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Episode 54: How to Start a Podcast

Chris Davis lays out his podcasting process and answers the question all marketers eventually ask: “Should I start a podcast?”

Listen to Episode (37:19)

Synopsis

A little more than a year ago, Chris Davis recorded the first episode of The ActiveCampaign Podcast. Now more than fifty episodes in, he discusses his experience starting the podcast and shares what he learned during the process, including how you know you’re ready to start a podcast, what the publishing process entails, what kind of equipment you’ll need, and more. This is the podcast episode about podcasts.

Related: Beyond Email: A Guide to All of Your Marketing Messaging Options

Transcript

Chris Davis: Welcome to the podcast. I’m your host Chris Davis, and today’s [00:00:30] episode is going to cover how to start a podcast, or how to get started with podcasting. What’s ironic about this episode is that a lot of the questions I’m going to answer are the exact questions I had when I was first tasked with the project of starting a podcast for ActiveCampaign.
This episode, I’m going to go through not only my process of publishing podcast, but also all of the equipment [00:01:00] involved so that you can have as much clarity as possible for what is involved with building or starting a podcast.

Let’s start from the beginning on should you start a podcast. This is a simple, I’m thinking in automations if elsewhere, but this is a simple flowchart. If you’re wondering if you should start a podcast, answer this question: Do you have valuable information that people could benefit from listening [00:01:30] to? If yes, start a podcast. If not, continue on as you were.

It’s one, again, it’s one of those things where I’ve listened to podcast for years. I’ve seen people, I’ve heard people on podcast say, “You know what? If there’s one thing I wish I would’ve done, I wish I would’ve started it earlier,” and they talk about all of the benefits of a podcast, and it’s not until you get going and get a few episodes under your belt, establish [00:02:00] some consistency, actually start growing your listeners and subscribers to where you really start seeing first-hand the benefits of podcasting. It is, I will tell you, I don’t think it’s going anywhere any time soon. In fact, I think we’ll start seeing more of them as we become a society that values and makes it easy for people to disseminate their opinions on topics. [00:02:30] It is definitely a medium that is worthy of your content.

When we got started here at ActiveCampaign for the podcast, the first question of mine was what do I talk about? I would recommend that when it comes to picking a topic or theme for the podcast, don’t overcomplicate this thing. Do not make it bigger … In fact, I wouldn’t even think past five episodes. Think [00:03:00] of common questions you’ve been asked, common solutions you’ve been solving, and things that you wish somebody would’ve told you. In fact, things that I wish somebody would’ve told me is, more than half of the time, my driver to who I determine to reach out to and have on the podcast is do they have information that other people would benefit from in the vein of “I wish somebody would’ve told [00:03:30] me that.”

These are pointers in getting started. You start with whatever your knowledge set it, whatever your knowledge base is because I feel like in order to have a successful podcast, you have to be able to speak intelligently to the topic. A lot of the times, when we’re interviewing people here, it’s not just that I know how to speak into a microphone. I also know the questions to ask. I know how to guide them to give the information that would be valuable to our listeners. Well, that only comes from [00:04:00] being integrated in the space and actually knowing. I wouldn’t recommend starting a podcast in an area that you’re trying to learn. Start it with an area that you are very well-versed in. The theme should be, what do I still want to know or what do I wish I would have known back then, and select the people or the topics based on that.

Now you have your topics. You have a title. [00:04:30] Sorry. I don’t know how to tell you to pick a good title. Funny story here at ActiveCampaign. We had many rounds of what we should call this podcast, and at the end of the day, look what it’s called: The ActiveCampaign Podcast. It’s kind of like email subject lines. If your audience is targeted, go for clarity. Go for clarity. Don’t create something so niche and advanced that I have to become a scholar to understand what the title [00:05:00] is. When it comes to podcasting, you want the title and the description to read as easy and as quickly as possible.

