If it’s you are migrating from GetResponse and it’s your first time in ActiveCampaign, there are a couple of things you will have to do & know before sending emails to your subscribers. Along with the other help article where we list some of the main differences between both email marketing tools, these points listed here below will help you to set your first campaign or automation in ActiveCampaign.
While in GetResponse you have the option to build a landing page directly from your account, in ActiveCampaign we offer integrations with third party tools such LeadPages, ClickFunnels or OptimizePress that can help you to build your landing page. You can find more information on how to integrate those tools in the help articles for Leadpages, ClickFunnels and OptimizePress. There are other alternatives possible when creating a landing page that is synced with ActiveCampaign, you can find them in our directory of apps by searching ‘landings’.
If you don’t need a whole landing page, either you can use the pre-built URLs that include your forms or use the HTML embeddable code to integrate it in your site. You can find both options in your Lists > Integrations > Forms. In the left sidebar > Integrate with your site, you will find both options.
If you have your landing page already built, and you just need to integrate your ActiveCampaign forms with your design, you can use our plugin for WordPress (in case you are working with a site based in that CMS), integrate the embeddable HTML or use one of the tools that we have integrations with to build your custom form.
And we call it split testing because there is no reason to call it just A/B tests when you have more than just 2 versions of the same campaign. Actually you can get up to 5 variations of a campaign. In order to set a split campaign, you will need to chosed it from Campaigns > Split Campaign. In the step when selecting the Lists that are going to receive that campaign, you can select also from there the type of split campaign. You can choose between “Test different email subjects and/or from information” and “Test different email subjects, from information, and/or email contents“.
Once you are have selected one of both, in the next step -Design- in the bottom of the screen you will find the way of adding more variation to your campaign. After you have completed that step, you can set in the Summary step how you want to send that final campaign: by determining or not the main winner (and using it) or just splitting the campaign with different variations.
You can see the reports and metrics of all your splited campaigns under the section Reports.
If you had your autoresponders configured in GetResponse to be triggered right away after a new contact was subscribing to a new list, you can set that to in ActiveCampaign too. The simplest way is to create a new campaign and select Autoresponder as type.
While this is the most practical way of setting up an email automatically when someone is added into a list, there is an additional way of doing it within ActiveCampaign: setting up an automation that triggers an email once a person is added into a list.
If it’s the first time you read about ‘automations’ in ActiveCampaign, so far it’s enough if you think in an automation like all the actions that you want to automate for a certain contact that is matching some conditions. An automation can be started in many points, and one of them can be when the contact is added to a list. Ideally an automation would be the way to go if you plan to send something else rather than an email after someone subscribes to your list.