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Episode 80: Time-Saving Tools to Help You Personalize Your Marketing

Want to WOW your contacts on the customer journey? Try these tools to help you further customize and personalize your marketing processes.

Listen to Episode (39:49)

Synopsis

Bryce Christiansen, head of marketing at PlusThis, joins the podcast to share his expertise and discuss a few tools in the PlusThis toolkit that ActiveCampaign users are leveraging to up the level of customization and personalization in their marketing.

Listen in for some actionable examples of how you can use mapping tools, webinar integrations, and SMS to provide a seamless journey for your contacts.

Transcript

Chris Davis: 00:24 Welcome to another episode of the ActiveCampaign podcast. I’m your host, Chris Davis: On this episode, I have Bryce Christiansen of PlusThis, where they focus on creating tools to expand the functionality of existing marketing automation platforms. What’s nice about this podcast is not only does Bryce show you some of the advanced or additional capabilities that PlusThis adds on to ActiveCampaign, we got to nerd out a little bit in terms of marketing use cases. So, I hope in listening to this podcast, you find a use case, not only the tool itself, but a use case for the tool that is immediately applicable to your business and hopefully the creating marketing juices get to flowing when you’re listening to this one, so go ahead, jump in and enjoy.

Bryce, welcome to the podcast. Glad to have you on. How you doing?

Bryce Christiansen: 01:21 I’m doing so good. Thanks for inviting me out.

Chris Davis: 01:25 Yes, the pleasure’s mine. Bryce, can you give our listeners a little bit of your background? I want to know a little bit about your personal journey, and how you ended up at PlusThis, and then give us some information or some background around PlusThis as well.

Bryce Christiansen: 01:41 Yeah, for sure. A little bit about me, right now I am the Head of Marketing for PlusThis, but it definitely didn’t start out that way. My journey with marketing automation, and those tools, and kind of getting into it start probably around nine-and-a-half years ago or so. I was fresh out of college. I had one other job before that doing outsourced cold-calling sales, and I had gotten a degree in marketing and that was not what I imagined I was going to do a career was just cold calling people, right? I’d learn about all these cool things that businesses could do to attract customers and to acquire customers, and the company I was working at was just like not doing any of that and it was really frustrating. So, I started looking for another job, and I ended up working for a small business that was an executive coaching company out in Scottsdale, Arizona, and I worked out of their guest house in their backyard.

I was brought in, and was told to run their marketing and to learn all this stuff about new marketing automation tools, and platforms, and all that. I had no background in using any of these tools before, so it was just me and a computer in the guest house of this executive coach. I just started plugging away and trying to learn this stuff as I went, and it was really interesting because I worked at a place where it’s probably a lot like a lot of other small businesses where we didn’t have a huge marketing budget, we didn’t have a lot of resources. It was a lot about what your own personal learning could deliver and then applying that in a small-business sense.

So, I started off probably like a lot of other people that start off with this stuff, where I was using the tools just to send emails and campaigns like that. I was using the tools to like broadcast, and on the website and running the coaching company we were doing all the free stuff, so it was like, “Let’s just write some blogs. Let’s run a webinar.” We weren’t running any ads or any of that, and it was like … it was a bit slow going. It was kind of funny because it was probably about a year or two into that where my buddy, Todd Stoker … actually backing up a little bit, I was starting to study experts in this stuff like Frank Curran, right?

Chris Davis: 04:24 Okay.

Bryce Christiansen: 04:25 In years ago, and things like that, where he was teaching people how you could do a lot more effective marketing by doing behavior-based marketing. So, I remember watching this hour-long video of his that was like, “Hey, here’s how I run these campaigns. I like to start off with a video series, and when they come into my video series, I’m tracking if they watch the video or not, and it’s applying text based on how much of a video someone watched, and we’re doing different followup based on if they actually engage in my training.” So, I’m like, “That’s cool,” and he’s like, “And if they don’t engage in the training, I push them into an invite for a webinar.

Now, in the webinar, I’m tracking to see if they actually attend or don’t attend, and if they attend and if they actually see the pitch or not. If they don’t do that, I push them into this other campaign, where it’s a series of emails with an offer that’s extended, and it’s only available to them for a certain amount of time and if they don’t take it then it goes away. It’s all done seamlessly and it’s based on all these guy’s behaviors.” I was just like, “Wow, that’s a lot better than just blasting out emails every once-“

Chris Davis: 05:39 Yeah. Bryce, real quick, what year was this?

