Contacts are the lifeblood of any email marketing campaign. Without them, there is no point to any campaign. It is, therefore, vital that you build your own list of contacts.
In building your list, you should ensure that you are building a “quality” list. In terms of email marketing, the old cliché holds true, “Quality is better than Quantity.” It is better to send to a few contacts who are interested in your product/service/message than to send to random individuals who are not. You would want a list of contacts who have opted-in to receive mass emails from you. This will give you better results and more success in your email marketing campaign.
One way of building your list is by using your website to attract contacts. By writing compelling articles on your site, you can drive your clients to signing up to your newsletter.
In order to utilize your website in generating contacts, you need to add a subscription form where your clients can sign up. Make sure that when you set up your subscription form on your website, you make it as easy as possible for your clients to sign up. ActiveCampaign has made it easy for you to integrate your site with our email marketing software through subscription forms. Please visit this page to learn more about creating Subscription Forms.
Another way to build your list is by networking with your target market. You could go to Fairs and Trade shows to network. You can even network with people that you meet at coffee shops, bookstores, bars, etc. Networking could take place anywhere, so, you have to be ready at all times.
Having a subscription form could be handy and helpful when networking. You should have a subscription form with you to subscribe the people that you meet. You can use a laptop, iPad, tablet, or even your smartphone to sign up your clients to your list. Just make sure you have setup a shortcut to the subscription link so that it is easy for you to access. To learn more about Building your lists offline through networking, read this article.
This is probably one of the best tools to build a “quality” list. Forwarding is equivalent to word of mouth. The best marketers for your product/service/message are the people who already use and know them. Of course, in order for this method to be effective, you have to have a compelling message. Thus, writing interesting, eye catching campaigns is key so that your current contacts would have the urge to forward your campaign to people they know.
Adding a forward link to your campaign is easy with ActiveCampaign’s platform. You just need to add a personalization tag to your message.
Another way of Building your list is by using social networking sites like Twitter and Facebook. By becoming active in social networks that your target market belongs to, you will have a better chance of attracting “quality” contacts. Being a part of people’s social network helps build trust. Once you have earned their trust, they would be more willing to hear your message. And, thus, be more willing to sign up to your list.
In addition, you can add social networking links to your campaigns. These links could work like Forwarding. In one share of your campaign on a social networking site, it could go viral. The mores shares or mentions you get, the better your chances of getting new contacts who are interested in your product/service/message. To learn more about adding Social Sharing links to your campaigns, read this article.
Building a “quality” list of contacts may take time. But, remember, quality beats quantity. You can take the shortcut and pay for the list but this would likely result in a fruitless outcome. It is better to do the work and build your list over time. It will pay off in the end. When you have a list of contacts who voluntarily subscribe to your list, you will have better success with your email marketing campaign.
For more information about List and Contacts or any feature of our email marketing software, please contact our support team. We would be happy to assist you.