Episode 113: Selling Courses with Virtual Summits

Have you ever thought of selling course using virtual summits? If not, this is the podcast for you to listen to.


Have you ever thought of selling course using virtual summits? Learn some strategies on how to run virtual summits effectively and handle all of the tech involved to do so.
Jaime Slutzky is the host of the Tech of Business podcast and works as a virtual technology officer for entrepreneurs and small businesses. She specializes in making online technology do its job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams.


Chris: (01:18) Jaime, welcome to the podcast, how are you doing?
Jaime: 01:25 I’m doing great. I am so excited to be here.
Chris: 01:26 Yes, its in citing … exciting … I can get my words out today Jaime. It’s exciting to have you on because I had the pleasure of meeting you in person in Seattle and, well Bellview, in Washington and there was something about … you know what, it was something about the rain that many people believe I won’t share it on the podcast, but I will say this, it was a good time from the weather to the people.
Jaime: 01:57 Its that little known secret that yes, we have a lot of rainy days but it doesn’t rain all day.
Chris: 02:01 Yeah, yeah, and the sun it poked out, it was like perfect, it was like hey, while you’re here, I am the sun, I do shine.
Jaime: 02:09 Yes, yes.
Chris: 02:11 Yeah, so that was really cool and I love … Of course at the study hall you were engaged and you had a lot of expertise to share with the group. So I was like oh, I have to have her on the podcast, our entire audience needs to hear this.
Chris: 02:26 Before we jump into the actual topic matter, take some time and give our listeners a little bit of information about your background and your business.
Jaime: 02:35 Okay, well thank you so much. My business is called The Tech of Business and what I do is I help online entrepreneurs deliver their promises. From the time that someone enters their name and email address, and payment if that’s what their promise is, enters that information into a page on a website, through the final delivery of that promise, I am there every step of the way. Which means I am very much involved in emails, and email marketing, and getting your emails out right, and making sure that your thank you pages look right, and your course access, and your summit access, and your webinar access, and whatever type of promise people make online, that’s where I like to hang out to help them fulfill that.
Jaime: 03:24 It just makes it easier. I love tech, I love tech to the nth degree. I got my degree in computer science in the 90’s, that means that I have been in this industry for 20 years now.
Chris: 03:40 Yeah.
Jaime: 03:40 I’m not ready to turn away from it anytime soon. There’s so much that technology and specifically, online technology can actually do to help everybody in their businesses.
Chris: 03:53 Yeah, so you mentioned you got into the tech early, were you always an entrepreneur or did you have a corporate beginnings, like many folks have?
Jaime: 04:03 I had a corporate beginnings.
Chris: 04:06 Okay.
Jaime: 04:06 My itch to come home revolved around my two children. I left my corporate job when my little one was two. It was one week after her second birthday that I packed my desk up for the final time.
Jaime: 04:21 It’s so nice because my kids just know that I’m always home. Yeah, I’m working and that I’m on the computer and stuff, but I’m here for them. I’m able to volunteer on field trips and do all those things, be the mom chauffeur that I wanted to be while still making an impact. I love the freedom, and flexibility to carve out exactly what I want to do with my life as an entrepreneur.
Chris: 04:44 Yeah, and I would have to imagine, having such a small child at the time, making that leap had to be nerve wrecking, terrifying, exciting, full of anxiety, so many emotions in one. How did you get to the place mentally? Were you like, okay, I see this stable income and I know what it’s doing for me and my children right now, but it’s time.
Jaime: 05:14 I think that a lot of it was the fact that I was raised by a stay at home mom and I had such fond memories of my childhood, I wanted to give my kids as much of that as possible and I knew that my skills were transferrable, so I had the confidence to know that I could do this thing on my own and I didn’t need the corporate umbrella to do it.
Jaime: 05:40 I mean its been lean times, its been plenty … plenty times as well. I’ve had to have … All the ebbs and flow that any entrepreneur has, and its interesting because when I started my business, I started just doing WordPress freelancing because I knew I could jump in there-
Chris: 05:58 Sure.
Jaime: 05:58 … and I knew there was a need there. It took me time to figure out exactly what my unique position online is.
Chris: 06:07 Yeah. I’m glad you said that, I’m glad you said that because in that, I can see the journey, similar to every entrepreneurs’ that you start … you start where you, your skill set, and the market value match. Right?
Jaime: 06:24 Mm-hmm (affirmative).