For us, the brand ActiveCampaign was the recognition, the brand. Maybe your name is the recognition, but again, we went through many iterations, and I don’t feel at all qualified to sit and tell you, “This is exactly how you pick a name for a podcast.” In fact, when I searched online, I didn’t get [00:05:30] any good information to tell me to go either way. Anyways, I would say when it comes to selecting a name, just be clear. Just be clear with your name, and don’t overcomplicate it. That’s going to be the theme throughout this all.

You have a theme for your podcast. You have a name for your podcast. Now it’s all about determining the frequency in which you will record. I liken podcasting to blogging. Do not start [00:06:00] out trying to do a daily or even a weekly podcast. It’s just too much. I will tell you that. If you want to do a podcast weekly, then make sure, before you launch, you record enough to provide a buffer to where you can build up a pipeline of people consistently over time because that is going to be your challenge going forward with keeping the podcast consistent is having the guest lined [00:06:30] up consistently over time so that you never miss an episode if you’re doing it weekly.

If you look at our publishing dates, there are times where I have missed my weekly publishing date. Why? Because I didn’t have a pipeline. Hopefully, even up until now, hopefully, this has been very helpful. These are lessons that I’ve learned. We had the title, and then the frequency [00:07:00] that we chose here at ActiveCampaign, it wasn’t necessarily a weekly thing. It was more like a monthly goal to have three podcast a month, so I set out to have three podcast a month. That gives me a week, sometimes two weeks of rest in between, and in that, I’m trying to figure out, I knew the theme was going to be, I wanted to teach on marketing automation, but I didn’t want it to be so tactical and so technical that it was all of the nuts and bolts of automation. I knew that’s where I was going to start. That’s what I was good at, the nuts [00:07:30] and bolts, so we’ll start there.

Then as we progressed, I started to realize, oh, what about success stories? You continue to expand, and who knows who will be on the podcast in the future. When I started, I had a list of at least six or seven podcast titles that I wanted to record. It was all internal facing podcast. Again, if you look at our podcast, all of the guests were employees from ActiveCampaign. That’s what I thought this was going to be. The ActiveCampaign Podcast [00:08:00] was going to highlight us as employees, our culture, and stories about how we’ve helped our users and other users’ success, kind of reporting on behalf of the user. Once I got about 10 or 12 episodes in, I started to say, “Hey, what if I opened this up to more people? What if I opened this up to people who actually got the results instead of us reporting on the results for them?”

[00:08:30] When I did that, you’ll see the shift became I’ve got a streak, I would say, of podcast that were all external users at that point. As I’m looking through our podcast list, as I’m talking, it was right around episode number, wow, so many of them, right around episode number 18. Eighteenth was balancing, well, no, 19 [00:09:00] was building membership sites and delivering lead magnets with Matt Fox.

Matt Fox was the first external guest that I had on the podcast. When he came on, not only was he thrilled about it, but users, or listeners I should say, started emailing me telling me, “Oh, that was so great, that episode you recorded with Matt.” That became a theme. You’ll see from episode 19, really, I mean, throughout, [00:09:30] they’ve all been guests. Every now and then, I’ll turn it internally, but I did not start the podcast with that in mind.

One of the things that we’ve adopted here as one of our core values at ActiveCampaign is embracing iteration, not having everything figured out in the beginning, but just enough to get started and committing to the evolution of it.
I have my list of people who I was going to interview internally, and next thing was scheduling [00:10:00] them. How do you schedule and build out your podcasting pipeline? I’m using the word pipeline because the tool that I chose to use was ActiveCampaign CRM. I have stages set up for every stage in the process. The people who I wanted to reach out to, I created, I have them, I created a form, and I sent it. It said, “Hey, if you want to appear on The ActiveCampaign Podcast, this is an internal [00:10:30] announcement, fill out this form.” They go, they fill out the form. It creates a deal and adds them to a stage that says “shows interest.”

Now, when I move that deal record from shows interest to request to schedule time, it fires off an email, and in that email is a link to my podcasting calendar. The tech that we’re using for our online scheduling is Calendly. I’ve got a event type set up in Calendly specific for podcasting [00:11:00] interviewees. It’s an hour long, and I’ve got dedicated hours for it.