Bryce Christiansen: 05:39 This is probably 2010.

Chris Davis: 05:47 Yes. Could you imagine … and I say that to say, eight years ago behavioral-based marketing was like unheard of.

Bryce Christiansen: 05:54 Right.

Chris Davis: 05:54 It was just like, “What, you can do that?”

Bryce Christiansen: 05:57 Yeah, I’m like, “How is he doing that?” Obviously, he was going to show you how he does it, but you had to pay $1,000 for his training, and I was just like, “Oh, my company doesn’t have that kind of money to put in towards training. We don’t even spend money on ads or our own marketing.” It’s like, “Dang it, how am I going to learn this on my own,” right? It happened that my buddy, Todd Stoker, was working on this little tool called PlusThis, and when I started learning about it, this is a guy that I actually went to high school with. We went to a couples dances together and stuff, so we were good friends, and he was working on this project. He came from the marketing automation space over on the Infusionsoft-side, and left that to build this tool to help marketing automation platforms add more tools to their tool base.

So, from learning from Todd, I was seeing that what Frank Curran was using to do all this Ninja stuff was this PlusThis tool, and so I asked Todd if he would hook me up with it. So, he hooked me up with the very early beginnings of PlusThis, where they just had some tools to help with like the webinars and being able to connect with like GoToWebinar and track if someone attended your webinar or didn’t attend, and apply automation based on that. At the time, I was running webinars, but it was very manual. I had to go use like GoToWebinar landing page to register people. Then when I had them registered I had to import them into my marketing automation software, then I’d run the webinar, and then I’d have to redo that all for who attended and who didn’t attend. It took … literally, I’m not even exaggerating, it probably took probably a good 10 hours each time we did that. We were trying to keep it updated every time someone registered and all that and it’s just a pain. Then, also, it had the cool video trigger stuff where we can tag people based on if they engaged with different videos, and if they watched five minutes of a 10-minute video, we could apply a certain tag and that would trigger automation. I started kind of pulling that into my marketing, and it was making a huge impact on the results that we were seeing in sales, and being able to set up campaigns that we were literally just using organic traffic from the website to register for a video course, and that led into them purchasing a product and getting coaching and all that.  I was starting to kind of apply these cool things, and I continued to work there for a little while, and then eventually I was trying to visit a PlusThis as much as I could to kind of stay on top of what they were doing and keep my head poking around. Eventually, they had an opportunity for a marketing guy to join them.

At the time, when I joined they literally had Todd Stoker, the guy who created it, Dave Lee and Brad Martineau were the co-founders, so they’re kind of like the money in the brains behind a lot of it, and they had a lot of experience in the agency side too, and that was leading into what kind of choose to create for these marketing automation platforms because they were helping all these businesses be able to create their own marketing. They were realizing, “Hey, the marketing automation tools that they currently have don’t have the specific ability that would be really helpful for creating some really powerful marketing campaigns, or using some cool tactics that aren’t being used.” So, they were building it up, and it was just this small, little team, and I was brought on to help run their marketing. We were working out of a conference room in six division’s office when I first started.

We literally, our whole company, sat around a table, and we just had our laptops out, but that’s how we did work. We just showed up, worked on this table, and that’s what we were doing. Then, today, now we have our own office. We have over 12 employees. We are growing at over 50% a year. It’s just really, really cool how it’s taken off. We started off … I know this kind of comes into your background too, but when PlusThis was first around, it was only on one platform, and it was Infusionsoft, and now it’s on five different platforms too, ActiveCampaign being one of the newest ones, so that’s why I’m glad to be here too.

Chris Davis: 10:37 Yeah, and it’s so refreshing to hear your journey because you actually reminded me of I think everybody goes through this, Bryce, right?

Bryce Christiansen: 10:48 Yeah.

Chris Davis: 10:48 When you get started in marketing, and I think it’s still the same for today because not many people just get started with marketing automation, and if you do, I recommend you start with email marketing first, just so you have an appreciation of the foundation, right?

Bryce Christiansen: 11:03 Yep.

Chris Davis: 11:03 Email marketing has been the foundation that marketing automation has been built on, and when I was, what you said, about 2010, I think this was around there, I was using AWeber. AWeber was huge back then, right? It was just like AWeber and MailChimp, and all you heard these Internet marketing gurus talk about was how they sent an email and people bought it this, this, and that, right?

