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Buyer's Journey

Definition

The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase. The buyer's journey includes the process of becoming aware of a problem, considering how to approach a problem, and deciding on the best approach.

The buyers journey is important because each stage requires different levels of nurturing in order to guide a customer toward a final action. By giving answers to key questions at each stage, you can nudge customers toward the decision to buy from you.

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