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Buyer Persona


A buyer persona is a detailed profile of your target customer created from real customer data and market research.

A buyer persona is composed of customer demographics alongside information about customer behavior, goals, challenges, and how they make decisions. Personas will help you understand and empathize with a day in the life of a customer in order to better acquire and serve them. They will also help to determine how to priotitize your time, guide future product development, and create alignment across your organization.

How can you create a unique experience for each customer?

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