At the point in which they fill out the information in, the point, no, no. At the point in which they click the link in the email and schedule some time, I now have a zap to fire off in Zapier to ActiveCampaign to add a tag that says “has scheduled.” The reason being is because the presence of that tag moves them to the next stage that says ” [00:11:30] has scheduled.” When they move to the next stage, “has scheduled,” it also triggers a goal in the automation that sent the email for them to request to schedule to end because if you don’t request to schedule in two to three days, you get a reminder that says, “Hey, did you still want to be on the podcast?” but if the deal moves to the next stage, you won’t get that email.

The reason why … I tried to do this without Zapier at first, but you’ve got to have that [00:12:00] feedback of when it’s scheduled because I was relying on myself to do it manually since I get the email that says “so and so has scheduled.” Well, if I get that email on Friday, I’m not logging into ActiveCampaign over the weekend, and what would happen is, come Monday, even though they’ve scheduled, they get a reminder that says, “Hey, did you want to schedule or not,” and people will say, “Hey, Chris. Check your automation. I’m already scheduled.” What do I look like? The educator, the director of education at ActiveCampaign, and my automation is broke. This is a simple automation, [00:12:30] but I was relying on me personally, me manually to do that. That’s when I learned, you know what, I’ve got enough of these emails. I’m just going to put it in Zapier and send a tag over.
Now, once someone schedules, I have another stage that says “podcast recorded.” I move the deal over to that stage when the podcast is recorded. That also fires off a thank-you email, which pretty much states, “It was great recording with you. [00:13:00] It’s always great to have people with your level of knowledge come on to the podcast. I’ll email you when your episode is live.”
When the episode is published, I move that deal to “podcast as been published,” and what does that do? That fires off another email that says, “Hey. Your podcast is live. You can check it out here,” and it just links to the podcast page.

That’s my process. That’s how I schedule my podcast. Now, why am I using the CRM? [00:13:30] Because, one, it allows me to handle multiple schedules at once. When I first started, I had like 10 people submit, and all I had to do was go in there and hand-select who I wanted to go at first.

Now, I will tell you this, do not rely on one individual if, like let’s say you needed a podcast out by the end of this week, and you had one person scheduled. Do not rely on that person. Make sure you have at least two people scheduled at all times for your dates because [00:14:00] it is inevitable. Somebody will cancel. They will get sick. They will get hung up in traffic. They will be running behind, and they will just flat-out sometimes be irresponsible and not show up. It’s called life. It will happen. Make sure if you’re on a consistent schedule, and you’re like, “I’ve gotta get one this Friday,” you better make sure that if that person cancels, you have a backup plan. The only way to do that is to have as many people scheduled at a time as possible. Ideally, you want to have at least a month or two in [00:14:30] advance, but to pull that off, you’re going to have to have a scheduling system like I showed you, and then you’re going to have to have a means of constantly filling the pipeline with new people to come in.
If you can, it would be great to record, some weeks, I record like five to seven podcast in one week. Since we launch them every week, that’s almost two months worth of podcast. Now, as [00:15:00] I’m saying this, I don’t always have a filled pipeline of people to be on the podcast, which is a good time to parenthetically insert, I am always looking for guests for the ActiveCampaign podcast. If that is you, please visit activecampaign.com/learn/podcast-guest and fill out that form and appear on The ActiveCampaign Podcast. Who can come on the podcast? [00:15:30] Anybody who is using a platform that either has a unique business. Some, you could be, hey, I’m using ActiveCampaign at a tattoo parlor. A lot of people don’t know that you can use marketing automation at a tattoo shop. I would love to hear that story, or if you’ve got a success, like a success in any level. It doesn’t have to be monetary, but if you’re using the platform to a success or you have a very interesting business model, you make for a good podcast guest, and I would love [00:16:00] to have you on the podcast definitely sooner than later.