Chris: 06:25 As you educate yourself, both on what that looks like going forward, as well as getting more familiar with the space, it starts to become apparent, oh this is what makes me different. This is what I enjoy delivering that the market is not getting, but it takes time.
Chris: 06:43 A lot of times, people want to jump out and do what they thought they would do and when the business, or the market demands a shift-
Jaime: 06:52 Mm-hmm (affirmative).
Chris: 06:53 … they’re unwilling to do it because they’re like no, no, no, this is what I am supposed to do, this right here.
Jaime: 06:58 Right, yes. I have such a technical background, I love to make things work. I love to make things work together, which is how I can to Active Campaign to begin with. I needed to make something else work with Active Campaign, so I dug in, I got that working and I added Active Campaign to my skill set instead of saying to my client, no I’m sorry, I don’t work in Active Campaign. I didn’t close the box.
Chris: 07:26 Yes, yes, you really allowed your clients to help inform you too right-
Jaime: 07:33 Mm-hmm (affirmative), yes.
Chris: 07:33 … what tools and which way you should be going, which leads us to where you’re currently operating now is running virtual summits. Take a little bit of time because that term may be new to people, like whoa what’s a virtual summit? Take some time and describe what are … what capacity … First off what is a virtual summit and in what capacity are you marketing them?
Jaime: 07:57 A virtual summit is a multi day, sometimes you have them as a single day, but usually they’re three to five day events which have pre-recorded interviews with somewhere from anywhere from three to eight sessions a day, with experts in a specific topic.
Jaime: 08:17 If Active Campaign was doing a virtual summit, a lot of the types of people that they’re bringing on to the podcast, they would have brought on to the summit, and it would be a consolidated down to somewhere between three and eight interviews a day, that are video interviews that are delivered online, and they’re delivered over three to five days. You’re getting a whole lot of content.
Jaime: 08:41 Most people who attend virtual summits are coming to get inspired to grow their business, to solve a problem, just the same as anybody’s doing anywhere online when you go and you subscribe to something, its so that you can be educated in some capacity or entertained in some capacity. That’s what a virtual summit does.
Jaime: 09:01 What I love so much about virtual summits is that they are a great lead generation, because you’re giving so much value at the front end of that relationship. When you give a PDF download as your lead magnet, as you opt in, it’s effective because it solves the immediate problem, but it’s a slower process from that lead magnet to someone saying, yes, I want to hand over my life savings, for example.
Jaime: 09:30 With a virtual summit, they are seeing you time, and time, and time again, over a very short amount of time so that the know, like and trust factor is accelerated greatly. I’ve described virtual summits as master class, after master class, after master class. I’ve also described them as a podcast on steroids where you get video as well.
Chris: 10:00 No, that makes sense and I’d imagine even for the host, the person putting on the summit, there’s a lot of rapport that they can build with their audience by putting the best of the best in front of their audience, to train them as well as just expose them to other people in the industry that can do things that maybe they need help in, in a specific area in their business.
Jaime: 10:25 Absolutely, absolutely. I’ve worked on summits that are business to business. I’ve worked on summits that are business to consumer and I’ve also worked on summits that are solely for entertainment purposes.
Jaime: 10:37 It really makes sense, you want to make sure that you know why you’re putting on a virtual summit, you don’t want to just say, oh, I’m putting this on for my business and then have it have no business value. It’s not going to do anything, and so, it’s important to know why you’re putting on a summit, just the same as it is why you’re throwing that webinar, or why you’re doing any other online activity. The why is almost as important as what the actual event is.
Chris: 11:06 Yeah, the why informs that what right, and gives meaning and purpose to the how.
Jaime: 11:13 Yes.
Chris: 11:14 Without it, you start doing the how and what, and you’re hoping, you’re kind of like crossing your fingers that you end up at the destination that you desired or had thought about in the beginning.
Chris: 11:27 With virtual summits, what I want to do because you’re using them in a very … I think that it’s … I’ll say its unique just because I don’t know if people have pieced it together, but I like how you’re using virtual summits to lead to online courses.
Chris: 11:43 Tell me a little bit about these virtual summits in terms of what you’ve seen in trends of marketing them. Have you seen them be marketed effectively with a similar approach that you would use to a live event, or a one day or three day event? Or is there a different in the approach to it?
Jaime: 12:04 I would say that the marketing of a virtual summit is more akin to a webinar or a master class.
Chris: 12:12 Okay.
