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Episode 65: How to Market Your Book with Melissa Storm

USA Today Bestselling Author Melissa Storm shares practical tips for writing and marketing your first book.

Listen to Episode (34:11)

Synopsis

Melissa Storm is a USA Today Bestselling Author who uses ActiveCampaign to market her work. She joins the podcast to discuss her book-writing process, as well as the marketing strategy she uses to sell her books. In this episode, learn about the business side of writing and get Melissa’s tips for crafting—then marketing—your first book.

Find Melissa online at MelStorm.com and at LitRing.com, where she manages a community of readers and authors featuring giveaways, book selections, and more.

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Transcript

Chris Davis: Welcome to another episode of the ActiveCampaign podcast. I’m your host, Chris Davis, [00:00:30] and today I have Melissa Storm with me, who is an author who has written more books than I can keep track of.

What’s really nice about Melissa is that not only does she understand and have a passion for words, she also loves technical stuff. All right? She loves the technical nature of marketing and analytics, so very rarely do you see the two. So I thought it’d be perfect – right? – to have her on the podcast to talk about both the authoring [00:01:00] process as well as the marketing process of what you author.

We talk about both sides on this podcast, so sit back and enjoy, and if you are an author or an aspiring author, you are definitely in for a treat.

Melissa, welcome to the podcast. Glad to have you on. How are you doing?

Melissa Storm: Thanks. It’s good to be here. I am doing great today. I’m excited to talk about books and ActiveCampaign.

Chris Davis: Yes. You’re the first [00:01:30] author that is gonna speak to both sides, so I’m really anxious to get into the good stuff. So before I get ahead of myself, just tell the listeners a little bit about your background, how you got into the author space, just to get to know you a little more.

Melissa Storm: Sure. Well, I’m a whole-brained person. I love analytics and words, and I grew up wanting to be an author, but I was too practical to major in English. So [00:02:00] I got my degree in Survey Methodology, my master’s degree – which is why I love ActiveCampaign, by the way.

Chris Davis: Wow. Survey Methodology. Wow.

Melissa Storm: Survey Methodology and Quantitative Sociology. So I understand numbers and people, which makes me very dangerous.

Chris Davis: Yes.

Melissa Storm: Or a good ally. Let’s be allies.

So I got my degree, and I worked for somebody else for about a year and a half before deciding to become an entrepreneur. [00:02:30] I wrote my first novel while I was also writing a column for the paper. That gave me the confidence I needed to get my first book written.

Then I started saying, “Okay, I have this book. Now I need to publish it. I need to sell it somewhere,” because self-publishing wasn’t a big thing yet.

Chris Davis: Yeah. Well, real quick Melissa, what year was this?

Melissa Storm: This was 2010.

Chris Davis: Oh, wow. You wrote your first book almost a decade ago. Okay. All right. Continue.

Melissa Storm: Yeah, I was in my mid-20s. I’m 30 … [00:03:00] I think I’m 33. I don’t know. I’ll have to ask my husband. I always forget, ’cause in my mind, I’m the age I was when I had my daughter.

Chris Davis: Got you.

Melissa Storm: She’s four now, so I haven’t aged for a while.

Yeah, so that was in 2010, when self-publishing wasn’t very big yet, and I started querying. That’s a really tough process, especially with your first book, because you haven’t honed your skills yet.

So there were a lot of tears, and then, rather than giving up, [00:03:30] I decided to get cocky, which worked. I said, “I’m done chasing agents around. They’re gonna chase me,” and I started a blog, I got on Twitter, and things kind of just exploded. Within a week, everybody was calling me a social media marketing expert, and I have literally only just signed up for Twitter.

Chris Davis: Wow.

Melissa Storm: I was like, “Hmm. Well,” and from there, I started a business. I opened doors March 1st, 2011, [00:04:00] with my first business. I have six now, and in my first month, I made 10,000 profit. So it was a good month, and it’s kind of just grown quickly from there.

