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Interactive Content Marketing

Definition

Interactive content marketing is the practice of using content that requires action from users. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content.

Interactive content can include videos with call to actions, web pages with interactive elements, simple online games, or offline interaction at events or trade show booths.

Why is interactive content important?

When you create interactive content, visitors are more likely to engage with your marketing, become leads, and existing users become more loyal. When you go the extra mile to create something remarkable with interactive content, visitors are more likely to share their personal information and/or become a subscriber.

What is interactive marketing example?

Interactive marketing includes:

  • Contests
  • Quizzes
  • Calculators
  • Polls

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