Jaime: 12:12 Something else, that is online because, the marketing duration of online activities is far different than the marketing activities and marketing duration of in person activities. Other than if you have … If you already have an audience that knows you, loves you, and is going to be able to be where you are, then in an in person environment … Like the study hall, you guys didn’t need to market that three months in advance because you were coming to us-
Chris: 12:44 Yeah.
Jaime: 12:44 … and you knew us well enough to know that you were going to get enough people form the greater Seattle area to that physical location.
Chris: 12:53 Yeah.
Jaime: 12:53 Whereas if it’s a major conference, or a niche conference even, marketing requires more effort because you have to draw people not just to your event, but also to the air fare and the hotel and all the other bits and pieces-
Chris: 13:09 Right.
Jaime: 13:09 … of an online event. Which is why I say that a summit is much more marketing in the same vein as webinars and master classes.
Chris: 13:20 Sure. It opens up the audience, I’m not restricted to the geographical location or their transportation to that location-
Jaime: 13:28 Right.
Chris: 13:29 … I just need to be targeted with okay, who is this for, so I know how to go out and reach the people this is going to be important to.
Jaime: 13:37 Mm-hmm (affirmative), exactly.
Chris: 13:41 Got it, got it. You have the virtual summits. If you could, share … Jaime, I know you’ve seen so much. Anybody who’s integrated with tech like you are, and successful, that means you’re getting referrals. One person says hey look, just work with my lady, she’ll take care of everything. You’re behind the scenes in a lot of these businesses that are leveraging virtual summits.
Chris: 14:06 If you could summarize a few things that make them successful, what would you say?
Jaime: 14:12 Charisma of the host.
Chris: 14:15 Wow.
Jaime: 14:16 No one wants to come to something where the host isn’t excited about the topic. There’s lots of money to be made in a lot of verticals, a lot of industries, but if you are a host, and you’re not excited about those, it’s shot. That’s one thing.
Jaime: 14:36 Another thing that I find is really interesting with virtual summits, is the cadence, and the pace, and the professionalism of the website, and the videos, and all of the pieces … When you’re doing a live webinar, it’s going to happen that there’s going to be … maybe sounds not going to work, maybe the chat’s not going to work-
Chris: 14:58 Sure.
Jaime: 14:58 … and those are things outside of your control. With a virtual summit, because it’s produced video and it’s a choreographed message that you’re putting together, there’s a higher level of professionalism that comes across on those screens that I think, when that professionalism goes from the very first page of the summit site all the way through every single interview, all the way through every single page, that just augments the trust than an attendee is going to have in the host, in the brand, in the product and in whatever they’re offering next, like a course.
Chris: 15:36 Yeah, that’s a good point. I think I’ve even … I’ve been a guest of a virtual summit before and Jaime, one of them, what the host ended up doing, and this is to your point of production right, you’re able to polish up the video and really make it … present it in a way that live doesn’t lend itself to sometimes. What the host did, is he let me know when I would be going live-
Jaime: 16:05 Mm-hmm (affirmative).
Chris: 16:07 … and when they would be watching the video and gave me the opportunity to engage in the chat.
Jaime: 16:11 Mm-hmm (affirmative), mm-hmm (affirmative).
Chris: 16:14 What I really liked about it was, of course it’s practically impossible if I’m giving a live presentation and you’re asking questions for me to really engage in the chat.
Jaime: 16:22 Yeah.
Chris: 16:23 I would have to stop, break my flow, and answer your questions. Or you’d have to wait until the end where sometimes people drop off. Being able to engage with them, as their watching … It was kind of different, you’re watching me and I’m typing to you with your questions about me. It was very effective in terms of getting the engagement and keeping the engagement.
Jaime: 16:46 Yes, that is brilliant, that is brilliant. I know a lot of the summits that I work on, we will release those three to eight episodes at six o’clock in the morning and so they’re available all day on whatever day it is, so it’s not quite as easy to say okay, this is going live at ten a.m pacific, and for you to be able to jump on and be active in that-
Chris: 17:05 Right.
Jaime: 17:05 … time slot. There are a lot of different ways of putting on summits and getting the content out there in a certain flow. Sometimes, it makes sense to drip them throughout the day and other times it really makes sense to drop them every morning or things like that.
Chris: 17:22 Yep, yep. So, we have the summit, we’ve run it successfully, the host has charisma, understands his wiseguy, Jaime in the background making sure all of the tech is in place, the destination becomes the online course.