I absolutely love the author space. I love that I’m here anyway, even though I tried to be practical and go somewhere else. So I’m very passionate about it.

Chris Davis: Great, great. That is a very interesting background, Melissa. [00:04:30] You know what? I have a question. You kind of mentioned it, just kind of like part of the story, but I know a lot of people that desire to write a book, and I hear them say it and then, two or three years later, say, “Hey, how you doing? Hey, did you ever write that book?” They’re like, “You know what? I’m still working on that.”

So, at a young age, we could argue your focus wasn’t as it is now. How did you sit down and write a book in your [00:05:00] tender 20s?

Melissa Storm: Tender. I don’t know if I’d use that word to describe my 20s. I think I had terrible 20s, like some kids have terrible twos.

Well, it was really about two things: discipline and confidence, because it takes a lot of balls. I’m female, but it takes a lot of balls to say, “I’m gonna write a book now.” That’s a lot of words.

Some people have the mentality, ” [00:05:30] I speak. Therefore, I can write.” So a lot of times, writing is an undervalued talent until you sit down and try to do it yourself. There are so many nuances and things to learn. But if you believe in yourself enough to try it, that’s the first thing, and then keep trying, because it’s gonna get easier, but it’s also always gonna be a little bit hard, which is what makes it worth it.

As you constantly grow and stretch your skill [00:06:00] level, you get to create entire worlds and inspire people. It’s just awesome. I get to work from home in my pajamas, under my skylights, while it’s raining. I have a [inaudible 00:06:12], one of my six dogs. It’s a pretty great life. I love telling stories for a living and inspiring people.

Chris Davis: Wow. You mentioned you can create worlds. So I can imagine you span across fiction and nonfiction [00:06:30] in your writing?

Melissa Storm: Yes. I have … I wrote a book on branding. I literally wrote the book on branding. So I also write mostly fiction – Christian romance and sweet romance – and I’m a USA Today bestselling author. [inaudible 00:06:48], and a lot of what has made me successful in writing are the same things that can make you successful in business or any industry.

Really follow your passion and do things your [00:07:00] way. There’s no set rules, “You have to write it this way. You have to follow this process,” because if you force it, readers will know you’re forcing it, just like in business, if you’re not being genuine, your clients will see that.

So you kind of do your own thing, and do your best. I feel like I’m 1990s education campaign – “Do your best. Try your hardest. Everyone gets a trophy.” But, really, everyone does a get a trophy. [00:07:30] It’s awesome.

A lot of first books aren’t super great, but you have to start somewhere, and you get better and better and better. So words everyday.

Chris Davis: Yeah. That … I see something similar with our users in the platform, is that you can … There really is no limit, right? There is no restrictions. So, for some people, that’s very freeing, like, “Yes, I can do it my way.” For others, they’re terrified. [00:08:00] They’re like, “Please, just tell me where to start. Structure, give me something.”

I can see … Of course, I’ve been on both ends, when I was a new user and as an experienced user, and I think that it’s kind of like approaching the blank page. Right? So instead of starting … Now that I’m, of course, a lot more seasoned, I’m not … I actually prefer to build automations from scratch, ’cause I know exactly what I wanna do, but prior to that, it was just like, ” [00:08:30] Man, let me start out with a template.”

So, for you and books – and writing, I should say – starting out with that understanding that it’s like there are no rules – right? – like this can be what you make it, have you found people kind of struggle trying to get a grip with that, or do they default to kind of coming to you for a template, like, “Hey, is there something that I fill out? Is there … [00:09:00] Should I be writing … Is there a certain process to this?” Do you see that often, or do people more easily receive that they can do it any way?

Melissa Storm: Your ActiveCampaign metaphor is actually kind of perfect for writing. You kind of just walked me right into it. There’s really three ways to write a book.

Chris Davis: Okay.

