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Opt Out

Definition

To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list.

Opting out usually refers to email marketing, and the majority of marketing emails will include an "unsubscribe" or "opt out" button in the footer that links to a confirmation page and removes your email address from the list the email was sent to. In some countries, the law requires these links to be included.

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