Episode 66: Start a Conversation with Two-Way SMS

There's a better way to do text messaging. Learn more about the solution that allows you to engage your contacts in personalized, instant communications that help get the job done.


Chris Brisson, CEO of SalesMessage, joins the podcast to explain the benefits of two-way SMS and how it can change the way you’re used to communicating with contacts and customers.
Learn about the methods Chris employs to personalize text messages, engage contacts in two-way conversations, and use fast, instant messaging to communicate efficiently with customers so he can get things done.


Chris Davis: Welcome to the ActiveCampaign podcast. I’m your host, Chris Davis. And today, I have Chris Brisson [00:00:30] of SalesMessage.com to talk about the new way to do text messaging. If you think about text messaging as is, it’s very impersonal. Very one directional. So there’s either a shortcode or a number that you text to and then you get an automated reply. Some people have even automated their reply so it appears as if there’s a conversation, but you always run into the case where somebody replies [00:01:00] outside of the norm and they figure out that it’s a canned response. Well, Chris’s solution changes the game and eliminates that by personalizing SMS. You’ll know exactly what I mean after listening to this episode. So let’s jump right into it. Chris, welcome to the podcast. How you doing?

Chris Brisson: I’m doing awesome, man. How about yourself?

Chris Davis: I can’t complain. I’m loving the episodes. The listeners are growing [00:01:30] by the numbers, by the day. So I’m just always excited to have more and more people that can speak intelligently to topics on the podcast. So, no complaints from me.

Chris Brisson: Yeah. Well, I’m excited to share. I’ve known of you for many years, listened to the podcast. So it’s all hard-hitting great stuff and I hope I can deliver.

Chris Davis: Yes, yes. So tell us a little bit before we jump into what you’ve got for us [00:02:00] here. Tell us a little bit about your background, Chris.

Chris Brisson: Yeah. Born and raised in South Florida and long story short really, how I got into entrepreneurship, into business is actually completely by accident. I was dead broke in college like a lot of us and I ended up … two years previously, I was actually a sophomore in college, couldn’t pay rent. But two years previously, I ended up buying rims [00:02:30] from a wholesaler in Miami, rims for my car. 17 years old, 18 years old, like every other 17-year-old, Fast and Furious days, you want to pimp your ride.

Chris Davis: There you go.

Chris Brisson: So I ended up getting these wheels and I ended up paying $468 bucks for these rims that were about $1,000. Anyhow, fast forward two years later, I’m dead broke, couldn’t pay rent. My buddy is like, “Hey. Have you thought about maybe selling your rims on Ebay?” [00:03:00] And I’m like, “Ebay. I’ve never heard of it.” This is 2002 right.

Chris Davis: Yep.

Chris Brisson: So I go onto Ebay and come to find out, holy crap, those wheels that I bought for $468 buck are selling for $900.

Chris Davis: Oh, wow.

Chris Brisson: I did business. Anyhow, I ended up starting my first company out of my college dorm room, ended up building that company up. I sold it in 2005, but vowed never again to [00:03:30] sell physical goods and stuff. Yeah, through Ebay warehouse, I had all this inventory. I was young. I was 22, 21 years old, so I didn’t really know how to really run a business. Anyhow, I really went on a journey to discover marketing and just fell in love with marketing and selling and getting into Internet marketing. A lot of direct response, copywriting. So I really fell in love with that. And that really started the journey with creating [00:04:00] information products, doing actual product launches for folks and then dove into software with one of our companies. And I’d built software before, but one of the companies we had was Call Loop, which is a product we still have out there. Now, it’s actually becoming SalesMessage.

Chris Davis: Yeah. So your gateway into online sales was a very unique opportunity where car parts actually appreciated [00:04:30] in value.

Chris Brisson: Yeah, yeah. Back then, getting into it early and I’d buy the rims brand new and we would do all the mounting and balancing and ship it to your door, which there’s a few companies doing that. We were doing that as well. But, it was great. It was a good run and I learned a ton. But, the truth of the matter is, when you list something on Ebay, there’s really not much more to do. They’re [00:05:00] a marketplace.

