ActiveCampaign’s Email Marketing software provides a ton of social features, including social media reporting. With the Social Media features of the software, you will be able to add Facebook, Twitter, Digg, etc., links to your campaigns. These links would allow your subscribers to share or like your campaign. This will enable you to have a more dynamic campaign that touches on the Social Media component of your Email Marketing efforts. The reports on the Social Media links would allow you to gain valuable information that could help you with future campaigns.
You can access Social Media reports in three ways.
Once on the Reports page, you can click on the “View Reports” link to the left of the campaign that you wish to view the report for. On the Campaign Reports page click on the Social Sharing tab. This page will show the total amount of social shares, for both Facebook and Twitter.
Sharing totals for Facebook and Twitter are currently obtained in the following manner:
NOTE: Facebook shares are indicated by the number of subscribers who have clicked the Facebook icon within email messages. For each subscriber, you will see a matching row indicating when they clicked the Facebook icon:
If a Facebook user obtains the share link through some other means, and proceeds to share directly on Facebook (without clicking on the Facebook icon in the email), the software will obtain that share count, and append it to the reports:
The above screenshot indicates that 1 person (who is not a subscriber to your list) shared this campaign on Facebook.
Twitter data is obtained through a public search method, and in most cases captures all mentions of a particular link. Due to some limitations from Twitter, sometimes, if multiple Twitter users post the same exact link, those tweets will be removed from the search results.
Once social data is obtained within the Email Marketing software, you can export it, and create list segments from it.
For more information about this feature or any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.