Learn how to add, organize, and group your contacts effectively in order to execute the most targeted, powerful marketing you’ve ever done.
How to Organize Your Contacts
A guide to using lists, tags, and custom fields to group and organize your contacts.Read the Guide
What is contact management?
Learn how to add contacts to your account and get started with some organization basics.
What does segmentation do?
Segmentation is an essential part of your marketing strategy. Learn why.
Lists, tags, and custom fields
Learn how the three levels of segmentation can help you group contacts for super-targeted marketing.
Building segments in ActiveCampaign
How to build, save, and edit your segments.
More personalized marketing
Get even more granular with custom fields and conditional content.
Learn how to use segmentation to boost contact engagement.