Chris Davis: Yeah.

Chris Brisson: So, if you’re not on a marketplace, then you have to figure out how do you drive traffic? How do you convert traffic? All those things that go with an online business.

Chris Davis: Yep, absolutely. Now what point was your entry into software?

Chris Brisson: Yeah. Let’s see. I started … I created a replicated website system for this [00:05:30] business MLM company. This was like 2006. It was a long time ago. I remember my dad was like, no sell this juice. I was like, “I don’t want to sell any juice. I just want to build the website and sell it to the people.”

Chris Davis: Yeah.

Chris Brisson: So I was like, “Okay cool.” So we ended up building out this replicated site and it was great. People would sign up, I think it was $20 a month, $19.95 or something like that. But we had all these people sign up and they got their own unique website. So that was my first foray [00:06:00] into … one, I had to learn how to do HTML. I was like tables galore.

Chris Davis: Yeah, yeah.

Chris Brisson: I learned how to build websites. I paid this woman a couple grand, which was like the rest of the monies. And she was like, “Yeah, it’s $90 a page.” And I was like, “I can’t pay you $90 anymore.” So I ended up just learning HTML and how to build websites and that just went into … I’m not a programmer by any means, but I can code. [00:06:30] I can’t code … I can code HTML. I can do CSS. So I love designing those things. But just through necessity I had to figure that stuff out. Today, it’s obviously a lot easier with all the tools out there.

Like wee pages, [inaudible 00:06:43].

Chris Davis: Yep.

Chris Brisson: All that jazz.

Chris Davis: Yeah, absolutely man. So, Chris, man, I’m going to jump right into it. All right.

Chris Brisson: Let’s do it.

Chris Davis: Put you a bit on the hot seat on this [crosstalk 00:06:55]. I just kind of feel like we can go there on this podcast man.

Chris Brisson: Right.

Chris Davis: So, [00:07:00] you’ve got a new platform called SalesMessage. My question to you is why? Right. It’s like, nowadays, I know you’ve seen it, it’s like every day, there’s like four new platforms that pop up that promise they’re going to be able to do this, do that. And it’s like, why is SalesMessage and why should someone trust or pick your company over anybody else? Is SalesMessage just another app that you thought of because everybody else was doing it, let [00:07:30] me do it.

Chris Brisson: Yeah. What SalesMessage is, it’s a two way SMS platform. Like I mentioned before and maybe how I met you was through Call Loop. So Call Loop, we’ve run for seven years. Call Loop does more mass text messaging, text to join, voice broadcasting. We just introduced ringless voicemail. So we’ve been in this game with messaging [00:08:00] for a long time, for about seven years. So we’ve learned a lot and I’ve learned a lot and really have just an understanding of what people are wanting.

I think we’re all experiencing this trend, which is you call people and no one picks up. You leave a voicemail and no one’s going to return your call. Just look at your own phone, right. My email is flooded. I get all these phone calls throughout the day that I don’t know, I’m just going to hang up. My voicemail has 110 unread voicemails. I’m never going to listen to them. But when I look [00:08:30] at my text messaging, I’ve got two and those are probably going to be looked at like right now.

Chris Davis: Right.

Chris Brisson: So when you look at the future, everything is really moving towards messaging for fast communication. I think Gary [inaudible 00:08:46] says it best, which is “the way we used to roll five or six years ago, is gone.” The old way is really playing phone tag. Hey I’m gonna call you. Hey are you going to call me back? You’re not going to pick up. I’m [00:09:00] going to leave a voicemail and not call you back and it’s just this phone tag that takes forever. And in fact, you may not get in touch with anybody.

The new way is through messaging. Yeah, you could Facebook message and do all this stuff, but the first line of communication for any lead or customer is going to be either email, phone or text messaging. I’m not going to just randomly send out Facebook messages and more importantly, you can’t even do that. All the stuff that Facebook has going on right now, it just goes back [00:09:30] to, you can’t put all your eggs in one platform.