Chris: 17:37 Tell me about that connection. Is the online course a library of the recorded content, is the course something similar to what was covered in the virtual summit? What does that process look like, from virtual summit to online course?
Jaime: 17:58 Well, all of the above.
Chris: 17:58 Okay.
Jaime: 18:00 You could sell the just straight up longer term access to the summit content, bundle it in of course, and make that available for sale as the only product coming out of a summit. Then, you have people being able to consume that content, often times if that’s the case, we’ll strip the video … audio out of the video so that people can take the MP3’s and take them with them so that they can consume the content on the go, which is not available in the live summit, it’s only available in the paid version.
Jaime: 18:36 Often times, we’ll have sponsors or speakers provide bonuses to people who purchase. That’s one type of course, is just the summit content and having it augmented. What I find really affective is, if you’re using your summit as a lead generation vehicle, and your topic is a micro topic of your business. Whatever you might … Let’s to say this was me, and I was running a summit, and I decided to run a summit on … I don’t know … on software tools that I love to use, and I bring on all sorts of experts about these software tools.
Jaime: 19:24 Then I may lead people to a course that is specifically how do you implement Active Campaign that … I’ve created this course, how do you implement Active Campaign into your coaching business.
Chris: 19:39 Got it, got it.
Jaime: 19:40 How do you use the library of opportunities and all these things in this tool that I exposed you to during the virtual summit, specifically in your business.
Jaime: 19:55 There are lots of amazing resources at Active Campaign, but sometimes its really hard to people who are not as technical as me-
Chris: 20:03 Yeah.
Jaime: 20:04 … to be able to understand what’s for me, what’s not for me, what’s over my head, can I have someone hold my hand. I know Active Campaign has a lot of those types of support, but there’s also place and room for someone like me, or someone else out there, to create their own micro-course that will benefit their specific audience.
Jaime: 20:28 I also think that courses are a great compliment to one on one and group services, so using your funnel, becomes your virtual summit, to your courses that are DIY, to your one on one or group services, that’s a logical funnel because people they consume your content, say oh, I can do it myself, they buy your course and then they say, I need a little bit more hand holding.
Chris: 20:56 You know what I like about that is that especially for people just getting started, you don’t have to have that brand awareness and recognition to run a summit, right?
Jaime: 21:08 Right.
Chris: 21:08 You just need to have connections. If you’re in business and you struggle with connections, it’s going to be a long … it is going to be a long, hard process of being an entrepreneur if you struggle connecting with people, seriously because that is business, is making those connections. Just getting started out, a lot of people ask, how do I start building a list? How do I start building a following?
Chris: 21:35 As you’re talking Jaime, and I’ll be honest, I didn’t think of virtual summits in this capacity before we got on the call, but as we’re talking, I’m like, this would be a great lead generation tool, even for someone getting started who can gather three or four experts, have them speak intelligently on the topic. You could either put your expertise on the end and offer that as a product, or just the bundle itself, but it helps you to start building that audience that you can start nurturing.
Jaime: 22:09 Absolutely. Another thing about hosting a virtual summit is that as the host, you’re putting yourself in a position of authority, that when it comes to reaching out to someone like Chris to say, hey, I want you on my virtual summit, someone’s going to have a far easier time saying yes, if you’ve got your summit plan in place and you say I am using this for all of these reasons, and it’s really clear to that guest-
Chris: 22:37 Yeah.
Jaime: 22:37 … to that expert that you’re bringing on, that they are going to be lending value to your event, but they’re also going to be putting a notch on their own belt at the same time.
Chris: 22:47 Yeah, absolutely. I love that idea and since you are technical, I feel like this is not too much to ask, I’m just curious, these summits take place, and then you’re driving them to a course or you’re driving them to some destination, in Active Campaign, how are you tracking who showed up, and who enrolls in the course?
Jaime: 23:16 That is such as good question because I use tags, and I use site tracking, and I use automations, and all … You name it, I’ve probably played with it. I use goals, I use all of it. To boil it down, when someone gets on your list, on your Active Campaign list-
Chris: 23:39 Mm-hmm (affirmative).
Jaime: 23:39 … and clicks a button that goes back over to your website, to the summit website, to download an action guide or to do something, you send them to a page where they can do that, and that page is then tracked back over in Active Campaign. I actually usually have an automation if we’re sending an action guide, which sometimes we do, sometimes we don’t.
Jaime: 24:01 If they’ve downloaded the action guide, they go one way on a path-
Chris: 24:07 Nice.
