do that. Bluehost, HostGator, GoDaddy, they’re gonna shut you down in a heartbeat. New podcasters don’t know this. So, just know how you’re going to produce and where you’re going to publish and then when you talk about this influence pillar, it’s about promotion and profiting. So, it’s really next level. How are you gonna repurpose it? What other platforms? Are you sending it to Spotify or are you connecting with Google Drive? Are you creating a transcription/ are you using those as captions on your YouTube? All these little things that podcasters don’t think about. Are you starting to get yourself on other shows? Do you have a clear call to action at the end of your podcast? What’s the one thing …

This is what I tell clients. What’s the one thing you want a listener to do as a result of listening to your episodes? One thing. 80% of podcasts are consumed on mobile devices. People are on the treadmill, people are in traffic, people are walking the dog, people are making dinner. They’re not sitting there with a pen in hand waiting for your instructions on what to tell them and jotting down your Twitter, your Facebook, you’re LinkedIn, your Patrion account, your website. No, they’re not doing that. So, one clear CTA, call to action at the end of each episode and then later on, that’s where your ActiveCampaign email sequence kicks in. I’ve got a five part [inaudible 00:26:23] sequence that starts as soon as they sign up for that first newsletter and it’s just like I have to take them through a process.

Okay, Chris, thanks for signing up. Thanks for listening to the show. So, awesome. Here’s what’s gonna happen. You’re gonna get five emails from me in the next 10 days and the subject line of the first email is gonna say, Harry’s tools number one. I literally tell them what to expect and you know what happens in those five emails, Chris? I don’t sell a thing. I just provide value. If you follow [inaudible 00:26:52] you know it’s the jab, jab, jab, right hook model but it’s essentially, it’s this whole no like and trust. They’ve gotta know. I like to use something my friend Katy [inaudible 00:27:04] took that to the next level. She was like, “No, love and trust.” I like that one. I like to do that.

Chris Davis: 27:08 Oh, that’s a good one. Yeah, that is next level.

Harry Duran: 27:11 Yeah, that’s next level.

Chris Davis: 27:12 Oh, wow.

Harry Duran: 27:13 So, love and trust and I was just like in the beginning, I’m just like … I like productivity. So, I tell them about productivity tools. I tell them how I use Chrome. I create different personas for different clients and I’m like, you know what, clean up your inbox. In my third or fourth email I’m like you can even subscribe to this email if you don’t like … Once I get to that level I’m like look, if this isn’t providing value I’ve got to walk the walk and if you don’t like what I’m saying or I don’t vibe with you then unsubscribe. I just try to build that relationship and I guide them through the process and for some people they’re new to newsletters, if you talk to them like you talk to a regular human being, like you would talk to a friend, I’ve gotten people replying and being like, “Wow. I know it’s automated but I’m really feeling your voice coming through in these emails.” If your anyone and the voice is right, you know, writing your own voice. When you get an email from your grandma, it doesn’t say, best tips for your next workout, it says, chicken soup recipe or something like that literally.

Chris Davis: 28:11 Yeah, right.

Harry Duran: 28:12 All lowercase letters, right.

Chris Davis: 28:13 Yep, yep. You’re right.

Harry Duran: 28:14 That’s the subject line it says. Talk to people and have normal conversations and you’ll separate yourself out from the crowd.

Chris Davis: 28:21 Yeah. That’s great advice man. Harry, thank you so much for coming onto the podcast. How can people stay connected with you and find out more about you?

Harry Duran: 28:30 Well, I’ve got a resource and it’s a summary of a lot of things we’ve talked about, and I call it the Ultimate Podcast Launch Game Plan. So, I’ll make sure it’s available at Fullcast.co and we’ll do forward slash ac for ActiveCampaigns.

Chris Davis: 28:44 Great. Great.

Harry Duran: 28:44 I’ll make sure that’s available and then I’m on Twitter and Facebook, you can just look me up. Harry Duran FC on Twitter and Instagram and you can follow the personal show Podcastjunkies@podcastjunkies.com.

Chris Davis: 28:58 Great. Great. Thank you so much. All of those links will be at the bottom of these show notes just in case you didn’t jot them down. So, we’ll have you taken care of there at ActiveCampaign.com/podcast. Harry, again, I appreciate it man. I could talk about this specific because really your voice is valuable and I think if anybody is questioning that in this day and age, maybe they’re not watching TV or they’re just not as connected digitally but yeah. So, it’s great to see somebody like yourself starting a movement. I think it will be the norm. I think your trailblazing the way of allowing people to amplify their voices. So, I appreciate it man and thank you for coming on the podcast.

Harry Duran: 29:43 I appreciate the platform. Every moment that I get to talk about podcasting as you might have already guessed, I love doing it. I appreciate the work you guys are doing and the support you’ve given me and my team and I’m looking to grow my relationship with you guys as well. So, hopefully we can meet in person soon too.

Chris Davis: 30:00 Absolutely. Absolutely Harry. All right. I’ll catch you online.

Harry Duran: 30:02 Okay. Take care.

Chris Davis: 30:05 Thank you for listening to this episode of the ActiveCampaign Podcast. I hope you enjoyed Harry’s story. I hope you enjoyed his passion for podcasting and his why. He’s got a huge why, which is not doubt the reason why he is as successful as he is aside from the fact that he just didn’t quit and also how he’s automating his business. I love the approach of defining the process, going through and coupling the right technology with it and then handing it off. Very powerful. Very powerful and I highly recommend, when you’re looking at your business trying to figure out how much can I automate, why can I offload, what should I be keeping, thinking in terms of he said, those excellent tasks and those genius tasks and if you’re operating in your genius and you have other people operating in their genius, then you’ve got a team of geniuses running your business and I think that is hands down the goal for all of us as small business owners who want to stay lean but yet efficient and scale our business and revenue. If you are listening to the podcast for the first time …

This happens every episode. Every episode we deliver value for the small business owner in a variety of ways and different fields and industries. So, make sure your subscribed. We’re in iTunes, Stitcher Radio, Google Play, Sound Cloud, anywhere where you can subscribe to a podcast we are there. Make sure that you hit the subscribe button so you can get a notification every week for the new episode and while you’re in there please leave a five-star rating and a review. I want to shout out to everybody that’s done that thus far. I truly appreciate it. In fact, I am, I’m going to do some name dropping on this episode. Keisha David, Juan, Nick, Michael, all of you who have left ratings and reviews as you leave them I’ll shout out more but I truly appreciate it. It helps us get the word out. So, thank you from the bottom of my heart. If you’re new to ActiveCampaign and you’re kind of stuck or trying to figure out how to best get started, we have a team ready and willing to help you and talk you through any issues that you may be facing.

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