Chris Davis: Yeah.

Chris Brisson: So SalesMessage makes it easy for businesses to get a local number, so US, Canada, UK and have these two-way, real conversations just like kind of Gmail. In fact, it’s like Facebook Messenger. So you can go on straight from your dashboard, you can send and receive messages from a local number and get things done. It’s [00:10:00] magical when people come in and they’re all facing this similar challenge, which is I can’t get in touch with anybody. In fact, they’d rather text message than talk on the phone. In fact, customers appreciate it. I guess, textually let’s take a step back.

Gary Vandercheck [00:10:18] said it best, which is, “It’s all about time.” We’re busy, we all have things going on. Something that can be said over a text message, some [00:10:30] people are still calling and it’s just looking into the future and seeing where things are going. It’s about that fast instant communication, or instant response to get things done. Whether it’s an appointment reminder or qualifying a lead or just talking with people to get things done, you’re going to do it through text messaging.

Chris Davis: I got you. So what I’m hearing is, to answer my question, you’re saying Chris, [00:11:00] I’m not new to this. We’ve been in the messaging game for seven years. I’ve been an entrepreneur for even longer. I’ve been selling online for even longer, so I’ve got a platform that’s built on proven technology and it’s updated to where communication is going.

Chris Brisson: Yeah. Exactly.

Chris Davis: And I remember when you demoed it to me, it took me a little bit to get it. I was like, “okay. It’s text messaging.” Cause, I’m familiar with your previous app, Call Loop. So I’m like, “Oh. It’s a [00:11:30] fancy Call Loop.” Right? But then when you started to explain some of the additional features, like the fact that I can log in and be having a conversation from my computer to someone’s phone via text message. So most platforms are one way, right.

They send out messages and if you want to take it to the next level, if someone replies with a certain keyword or phrase, it can trigger an entire conversation. But that conversation [00:12:00] is pre-built, kind of like an autoresponder.

Chris Brisson: Yeah. We haven’t gotten into the automation side of it, but you can build that out. We integrate with zappier so you can create those very dynamic and robust workflows and bots and we’re getting into that sort of stuff, but your bring up a good point which is, it doesn’t actually sound that sexy.

Oh, you mean like I can send text messages online. Who cares, right?

Chris Davis: Right.

Chris Brisson: But the reality is, with [00:12:30] Call Loop … I’ve learned so much. Again, I just kept hearing and hearing from people and they’re like … you know, Call Loop does a shortcode. It comes from [inaudible 00:12:40], it’s not the best shortcode in the world. So when you’re text messaging, or you’re sending a very personal looking text message that comes from a shortcode, people know, yeah, it looks bulk.

Chris Davis: Yep.

Chris Brisson: So there is a time for short code text messaging, but then on the other side [00:13:00] is on the conversational side of things. You want that to come from a local number. Now our big thing is, we integrate with all the systems, so when I was in Chicago at your office there, which is awesome by the way, and show you guys. We obviously integrate into ActiveCampaign. We have a lot of customers that they are generating leads and will generate a lead and obviously we all know that there’s a time period where you’re [00:13:30] going to get that person on the phone or keep their interest. And the longer you wait to actually make contact with them, and yes, you can send emails and that sort of stuff, but if your business is people driven, you actually need to talk to people on the phone.

That is very important to create that conversation very quickly.

Chris Davis: Yeah.

Chris Brisson: So we’ve got customers that are driving leads from Facebook or a lead form from Facebook and then pushing them to ActiveCampaign to put them into a sequence, which sends [00:14:00] a text. And it’s an open question like, “Hey. Thanks for filling that out. When’s a good time to connect?” Or “What’s your biggest challenge?” or some sort of open-ended question to create that conversation to find out is this somebody that can actually use my services.

