Contact Management

Learn how to add, organize, and group your contacts effectively in order to execute the most targeted, powerful marketing you’ve ever done.


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How to Organize Your Contacts

A guide to using lists, tags, and custom fields to group and organize your contacts.

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What is contact management?

Learn how to add contacts to your account and get started with some organization basics.

What does segmentation do?

Segmentation is an essential part of your marketing strategy. Learn why.

Lists, tags, and custom fields

Learn how the three levels of segmentation can help you group contacts for super-targeted marketing.

Building segments in ActiveCampaign

How to build, save, and edit your segments.

More personalized marketing

Get even more granular with custom fields and conditional content.

Contact engagement

Learn how to use segmentation to boost contact engagement.