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Episode 46: Digital Marketing for Traditional Businesses with Chase Buckner

Learn how one digital marketing agency takes marketing for brick-and-mortar businesses a step further.

Listen to Episode (36:05)

Synopsis

Chase Buckner is the Vice President of Operations at CustomerBloom, a full service digital marketing agency that provides online marketing solutions for growing businesses. He joins Chris Davis on the podcast to share two use cases that demonstrate how traditional, brick-and-mortar businesses can benefit from the right digital marketing strategy.

Chase is @wcbuckner on Twitter. You can also find him online at www.CustomerBloom.com.

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Transcript

Chris Davis: Welcome to the podcast. Thank you so much for listening. Today I have Chase Buckner [00:00:30] of CustomerBloom. He is the VP of Operations and I have a treat today, or we have a treat today, we have two use cases that I want to go over in today’s episode that highlight the ability to take your marketing for traditional companies further. Chase is very unique in his approach to where he has a couple brick and mortar type businesses, or more traditional type businesses, and he’s got two really unique [00:01:00] ways in which he’s helping them take their marketing further. So without further ado, let’s jump right into the episode.

Hey, Chase, welcome to the podcast. How are you doing?

Chase Buckner: I’m doing great, Chris, thanks.

Chris Davis: Oh man, Chase it’s good to finally have you on. I know we had a couple calls beforehand and some email exchange, and I think that there’s going to be a lot of value exchanged in this one. So before we get started, Chase give us a little background about [00:01:30] you. What’s your background?

Chase Buckner: Sure. I grew up outside of Philadelphia and I’ve been living in Mexico, Puerto Vallarta, Mexico, for the past eight years. So I actually sort of run our business, CustomerBloom, I’m the VP of Operations, remotely.

Chris Davis: Wow.

Chase Buckner: I built a little bit of a team here down in Mexico and we’ve got a lot of members around the world, and then our central office is in New Jersey. Yeah, it’s been a fun ride.

Chris Davis: Wow. I mean remote. [00:02:00] Just think, Chase, if you would’ve said this five, or six years ago, people would’ve just looked at you like you were crazy. A remote VP, like what?

Chase Buckner: I know.

Chris Davis: How is that possible?

Chase Buckner: I know.

Chris Davis: How do you operate business remotely? And it’s just a testament to how technology is changing the way we do business and run businesses, man.

Chase Buckner: Absolutely. Yep.

Chris Davis: Wow. So you mentioned CustomerBloom. What is it?

Chase Buckner: So CustomerBloom is a full service digital marketing agency [00:02:30] based in Clifton, New Jersey. We do everything from web design and dev, all the way through marketing, reputation management, SEO, paid advertised management. The whole gamete.

Chris Davis: Yeah. Now in doing that have you seen, or have you, I would say, have you attracted a specific client type or would you be able to group a bunch of your clients into a vertical? Or are you guys pretty open? [00:03:00] You’ve seen it across the board?

Chase Buckner: Yeah. We were across the board, especially for the first three years, I would say, and in the past two years we’ve really sort of … most of our new clients are in the medical space. So either medical spas or actually we have a lot of spine surgeons, which is sort of a random niche.

Chris Davis: Wow.

Chase Buckner: Yeah. We have a lot of clients that do incredible things in spinal surgery.

Chris Davis: Yeah. And I know one [00:03:30] of the things that I really like about what you’ve done internally for servicing your clients, is how you’ve blended. You’ve blended automation. In some more traditional businesses I think it’s easy. It’s easy to say, I have a SaaS product or I have a blog and I’m using email to keep people connected and upsell and buy my product. I think those are becoming more straight forward, I don’t want to say [00:04:00] easy, but more straight forward cases that people can wrap their head around. But often time it’s like, okay, well that was cool, but I own a car dealership. Or like you said, I own a spa. How does that benefit me? How does all of that fancy stuff you guys are talking about with this logic, how does that benefit me? And Chase, you’ve got two great examples where you have essentially answered that question.