Chris Davis: Yeah. Chris, I have to interject this because you said something that I think is [00:14:30] really what people need to understand with this offering. When you see a short code on your phone, I don’t know about anybody else listening, but most of the time I get a short code, it’s like a confirmation like if I bought something via text or they have texts where you can give money or whatnot. Or, if I’ve reserved a flight or something and get confirmation via that … or like my cell phone bill [00:15:00] is due or something. Right? We’re already programmed that when we see a short code, we don’t even question if it’s a person behind it because we know it’s not. We know that.

So you being in the SMS space, you saw that. It’s like, wow, you’re trying to be personal, but your short code is killing you.

Chris Brisson: Yeah.

Chris Davis: It’s cutting you off at the knees before you can even get started. So now, because I want people to [00:15:30] understand when we’re talking about two way texting, it’s not just the ability to sign into the application and send text messages. It also comes from a person, so that person if they’re saved in the phone, their name will pop up. If you’ve got a picture, that picture will pop up. So now, we’ve removed the impersonal short code and now we’ve got a means of personalizing SMS.

Chris Brisson: Yeah. And doing it at scale, right. [00:16:00] It’s funny, before we actually started building SalesMessage, a friend of mine, [inaudible 00:16:05], he sells cars. I was like, “Hey man, so what do you … can you just kind of talk to me about are you using texting to talk to your customers, or how are you actually selling cars?” And he goes, “check this out.” And he just starts scrolling and scrolling and scrolling on his phone of all these conversations on text. He’s like, “Dude, I don’t sell cars by talking to them on the phone. I sell them through text [00:16:30] messaging.”

Chris Davis: Wow.

Chris Brisson: I was like, “What are you doing? How are you doing it?” He was like, “Oh, well I have a folder here where I’ve got all the same template text messages and I’m copying and pasting, copying and pasting, copying and pasting.” [inaudible 00:16:43], just literally, he hacked a little system on his own phone to be able to text kind of easier.

Chris Davis: Wow.

Chris Brisson: He’s like … there’s obviously people that are like, “Stop texting.” Or maybe they’ll say it in other [00:17:00] colorful language. So he actually had a list of people of Don’t text them on a file on his notes on his phone. So, it’s just like, wow. That’s a whole industry that; one, no one really wants to get sold to. So it puts the power of those conversations on the customer, on the consumer. But also, in a way that the [00:17:30] sales team or the organization can manage those messages because he’s using his own phone. But I was talking to him and I was like … he was explaining to me that one guy actually did a deal for whatever car and the price that he quoted over a text was actually the wrong price.

So it cost the dealership $5,000. So without having that standardization or that [00:18:00] management on top of … again, if you have that organization, you can provision those numbers to your team that become the organization’s phone number. It’s not that person’s personal cell phone.

Chris Davis: Yeah.

Chris Brisson: In my company, or a growing business, the last thing you want your employees to do is like, “Hey guys, guess what? People don’t actually, they’re not going to pick up your calls, so can you start texting them using your own personal cell phone number? No.

Chris Davis: [00:18:30] Right.

Chris Brisson: So the organization can give them their own phone number and they can send texts online and from a mobile app and again, kind of separate that personal from business.

Chris Davis: Yeah. And that’s where the scalable factor comes in because even though it’s one number on the SalesMessage side, you can have multiple users.

Chris Brisson: Yeah.

Chris Davis: So it’s always going to show from that person, that avatar, whoever you would like to represent your company, but those messages [00:19:00] could be coming from various users in your account. So to keep it real basic, let’s say you have one person in America and then they have a partner in Australia. And he’s like, “Hey, when I’m asleep, I need you to send the text messages and then when they go to sleep in America, I need you to send the text messages.” For the end user, every time they text that message, they get a reply within x amount of time.

Chris Brisson: Yeah, or not. We have business hours. So you can set up, “Hey. We’re in business between [00:19:30] 9 to 5 or 9 to 7, because you don’t want your employees, per say, texting outside of business hours, which who knows? It could cause all sort of stuff.

Chris Davis: Right.

Chris Brisson: So if someone texts you at, say midnight, you can just have an auto response go back like Hey, someone will get in touch with you during regular business hours.