Jaime: 24:07 … if they haven’t accessed the access guide, I’m going to send them a couple of reminders to access it because nobody wants … Let me put it this way, nobody likes to be told to do something that they’re already done.
Chris: 24:24 Yeah.
Jaime: 24:24 People like to be reminded to do things that they meant to do.
Chris: 24:27 Yes.
Jaime: 24:27 Downloading that action guide and telling them again and again to download it, they’re not going to feel like you’re being sleazy or scammy, or anything like that, but as soon as someone has gone to the page where they’ve downloaded the action guide and you keep telling them to download it, that’s where things turn sour. You have to be careful.
Jaime: 24:47 As to using the information that you’ve got in the system, okay, they’ve tagged, I’ve tagged them. They’ve got the action guide, never tell them to download the action guide, but you can tell them, turn to page 43 of the action guide.
Chris: 25:02 Yes, yes, yes.
Jaime: 25:05 I do a lot with making sure that I know who’s going where and what they’re doing. We have had on summits before, if people go to the sales page, but then they don’t purchase, it’s just like an abandoned cart-
Chris: 25:21 Yeah.
Jaime: 25:22 … we’ve got that information in Active Campaign, so our abandoned cart sequences, sometimes their short, because we’re in the midst of the summit, sometimes they’re more long, drawn out depending on when we are in the summit itself.
Jaime: 25:37 Active Campaign is a tool that I actually have … Will tell clients, no we’re not going to use the email marketing that you’re using right now, let me bring you over to Active Campaign so that we can do all of these other things as well.
Chris: 25:51 Yeah, so you could have more insight on their behaviors right?
Jaime: 25:55 Yes.
Chris: 25:56 For those of you listening, I want to highlight a few things that Jaime said, and just know that when you’re starting to build out this journey, some of this stuff may be manual. You may be tracking some of this stuff manually, that’s okay, just as you’re doing it, slowly start moving it over in to Active Campaign, and before you know it, you have a full system in place that is informed on what to look out for right?
Jaime: 26:26 Mm-hmm (affirmative).
Chris: 26:27 Because that’s … You’re … You’ve been doing it for so long, so you already know how to inform the system. You’re already hey, this is an abandoned cart, hey they downloaded, hey they visited this page. It’s just natural to you, but for someone listening I just want to let you know these are what we call intentions. Actions that show intent, and you have to define those because that’s what instructs Active Campaign.
Chris: 26:49 That’s how you get the most out of it, when you understand what those actions of intent are.
Jaime: 26:54 Yes. One of my favorite automations that I will put in to Active Campaign, is learning what people are doing. I pretty much … I put something in there so that I get a notification, I get an email sent to me when certain actions are taken because I want to know, is this action taken often? Is it something that we want to capitalize on?
Jaime: 27:22 If I get 40 emails in an hour, that 40 people took this action, yeah, of course I’m going to invest some time into making sure that that … that I have something a little bit more flushed out for it.
Jaime: 27:35 That could just be, again, if someone had visited a certain page of the website, or if someone visited the sales page, those are things … I’m just getting a notification, they don’t even know that I’m getting a notification-
Chris: 27:51 Sure.
Jaime: 27:52 … I love that as the trigger to figuring out where I can put automation in and where I can have Active Campaign pull more weight in the whole process.
Chris: 28:05 Yeah, you know what I liken it to sometimes Jaime, it’s the convenience of it right. It’s different me going into my car and then seeing the check engine light one right?
Jaime: 28:17 Mm-hmm (affirmative).
Chris: 28:17 That’s one thing, that’s an indicator that lets me know I need to take action, but it’s different if I can get that notification before I even jump in the car. Right? If my phone could say, hey Chris, check your engine or check your oil, or whatever that is. That’s what most platforms you have to go in to them to get those indicators, what just happened, but like you said, using notifications, I don’t have to be in Active Campaign. I can be anywhere and just have my phone and get a reminder because I’ve set up the automation that says, hey, this just happened, hey Jaime, just wanted to let you know, don’t know where you’re at, but this just happened within Active Campaign, do what you will.
Jaime: 28:57 Right, right. I think that that’s one of my favorite little toys inside of Active Campaign, it certainly is. I also have a little hack when it comes to the automations. I use an extensive amount of labels on my automations because I want to make sure that my screen, when I go to it doesn’t have 50,000 pages of automations and that I can easily drill down to what I’m looking for.
Jaime: 29:29 I use this on pretty much every tool that I can-
Chris: 29:33 Yes.