Bryce Christiansen: 11:03 Sure.

Chris Davis: 11:26 So, I remember using AWeber and I can’t remember … I think his name was Jack Born. He had a AW Pro Tools add-on. That was my first time experiencing an add-on to an existing marketing platform, and what the add-on allowed you to do was like … I think they were called … I can’t remember, it was so long ago, but it just gave you some more functionality, so you could move contacts between lists in AWeber because it was restricted to lists. I think you could even have tags and stuff, and that was the first time where I was like, “Oh, wait a minute, there may be more to email marketing than just sending emails,” right?

Bryce Christiansen: 11:26 Right.

Chris Davis: 12:10 Like, there’s some additional capabilities, and the tool was so … it was so premature and AWeber wasn’t a platform that you could really plug into, so it really didn’t take off, but you fast-forward now, and we are seeing the same dynamic, right?

Bryce Christiansen: 12:25 Right.

Chris Davis: 12:25 It’s like, “Oh, there’s tools that can extend the functionality of the platform specific to my use case,” right? Because no company can develop every feature that is ever requested, right? So, we lean on companies like PlusThis to, “Hey, look, you guys are more nimble. You’re in the space. If you can create an add-on that’s valuable to our users, it’s a win-win for both you, us, and the user. Win, win, win.”

Bryce Christiansen: 12:59 Yeah. Exactly. No, you couldn’t say it any better.

Chris Davis: 13:02 Yeah, that’s funny, man. I guess I’ve never thought about it, but that was the journey. It is refreshing. If anything, is refreshing to see so many tools available to the small business owner now. Of course, with much is given, much are confused, so there’s the process of learning how to tie them all together and make them work, but that’s actually why I’m excited about this podcast is because being newer to our platform, ActiveCampaign, and providing us with your entire toolkit, the entire PlusThis toolkit which has been proven and vetted over the years, so it’s like you guys are able to hit the ground running with the user base. I wanted to talk about some of the tools within that toolkit that you’re seeing being adopted more quickly with ActiveCampaign users and how they’re using them?

Bryce Christiansen: 14:00 Yeah, and I’d be happy to. So, I think some of the ones that I go through here, I’ll also share some of those strategies and the tactics of the use case that people use it for because you’re totally right, when you’re given … it’s like walking into a Home Depot and being like, “Okay, there’s all these tools here, but what do I do with them, or what’s the finished thing that I’m making with all this stuff,” right?

Chris Davis: 14:25 Right.

Bryce Christiansen: 14:27 So, that’s kind of where our journey begins with our customers too. Usually, if someone’s coming in and they’re like, “I have this really specific thing I want to kind of try or do. Can your tools help me do it with ActiveCampaign?” Some examples of that come around one of our tools called math where we allow you to run map through your custom fields, so if you wanted to run something like a referral program, where you want to be able to give different perks the people when they refer five people versus 10 people and so on, we can have it so you can use our math features to track each time someone feels oh one of those referral forms for someone. They come in and adds a one to their total number of referrals, and then the next time someone fills it out it adds another plus one to that.

So, it’s continuing this count of referrals for you, and then you can have your automations and active campaign deliver anything you want to do for people who reach a certain threshold in your referrals. The same kind of tool can be used for like product bonuses you want to do. So, if someone buys five of your standard widgets or whatever it is, and you want to be able to give a bonus each time they reach five, you can do that kind of stuff now with the future like our math feature. So, [inaudible 00:16:03] a really cool little feature there that I’ve seen some people starting to use from the ActiveCampaign audience.

Chris Davis: 16:09 Now, does the math go additive and subtractive?

Bryce Christiansen: 16:13 Yeah, you can add, subtract, multiply, and divide.

Chris Davis: 16:18 Oh, my goodness.

Bryce Christiansen: 16:18 A lot of stuff that’s [inaudible 00:16:19] there.

Chris Davis: 16:19 Now, that gets really, really interesting because what’s not uncommon is addition, right?

Bryce Christiansen: 16:19 Right.

Chris Davis: 16:27 Even if you look at Lead score, and maybe somebody listening is like, “Oh, I can use Lead score for that,” but when we start talking about division and multiplication, and even subtracting, honestly, because where I see the difference is with Lead scoring you can create a score and then have it be removed after a set time, right?

