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COVID Impact Survey for Business Owners

It’s no secret that everyone was impacted by the events of last year. Whether businesses transitioned online, engaged with their customers in different ways or closed entirely, one thing is true: business owners were among the most affected by the economic impact of the pandemic.

To find out how non-ActiveCampaign users fared over the past 12 months, we surveyed 500 small business owners about their business growth, technology usage and overall sentiment.

We found that:

  • An agile mindset was key to business success.
  • Business owners want to maintain some level of virtual work.
  • Email, social media and automation tools were the most used tools.

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