Chase Buckner: Yeah, absolutely. [00:04:30] We’ve been talking about a couple, you and I, off air and the one has been really cool with a series of auto dealerships in New Jersey. And James King, who runs our social media program, put together a really fun, instant deal, sort of promotion for them where basically it starts with Facebook ads where you see video and then underneath it is an ActiveCampaign form that gets sucked into Facebook, where they can claim, I think it’s like three or four different deals. So it’s like $500 off [00:05:00] any car or a free oil change or this or that. And then we use ActiveCampaign to really run the whole thing and we sort of solved an age old challenge when it comes to in store redemption’s, which is, if you’ve ever tried to run one, all of a sudden you go, oh, wait, how do we keep people from redeeming this more than once and how do we manage that when they show up?

We looked at a couple solutions. [00:05:30] There’s some out there are pretty good. They’re kind of pricey, as far as just spending the money just to do one thing. And then we were like, well, wait a minute, we can probably do this in ActiveCampaign. So we dug a little deeper. We talked to you guys, your support team is awesome, and they were like, “Yeah, you can totally do this.” So I don’t know how deep we should go into it, but should I talk a little bit about how it works?

Chris Davis: Yeah, definitely. Just let me recap real quick. So you’re [00:06:00] running some Facebook advertisement and it’s per dealership location, right?

Chase Buckner: Mm-hmm (affirmative).

Chris Davis: And it’s got you using video in your ads?

Chase Buckner: Yeah.

Chris Davis: Okay. And from that video do they click a link and does that take them to a landing page? Or how do they engage with the ad?

Chase Buckner: Well, that’s actually really interesting and it’s sort of changed recently in Facebook where now if you run a video ad, you can put a URL into the settings and it actually iframes in the page [00:06:30] right under the video.

Chris Davis: Wow.

Chase Buckner: It’s a new ad product, which is awesome. So basically we design custom pages in WordPress that have no headers and then we put an ActiveCampaign form right there. So when you’re looking at the video it feels like the form is a native Facebook form.

Chris Davis: Oh, that is genius, Chase.

Chase Buckner: Yeah, that’s the campaign form.

Chris Davis: Oh, that’s genius. And here’s why I really like what you just said, because you thought [00:07:00] about … Of course, you knew it would pull in the web page. Most people would have really just let Facebook pull in their whole webpage and they would’ve thought, okay, check. But you, understanding optimization, of course, knew this page visited in any other way would probably be the most ineffective landing page ever. But oh, that was just such great thinking. Hey, let me strip off everything so that when it’s displayed on Facebook it [00:07:30] looks natural and it looks like part of the video. Oh, Chase, good stuff, man.

Okay, so they don’t even have to leave Facebook. They can put their information in right on Facebook and from there, do you just give them a confirmation message or do you take them to a thank you page?

Chase Buckner: Well, we do both. So it swings into a thank you page that says, “Hey, this is going to happen next. You’re going to get a text message and you’re going to get an email, so check your spam if you don’t see it.” And then ActiveCampaign takes over [00:08:00] from there, so the ActiveCampaign kicks them a text message that says, “Thanks for claiming $500 off. Come in to the dealership or call us to redeem.” And then they get an email that says the same thing and the email says, “Hey, to redeem show this email to a representative at the dealership when you get there.”

And that’s sort of where we got a little creative and you wouldn’t have to do it the way that we do it, but basically what we do is in that email, at the bottom, we put a little [00:08:30] copyright at, you know copyright the dealership, and it’s actually like a hidden link that links to the redemption form. So basically the representatives at the dealership know when someone shows me this email, I just like that copyright and it opens up the next step and then they do that next step together.

Chris Davis: Oh, okay. So the dealership receives an email as well or they just click it in that email? The person shows them their phone or something like that-

Chase Buckner: Exactly.

Chris Davis: … and the dealer [00:09:00] clicks the link.

Chase Buckner: The dealer says, “Oh, great. Let’s get started.” And they just click that little hidden link and then another ActiveCampaign form opens up, which is the redemption form. And the way that we handle that is, the redemption form has an email field to tie it all together, so it says, “Okay, what was the email you used to claim this promotion?” And then the representative types it in and then there’s a field that says, “Location code.” So each dealership selects their own location code. They punch that in and [00:09:30] then they hit submit and they say, “Okay, great. Now the systems just going to check to make sure you haven’t redeemed this already.” And it will shoot you back an email in a second.

So then the automation checks and it says, “Okay, is the location code right? Yep, okay. Have they redeemed this or not?” And we do that through tagging. And if they already have the redeemed tag, it shoots an email that says, “Sorry, this email’s already been used.” And if they don’t, it shoots an email back that says, “Congrats, you successfully redeemed this promotion. Show this to [00:10:00] the representative.”