Bryce Christiansen: 16:48 Right.

Chris Davis: 16:49 But with subtraction, I can have points be deducted based on action like immediately, so if they do something like … I’ll give a case, and I won’t worry about like how it’s done, right?

Bryce Christiansen: 17:03 Right.

Chris Davis: 17:04 But let’s say somebody got points by taking a specific action, and they did something negative … I shouldn’t say negative. They did something that would show that those points aren’t really … they shouldn’t be counted at face value. So, they did something that normally they’ve got five points and you’re like, “Okay, this is a high score,” but maybe they opened up a support ticket, and then went to social media and complained. It’s just like, “No, no, no. Take some of those points away. We thought they were who they weren’t. They are not an evangelist and an advocate, let’s take those points away.” This allows you to do that in a more immediate means.

Bryce Christiansen: 17:45 Yeah. Exactly. That just made me think of another situation where I’ve seen a certain business type use this a lot too, and it’s like gyms, where gyms are constantly wanting to do follow-up with their clients on how much weight they’ve lost and what their goals have been and how they’re doing towards that, and then this allows them to automate that so that they can provide some cool follow-up with people who lose a certain amount of weight towards their goals, and being able to trigger things based on that. Or if they gain a certain amount like muscle weight or something like that, they can really customize it based on the programs, which is pretty cool. So, any business that’s like a number is important for them or they’re tracking something that their users are going through, and you really want to personalize that experience for the user, this feature is really handy for that.

Chris Davis: 18:39 Bryce, man, I’m trying to stay on course, but you’re starting to get excited. Everybody knows, when we start talking about marketing, I’m easily excitable. You know what I was thinking when you said that? Even beyond even like the basic scoring, in the vein of the fitness trainer, right?

Bryce Christiansen: 18:55 Right.

Chris Davis: 18:56 And you’re tracking pounds lost, right?

Bryce Christiansen: 18:59 Yeah.

Chris Davis: 18:59 Or muscle gained, whichever way you want to go, I was thinking back on in previously in the podcast I had Memberium, ActiveMember360, and WP Fusion, they are all membership plug-ins for ActiveCampaign, I was thinking of being able to display those numbers in a more dynamic means in your membership platform, right?

Bryce Christiansen: 18:59 Right.

Chris Davis: 19:24 So, it was just like, “Congratulations, your down 10 pounds to whatever,” or, “Congratulations on your new weight,” and then displaying it, or, “Look at your muscle build, it’s now this percentage.” Whatever the case may be, making that experience that much more personalized. I don’t know if people have thought to use the numbers like that, the arithmetic?

Bryce Christiansen: 19:44 Yeah. No, totally. Membership sites are another great example. We’ve seen people use it for [inaudible 00:19:51] on their membership site, so if you engage or you watch one of the trainings on the membership site you unlock points that you can use to purchase other trainings on the membership site. That kind of stuff. I’m [inaudible 00:20:07] that one up too. Yeah, I think that should help the people listening to this kind of think of ways that they might apply this in their business, and a sense to really wow their customers or wow their prospects with the level of personalization you can have now.

Another tool that’s really popular, obviously, that I’ve kind of already talked about briefly was the one around webinars. So, we have integrations, and I hate calling them integrations because they’re a lot more powerful than like a simple Zapier integration with GoToWebinars and so our webinar integrations are really popular as well. They let you do things like being able to have people register for your webinars using any of your own landing pages that you want to use for that, so you don’t have to be stuck with like a standard zoom or a standard GoToWebinar landing page. You can use your pretty ones from any of the other tools you like, and then it’s going to register them for you in your automations. It’s also going to follow-up with people when the webinars over. It’s going to automatically tag those people if they attended or didn’t attend, and you can also tag them based on if they attended for certain amount of time. That kind of stuff too.

Chris Davis: 21:31 Nice.

Bryce Christiansen: 21:34 Yeah.

Chris Davis: 21:34 Yeah. I like that one, Bryce: You know why? Sorry to cut you off, but I want to highlight … because right when you said that, a previous pain of the past resurfaced because I remember being stuck with using GoToWebinar or even Zoom, those pages, I’ve seen people use those pages to get results. I would never do it because I understand that a landing page that you create is going to always convert more than the standard GoToWebinar or Zoom, but also you don’t have control over what information you asked for. When you’re using those landing pages, you have to ask first name, last name, and sometimes even a phone number or a company name.