Jaime: 29:33 … I try and find ways to minimize what’s on the screen in order to avoid overwhelm-
Chris: 29:40 Yeah.
Jaime: 29:40 … so every time I put in those notification automations, I give them the label of notification automations so that it’s easy for me to see only my notification automations and turn off ones that I don’t want to use.
Chris: 29:54 I love it. You heard me say it at the study hall and it’s worth repeating here. Organizing your AP is just as important as execution. For some people, its even more important because if you’ve got a lot of people in there and how you label, your naming convention, how you group all of your information is going to either make or break, make or break the execution. It’s a step that I find people … The execution is the sexy part right, you know what the execution is Jaime? The execution is like the six pack, everyone’s like, yeah, that’s what I want, but the organization is the actually eating right? The actual working out like the preparation for that. You can’t get that without the organization, and if you do get it you probably did surgery and it will leave you soon … but anyways …
Jaime: 30:49 You’re just talking about that because you know I’ve got a weight rack behind me, and that I’ve got a workout coming up real soon.
Chris: 30:52 I think triggered it, I think that did trigger it.
Chris: 30:57 In closing, when you’re integrate … You’ve got all of the actions, you’re tracking them, you’re getting your notifications, you’re tagging them, you’re seeing everything that they’ve done, so that you can be placed in a position to really optimize and maximize-
Jaime: 31:10 Mm-hmm (affirmative), mm-hmm (affirmative).
Chris: 31:10 … the virtual summit. Now you’re getting them into the course. Is this something … are you working with … I know you’re working with various course platforms so I know there’s not just one, but do you see a trend with platforms that integrate directly with Active Campaign or are you going through like Zapier or what not to integrate it?
Jaime: 31:29 The two platforms that I use most often have direct integrations. That makes things nice.
Chris: 31:35 Yes.
Jaime: 31:36 One of them that I use extensively didn’t have Active Campaign direct integrations initially. I actually think I still have a Zap out there from … for a few clients because we’ve never migrated. Once it was working, we didn’t go back to it, but I know that those clients, I’m not working with them anymore, but if I ever felt the need to say hey, we can do more with your Active Campaign integrations if we do it this way. I’m sure they would say yes Jaime, come in, fix this up, get it-
Chris: 32:06 Right.
Jaime: 32:07 … working smoother. Yeah, I like it when there’s direct integrations. I use shopping cart systems that have direct integrations, I use course platforms that have direct integrations, and then I also use Zapier extensively because I work with lots of different people with lots of different environments. It’s a matter of taking whatever … Wherever your integrations are, and however their setup, whether the direct or through Zapier, or their manual, because manual is still valid.
Chris: 32:43 Yeah.
Jaime: 32:44 Manual is still valid.
Chris: 32:45 Good point, good point.
Jaime: 32:47 Keep a notebook, keep some piece of documentation that says, how, how are these pieces talking to each other. I, as much as I love using online tools all the time, I still use paper extensively to keep those logs, so that when I get a call from a client saying, hey, what’s going on with this, I can turn to their integrations. This is connected to Active Campaign in this way,-
Chris: 33:14 Yeah.
Jaime: 33:17 … this is connected to Active Campaign in this way. This is where we’re brokering things with Zapier and so that it’s a nice complete picture because your online tools don’t always have the ability to show you that nice complete picture.
Chris: 33:30 Right, right. You bring up the second piece to what I often call automation insurance, that’s documentation.
Jaime: 33:36 Mm-hmm (affirmative).
Chris: 33:37 The best thing about insurance in automation is its free, it just costs you time, but its free. It costs you nothing to write that down in a notebook. You have to be disciplined, but having that documentation, having your AP organized, these are the keys, these are the keys to being able to execute quickly and get results.
Jaime: 33:58 Mm-hmm (affirmative).
Chris: 33:59 Thank you for highlighting that Jaime. If our listeners want to get in contact with you and learn more about you, reach out to you, where should they go?
Jaime: 34:09 Oh, to … they just need to go to techofbusiness.com, I kept that nice and easy because Jaime is spelled wrong all the time, so I just left it easy as techofbusiness.com and I’m techofbusiness on social media.
Chris: 34:28 Great, great, that will be in the show notes Jaime, thank you so much. It was great seeing you again. Thank you for coming on the podcast, I really appreciate it.
Jaime: 34:32 Thank you for having me.
Chris: 34:34 Yes, and I’ll see you online Jaime.