Chris Davis: Oh, that is wonderful. And the automation is probably fairly simple, right? The submits form is-

Chase Buckner: Yep.

Chris Davis: … the start trigger and then you’ve got to if/else’s nested that kind of says, “Hey, they’re at the right location and they haven’t.” Ah, that’s beautiful. I mean that’s a person. You essentially just emulated a person and you’ve scaled that dealership, that individual who’s interacting with the person claiming, you scaled their ability. [00:10:30] So how much more easier is it now it to click. And I would imagine you could probably even pre-populate the email and save a step.

Chase Buckner: That’s a good question. I need to follow-up with you guys about whether or not we could do that. I was wondering if that was possible.

Chris Davis: Yeah. That would definitely save a step. Oh, I love it. That’s a great, great use case. See, here’s the problem, Chase, all right, all right, let’s sit down here. Here’s the problem, you know what is [00:11:00] going unsaid. You have a lot of experience in not only website optimization, but customer experience optimization. So is this … Because it’s just coming second nature to you. As I walk through this example, it makes too much sense for a rookie to be able to do this. So I know you thought through this and like, “Well, if I can make it easy. I don’t want it to have too many steps because then it will get confusing.”

[00:11:30] So that tradeoff between what the dealership does, and then what the individual does, you really thought that through. Did you get this level of this meticulous approach when it comes to optimizing the entire process, did you get that from the agency? Or does this speak to a previous time when you’ve just been kind of compounding on experience and now you’re here?

Chase Buckner: Yeah. It’s sort of both. I think I definitely have been in situations [00:12:00] where I’ve tried to do promotions like this in the past for clients, and just sort of gave up because it was like, ah, man there was … Like I said, I mentioned another company that does basically just that, but it’s like $100 a month. And they’re like, “Well, we don’t want to pay $100 a month just to run a giveaway. We’d rather do it manually with a spreadsheet and when they show up we’ll cross them off the list, or whatever.”

So it was sort of something we came back to and then certainly a lot of thought goes [00:12:30] into the process of how it should work. But I really enjoy that process of logical steps of like, okay, if it needs an if then and if this, then that. And oh wait, a tag should’ve come before that. It needs to check that. But I have to say, your support staff is awesome because I’ve certainly hit a few walls and then had to talk it out with your guys and they’re like, “Oh, you just do it like this.” And then it’s like, oh, genius.

Chris Davis: Yes. Which I’m glad you bring that up because [00:13:00] I tell people if they’ve ever, if anybody’s listened to this podcast, they’ve heard it. If they’ve been on any of my training. It’s one of the things that took me awhile to really understand working here, was just like how can we offer so much stuff? You can talk to somebody on the phone, or on-on-one. You can attend my office hours. The support team. It’s just like, I don’t see this often.

Chase Buckner: Well, there’s so much you can do that we don’t even know about. And just having this conversation with you, when you’re like, “Oh, you [00:13:30] could probably pre-populate that email field.” That’s awesome. We’re still working on this. You know just through the process of setting up this podcast, Brian, on your team, is like, “Hey, have you ever thought about doing a timestamp too? Because you could do a time parameter.” And I was like, “Oh, let’s talk about that.”

Chris Davis: Right. Yes, yes, exactly. Oh, man. That could be a podcast in itself, time stamping actions. So that not only can you track [00:14:00] when they happen, but you can also start automations on days before or after that email has happened. Wow. So I can only imagine a dealership … You’ve now made their process more efficient. And here’s what could be a little overwhelming, and I don’t want our listeners to miss out on this either, this dealership is giving away $500. You’re running advertisements, so they’re paying for advertising to give away $500. [00:14:30] So they could come out of pocket anywhere near to maybe a thousand dollars or so, when you put it all in together, to get somebody to come in and redeem. Now, to some people that may be absolutely ridiculous. Like, oh my gosh, that’s a high cost to acquire a prospect or a lead. They’re not even a customer. But how much is that person worth when they buy that car, right?

Chase Buckner: Exactly.

Chris Davis: When they go [00:15:00] in, whether they finance it or whatever, that thousand dollars, it’s a wash. So a thousand dollars may to you, you’ve got a $50 product maybe and you’re like, there’s no way I could stomach a thousand dollars. Or at least $500. I can’t give something away for $500. But it really depends on what is your return on that, right?