It’s like, “Well, what if I just wanted to ask for an email address and register them based on their email address because I know my conversions will be higher?” Well, you have to use your own landing page for that. Now, the question is, “How do I get them into GoToWebinar?” And not being able to do that or understand how that integration works or that passing of data works, I’ve seen people just go ahead and use like the standard Zoom and GoToWebinar pages.

Bryce Christiansen: 22:43 Yeah, and that’s a good point you bring out too, because of our deep integration with ActiveCampaign and these webinar tools, we can even do some really powerful stuff like if you’re running a webinar and you already have existing people on your list, what something like … we have a case study with Leadpages, they use our tools for their webinars. They do around 20 webinars in a month. It’s insane how much they’re doing, but one lead feature they really like of ours that they couldn’t do with some other Zapiers and other kinds of tools, we are able to have people get an email from their marketing automation. So, you can send an email from ActiveCampaign to your existing lists, and in the email,  you can have a place where it says, “One quick register for this webinar here.”

So, if you already have an active list on your marketing automation, you already know their email, you already know their name, it doesn’t make sense to send them to another page to fill that all out, or even if it ought to populates it, it just doesn’t make sense that you need to have to necessarily make that available or to require that. So, what we’ve seen is we’ve added an ability where if you already have them on your list you can just send out a regular email to your existing lists, make a link that goes to like a thank you page for the registration for their webinar, and then when they click on that link it’s going to trigger the automation that registers and the inside of Zoom or GoToWebinar for your webinar. They don’t even have to go through another page to necessarily register if they already exist on your list.

Chris Davis: 24:24 Yeah, which makes a difference. Like, every click matters, right?

Bryce Christiansen: 24:29 Right.

Chris Davis: 24:29 Because sometimes you could be one click away from a really solid lead that could really transform your business, or one click away from never knowing they were even that close because you made them work too hard.

Bryce Christiansen: 24:43 Yeah, and the other thing that we add … the very last thing I’ll say about the webinar is that we also integrate like their surveys and their tools like that into your automations with the ActiveCampaign. So, if someone’s on your GoToWebinar webinar, and you ask a survey on there to maybe segment your audience there to find out like, “Hey, I’m ready to get started right away,” or, “I’m interested, but not quite ready yet,” or whatever, you can have it so anyone that feels also surveys in the webinar itself will get different tags inside of ActiveCampaign for follow-up after the webinar as well. I mean, we prided ourselves on making sure we can have the best and most robust webinar integration out there for marketing automation tools, and it’s gotten really deep and really cool the way that we’ve been able to build that out.

Chris Davis: 25:39 Nice. It reminds me of … I think you said you had this feature too, one of the requests that we get a lot in the ActiveCampaign, the Facebook community, is people asking, “How do I send a survey in ActiveCampaign? How can I do that?” Because they think, “If I had …” First off, they want to embed a form within an email, and the second one is if they had four links they’re like, “What happens when they click each link?” You know, “What do I do?” Do you guys have a tool for surveys in email?

Bryce Christiansen: 26:13 Yeah, that’s a great transition for one of our other tools called a simple email survey. The way that tool works is you can embed a survey inside of your ActiveCampaign emails, and with the way that looks is you basically pick a yes, no, or a multiple-choice, or a one through ten style survey. One popular example of this is for like an NPS surveys, where they want to go ask a question like, “How likely are you to refer us to a friend?” Then what’s great about a simple strategy or tactic like asking your NPS questions to your existing customers is that’s a great way to lead into more referrals and also testimonials. What does let you do is we can … because we embed it into your email, we can apply different tags based on their scores. In the NPS style survey, if they score you a nine or a ten, we can tag them as, “These guys are some of our most loyal or most passionate users, and we should track those people differently.”

Likewise, if they click on a nine or a ten they should go to a thank you page that lets them either leave a testimonial or refer someone compared to someone who scores you a one or a two, where they shouldn’t go to that same thank you page. They should go to a different one, and that’s more like, “Hey, let us know how we can be better,” and collect feedback like that. So, the simple email surveys are really powerful tool of ours for people who want to be able to have surveys added into their ActiveCampaign emails without having to just link to it or do something like that because we all know if you get an email for a survey request and there’s just a link to go do it, the likelihood of you actually taking a survey is very, very low. So, having that question just right there in the survey, and the buttons for them to pick an answer, or if it’s multiple-choice, or if it’s just like a one through ten, it increases your engagement scores through the roof.