Melissa Storm: One would be, like with ActiveCampaign, you can hire a consultant and they’ll do it for you. Some people hire [00:09:30] ghostwriters. A lot of celebrities do that. When you see the Instagram famous people have books, a lot of times, they have ghostwriters.

Those who want to actually do it themselves, there are two methods. One would be the, “Oh, hey, automations. Away we go.” That’s where I am, and that’s called a plotter. You lay it out. You have a neat pattern you follow. You can write an outline, [00:10:00] which might be very detailed. You might have sheets on each character. You might have notes on your setting. You might have a timeline printed out on a board with collages of pictures that remind you of your characters and settings.

There are plotters. The other class is called pantsers, and they kind of just get in there and do it. They think it’s more exciting if you just enjoy the story as you write it and see where it takes you, let the characters come to life and steer you. [00:10:30] So these are the users who are gonna jump into ActiveCampaign and say, “Let’s just start sending emails and see what happens,” and [inaudible 00:10:39].

There’s validity to both ways of doing things, especially in the start. A lot of authors will start more like pantsers, exploring, and as they become more and more seasoned, they’ll start to transition more toward plotting. The important thing is that pantsing and plotting are really a spectrum. You’re [00:11:00] not either-or. If you write an outline, there’s still gonna be creative processes.

What I do with my outlines is I’ll plan the whole thing, and then I’ll get about two-thirds of the way into my story and start drastically departing from my outline and frantically trying to fix it so I still get to the same endpoint.

Chris Davis: Oh, wow.

Melissa Storm: So even as methodical and meticulous as I am, I still kind of get the creative bug leading me away sometimes.

Chris Davis: [00:11:30] Wow. Yeah, I think … Just ’cause I’ve not written a book, nor have I really been involved intimately in the process, I think it’s one of those where … one of those experiences where once you do it once, it’s like, “Oh, hey, wait a minute.” You’re holding the physical book, and you see it, you’re like, “I could do that again.” Right? Kind of like tattoos, is what I hear.

Melissa Storm: Really, kind of, it’s unreal. It’s an amazing [00:12:00] feeling, and each time, it doesn’t … The wonder and awe and fear doesn’t ever fully go away, I think for each of us. I’ve written … A rough estimate would be 6,000 billion books by now. I don’t know. Maybe it’s 30. It’s a lot – 6,000 billion, 30 – and each time, you’re gonna be afraid, “Will readers like this?”

A lot of us kind of have imposter syndrome, too, because creative types tend to be more [00:12:30] in tune with their emotions, and sometimes I’ll find myself thinking, “Is this the book where everybody finds out I’m an imposter and doesn’t wanna read me anymore? Is this the card that topples the house?”

Chris Davis: Oh, wow.

Melissa Storm: That’s scary, but, at the same time, that desire to excel and to tell the next great story and keep striving is what helps us get better and better. Each time, I’m afraid, and each time, readers say, “It’s your best book yet. Oh my gosh, I [00:13:00] couldn’t put it down,” and I feel great for a few days. Then the next book, when it’s ready, I’m afraid again.

That’s very much the way we are as writers, and I think business people, too. I tend to be more confident in business, and, like I said, there’s a lot of similarities between being a good writer and being a good business person. I found that I love both. I actually consider business my wife and writing my mistress. [00:13:30] I always come home to wife. Oh, I love her, but I can’t quit mistress.

Chris Davis: Just can’t quit her.

Melissa Storm: Sometimes I feel guilty, but I just can’t quit either of them, because they’re both my passions.

Chris Davis: No, that’s good, and I’m glad you mentioned the business portion of it, because that’s the other half. You could argue it’s less or more than. After you write the book, a lot of times, people, that is their focus – Write the book, write the book. Then they write the book, get it published, have a box [00:14:00] or a garage full of books, and then they’re like, “Okay, everybody. You can buy it,” and at that point is when they realized, “Oh, I’ve gotta market this thing. Right? I’ve gotta tell people.”

