To have an automation start on a specific day, you have two options:

“Don’t enter the automation until XX/XX/XXX date”

This option won’t allow contacts to enter the automation until a date condition is met:

  1. Add a triggering action to your automation.
  2. Click “Segment the contacts entering this automation”
  3. When the segment builder appears, select the “Date & Time” category.
  4. Select current year and enter 2016.
  5. Add an “AND” condition for “Date & Time” equals the month you want the automation to begin.
  6. Add an “AND” condition for “Date & Time” equals the day of the month you want the automation to begin.
  7. Add an “AND” condition for time, if that is necessary.

“Don’t do anything in the automation until XX/XX/XXXX date”

This option will allow contacts to enter the automation but they won’t proceed through it until the date condition is met. You can use this at the beginning of an automation or anywhere you want to pause the automation until a certain date:

  1. Add a triggering action to your automation.
  2. Add a “Wait” action (in the Conditions & workflow category).
  3. Select “Until specific conditions are met”
  4. When the segment builder appears, select the “Date & Time” category.
  5. Select current year and enter 2016.
  6. Add an “AND” condition for “Date & Time” equals the month you want the automation to begin.
  7. Add an “AND” condition for “Date & Time” equals the day of the month you want the automation to begin.
  8. Add an “AND” condition for time, if that is necessary.