Chris Davis: 28:31 Yeah, which again, goes back to, really, our initial point with your journey … with both of our journey actually, in getting implemented or integrated with marketing automation was personalizing based on behavior, right?

Bryce Christiansen: 28:48 Right.

Chris Davis: 28:49 Every time somebody does something, your system should be able to draw the maximum amount of information from them. I’ll always look at it as like a fruit. Somebody gives you a fruit, and you’re thirsty, why would you not squeeze every ounce of juice out of it, instead of waiting on another fruit you never know. You never know when the other piece of fruit is going to come. You never know when they’re going to take another action, right?

Bryce Christiansen: 29:14 Right.

Chris Davis: 29:14 You never know when they’re going to give you another indicator of interest, so every activity, every behavior, is worth you looking and saying, “Okay, they did this. What is it telling me? What can I gather from this?”

Bryce Christiansen: 29:29 Yeah. No, so thanks for asking about the simple email survey stuff because that’s one that we’ve kind of … that’s one of our newer features, and it’s one that’s really, really powerful even for a simple campaign like an ad-cast survey. We’ve seen lots of people get a majority of their testimonials because they just implemented that one thing, which has led to more customers because they’re seeing other customers that are doing things similar to what they want to do, and it just kind of snowballs, so it’s great. I think another feature or another tool that is really popular especially now, and it kind of goes back to what you were saying about like, usually marketers start off with that foundation of like email marketing, but really what I’m seeing drive a lot of new attention and results is SMS.

So, we’ve been adding a lot of SMS functionality, which I know ActiveCampaign already has some of that, which is very smart. It’s great that you guys have that in there, so I just talk a little bit about like what’s a little bit different if you want to use our SMS, and what kind of cool about it. The way our SMS works is we’re a direct integration with [Twilio 00:30:47]. Twilio, if people who are listening have never heard of it, is kind of like an AT&T or a Verizon, something where they build all the infrastructure for the SMS so that you can send text to 150 different countries. They supply all the phone numbers. It’s way bigger than any small business could ever call off on their own, so we connect with Twilio, which is probably one of the most reliable and trusted SMS providers out there.

We allow our PlusThis customers to have their own Twilio account, which is also really cool because the way that a lot of SMS providers out there kind of make money as a business in that area is that they charge a markup on all of the texts that they send or receive, right? So, Twilio charges you three-quarters of a penny for a text, and an SMS business out there would make some money by charging their customers to sense a text, and they keep the change on each transaction that goes out. So, we cut out the whole middleman. We let the ActiveCampaign users have their own Twilio accounts, and then they can start sending SMS messages pretty quickly there. We found that there’s three main things that people want to do in an SMS.

The first one is broadcast. It kind of makes sense with emails, right? Because it almost works the same way as when people first get started they just want to be able to send a simple SMS message to a certain group of people that are all tagged a certain way or whatever it might be. Maybe it’s a reminder for a webinar. Simple stuff like that. The second thing that people wanted to do with texting were like text to [inaudible 00:32:35]. They want to be able to have it so if someone texts a keyword like demo to this number, then they will get a series of text messages that can ask for more information. A lot of speakers do this, where they’re out on stage, and they go, “Hey, I’m going to give you all my sites, and I’m going to give you my full bonus for you guys all attending my session. All you have to do is text, “Chris,” to this number, and it’ll ask them for their email, so you can deliver the slides, and it’ll send all the stuff automatically. Just works with your automation which is awesome.

Then the last thing that people want to be able to do, and this is where we kind of might get a little bit more away from just the standard ActiveCampaign SMS features, it’s our conditional SMS. We do a lot of cool stuff where now you can have it so different texts go out based on different responses that people give you. We see this a lot with people who have consultations, and they want to be able to send a text reminder the day before the see if, “Hey, Chris, are you still good to attend our consultation tomorrow at noon?” Then you could say, “No, I actually had something come up.” And if you said no, it will recognize that and it’ll send you a different text that’ll the like, “Sorry to hear that. Here’s a link to reschedule for a better time that’ll work for you.”

