Email Deliverability

Email deliverability is the ability of an email message to arrive in the recipient’s main email inbox. Email deliverability is often measured as a percentage of emails accepted by the internet service provider (or ISP for short). When you think of email deliverability, you probably think about those emails you may have sent in the past that just somehow disappeared between your outgoing mail and the other person’s inbox. While this is one aspect of deliverability, there is more to it.

Deliverability is also related to inbox placement – whether an email appears in the primary inbox, the promotions tab or social tab, or the spam folder.

Learn more about email deliverability.