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Dynamic Content

Definition

Dynamic content is website or email content that changes based on who is viewing it. The goal of dynamic content is to provide a personalized, engaging experience for the user.

Dynamic content is made possible by cookies, tracking pixels, and tags or custom fields. An email service provider or website personalization tool stores information about contacts in tags or custom fields, and then changes the content on a website (or in an email) based on which custom field a given contact has.

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