So on the marketing side, what have you seen … What are you … First off, what are you doing, and what have you seen work really well when it comes to marketing, marketing your book?

Melissa Storm: Yeah. I mean, authors who understand the business side of writing really hit the jackpot, [00:14:30] because some people just never fully embrace … They’re terrified of marketing, of sounding like a used car salesperson about their art, and they have a hard time thinking of that art as a product.

But those who can really embrace it, those are the ones who have the huge careers, because … I mean, you play to your strengths. You don’t do something that isn’t a natural fit for you. If you don’t even know where to find anything in [00:15:00] Photoshop, you’re not gonna be designing graphics.

With marketing, writers are good with words. That gives you a leg up right away, because you can do copywriting. You can write really great email campaigns. Authors really need to play to those strengths, rather than, if they’re terrified and petrified of math, trying to dive into ROI and PPC and some of those metrics, when they could be really focused on newsletter campaigns.

I [00:15:30] mean, ActiveCampaign is a huge part of what I do for my marketing. Not only can I tag readers so that when I have a new book out and I want them to buy it – ’cause that’s how you make your money as an author – I don’t say, “Hey, here are five huge buttons, so you can pick whichever retailer you want.” I’ll set up a conditional block for people I have tagged as Kindle readers. So they’ll know that I’m paying attention, I know they’re a Kindle reader, and I can give them [00:16:00] one button to click. Same for iBooks, Kobo. It’s fabulous. So it’s a combination of tagging and conditional blocks.

I can also … What I tend to do is set up launch funnels. So I’ll send the initial announcement, and if they click, they’re gonna go down one path in an automation, and they’ll get maybe different emails or emails at different rates. If they don’t click, then they might get a resend with a different subject line, because I don’t wanna [00:16:30] send the next message in my funnel if they haven’t read the first one.

Chris Davis: [crosstalk 00:16:33]

Melissa Storm: I really, really love ActiveCampaign’s Go To action in automation, that I can give them another chance. Maybe my email’s not getting through because they need a plain text email. Well, I can try sending a plain text email if they haven’t opened a couple, and then, once they open that, I can shoot them back to where I need them to be in the funnel so they don’t miss anything or they don’t have emails sitting on [00:17:00] top of each other.

Chris Davis: Yeah.

Melissa Storm: So I love it, and you create this beautiful launch sequence. I usually spread mine out over a month, where there’s a combination of the announcement, “It’s here,” followed by, “Try a sample. Here’s an excerpt,” followed by, “Here’s something fun” – a quiz to find out which character you are, a coloring book page, a crossword, something like that, a giveaway prize.

Once I go through that launch, what I can do is [00:17:30] I can convert that automation to create an evergreen funnel, because a mistake a lot of authors make and something I teach a lot in my courses is you don’t have to launch a book once. You can have a perpetual launch machine, and that’s what automations do, because if somebody finds my series for the first time, why can’t I send them all the cool emails that I sent before that my readers loved? So that’s why I have like 27 automations set up in my ActiveCampaign account.

Chris Davis: [00:18:00] Beautiful. This … Melissa, that was amazing. I mean, just … I mean, you can definitely tell you’ve been doing this. Right? I could just tell by how matter-of-factly you’re speaking about some of these things, where it’s just like, “Wow.” I mean, I … As an author, I can’t imagine how much more effective an email to Kindle readers pointing to the Kindle link [00:18:30] to your book would be instead of sending people to your landing page saying … with four buttons. Right?

Simple things like that … For the listeners, if you heard the podcast series on scaling personalization, that’s it. That’s what you’re doing. You’re able to determine where they’re at in an automative fashion and then nurture and send them off to the correct destination [00:19:00] based on the information that you’ve gathered, which … Oh, man. I love it. I love it.