Chris Davis: Yeah.

Chris Brisson: So it’s not to say, “Oh gosh. Now I need someone to man my text messaging all day long.” Again, it’s that channel. And if you have live chat or we [00:20:00] have the SalesMessage mobile app, so I use that. Now that has become my extension of that channel to communicate. We [inaudible 00:20:11] automation, so one of the cool things is we do a lot of demos. One of the biggest problems is actually getting people to remember to show up. We can send calendar invites and all that stuff.

What we do, through Zappier and you can do it with ActiveCampaign as well, which is somebody [00:20:30] books an appointment at 2:00 pm, immediately once they book the appointment, outbound a text message. So what I do is say, “Hey (first name), I just saw you booked a demo. What’s your biggest challenge with text messaging? Or what are you looking to learn?” To start that conversation over SMS.

Chris Davis: Yeah.

Chris Brisson: By the time we get to that demo, maybe already understand the needs. Also, 30 minutes before, I send a text like, “Hey. Just [00:21:00] wanted to confirm. Are we still on in 30 minutes for the SalesMessage demo?” And that’s totally automated. And guess what happens? Everyone shows up. I think there’s like one guy that hasn’t shown up. So it just … if appointments and those kind of things are important to you, like text messaging is the way to remind people about that. Again, you can build those little sequences to automate those outbound texts.

It’s all about … the whole [00:21:30] premise here is, how do you connect with people? You’re seeing it with Intercom. You’re seeing it with Drift and it’s about leaning towards more conversations versus blasting. I hate it when [inaudible 00:21:43] want to send a text message blast. No one wants to get blasted.

Chris Davis: Yeah.

Chris Brisson: People want to connect with other people or get a question answered or whatever. So it’s not about just blasting people. It’s about engaging with people [00:22:00] in conversation and we give [inaudible 00:22:04] a way to do that.

Chris Davis: Yeah. No, that’s great because … when you pay attention to the trends as you mentioned earlier, the chances that somebody is going to hit that chat button at the bottom right of your website or wherever it’s at, is far greater than them going to fill out a contact form.

Chris Brisson: Yeah.

Chris Davis: And you could argue, Chris, that [00:22:30] a lot of the reason why people are more prone to reach out for support or express their displeasure with support for your platform is because social media is an app away.

Chris Brisson: Yeah.

Chris Davis: All I have to do is launch the app. If I had to fill out a support ticket, that means I have to go to the website. And we’re talking about on my phone? What if I have to log in, put in my name, email. It’s just too much. So now, you have tools [00:23:00] like yours where somebody can have ActiveCampaign saved as a contact. And they could say, “Hey. My email isn’t sending. What’s wrong? They send it to that number, but on the backend the company has many support agents that can see that and respond accordingly. So it’s now meeting the people where they’re at and how they want to communicate.

But you bring up a point that I want to address. [00:23:30] If I received a text message from somebody that says, “Hey, what’s your biggest hurdle?” The chances that I’ll answer that are really great, especially if I’m on the bus, train, in the waiting room. You’re inviting me to have a … somebody wants to have a conversation with me. That’s how I view it when it’s in my text message. When I view it as email, it’s going to take a little more to get in front of me. So in that respect, I respond and we’ve got a good conversation going back and forth and I eventually end up scheduling a demo. [00:24:00] My question to you, Chris, is that entire conversation, is that captured in ActiveCampaign so when I’m going to the demo, I can see everything that we were talking about?

Chris Brisson: What kind of question is that? Are you kidding me? Of course. Yeah. That’s the cool thing with the integration is one, you can add text messages into your campaigns. You can have all your conditions and work flows [00:24:30] and whatever you want and now integrate texting into ActiveCampaign. So any of those incoming or outgoing text messages get posted to notes. So at any time, you can just go to the contact, see, “Oh wow. Here’s the text messages that have been sent to that person. Here’s what they replied back.” And all that stuff.