As I just did, you can use your podcast to ensure that the word is getting out, and it is recruiting more guest for you to fill that pipeline. We’ve got a theme, we’ve got a title, we’ve got our frequency established, and now, we’ve got a way to schedule. The next thing is to actually record it. Recording is going to be two-fold. You’re either going to record virtually where [00:16:30] you’re on your computer and the person is on their computer somewhere else in the world, or you’re going to do it live. I will tell you what. I prefer virtual podcast recording any day of the week because audio is a beast, everybody. Audio is very hard to get right, especially if you’re in the same room with the individual unless you’ve got a really high-priced microphone. Let me tell you about my experience.

[00:17:00] I cannot listen to our earlier podcast because they drive me crazy, because the sound quality is nowhere near where it’s at now. Now, granted, even though this sound quality is good, I still know that I can improve it a bit more, and I know exactly what we need to do but sound quality is critical. I was aware of sound quality back when making videos and all of that became a thing with marketing online. I’ll never forget, I think it was Jeff [00:17:30] Walker. I was following him. He was like, “Whatever you do, you can have crappy video, but you better not have crappy audio. If you’ve got great video and bad audio, people won’t watch, but if you got a crappy video and good audio, people will listen. They’ll just look away.”

That always stuck with me. Audio, good audio is an absolute necessity, so with that in mind, you’re going to need a good microphone. When I started out, I wish I had the microphones, I don’t know where they’re at now, but I looked at online, and I got unidirectional [00:18:00] microphones and mic stands. If you can envision one room, somebody sitting with a mic stand and a mic in their face, and I’m sitting on the other half with the mic in my face in my hand, and it’s going into, it’s an H5 Zoom digital recorder. H5 Zoom digital recorder. It’s got two channels. One mic was on one channel, my mic was on one channel, and the guest mic was on the other channel. Guess what? It worked fine. This [00:18:30] digital recorder recorded to a SD card. I would take that SD card out at the end of the podcast recording and put it in my Mac.

Now, that was a good setup until I put the card in my Mac and listened to the audio. What happens? Their microphone, the person who was sitting right across from me was picking up my voice while I was talking in my microphone, and vice versa, so it gave an echo effect. It used to take me hours to days [00:19:00] because I had two tracks, and what I would have to do is manually go, and when the other person was talking, I had to cut out my volume on my mic. Then when I was talking, I had to cut out their volume.

This is post editing. I’m doing this in software, and the software I was using at the time was called Audible? What was it? Oh, shoot. I think it was called Audible. Audio, it wasn’t Audio. Audacity. Audacity. There it is. It [00:19:30] was Audacity. I was using Audacity, which is probably the most complicated software to use to edit audio file. I mean, the keyboard shortcuts are nowhere near intuitive. It was just hard. It’s hard, it was hard to zoom in and zoom out. Now, I’ve used video editing software, so I’m very familiar with scrolling and trimming and cutting and all of that. I just, it was hard. I used that.

Then, so when I first started, I read these tutorials [00:20:00] on how you can minimize the background noise, and I started doing pass through filters and all of that, but that got tedious. I just started cutting the audio out, like literally, cut when I was talking, delete the other track’s volume. That left, if you listen to the earlier podcast, you can kind of see where the background noise comes in and comes out. That’s why I can’t listen to them. It drives me crazy, but I say that to say your audio in the first 10, 20 episodes is going to be your worst audio. Just face it. Nobody [00:20:30] starts off perfect. You will work to a more refined audio sound.

That’s how I began with recording, a digital recorder with two unidirectional microphones on a stand. Well, after about 12 episodes and almost 30 hours in, I realized, this is not manageable. I cannot maintain this pace. This is crazy. It’s driving me crazy because I’m the one doing it, but even I wouldn’t want someone else to do it because the sound, [00:21:00] you had to work so hard for the right sound.

I went back to the drawing board and said, “How can I eliminate the robust post-editing process?” and that’s when interviewing remote guest came into play. It came in from a need, a pain, an internal pain of the post-production process. Now, I’ve got, I choose Skype because Skype has [00:21:30] an app called Skype Call Recorder that can record the other person’s audio as well as yours via Skype. Now, I started to record them via Skype, and all issues were resolved.