Then you’ll get the link to your [inaudible 00:34:04] lead or whatever you want to use, and they can reschedule right there, and it’s all taken care of automatically. Likewise, it’ll know if you had said yes, it would send a different message that would be more like, “Great, we’ll see you tomorrow,” and just end it there. So, the condition stuff gives you a lot of flexibility for creating different kinds of text messages or campaigns in a similar way to if you’re doing it with email responses or stuff like that manually. Just saves people a lot of time around those processes where it’s more convenient for people to get a text then to check their emails, or it’s time-based so you never know when someone’s going to check an email versus a text. They’re usually checking texts a lot more quickly, and it makes those processes a lot more efficient for businesses out there.

Chris Davis: 34:56 Yeah, I could definitely see service-based businesses taking huge advantage of that with appointment reminders, and even event-based marketing, whether it’s online events or off-line events. Anything time sensitive, I could see that being huge. Bryce, man, this has been … I would love to just talk to every single one of the tools, and come up with marketing use cases, man, for our audience, but I know we would be on far too long for their listening span, attention span. Not in a negative way, but just want to respective time. How can people find out more about PlusThis and what you have to offer?

Bryce Christiansen: 35:43 Yeah, the best way to find out is just go into our website, plusthis.com. We do a free trial, so you can get started for free. It’s a 30-day free trial, and we also kickoff all those free trials with an implementation call so that we can help you get this stuff up and running in your business really quickly. Take advantage of that free trial, and if you like it keep it. If it’s not what you’re expecting, then you’re free to cancel and move on and try something else. That’s typically the path that we see people taking.

Chris Davis: 36:18 Cool. Well, listen, Bryce, hats off and thank you so much for all of the work that you all have done and are doing. I can’t wait to see what some of the tools look like in the future when it comes to ActiveCampaign and extending the functionality, man. I really appreciate you taking the time.

Bryce Christiansen: 36:38 Yeah. I appreciated it as well.

Chris Davis: 36:39 All right, great, I’ll see you online, Bryce:

Bryce Christiansen: 36:42 Okay. Talk to you later.

Chris Davis: 36:45 Thank you for listening to this episode of the ActiveCampaign podcast. I hope you’re excited about PlusThis. It’s just refreshing, as I mentioned, exciting, and all of that, to see the focus for marketing automation really remain on the end-user, and equipping them with as much firepower as possible. I know that with more tools out there it can get a little overwhelming to pick out which one is best for your business, by I tell you what, I’d rather be in that situation than where we were maybe 10 or 12 years ago, where we didn’t have these tools. We were left, and the small business owner is what I mean by we, were left on the sideline looking at businesses were enterprise or bigger or just had funding, using more traditional means of marketing.

So, I absolutely love how the space is evolving, and so are the tools to accommodate and meet the needs of the user. If you are not subscribed to the ActiveCampaign podcast, this is the time. Listen, there is no better time than now to subscribe and make sure that you don’t miss another episode. First thing I would tell you to do is go to iTunes, Sticher Play, Google, Google Play, Sticher Radio, SoundCloud, anywhere you can subscribe to a podcast. Type in the ActiveCampaign podcast and subscribe. That will ensure that you get a notification the second rerelease I knew episode, which happens every Friday. We do this weekly, and while you’re subscribing, please go and make sure you leave a five-star rating and review.

I want to thank you all who have left reviews and ratings. It is greatly appreciated. It does not go unseen, and you are helping us get the word out, get on the radar of more business owners that can benefit from such value that we are giving out on this podcast. If you’re stuck with ActiveCampaign, if some of this stuff was a little over your head, you’re like, “One day I’ll get there,” please don’t stay stuck. We have a Success team that is dedicated to providing you one-on-one help with a live person, so you don’t have to worry about trying to figure out all on your own.

Go to activecampaign.com/learning, that’s where you can sign up for your complimentary one-on-one, and if you want to learn at your own pace, you’re busy, your schedule is kind of hectic, it is hard for you just to carve out time to talk to somebody, and when you have free time you want to be able to dive into some documentation that helps you move along in ActiveCampaign, activecampaign.com/learn is where you’ll find the education center, videos, webinars, podcasts, guides, manuals, courses. Everything that you need for your learning convenience is there, so I definitely invite you to visit our education center and make the most out of it. This is the ActiveCampaign podcast: the small business podcast to help you scale and propel your business with automation. I’ll see you on the next episode.

 

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