Give your marketing a new personal best
Spend less time on manual tasks and more time focusing on your clients. Easily automate your marketing from first sign-up to long-term loyalty with ActiveCampaign.
Businesses like yours get real results with ActiveCampaign
See how ActiveCampaign customers are scaling their outreach, growing their businesses, and getting more time back every day.
- With the inbound strategy in place, we have been able to significantly improve the process from conversion to final sale, increasing business revenue by 25%.
- ActiveCampaign has helped us be smarter with our emails and become closer to our Whole30 community.
- There was something about ActiveCampaign that just made it all much easier. I found it so helpful to have the automations’ logic set out visually and be able to easily adjust and change things as I went. I like seeing exactly where a client is in their journey at any given time.
Meet your goals, and your stretch goals
Save time, connect more deeply with your audience, and scale your business. ActiveCampaign has all the tools you need to bring your marketing into balance.
Get cross-channel analytics that turn visitors into customers
Bring together the data across your website, email, and social media to understand your audience and find out which channels perform best.
Gather feedback and reviews
Get the word out about your business. Set up automations that encourage customers to leave a positive review on your site or social profile.
Automate promotions and follow-ups
Easily send emails and SMS reminders to confirm appointments, book consultations, and promote new offerings.
Effortlessly process payments with Stripe, PayPal, and Square
Make payments seamless with all of the most popular payment processing integrations. Simplify billing and automate recurring monthly or annual charges.
CROSS-CHANNEL MARKETING
Make every message feel like a personal check-in
Tailor your outreach to meet your clients’ preferences. Create and send personalized messages that engage, convert, and build loyalty through email and texts. ActiveCampaign helps you build campaigns that feel conversational, so your marketing always keeps your personal touch.
CRM
Keep track of all your relationships
Use our built-in CRM tool to keep track of all your customers and leads in one place. Segment your audience based on what they’re most interested in, then instantly create automations to drive sales and sign-ups.
ACTIVE INTELLIGENCE: AUTOMATIONS
Build sophisticated automations with simple prompts
Whether this is your first time building an automation or your 500th, ActiveCampaign helps you get started in seconds. Now you can skip the manual work of building complex automations. Simply type out your goals, and Active Intelligence creates an automation for you. Easily edit the results as much as you like, then set it live.
Effortless email marketing for Uplift DC
Email tagging and automation helped Uplift DC identify the most engaged contacts and create more relevant segmented lists.
347
%
Increase in revenue
I no longer have to worry about who I need to email or follow up with. Having them already in the automations provides a different level of communication to my clients.
Helpful resources for every step of your strategy
Guides and deep dives to help you tackle your biggest marketing challenges.
BlogSMS Marketing Metrics That Actually Matter (A Guide for Email Marketers)
Learn essential SMS marketing metrics that email marketers need to know. Discover KPIs, benchmarks, and strategies to integrate SMS analytics with email for 6.6x better results and $71 ROI per dollar spent.
BlogThe Simplified User Manual for ActiveCampaign: A Quick Start to Powerful Marketing
Simplify ActiveCampaign with this quick-start user manual. Learn lists, tags, segments, forms, campaigns, and automations for powerful marketing.
FAQS
Frequently asked questions
Can I see which emails and texts led to client sign-ups?
Yes! ActiveCampaign has a Conversion Attribution report, which measures the effectiveness of all touchpoints that led up to a customer’s conversion.
This report uses a last-touch attribution method. This means that we’ll display the final touchpoint (platform, source, or medium) that convinced the customer to convert. This can help you measure end-of-funnel activities, identify paths to success, and shape your marketing strategies.
You can learn more in our Help Center.
How do I make sure my automated marketing emails don’t get marked as spam?
ActiveCampaign leads the industry in email deliverability rates. We have built-in tools that make sure your emails don’t get marked as spam, including protecting your sender reputation and ensuring that any changes in sending patterns—like one-off bulk campaigns—get special treatment and avoid being flagged.
You don’t have to navigate all the ins-and-outs of email marketing alone. During onboarding, our team will walk you through everything you need to know, from authentication protocols to pre-warmed dedicated IPs.
In the meantime, read more about ActiveCampaign’s email deliverability.
Can I customize the design of the emails to fit my brand?
You can add your branding to all your email campaigns to create a customized, professional look. Even better, ActiveCampaign has AI Brand Kit, which lets you import colors, fonts, and logos from your website to generate on-brand email templates, content, and images. Learn more about AI Brand Kit in our Help Center.
Can ActiveCampaign help me schedule appointments?
ActiveCampaign integrates with many of the most popular scheduling tools, including Calendly, Acuity, Calender Hero, and more. You can embed these scheduling tools into your automations to make it easy for clients to book appointments, meetings, and discovery calls. You can also set up reminder emails and send out forms ahead of time to reduce no-shows.
How do I get started with SMS campaigns?
The first step is to get an opt-in consent through a form that collects a contact’s mobile phone number. The form can include a question that asks a contact to confirm if they would like to opt-in to receive SMS text messages for specific SMS campaign types (for example, notifications, marketing promotions, product updates). You can learn more about getting started with SMS campaigns in our Help Center.
How do I make sure my email marketing is compliant?
Email marketing comes with rules and regulations, including the CAN-SPAM act in the U.S., the GDPR law in the E.U., and Canada’s anti-spam law, CASL.
To stay compliant, make sure to:
- Only email people who’ve opted in
- Use clear language about what they’re signing up for
- Include your business info in every email
- Add a visible unsubscribe link
The good news is that compliance is built into ActiveCampaign. From pre-checked GDPR fields to auto-handling of unsubscribes, the platform helps you stay compliant, so you can focus on connecting with your audience.