To do that, I did not use that microphone because that microphone went into a digital recorder, and then I have to hook up that digital recorder to my computer. That’s just too much. I just wanted a microphone. At home, I’ve recorded before, and I was using a Blue Yeti, [00:22:00] so that’s the one that I decided to get. In fact, we were using the Blue Yeti for the webinars here at ActiveCampaign, so I just say, “Hey, let me not do anything new and fancy. Let me just get a Blue Yeti.”

We got a Blue Yeti, and that I decided to do was buy pop filter with it. I’ve got a Blue Yeti with a default stand and a pop filter, and it’s hooked up USB to my MacBook, and we’re on Skype recording back and forth. Skype Call Recorder records it on two separate tracks, [00:22:30] so at the end, I say, “Thanks for being on the podcast. See you later. I’ll let you know when the podcast is live.” Then it spits out two tracks that I then import into my software.

Let me backtrack a bit because one of the other things that we did for the podcast is, I at least had the foresight to know, I wanted, we needed music, we needed theme music, and I needed an intro. I didn’t want the intro to be my voice. We almost had an ActiveCampaign [00:23:00] band create the music. Maybe in the future episodes, we will have that, but what we did is we just went to AudioJungle. We went to AudioJungle, found a file. We did some internal voting, and that’s what we went with. That’s the music that you hear in the background. It’s from AudioJungle, and the voice was, we just picked somebody from internally. Now, granted, I was a little bias. I picked somebody from my team whose voice I heard consistently and knew she had a good voice, so she recorded the intro. That intro [00:23:30] I now have as a file. It’s not like I’m re-recording that intro every time. That’s a file. It’s a file that I just add on.

Now, it became the decision of software to use. What software do I use to record the podcast? Well, I use GarageBand. I wish it was more complicated, but I have found GarageBand to be more than enough. It does leave some, a little bit to be [00:24:00] desired as far as audio control. Sometimes, I want to tighten the audio a little more or make it louder. I can’t, at least I haven’t figured out how to do that with GarageBand, and I’m open to any suggestions if anybody’s using podcasting software that’s easier and better to use than GarageBand, but GarageBand is what I use.

I have a project saved as empty. It’s called empty. In this project, it has the theme music [00:24:30] intro and then the recorded intro. All I have to do is drop the tracks right where they’re supposed to go. Right when the intro tapers off, I drop the two tracks from Skype right into that. I don’t do much post-editing at all, so my podcast are very much conversational live they are as is recorded unless something happens, I will go back and chop it up a little bit and make everybody look good, but for the most part, they’re easygoing because it’s conversational. Everybody can have [00:25:00] a conversation. I just pop those tracks in, and then what do I do? I record the outro at the very end.

Here’s my process. When we get started, I tell them, “Hey, I’m going to record the intro and the outro after this. I’m just going to hit record and say, ‘Hey, so-and-so. How are you doing?'” We do that, and right after I’ve recorded the podcast, that’s when I then know the content that’s in the podcast. That’s when I record the intro. I say, “In this podcast, you’re going to learn [00:25:30] X, Y, Z.” Instead of recording the intro and feeling like you’re a hostage to what you said you’ll cover in the intro, I record the podcast first, then go back and record the intro, then go back and record the outro. This takes me maybe a hour and a half, max, for an entire podcast.

This is all done in GarageBand. I’ve got my empty. I go, and I duplicate the empty file, name it out, open it out, drop the two tracks on where, or actually, [00:26:00] I record the intro, and then right at the end of the intro, I drop the two tracks from Skype Call Recorder, and then right at the outro, I record the outro. Now, when I say record the outro, I’m in GarageBand, and I hit record on my track, and I’m recording directly into GarageBand, the intro. Then I drop the tracks in, and right at the outro, I hit record again, and I record the outro from the mic straight into GarageBand.

There’s no file conversion. There’s no any of that. I try to go directly [00:26:30] into GarageBand as much as possible, and when I’m done, of course, you put the music on the outro, taper it off at the end. Then I hit save to disc, or share, excuse me, share to disc. That’s going to create an MP3.