It’s just … It’s really refreshing. I’ll tell you what, Melissa, it’s really refreshing to hear an author talk about marketing, because you just … I don’t. I don’t see it often, unless a marketer writes a book. Right? If a marketer writes a book, of course they know how to market it, but most of the time, people are going through publishing houses or agencies, and they’re just kind of doing the [00:19:30] standard, “Oh, you’ve got your book, we’ve got it published, and we’ve got you some local PR.” Then it’s kind of like that’s the end of it.

So I know you have the author site dot com, and you offer kind of … You offer total packages for authors, right?

Melissa Storm: We have a web design branch, and we have an advertising branch. We offer book launch packages, small promotions starting at $25, consulting. I teach courses, and if [00:20:00] you liked all of that that I was just talking about, the Launch for Profit course is awesome at Your Author Engine, because that’s when I discovered ActiveCampaign.

I’ve actually only been a user since about late November, early December, and I just flew right into it. I had been bouncing around from MailChimp to MailerLite to another third party, and coming to ActiveCampaign, as cliché as it is, was like coming home, because my data [00:20:30] brain just … It got that warm, fuzzy feeling. I couldn’t look away, and I quickly paid for a full year.

Then I talked with one of your employees, and she’s like, “Wait, you’ve only been a user for two weeks and you’re setting up automations like this?” I said, “It just makes sense, like finally I can do [inaudible 00:20:51] always wanted.”

I can also track … In my welcome sequence and my onboarding sequence for new readers, I can track who likes audio books so that [00:21:00] I can send them alerts about new audio books, and I don’t have to send those to people who tell me, “I don’t like audio books.” So it’s not just sending them the right things with the conditional blocks and tagging. It’s not sending the wrong things.

Some authors have books exclusive to Amazon and Kindle, so if you have iBooks and Nook and Kobo readers, they’re gonna get really angry if you send them a book that they can’t buy …

Chris Davis: Yeah.

Melissa Storm: … ’cause you’re crowding up their email box, you’re getting [00:21:30] them excited, and they can’t even buy it. But you can exclude them from those mailings using segments, and I do.

Chris Davis: Yeah.

Melissa Storm: So I love it. I’m a huge believer, which is why I’m becoming a certified consultant as part of your program.

Chris Davis: Yes. Congratulations. Can’t wait.

Melissa Storm: Thank you. I start tomorrow, and I just love all things ActiveCampaign. I’m even hoping to get out to the conference. It’s not easy to win my endorsement, because there’s so [00:22:00] much noise out there …

Chris Davis: Sure.

Melissa Storm: … but when I believe in something, I believe in it, and I believe in ActiveCampaign. I wish more authors would stop being afraid and sticking to MailChimp because it’s where they’ve always been or sticking with MailerLite because it’s cheap. It’s cheap for a reason.

So I feel like more people should be using ActiveCampaign, especially authors, for the reasons I mentioned.

Chris Davis: Yeah, and you know what? It’s … It goes back [00:22:30] to why you’re writing a book in the first place, right? You’re writing a book for some … to provide an experience, right? Whether it’s personal development or fictional, when someone’s reading your book, you want the experience of whatever they’re reading to be an enjoyable one, and the same is said for marketing, so they’re really one and the same. Right?

When you write the book … I know a lot of authors kind of … Like you mentioned, they kind of shy away from marketing, [00:23:00] ’cause they don’t wanna come off as pushy, or they’ve had some bad experience with marketing, and therefore they don’t wanna be perceived in that light. But it’s really not about you trying to get book sales. It’s about you engaging – right? – with your audience to provide them an experience.

You’re trying to get them an experience, not necessarily take something from them. You’re trying to get them the experience of your book – your knowledge [00:23:30] that you’ve packaged in the book, or your creativity that you’ve packaged in the book – and sometimes, just a simple shift, like a mindset shift like that, really helps people kind of unclog and get rid of some of that old residue of terrible marketing, ’cause there’s more than enough terrible marketing out there any given day …

Melissa Storm: Yeah.