Chase Buckner: Oh, yeah. Yeah. And you always ask them. Like in their specific example, they have people that commission [00:15:30] arrangements. So it’s like if they’re getting the sale direct, they’re spending less in the advertising than they would commissioning it to somebody else who sold it, you know what I mean?

Chris Davis: Yeah. So I wanted to highlight that because I see it all the time. If you frequent any form of marketing groups online, or on social media, people are always asking these broad questions like, “How much should I be spending?” It’s just like, it’s so specific. It’s so specific to your business, your product, all of that. So [00:16:00] good stuff there, man. So you’ve got one case where we have a traditional business that is using you, and you’re using ActiveCampaign, to do a process that would normally be time consuming, or very expensive. So that’s the car dealership. But you have a second one too for spas, right?

Chase Buckner: Yeah and not just spas. We’ve used it for several different businesses. [00:16:30] But essentially, it’s this idea of … You know a lot of marketing agencies stop at generating leads. So they’re like, “Okay, we ran a campaign and you got 50 form fills. So you got 50 leads.” And often times what you’ll hear … Like we had one medical spa and they were doing really well with leads. And the doctor said, “Hey, we’re definitely seeing more business, but I’d like more insight as to how many [00:17:00] of these leads are actually converting into appointments.” So we said, “Great. Well, let us implement online scheduling for you, so that people can actually book online.” And then we can use ActiveCampaign automation to basically the nurture the process from when they claim a promotion, to actually booking online.

So now we do this a lot and we found that if you go with an online booking system that has a Zapier integration, because ActiveCampaign has [00:17:30] Zapier, basically what we do is every time someone books it pushes a tag from the online scheduling application into ActiveCampaign. So now we know if they book or not. So it’s like okay, they claim through an ActiveCampaign form and then we schedule all sorts of reminder emails. So it’s like, “Thanks for claiming. Book your appointment.” And then wait 24 hours, check, have they booked? Is that tag there? If not, okay, email them again or text them, and do that maybe two times and [00:18:00] then maybe you incentivize them even more if they still haven’t booked.

But just the ability to go from lead to actual sale via ActiveCampaign and Zapier, I mean Zapier’s been a game changer. And it just works fantastically. And then we tie into Databox, which is an awesome reporting app. I don’t know if you’ve seen that.

Chris Davis: No, I haven’t seen that one.

Chase Buckner: It’s really great. So basically our clients can pull out their phone, and they can see okay, there were 50 lead claims [00:18:30] and 20 actual bookings, and now I know my real ROI.

Chris Davis: Wow.

Chase Buckner: Yeah. And the whole time you’re building your email list in ActiveCampaign. So now you get to re-market to them forever.

Chris Davis: Yeah, yeah. Now, of course let’s walk through it-

Chase Buckner: Sure, sure, yeah.

Chris Davis: … a little bit. But yeah, so you’re using lead generation strategies. For this one I can’t remember, did you say you’re running Facebook ads as well?

Chase Buckner: Yeah. I men definitely, amongst other things. But Facebook ads is definitely where [00:19:00] it’s at right now.

Chris Davis: Yeah. So you’re doing some lead generation and at this point you’re just trying to convert visitors to leads, or browsers into leads. So you’re giving away something of value. They opt in and then they get a nurture sequence that pushes them to schedule an appointment. So maybe they’re getting a coupon, or your first visit free, or something like that. And essentially what you’re saying is, listen, once they’ve scheduled, once they’ve scheduled their demo [00:19:30] or they scheduled time with one of the staff, the last thing I want to do is send them a reminder saying, “Hey, don’t forget to schedule.”

Chase Buckner: Exactly. Or 10 more.

Chris Davis: Right? So it’s this ability to turn off the messaging or shift the messaging. You don’t always have to turn it off. You can shift it. So you needed what I like to look at as feedback. You needed the automation to give you feedback. It’s like, “Hey, automation, what’s going on here? What happening?” And Zapier [00:20:00] is the interpreter of what’s happened. And for those listening, if you’re not familiar with Zapier, it’s a third-party tool that has third-party integrations for your platforms. So if you’re using ActiveCampaign and say you’re using a platform like Acuity, and you’re like, “Oh, I wish the two would talk, but Acuity doesn’t have a direct integration.” You would then use Zapier, and Zapier would more easily tie the two together so you don’t have to hire a developer or wait for the platforms to build it out natively.

