Keyword frequency refers to how often a keyword appears on a given web page. The more frequently a keyword appears in a page or piece of content, the higher your keyword frequency is.
Keyword frequency will help determine how well people can find your website or content organically. There’s a balance between too little or too much. When keywords appear too infrequently, you’ll have trouble ranking against competition. If a keyword appears too frequently that could be seen as keyword stuffing, which can also negatively impact your ranking.
Search engines like Google may need to see "proof," in the form of keywords, that your content is truly relevant to the query.
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