Chris Davis: … any way of sight. So, yeah, but this is great. I mean, I think that it takes somebody like you – right? – who can write words [00:24:00] and understand automation and analytics and all of those to tie the two worlds together so that people are … these authors are … they’re better off.

I have a question for you. Have you … Do a lot of the authors that you work with … Do they end up using their books for lead magnets or a means to getting bigger deals or opening doors and opportunities [00:24:30] that they maybe would not have had if they hadn’t written that book?

Melissa Storm: Oh, absolutely. Books are incredible lead magnets and market research. When I had my first breakout series that started selling really well – ’cause, usually, it’s not the first book or the second book; it takes a while to find your stride and your people – I said, “Okay, this series is selling really well. Let’s find out why.”

So I surveyed my readers, and I talked to some of my biggest fans [00:25:00] on the phone, which was incredibly awkward for me, but gold – gold – in terms of what my brand is.

Chris Davis: Wow.

Melissa Storm: It’s like I said, I wrote the book on branding – not the book, a book. I wrote a book on branding, but it sounds better when I say “the.”

Chris Davis: Yep.

Melissa Storm: So I did that, and I said, “Okay, these are all the things they like. Well, what can I do even better? What did they like from my other series that weren’t as successful, but what pieces can I take?”

I developed the next [00:25:30] breakout series, which broke out much, much better. So then I said, “Okay, now I have these two series that are doing great. How can I add something new and take what I know is working and make it even better?”

That constant process of honing and refining …

… magnet to attract people to sign up and hear what you have to say, and, like I said, I have different funnels and automations for welcoming people based on which free book they receive. [00:26:00] A lot of authors will focus on, “I need them to download this magnet. That’s my goal. I need them to download this magnet,” but my philosophy is, “I need them to read it.”

Chris Davis: Right.

Melissa Storm: So I don’t waste an email on, “Here’s your book.” What I do is I’ll send them direct to download the book straightaway, rather than it being delivered by email, and then, three days later, they’ll get their first email from me that is like, “Let me tell you a little bit more about the inspiration behind [00:26:30] this book and things I’m passionate about, and here’s the first chapter. If you have a few minutes, read it now.”

My whole welcome funnel is really based on getting them to connect with me as a human, ’cause I am one [inaudible 00:26:44]. I’m not a robot, although some people wonder, since I’m very productive.

But also, read the book, because you don’t have a customer until they use your product. For authors, that’s books.

Chris Davis: [00:27:00] What I love about books are they’re one of the rare mediums nowadays that demands your undivided attention. Right? If you’re reading a book, chances are, you’re not playing an app on your phone and reading a book. Right? A lot of times, when people wanna read a book, they’re going somewhere comfortable, quiet, so that they can sit down and really focus.

So just packaging your content in that form does … has a different [00:27:30] consumption pattern than the most, right? If you’re reading a blog post, you could be distracted by an in-browser notification, take you to social media, and, before you know it, you’re on some stranger’s page, looking at pictures, and you’re like, “What? How did I get here?”

Melissa Storm: That’s a little bit oddly specific.

Chris Davis: Right? Can you tell it’s happened?

So, Melissa, this was great. I appreciate it. I could listen to you talk all [00:28:00] day about the author and marketing, marketing authors. I just … I’m a bookworm. I like to read all types of books, fictional and nonfictional, and I just feel like there’s so … there’s probably so many more people who have a good book in them, who have a creative fictional story to tell, that just need the right support, expectation, and help to get it out.

So hopefully this podcast [00:28:30] serves as that. So I wanna thank you for being on. Melissa, if people wanna contact you, find out more about what you’re doing, where can they go?

Melissa Storm: Yes. I’m everywhere. My website is melstorm, M-E-L-S-T-O-R-M, dot com. You can get two free books, and you can check out my lead magnets and welcome automation if you do.