Chase Buckner: That’s right.

Chris Davis: [00:20:30] So you’re using Zapier to provide that feedback back to ActiveCampaign, because at this point ActiveCampaign is like, “Hey, look, you told me to start when they fill out a form. Then you said send this email. Then 24 hours later I’m going to send the next email until you tell me to stop. And the only way to tell me to stop is by saying that they have this tag that is essentially, promotion booked or scheduled time.” Right?

Chase Buckner: Yeah.

Chris Davis: [00:21:00] So now it’s like okay, I need to be able to tell ActiveCampaign that, right?

Chase Buckner: Exactly.

Chris Davis: And that’s where Zapier comes in.

Chase Buckner: And you brought up a-

Chris Davis: Go ahead.

Chase Buckner: Sorry, go ahead.

Chris Davis: No, no, go ahead.

Chase Buckner: I was going to say, yeah and you brought up a good point, which is not only that, but we always have a secondary chain. So at some point if someone claims, let’s say, a $100 off a Botox appointment and they don’t actually ever end up scheduling, you only want to bother them so many times to remind them to schedule until you consider that a [00:21:30] dead lead. But what we also do with ActiveCampaign, is we basically build a chain of emails that are basically testimonials.

So when we start working with a new client it’s like, “Hey, we’re going to send a video bio out and we’re going to film, let’s say, 10 testimonials.” We create an ActiveCampaign chain of 10 emails out of those testimonials. And when someone is considered a dead lead in any campaign, then we shift them, through the automation, into that other [00:22:00] chain. And it’s like okay, let’s let those testimonials talk to them for a week or two weeks or whatever, and see if we can bring them back through that instead of just keep hammering, “Hey, book your promotion.” You know what I mean?

Chris Davis: Yeah, because you don’t want to burn them out, right?

Chase Buckner: No, exactly.

Chris Davis: And you want to be able to adjust to each contacts timing. So I always tell people, people are most engaged in the very beginning, right when you get them to take action and get them to take action. [00:22:30] But there are cases where, let’s say, especially since we can market, and we can advertise in so many different ways now. A lot of times people will put their email in to serve as a reminder for later. They may not be able to take action right now. Perhaps they’re commuting, or they’re in a meeting and they see something. They just have a quick window and they’re like, “Oh, that looked interesting. Let me just put my email address in there really quick and then I’ll come back to it.”

So [00:23:00] in one respect, you have the reminders to serve for that. But then we always have to take into account that perhaps there was time in between, all on their end because in ActiveCampaign you’re sending stuff out automatically just for that reason. But maybe that got cooler, they cooled of a bit because of life circumstances. There’s so many things that could happen.

Chase Buckner: Oh yeah, definitely.

Chris Davis: So now, you don’t want to be pesky. You don’t want to just keep nagging, “Hey, do this. Do this. Do this.” And I know it could [00:23:30] be a little … It’s kind of a challenge because you’re like, “Well, they asked for it though.”

Chase Buckner: That is the crux. That’s the challenge and that’s the beauty of using a booking system and the Zapier and the tag, because if you don’t keep reminding them you’re going to miss out of a lot of low-hanging fruit that you just needed to send that reminder. But if you do annoy them, they might not ever come back. You know what I mean? If you know [00:24:00] when they book, you know when to stop and then it’s all good.

Chris Davis: Yeah, it’s almost like giving yourself permission. I need permission to send reminders, okay. The way you enable that is by opting in and not booking, okay. So if you meet that condition, you’re giving me permission to send you reminders. I also need permission to stop sending you reminders and send you testimonials. That condition is, if I’ve sent you two or three, and you haven’t taken action, [00:24:30] I now need to dynamically shift the messaging. Send you a couple testimonials and see if you’re engaging there.

Now, if you’re not engaging with my reminders or my testimonials, it’s safe to say I can count you as a cold lead, or a dead lead. Yep. And you know what, what we really highlighted right now, Chase, is the power of marketing automation over traditional email marketing.

Chase Buckner: Oh my gosh, night and day.

Chris Davis: Right. Being able to make those shifts and changes [00:25:00] and just be so much more dynamic.

