« All Release Notes

#WeAutomateThat: Trigger an automation when a deal owner changes

A deal in a pipeline contains information pertaining to a potential sale or opportunity—it is where you develop your sales process and get your leads to take action. Each deal is assigned to a “deal owner” otherwise known as a sales representative that manages the deal within the CRM. 

It’s very common for deals to be transitioned between sales reps and it’s important that when this happens, no details fall through the cracks.  That’s why we created a new automation trigger to send internal tasks when a deal owner changes. You can even set up automated message to the account admin to notify them of the change.

This new deal owner trigger helps to ensure a seamless transition process with minimal interruption to the sales process. 

Visit your ActiveCampaign account to try the new actions and triggers or start your free 14 day trial