Back to GlossaryMass Email Marketing
Definition
Mass email marketing refers to sending one email message to a large group or list of contacts. Mass email marketing is useful for information that is relevant to large numbers of contacts (like a newsletter or a company update).
Modern marketers have started to move away from mass email marketing in favor of a more segmented, personalized approach to email.
How do I send mass email marketing?
Can I send a mass email from Gmail?
Do mass emails work?
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