Chase Buckner: Well, that’s what we love and we haven’t even taken it as far as we want to. And that’s what I love about ActiveCampaign, is in the future we don’t want to just shift you into the generic email chain. We want to shift you into an email chain specific to the promotion type that you claimed, you know what I mean? So if you claimed Botox, we want to shift you into a Botox only email chain. You know what I mean?

Chris Davis: Yes.

Chase Buckner: And there’s just so much you can do through ActiveCampaign with triggering [00:25:30] things based on what form fields were selected, or this or that. So we feel like we’re still just at the tip of the iceberg.

Chris Davis: That’s great, man. That’s great. I want to thank you for sharing these two examples. You kind of undressed yourself and let us see behind the scenes of what’s going on with some of the processes, or some of the automation that you’re putting in place for some of your clients. And I know we kind of took [00:26:00] a tangent, but just to finish up, if you all are not familiar with online scheduling software, it’s software that you can purchase now, and maybe there’s free trials available, depending on the platform. But the power of the online scheduling software is that you can sync it with your regular calendar.

So if you use Google calendar or Outlook, or anything like that, and what it will do is it will automatically block off times that are unavailable on [00:26:30] your personal calendar. And some platforms let you sync multiple calendars. And now, you can provide your users with one link. They click that link and they go to a page that is an online representation of only the available time slots that you have. And in your case, Chase, I’d imagine your scheduling software even allows you to select specific people in their calendar, right?

Chase Buckner: Yeah. Well, we’re working [00:27:00] with a few different ones. So Acuity and Setmore. We like Setmore because they’re integrated everywhere. So we’re actually sort of shifting to that. But yeah, I mean the possibilities are endless.

Chris Davis: Yeah, yeah. So if you are listening here and you have a spa and you’re like, “Hey, I have availability, but all of my staff they want to set their own calendars.” Well, you can not only have a link that goes to your company scheduling page where they can now [00:27:30] select which stylist, or which practitioner they want to render the services, you could even flip it and say, “Hey, I’m kind of a single operator, but I have multiple types of services.” So now, people can schedule the type of service on your calendar.

These are all things that are traditionally handled with an administrative assistant, or through email, or some other means. Calling, “Hey, do you have some time on Thursday?” And all of those things, not [00:28:00] only do they take away from your time efficiency, but they also take away from the flow. If you’re servicing one client, the last thing you want to do is pause, answer the phone, and schedule another. And you don’t have to do that.

Chase Buckner: Well, plus it … And then it ties all the data back. And that’s what we love the most, is you can see true ROI. From your ad costs, to your lead claims, to your actual bookings and then the dollar amounts of, like you said, the appointment [00:28:30] type because if you’re driving them into a specific appointment, you know the cost of that and you can set that in the app so it automatically calculates it.

Chris Davis: Yeah, which is key because in that data often are the answers to questions that you may have in your mind. You may have, “I wonder which one of our services is the most profitable?” Like maybe going into the new year you’re like, “I need to scale back our services I feel like we kind of got across the board. [00:29:00] Which ones are safe to cut, which ones are not?” And if you’re using platforms like online scheduling and ActiveCampaign, you have the data to show. You’re like, look at the ROI on this hot rocks, avocado facial massage. The ROI is crazy. And now, we’re shifting from being at the mercy of asking people around us, “What should we do?” And our emotions to something [00:29:30] that’s more sound in business, which is analytics, right?

Chase Buckner: Yeah. And I think, if I can leave with a final thought, I think you’re sort of touching on the way that we see the future of a lot of industries, which is in the past, I would say the past 10 years, everyone tried to build these all in one solutions. So if you were a medical spa, or practice, or whatever, you’d pick one of these all in one things. It’s your CRM. It does quote unquote, email marketing. Maybe it has an online [00:30:00] scheduler or not. They cost a fortune. They’re really legacy stuff.

And what we’re doing is saying, no, the future is through stacks of technology. Stacks, off stacks of technology that all integrates either directly, like you have ActiveCampaign integrates direct with a lot of things, or through something like Zapier, and at the core of our stack is ActiveCampaign. And that’s sort of like the hub. So we’re selling a stack of tech [00:30:30] in the way that companies used to sell these all in one solutions. And that’s sort of the way we see the future of marketing is getting your stack right.

Chris Davis: Yeah, yeah because now each tool individually can be its best and not be penalized for it.