Another thing is, let’s face it, you guys already do text messaging. The problem is you guys just do outbound text messaging.

Chris Davis: Yeah, one way.

Chris Brisson: Instead of like, hey great, you can do text. [00:25:00] But what the heck happens when someone replies? Sadly, it just goes to a black hole. So that’s where SalesMessage comes in. As much as you want to be personal with ActiveCampaign texting, it doesn’t matter anyways because even if they reply, then you look like a goon because you never replied back.

Chris Davis: Right.

Chris Brisson: So this fits in well with ActiveCampaign. We did a pretty good job. Obviously, you know we talked about a lot of stuff in Chicago [00:25:30] there.

Chris Davis: Right.

Chris Brisson: That extended a little bit more, but yeah. We have a lot of companies that use it. You guys are awesome and you guys have a great platform. So, we’ve got a lot of customers that enjoy it.

Chris Davis: Yeah, that’s great. And I think … I’m confident to say this today that we are going to see this trend of conversations evolve. People want to have conversations. They don’t want to be email blasted. They don’t want to be [00:26:00] automated messaged. They want to have a conversation. Now whether the conversation is automated … in fact, let me give you a really good point of what I mean.

I called a business owner service provider and I was trying to catch him. I called their cell phone because I have their information and was like I just need to ask you a question. But I couldn’t get them on the cell phone. Guess what happened? Right when I hung up the cell phone, I got an email that said … or I got a text message that was like, “Hey. I couldn’t get to your call, “or busy or something like that. [00:26:30] Is there a way I can help you via text? I was like, “Oh, okay.” So I actually responded back because it came from their personal number.

Chris Brisson: Right.

Chris Davis: So at this point, Chris, I honestly did not know if it was an auto response or not, because I do that. I’ll let someone call me and if I’m in a meeting, I’ll hit decline and then send them a text message real quick. Like, “Hey, can’t talk right now, but can you text me.”

Chris Brisson: Right. But more importantly, here’s what they’re probably doing is, they don’t even want to talk to you.

Chris Davis: Right.

Chris Brisson: [00:27:00] So that’s just a fake phone number so they don’t have people all day long talking on the phone. And maybe, it’s probably something we can actually get done over SMS.

Chris Davis: Yeah. Right. Well in this case, I had actually talked to the man. In this case, I had talked to him before. Or talked to them on the phone. But here’s what happened. This is why I wanted to bring it up. I send a text back like, “Oh, no worries. I’ll just summarize it in an email. Continue with your meeting.” Right after [00:27:30] that, do you know what I received? An auto response that said, “I’m sorry. I’m away from my phone and cannot respond to this text message.” I was like, “What?” What just happened? It was so impersonal, Chris.

Chris Brisson: You got caught up in a loop or something.

Chris Davis: Yes. I was like extremely frustrated because, don’t trick me into thinking we’re going to have a conversation and we’re not.

Chris Brisson: Yeah.

Chris Davis: Like don’t start off … [00:28:00] don’t have me thinking I’m going down this path where you’re actually going to talk and then we don’t, because you’ve got some janky system in the back end that didn’t take into account I would reply back. You didn’t factor that in that I would reply. So, I say that to say, there’s definitely … you can see it. Whenever people who don’t know what they’re doing start adapting things quickly, they’re trying to catch up. So it’s really the platform’s powerful position to make it easy for them to do that. [00:28:30] Which brings me to one last question too.

You mentioned in ActiveCampaign if you text back, as of now, there’s not any automation we could trigger off or anything like that. That’s why we lean on integrations with tools like yourself. What if someone calls? If somebody is hey, I’m just going to call you. You’re using SalesMessage effectively and they’re like, “Wow, this is a person.” So they say, “Hey. I’ll just call you real quick.” Then they call that number. What happens?

Chris Brisson: [00:29:00] Yeah. So you can just set up call forwarding. So if someone calls that number, you can forward it over to your cell phone or your office line or wherever you want.

Chris Davis: Nice.