But if you go to my About page, you’ll also see my various businesses. [00:29:00] One of them is litring.com, L-I-T-R-I-N-G dot com. If you go there and you click on “For Authors,” you’ll have a link to join the community I keep on Facebook. We have close to 3,000 authors there, and I share a lot of tips – just free tips, because I think the best way to share is to share. Not everything has to have a price tag on it.

So right now, we’re putting [00:29:30] together a how-to checklist and video tutorial for GDPR, ’cause a lot of authors are terrified [inaudible 00:29:40].

Chris Davis: Oh, yeah, I know.

Melissa Storm: So we’re helping them out with that. That’s not something we’re charging for. So we like to make sure that authors are putting their best foot forward and that they’re enjoying the business we’re in.

So I definitely encourage and invite you to come hang out and meet people, because one of the best things about being an author is being a part of the author community, [00:30:00] which is huge, vibrant, supportive, and creative, energizing bunch. So anymore great adjectives you can think of, apply those to what I just said, because it’s just really wonderful to be part of that community.

Chris Davis: Great, great, and we’ll have all of the links that you mentioned in the show notes, like we usually do. So don’t worry if you missed those. Everybody will be able to click the show notes and go right there.

Melissa, again, thank you so much. [00:30:30] Best of continued success …

Melissa Storm: Thank you.

Chris Davis: … to you as an author and all of the authors that you’re helping. It is great, and we appreciate it.

Melissa Storm: Thank you so much.

Chris Davis: Thank you for listening to this episode of the ActiveCampaign podcast. It’s always refreshing to talk to people who can talk to both sides of the business – right? – the creative side and the marketing side, because that is two sides of your brain that don’t often work together. So [00:31:00] to see an author or to meet an author that can speak intelligently to the marketing side of getting your book into more hands is great.

I absolutely loved how targeted Melissa was in her marketing. From the type of device that you’ll be reading the book on to the medium – whether you would rather read it or listen to it – I mean, there’s so much data to be collected that, if you do [00:31:30] it the right way, you would most definitely have the upper hand, because people want you to write books that appeal to them. Right? They want you to survey them.

It was interesting to hear her talk about how she sent the survey, and if you didn’t catch it, rewind and listen to it again. She said, “I talked to them on the phone.” So, clearly, there was a digital reach-out that resulted in a manual phone call. Right? So blending the two worlds, which you all know by now I am a big advocate [00:32:00] of – not trying to automate everything, letting automation be the facilitator so that when you have to touch, when you have to interject the human touch, it’s the best use of your time on the highest qualified lead.

If you are new to the podcast, I wanna invite you right now – this is your special invitation to you, new listener – to come and join me every week. Every week, we’re dropping a new episode on Friday, so please subscribe. We’re on iTunes, Stitcher Radio, SoundCloud, [00:32:30] Google Play – Anywhere where you can subscribe to a podcast, we are there.

If you haven’t given us a five-star rating, please do so now. Let’s not procrastinate. I think now is the time. You know, it’s … The podcast is kind of standing on its own, right? The value, it’s evident, I would like to believe, but please, leave a five-star rating, and, if you’ve got a few more seconds, leave a review. Type in a review, and let … help us get the word out, get more listeners [00:33:00] onto the podcast, which makes room for more powerful guests, and we all win. Okay?

If you’re just getting started with ActiveCampaign and you need some help, we have a customer success team member waiting to take your call personally. activecampaign.com/training is where you can sign up for a complementary one-on-one.

If you like to take a more self-guided approach, you wanna learn at your pace, your resources, and kind of in a quiet room, library-style, [00:33:30] you can do that as well at our education center. activecampaign.com/learn, you’ll have all of the guides, podcasts, videos, webinars. We have a collection of valuable information ready to be consumed at your very demand.

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This is the ActiveCampaign podcast, the small business podcast [00:34:00] to help you scale and propel your business with automation. I’ll see you on the next episode.

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