There is an entire post-production process that I go into, I won’t go into too much detail, but from that point … Well, here. Let me just give it all to you. That now saves the disc to a folder [00:27:00] in Dropbox. The reason why I save it to Dropbox because my team has access to my Dropbox folder. They will then get a notification that the file has been added, but at that point, I’ve got to Trello, and I have a podcast template. I copy that template that has all the checklist, and I change the name and say, “Hey, this is the title of the podcast,” and I put it on the card or the list or the stack, whatever, of working on this week, and then I assign it to somebody on my team.

[00:27:30] Now, they take it, go into Dropbox, grab the MP3, listen to it. While they’re listening to it, they’re uploading it to rev.com so they can start working on the transcript, and they’re just going through the checkbox. They’re submitting the title to the design team to create the artwork. She’s working on the brief synopsis. She’s uploading the MP3 to SoundCloud and all of those things. She’s getting it into WordPress because when we hit publish in WordPress, it automatically populates to our RSS. [00:28:00] Speaking of RSS, we have customized … Hats off to Milos, shout-out to Milos. He is our COO here, and he handles all that tech stuff. Milos has it set up to where we have a custom RSS feed that publishes to Stitcher, iTunes, and Google Play, I believe. He asks me for the description, the thumbnail, and the name of the podcast. I have my copywriters do that. We gave them that, [00:28:30] and it publishes to all of those platforms as soon as we hit publish in WordPress.

Now, that was a very complicated process, and many of you wouldn’t know how to write XML code or hookup a RSS feed at all. I believe there is a plugin. I was going to use a WordPress plugin. I can’t remember the name of it, but it was a plugin that did publish your podcast to various networks, but the main thing is, your podcast [00:29:00] has, the MP3 file has to be hosted somewhere. We host ours on our server, our ActiveCampaign server, but I know a lot of people use Libsyn, L-I-B-S-Y-N, Libsyn to host their podcast file. Wherever it is, it could be, I’m pretty sure you could use Amazon, but it has to be hosted somewhere, and that URL has to be placed in your, the easiest way to do it is to use WordPress so you can have the URL [00:29:30] in a custom field or something in WordPress, and now, your RSS feed will pull all of that information, your RSS plugin or your podcasting plugin will pull all of that information and set it out to the networks for you.

That’s going to be the most technically complicated thing in this whole process is getting your RSS feed hooked up and figured out, but once you have it figured out once, you’re going to go forever. Now, like I said, it’s in Trello, and we’re just working off a checklist. [00:30:00] She’s got it, the description written out and everything. At the point when it’s completed, it’s in WordPress, and it’s either scheduled for Friday or we published it on Friday with the rev.com transcript uploaded and everything. Now, I move that card to say it is published, sends out the email, and everybody’s happy.

Some improvements that I’ve made to the process is that I now have a mic stand [00:30:30] for this Blue Yeti mic. It’s called a RODE mic arm, R-O-D-E mic arm, so now the mic is floating. It’s floating, so if someone hits the table, like I’m hitting the table right now, you can’t really hear it. If it was on the default stand, the tabletop stand that the Blue Yeti comes with, you’ll be able to hear that vibration, and I’m able to adjust it so I can stand up and sit down. It’s really helpful to have this arm, and [00:31:00] then the pop filter that I used to have curved around and was circular in front of the mic. That kind of got annoying having to adjust it, so I got a pop filter that goes on top of the mic. I put it right on top of the mic.

Lastly, sound. You getting good sound, your mic is about 40% of the job, but guess what? Your room and environments are going to make the difference of everything. Everybody asks me, ” [00:31:30] How does your sound, how does it sound so good?” They get the Blue Yeti, and it doesn’t sound that good. It’s your room. It’s your room. If you’ve got hardwood floors, get carpet. Get a big rug. I did that at home in my home office. I put a big rug, a, I think, an eight foot by 10 foot or something, it may be even bigger, a big rug because it was hardwood floors.