Chase Buckner: Exactly. There’s no way that you can do every little piece as good as every start-up that’s popped up in the last two years, you know what I mean?

Chris Davis: Yeah, yeah. And these companies they’re going to need custom solutions [00:31:00] and they need agencies like yourself, who know how to piece those together. And using ActiveCampaign as that hub, it is the key, Chase. It is the key.

Chase Buckner: Oh everything ties back. It’s the best.

Chris Davis: Yeah. You got to have that centralized data. Man Chase, this was great, man. I want to thank you so much for coming on to the podcast. Before I let you go though, how can people connect with you and find out more about what you’re doing?

Chase Buckner: Sure. So [00:31:30] customerbloom.com, bloom like a flower, that’s our website. You can find me on Twitter @wcbuckner, if you want to hit me up personally. But yeah, I mean we love this stuff so we’re happy to chat about any of this with anybody, whether you’re an agency or business, we are happy to help you step it up and use ActiveCampaign to do that.

Chris Davis: Great. Great. So if any of you listeners we’re looking for an agency that can handle your ActiveCampaign and think further … [00:32:00] If anything, what I’ve learned about you in our short time together Chase, is that you’re always thinking further. Like you said, everybody else was focused on lead gen. What about afterwards? How can I do more? How can I impact a business more?

Chase Buckner: Trying, man. Every day.

Chris Davis: Hey, that’s all we can ask for. I say to myself all the time, as long as I’m marginally better than yesterday, I’m good.

Chase Buckner: Exactly. There we go.

Chris Davis: [00:32:30] Right. Day by day. All right. Thanks again, Chase, man. I’m honored to have you on. I wish you nothing but the best of success in all that you’re doing with the agency and operating remotely. I know that’s a challenge.

Chase Buckner: Thank you. We need to get you guys down here to Mexico, Chris, and I think we’ll see you next year at one of your events.

Chris Davis: Yeah, that’ll be great, man. All right, thanks man. Appreciate it and I’ll see you online.

Chase Buckner: Thank you.

Chris Davis: Thank you for listening to today’s [00:33:00] episode. If there’s one thing to take away from the episode is that, you’re never really done. And never settle. You know Chase, could’ve easily settled for what the norm was, but he took some time and thought a step further. He took some time and thought about how he could do it better, more efficiently. And I would like to challenge, or give you all the permission to do the same. [00:33:30] We have many resources, as Chase mentioned, available to you so you don’t have to do it by yourself. It can get very overwhelming by yourself.

But there is another level of success that you can achieve using ActiveCampaign as the hub. Using our internal training and support resources, as well as other third-party tools to really create the custom solution for your business or for your clients. Those specific tools, or resources I should say, that [00:34:00] ActiveCampaign has available, one is the education center, activecampaign.com/learn, where we have all of the guided content. Guides, podcasts, videos, webinars, it’s all there for you. If you’re self-paced and you kind of want to learn at your own pace. But you can also talk to somebody, activecampaign.com/training, and you can sign up for a one on one and talk to somebody live and in the flesh, about your business so you can start working through the examples and the ideas that you’d like to implement.

[00:34:30] Last, but not least, support.activecampaign.com is where you can submit your support ticket and experience the support that Chase has mentioned. If you want to search for a specific solution, we’ve got help.activecampaign.com. So whatever you need we have available for you. Just don’t stay stuck. If it’s anything, just don’t stay stuck and in this commission for you to think further and to think bigger, know [00:35:00] that marketing automation, and ActiveCampaign, we’re not just for online companies. We’re not just for online companies. Any and every company could leverage the power of automation and I hope to see you all do it more and more going forward.

Please subscribe to the podcast. If you’re not subscribed to the podcast, I’m patiently awaiting you to subscribe so that you don’t miss the next one. If this is the first that you’ve listened to, go back. There’s over 40 before this one that you could listen [00:35:30] to and just binge on the goodness of marketing automation and other companies, internal employees and how they’re leveraging the platform. We’re available on iTunes, Stitcher Radio, Google Play, and SoundCloud. Once you’re subscribed, do me a favor and leave a review and a five-star rating. That would be greatly appreciated as well.

This is The ActiveCampaign Podcast, a small business podcast to help you scale, and propel your business with automation. [00:36:00] I’ll see you on the next episode.

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