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SPF (Sender Policy Framework) is crucial for ensuring email security and preventing unauthorized email spoofing. When you set up a Sending Domain with ActiveCampaign this process includes setting up a...

Creating customized experiences for your visitors and contacts is all about meeting them where they are in their customer lifecycle.  Conversations let you connect with your new site visitors and...

What is deliverability and why is it important? Nothing is more frustrating than spending the time to craft a new message to your contacts to then seeing that no one...

What is better than understanding your contacts perfectly? The ability to understand how your contacts are interacting and interpreting your content makes creating future engaging content that much easier. In...

Lists and tags and custom fields, oh my! This guide explains how to use all three of these functions together effectively, in order to get the most out of ActiveCampaign's...

This guide covers how to use ActiveCampaign's template library to create and save your own custom templates, and walks through how to use your templates in new campaigns and when...

If you're ready to benefit from the additional function and flexibility of marketing automation but aren't sure how to begin the transition, this guide is for you. Here are three...

This is your guide to building modular automations. Rather than building one enormous automation to execute a marketing or sales process, you can break it down into smaller, more manageable...

ActiveCampaign uniquely offers more than 20 start triggers to begin an automation. Learn about them all, and how to leverage them to create powerful automations that help you scale your...

Predictive Content helps you speak to each customer on an individual level from one email. Learn more about how it works below!

Your guide to using custom deal fields in ActiveCampaign. Learn what custom deal fields are and how to use them to capture information in deals and use it to inform...

This guide is for email marketers using consent as a lawful basis for processing personal data under the General Data Protection Regulation (GDPR). Learn about consent requirements, and find suggestions...