If you’ve got a window, get curtains to close and cover the window. Any hard surface, you want to have something soft to absorb the sound. [00:32:00] If you already have carpet, you’re off to a good start, but if you’ve got drywall, just regular hard walls, sound will bounce off these walls, and it will make it sound like you’re in a room instead of like you’re talking directly into somebody’s ear like this. This sounds like it’s just me and you.

Now, the reason being is because we have, what is this called, soundproof panels on our walls. [00:32:30] Now, the reason why I said the sound could be better is because we have a glass window in this studio that I know the sound bounces off of, and every wall in here is not filled with this soundproofing, but guess what? If you’re at home and you have a studio, you can get sound panels. They look like canvas panels.

I’ll have the link to all of this equipment in the show notes, but these sound panels, they’re soft, and they’re like, they’re some [00:33:00] material in there, and they absorb sound. You don’t even have … What’s crazy is I bought four of them for my office at home, and just by placing them in my room without even hanging them, they absorb so much of the sound. Any cloth material or sound panels that you can add … These sound panels, they look like decorative. You can get them in many colors so they don’t even look like sound panels. They look like canvas, like a single color canvas, [00:33:30] or you can even get art on them. It does two things. It decorates your space, and it provides you with insulation for your sound.

If you’ve got high ceilings, you may want to even investigate putting some of those sound panels on your ceiling. This is standard stuff. If you ever go to a music studio or a recording studio, and you go in the booth, it’s surrounded by sound panels. Your voice is going directly to that mic and nowhere else. Everything else is dampening the sound. The way [00:34:00] to achieve really good, high quality sound is to make sure the room in which you’re recording in is as sound proof as possible, meaning all hard surfaces are covered or you’ve got at least soft cloth, I would say, or soft material in the room.

I mean, even chairs, even chairs that have cloth-upholstered, that are upholstered with cloth, I should say, futons, [00:34:30] like I said, curtains, carpet, your office chair, if it’s cloth, it’s all going to absorb it. It all helps. I’m telling you, it all helps. Watch the corners because sound bounces off those corners. Sound is like a errant naughty child. You’re trying to run and grab and tell him to sit down. They got a poopy Pamper, and it’s just like, everywhere they’re running, there’s just poop everywhere. You can’t get to him quick enough. That’s how sound is. It’s just, it’s all over the place. Then [00:35:00] when you get it, it’s like, “Ah, gotcha. Come here. Give me your little poopy Pamper.” That’s what the soundproofing does. It captures that sound and prevents it from running around and bouncing and getting away from you.

That is, I know that was a lot. That’s how to create, how to get started, how to start a podcast. Those are all of the elements into it. I’m sure I missed a few. If you have questions, feel free to reach out to us, but [00:35:30] podcasting, starting this podcast at ActiveCampaign has been one of the funnest and most rewarding endeavors that I’ve taken a part of, and I’m glad that I did it. I hope that this episode helped you understand all of the pieces along with it. If you have questions on materials or equipment, I hope this clarified a lot of it if not all of it for you.

If you’re new to ActiveCampaign [00:36:00] or The ActiveCampaign Podcast, please subscribe. We’re in, as I just mentioned, we’re in iTunes, Stitcher, Google Play, SoundCloud, anywhere that you can subscribe to a podcast from your mobile device, we’re there. Please subscribe. If you’ve been enjoying the podcast, please leave us a five-star rating and a review. For those of you that have done that, thank you very much. It is greatly appreciated. It helps us get the word out. If you’re struggling with getting started with ActiveCampaign and you just need a little help, activecampaign.com/training. [00:36:30] You can sign up for a one-on-one and talk to somebody live, a success person live and in-person about your business in ActiveCampaign. If you want to take a more self-learning-paced approach, activecampaign.com/learn is the Education Center where you can do just that.

Again, if you would like to show, if you would like to be a guest on this podcast, please visit the link below, which reads activecampaign.com/learn/ [00:37:00] podcast-guest. I would love to have you on. With that being said, thank you for listening. This is The ActiveCampaign Podcast, the small business podcast to help you scale and propel your business with automation. I’ll see you on the next episode.

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