Lead generation is the process of converting prospects into a lead based on the interest they show in your business. Some examples of lead generators are blog posts, coupons, live events, and online content.
Lead generation methods can be linked to advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
What is a lead generation process?
What are the types of lead generation?
What is a lead generation company?
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