Chris Brisson: That’s easy and that solves that problem, which is yeah, what happens when somebody actually calls? That’s it.

Chris Davis: No, that’s nice because it protects your … even though it rings your cell phone, they’re not calling your cell phone number.

Chris Brisson: Right, right. Exactly, exactly. And that’s the big thing too. [00:29:30] Like I mentioned before, which is if you have a team … and we have companies and they come in and they’re like, “Look, I want to add this to ten people or five people.” And they’re using their own personal cell phone. So now they can separate and have a separate line that’s just business and they can keep their personal line personal and not give out their personal cell phone. Separate that. Right. Because as an employer, you don’t want to do that to anybody. So now it’s a way that [00:30:00] they can kind of do that easily.

Chris Davis: Yep. Yeah, wow. Well listen, Chris, I’m excited about this new offering like I said. Or like you mentioned, I was able to get a demo, a first hand demo when you came into the office. So again, it was great to see you in the office, shake your hand, put a face with a name. I am, I’m excited to see how our users will come up with creative use cases to use two [00:30:30] way. I don’t want to just say SMS, this is two way. Two way SMS, along with ActiveCampaign to personalize their marketing. Have that conversation via this channel now that you can do it two ways, capture the information in ActiveCampaign so that you’re more effective when it comes to closing or just continuing to build that relationship. Chris, where can people find out more about you, your app, what you’re doing, everything?

Chris Brisson: Yeah. So they can just go to SalesMessage.com. [00:31:00] Spell it out like the regular words. But, yeah, SalesMessage.com and from there they can take a look at that. I don’t have a personal blog. I shut that down a couple years ago, but that’s the best place to check it out. We’ve got all the information you need on how to easily integrate the ActiveCampaign and some pretty cool things you can do with that.

Chris Davis: Great. Well, Chris, I appreciate it. I’m still shocked that that SalesMessage.com was available in [00:31:30] today’s marketing world.

Chris Brisson: Yeah. You’re going to write a post about it because you’re going to be shocked at the amount I paid for it. I’ll leave it at that. [crosstalk 00:31:43].

Chris Davis: Okay, all right. Fair enough. Well, I’m glad you have it, man. I’m glad you have the app. And like I said, best of continued success with what you’re doing and the integration with ActiveCampaign. I’m excited about it. Thanks for coming on the podcast.

Chris Brisson: You got it Chris. Thanks so much man.

Chris Davis: All [00:32:00] right. Thank you for listening to this episode of the ActiveCampaign podcast. Are you not excited about the possibilities that this two way SMS solution provides you. Chris’s SalesMessage platform provides you by being able to singularly yourself respond to text messages and be more conversational in your marketing or have your team manage the responses [00:32:30] via SMS. I think that this is something that the text messaging space has been ripe for and it’s just good to see a platform provided that has a sound foundation in coding. Like Chris mentioned when I asked, “Hey. Why should I trust you? You’re just another app.” It’s like, those seven years of his Call Loop experience in building out that platform, getting to know the needs of the users when it comes to sending SMS.

I think this was a [00:33:00] great evolution for him and his company. And I hope that it serves you all well with it’s integration, adding those responses to the notes is absolutely … it’s great, it’s great. So you can centralize all of that information and be accurate when you’re building your relationship with your contacts/customers. If this is your first time listening to the podcast, do me a favor. I am extending a special invitation to you, yes you who are listening right now that is not subscribed, to come [00:33:30] join the group. Don’t be left out. Come join, subscribe. We’re in I tunes [inaudible 00:33:36] Radio, Google Play, Sound Cloud, any mobile device that pulls podcast feeds. We are there. Subscribe so that you don’t miss out on an episode.

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Everything you need we have for you. Okay? And if we don’t have it, reach out to us and let us know in support. Okay. We’re here to serve you, make sure that you get up to speed and your business growing as fast as possible by using ActiveCampaign as effective as possible. This is ActiveCampaign podcast, the small business podcast to help you scale and propel your business with automation. I’ll see y’all [00:35:00] the next episode.